商務(wù)函電第二單元課題答案

1、LOGO 商務(wù)函電第二單元課題商務(wù)函電第二單元課題 答案答案 Unit 2 Establishing Business Relations 建立業(yè)務(wù)關(guān)系 世紀(jì)商務(wù)英語(yǔ) 外貿(mào)函電 LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Basic Knowledge Concerned Letter-writing Guide Other Commonly Used Expressions and Sentences Sample Letters Practical Training Part One Part Two Part Three Part Four Part Five Conte

2、nts LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Leading-in Tasks Try to finish the following tasks and predict the objectives and focus of this unit. Task 1. 假設(shè)你是美國(guó)辛普森公司（假設(shè)你是美國(guó)辛普森公司（H.Simpson periodicals; advertisements in newspapers, magazines or on TV; the introduction from your business connections; the market

3、 investigations; the commercial counselors offices; the industrial chambers; the chambers of commerce both at home and abroad; inquiries received from the merchants abroad; self-introduction by merchants themselves. LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part One Sometimes, a kind of middleman is necessary t

4、o bring two companies together. Having obtained the desired names and addresses of the firms from any of the above sources, you may start contacting the prospective customers. The main methods include: 2. The Main Channels and Methods for Establishing Business Relations (2) communication in writing;

5、 attendance at the export commodities fairs; contact at the exhibitions held at home or abroad; mutual visits by trade delegations and groups. Of all the above methods, the first one is widely used in business activities. LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part One Generally speaking, the contents of a l

6、etter requesting a business relationship include telling the prospective customers how and where their names and addresses are known, self-introducing, indicating your desire to enter into business relations, or sometimes making general inquiries and expressing your expectation for cooperation or ea

7、rly reply, etc. While for letters in reply to the letters requesting for business relations, the contents may include expressing your thanks for the incoming letter, expressing your agreement / desire/wish to establish business relations with the addressor and indicating the action you are going to

8、take. 3. The Main Contents of a Letter for Establishing Business Relations LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part One To ensure smooth and successful transactions, it is also essential to make credit inquiries before you correspond with a new customer so as to avoid business risk. Usually, credit invest

9、igations include capital/financial condition, capacity /business activity, character and honesty integrity. The information thus obtained must be kept strictly confidential and usually marked with “confidential” or “strict private and confidential”, for it might otherwise get yourself and your infor

10、mer involved in serious trouble. 4. About Credit Inquiries/Investigations LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Two Steps/ContentsTypical Expressions For letters requesting for the establishment of business relations 1. Telling the prospective customers how and where their names and addresses are known

11、 Your company has been kindly introduced to us by. 貴公司由介紹給我們 We have learned from. that. 我們通過(guò)得知 On the recommendation of. , we have learned that. 通過(guò)的推薦, 我們得知 Through the courtesy of., we are given to understand that. 承蒙我們得知 We were very pleased to obtain your name from. 很高興從處獲得貴公司的名稱(chēng) LOGO 商務(wù)函電第二單元課題

12、答案商務(wù)函電第二單元課題答案 Part Two Steps/ContentsTypical Expressions we are delighted to learn that. 我們很高興得知 We have your name and address from. 我們從得知貴公司的名稱(chēng)和地址 2. Self- introducing We write to introduce ourselves to you as a. 作為,特來(lái)函自我介紹 Our lines are mainly. 我們主要從事 .fall within the scope of our business activi

13、ties. 屬于我們的經(jīng)營(yíng)范圍 We are mainly dealing in. 我們主要從事 We have been engaged for many years in the line of. 我們已經(jīng)從事多年 LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Two Steps/ContentsTypical Expressions 2. Self- introducing As you may know, we supply. 如貴公司所了解, 我們可供 應(yīng) We would like to take this opportunity to introduce

14、ourselves as. 我們借此機(jī)會(huì)自我介紹,我們是 We would like to take the liberty of introducing ourselves to you with a view to. 我們冒昧自薦,希望 Our corporation is established for the purpose of. 本公司是以為宗旨而建立的 Our corporation is specialized in. 本公司專(zhuān)營(yíng) We handle various kinds of. 本公司經(jīng)營(yíng)各種 LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Two

15、 Steps/ContentsTypical Expressions 3. Indicating your purpose and desire We are willing to. 我方愿意 We express our desire to. 我們想表達(dá)的意愿 We are now writing you for. 我們特致函 We are desirous of. 我方很希望 With a view to., we. 本著的意愿, 我方 We are interested in. 我方有興趣 We need a regular supply of. 我方定期需要 We are in a p

16、osition to supply. 我方可供應(yīng) We would be glad to. 我們將樂(lè)于 LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Two Steps/ContentsTypical Expressions 3. Indicating your purpose and desire We now avail ourselves of this opportunity to. 我們借此機(jī) 會(huì) If you need. , please (dont hesitate to) let us know. 如果你們需要,請(qǐng)(毫不猶豫)地告知我們 Should t

17、here be anything else we can do for you, please let us know. 如果我們還能為你們做些其他事情,請(qǐng)告知 Should you require. please dont hesitate to contact us. 如果你們需要,請(qǐng)毫不猶豫地和我們聯(lián)系 4. Expressing your expectation We look forward to receiving./hearing from you soon/in the near future. 希望盡快收到 LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part

18、 Two Steps/ContentsTypical Expressions 4. Expressing your expectation Your early reply is appreciated./Any early reply would be highly appreciated. 非常感謝你們的早日答復(fù) We are anticipating your answer./We await hearing from you. 盼復(fù) Any further information you can provide will be appreciated. 對(duì)你們提供的進(jìn)一步信息,我們將非

19、常感謝 We hope this will be a good start for. 希望這是的良好開(kāi)端 We would appreciate it/be grateful if you would. 如果貴公司我們將不勝感激 We would sincerely appreciate it if you. 如果你們能,我們將衷心感謝 LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Two Steps/ContentsTypical Expressions For letters in reply to the letters requesting for the es

20、tablishment of business relations 1. Expressing your thanks for the incoming letter or stating your letter- replying purpose Thank you for your letter of. 感謝貴方的來(lái)函 Thank you for your interest in. 感謝貴方對(duì)的興趣 We have received with thanks. 已收悉, 謝謝! Your letter of. has been well received with thanks. 貴方的信已

21、收悉, 謝謝! Your letter expressing. has been received with thanks. 貴方關(guān)于的信已收悉, 謝謝! We are thankful for your letter about/of. 謝謝你們關(guān)于的來(lái)信 In reply/response to your letter of., we. 作為對(duì)你們來(lái)信的答復(fù),我們 LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Two Steps/ContentsTypical Expressions 2. Expressing your agreement /desire/ wis

22、h Your wish of. coincides with ours. 你們的愿望與我們的不謀而合 This is also our desire. 這也是我們的愿望 We shall be very glad to. 我們將很高興 Your suggestion of. was really a good thinking. 你們的建議確實(shí)是一個(gè)好主意 3. Indicating the action you are going to take We are sending you. 我們將給貴方寄去 We shall be glad to have your.我們將很高興得到貴方的 As

23、 requested, we are airmailing to you. 按要求,我們特此給您寄去 Enclosed is/are our./We enclose our. 隨函附寄 LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Three Expressions (1) 1. establish business relations, enter into business relations, establish business connections, enter into business connections 建立業(yè)務(wù)關(guān)系 2. engage in.,h

24、andle., deal in. 從事 經(jīng)營(yíng) 3. specialize in.,專(zhuān)營(yíng) 4. business line 業(yè)務(wù)范圍 5. business contacts 業(yè)務(wù)聯(lián)系 6. please contact us/sb. 請(qǐng)與我們/某人聯(lián)系 7. let us/sb. know 請(qǐng)告知我們/某人 8. Please (dont hesitate to) let us know/inform us. 務(wù)請(qǐng)告知 9. We would appreciate it/be grateful if you would. 如蒙我們將不勝感激 10. The enclosed is/are ou

25、r./We enclose our. 隨函附寄 LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Three Expressions (2) 11. Enclosed please find our. 隨函附上,請(qǐng)查收 12. for your information/reference (only) (僅)供參考 13. concerning, about, regarding, with regard to., as to. 關(guān)于 14. at your end, in your place/area/district 在你處/地 15. in the meantime

26、, at the same time, meanwhile, in the meanwhile 與此同時(shí) 16. according to, in compliance with, in accordance with, in conformity with 按照 17. conclude/close the business/transaction/deal 達(dá)成交易 18. do business with, deal with, trade with 與做生意 19. be connected with. 與有聯(lián)系 20. do sth. upon your request 應(yīng)你們的要求

27、做 LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Three Typical Sentences (1) 1. We are one of the leading importers of ceramic products in America. Wed like to establish business relationship with your corporation. 2. We are a state-operated corporation, handling the export of animal by products and we are will

28、ing to enter into business relations with your firm. 3. This is to introduce the Pacific Corporation as an exporter of light industrial products having business relations with more than 80 countries in the world. 4. We are exporters of fresh water pearls having years experience in this particular li

29、ne of business. 5. We are active in developing commercial relations with trade and financial circles of/from various countries and districts. 6. We foresee a bright prospect for your products in our market. LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Three Typical Sentences (2) 7. Should you be interested in

30、 any of our products, please let us know. 8. Should you require any further information/details/particulars, please dont hesitate to let us know. 9. Since we specialize in the export of Chinese food products, we wish to express our desire to trade with you in this line. 10. As the items fall within

31、the scope of our business activities, we shall be pleased to enter into direct business relations with you. 11. We are convinced that our joint business efforts can be developed to our mutual benefit. 12. We appreciate your cooperation in this transaction. 13. As requested, we are airmailing to you,

32、 under separate cover, a sample each of Article Numbers 1025 and 1026 for your reference. LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Three Typical Sentences (3) 14. We are one of the largest food trading companies in Japan, and have offices or representatives in all major cities and towns in Japan. 15. Your

33、 letter of November 21, 2007, addressed to our sister corporation in Shanghai has been transferred to us for attention. 16. Our mutual understanding and cooperation could result in future business. 17. We are striving to expand economic cooperation and exchange of technology with foreign countries.

34、We utilize common and reasonable international practices in a flexible way. 18. A booklet including a general introduction, the scope of business and other topics is enclosed for your reference. 19. If you are interested in establishing business relations with us in this line, please let us know you

35、r specific requirements. Well be pleased to forward samples, catalogues as well as detailed information. 20. We assure you that we will give our best attention to any inquiries from you. LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Four Sample 1 Request for the Establishment of Business Relations Dear Sirs, F

36、rom the e-mail that was received from our Toronto office, we know that your firm1 is of good standing and reliability in Toronto. We understand that you are particularly interested in the export of various papers to China. By this letter, we are contacting you with interest to2 enter into business r

37、elationship with your company. We hope that we may receive your catalog3 soon as well as other printed materials for reference. In recent years, we have done business with the largest and most prominent firms in your area4. As is well known5 to you, the possibilities of importing the foreign product

38、s6 are very great here. We are confident that7 we will be able to give you large orders if the delivery, price and quality meet our requirements. We look forward to establishing good business relationship with you soon. Yours faithfully, LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Notes 返回 1. “firm” 指“公司 商號(hào)” 英語(yǔ)中表

39、示公司的詞很多,常用的有:company, corporation, firm, 以及后面出現(xiàn)的house等 股份有限公司常用 “Co. Ltd.”或 “Corp. Inc.” 表示,前者是 “company limited” 的縮寫(xiě),后者是“corporation incorporated”的縮寫(xiě) 2. “we are contacting you with interest to.”也可以表述為“we are expressing our interest to.” 3. catalog (catalogue): an enumeration of items, listed with d

40、escriptive detail. It is usually a list, in the form of a book, of goods for sale with or without prices or pictures 商品目錄 cf: brochure, pamphlet, leaflet, booklet, prospectus brochure: a small book consisting of a few pages in a paper cover; descriptive, advertising material in this form 宣傳小冊(cè)子 pamph

41、let: an unbound, printed publication with no cover or a paper cover 一種未經(jīng)裝訂的 無(wú)需封面的簡(jiǎn)易宣傳材料 leaflet: a single sheet or printed paper, sometimes folded to form several pages, containing matter either advertising a product or giving directions on how to use it. It is usually handed out free. 免費(fèi)派發(fā)的活頁(yè)宣傳單 bo

42、oklet: just a “l(fā)ittle book”, or a pamphlet 小本本 prospectus: a leaflet, or a printed paper giving information about a product. It is usually a printed statement that is distributed to prospective buyers or investors. 產(chǎn)品說(shuō)明書(shū) LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Notes 返回 4. “in your area” (district/place/territ

43、ory) 這是外貿(mào)函電的常用語(yǔ),常譯作“你地” “你處” 或 “你們地區(qū)”,也可以用“at your end”表示 e.g. I am sure youll find a ready market at your end. 5. “as is well known”是非限制性的定語(yǔ)從句,修飾整個(gè)句子 關(guān)系詞“as”在句中做主語(yǔ) e.g. as is usual the case 情況常常如此;as you know 如你所知 6. product: sth. produced by growing or made in a factory 產(chǎn)品 e.g. We are handling lig

44、ht industrial products. cf: produce, production, goods, article, item, merchandise, material, cargo produce: sth. that has been produced esp. by growing or farming 農(nóng)產(chǎn)品,土產(chǎn) e.g. They are regular buyers of Chinas native produce. production: amount produced esp. for those produced in a certain period 產(chǎn)量

45、,某時(shí)期制造或生產(chǎn)的批量產(chǎn)品 e.g. We are only interested in 2005 production. LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Notes 返回 goods: article for sale; not used with numerals; always in plural 商品 e.g. The goods are ready for shipment. article: particular or separate thing 物品,物件 e.g. We cannot offer you this article at prese

46、nt. item: a single thing on a list or in a catalogue; often used to stand for the goods previously mentioned in the letter 項(xiàng)目,品種 e.g. We note that you are interested in Alarm Clocks. We always carry this item in stock. merchandise: goods bought and sold; always in singular number 商品 e.g. They deal i

47、n general merchandise. material: goods used for production 原料,材料 e.g. We can supply this material. cargo: goods carried by a ship, plane or vehicle 船 飛機(jī) 車(chē)輛所載的貨物 e.g. The cargo ex S. S. “Maria” has been inspected and found satisfactory. LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Notes 返回 7. We are confident that.

48、 我們深信 be confident that. 對(duì)有信心/確信 e.g. We are confident that we can push the sale of your products in this market. 我們確信能在此市場(chǎng)推銷(xiāo)你方產(chǎn)品 注意該句型的搭配變化和用法 be confident of /in. e.g. We are confident of persuading our customer to place a trial order. 我們有把握說(shuō)服客戶試訂 have confidence in. e.g. Im sorry I dont have conf

49、idence in that financial institution. 對(duì)不起,我對(duì)那家金融機(jī)構(gòu)信不過(guò) have confidence that. e.g. I have confidence that the quality of our products will be to your satisfaction. 我相信我們產(chǎn)品的質(zhì)量會(huì)令你們滿意 LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Four Sample 2 Reply to the Letter of Sample 1 Dear Sirs, With reference to1 your lette

50、r of September 8,2007, we are glad to learn that you wish to enter into a business relationship with this corporation in the line2 of various papers. In compliance with your request, we are sending you by air a catalogue together with a range of pamphlets for your reference. If any of the items list

51、ed in the catalogue meet your interest, please let us have your specific inquiry, and our quotation will be forwarded3 without delay 4. Prior to the conclusion of the first transaction between us, we require the name of your bank for credit investigation. Yours sincerely, LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題

52、答案 Part Four Sample 3 A Letter from an Importer to an Exporter Dear Sirs, Through the courtesy of1 Mr. Freemen, we are given to understand that2 you are one of the leading3 exporters of Chinese light industrial products in your area. We are now writing you for the establishment of business relations

53、hip. We are very well connected with all the major dealers of light industrial products in this area. We are confident that we can sell large quantities of Chinese goods if we receive your offers at competitive prices4. Please submit to us all necessary information regarding your products for export

54、. Yours sincerely, LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Notes 返回 Sample 2 1. “with reference to”有 “關(guān)于”或“就而言”之意,與“with regard to ”和“as to”等 同 2. “l(fā)ine”指的是行業(yè),所以這里有“經(jīng)營(yíng)范圍,產(chǎn)品范圍”之意 3. “forward”在這里與“send”同義,指“寄,發(fā)” 4. “without delay”是外貿(mào)函電常用語(yǔ) 除此以外還可以說(shuō): soon, as soon as possible, the soonest possible, at once, immed

55、iately, with the least possible delay等 Sample 3 1. through the courtesy of. 承蒙的介紹 關(guān)照 2. “we are given to understand that.” 相當(dāng)于“we learned that.” 3. “l(fā)eading”這里指“主要的” “占主導(dǎo)地位的” 也可以表達(dá)為“major”, “l(fā)arge” 4. “competitive prices”這里指“有競(jìng)爭(zhēng)性的價(jià)格”,即優(yōu)惠價(jià) 也可以表達(dá)為:attractive prices, best price, lowest price, bottom pr

56、ice等 LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Four Sample 4 Reply to the Letter of Sample 3 Dear Sirs, We acknowledge with thanks the receipt of1 your letter of September 10, 2007, informing us of your interest in our product. We look forward to establishing positive business relationship with your corpor

57、ation. We are a state-owned corporation2 specializing in the export of Chinese light industrial products. We are convinced that3 our joint business efforts will be to our mutual benefit. As requested, a booklet including a general introduction, the scope of business and other topics is enclosed for

58、your reference. Should you require any further information, please dont hesitate to4 let us know. Yours faithfully, LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Four Sample 5 (1) A Letter Asking to Make a Credit Inquiry from a Bank China National Import at; of; with; in; on; for; from; onto; into; by Letter 1

59、 Dear Sirs, We know that you are one of the leading importers of light industrial products(1) at your end and take the pleasure(2) of addressing this letter to you (3) with the hope of establishing business relations with you. We specialize(4) in the exportation of Chinese light industrial products

60、that have enjoyed great popularity in world markets. We enclose a copy of our catalogue(5) for your reference and hope that you would contact us if any item is of interest to you. Yours faithfully, _ _ LOGO 商務(wù)函電第二單元課題答案商務(wù)函電第二單元課題答案 Part Five to; at; of; with; in; on; for; from; onto; into; by Letter