英語課堂教學基本技能

1、英語課堂教學基本技能 Advertising Warming up 1 3 Look&think&answer2 Discussion 3 Write an advertisement4 PART ONE TIPS：平時練習利用PPT還原 海報封面 4 2 3 4 Warming up1 Then who can tell me what does the vedio refers to? Advertisting Unit 1 In this unit ,we will In this unit , we will ulook some pictures about advertisemen

2、ts and d,discuss the questions uwatch some statistics and descriptions ustate your opinion on advertisements udevelop an advertisement campaign uwrite an advertisement PART TWO Which product does it advertise? TIPS：平時練習利用PT還原海 報封面 6 1 3 4 Think 2 PART Three 7 2 Discussion 3 4 1 3 2 Task1.Think about

3、 the follow QQ/questons Q1.What is an advertisement?(Definition) Q2.What makes a good advertisement? (Advantages) What is an advertisement?(Definition) advertisement a good way to sell products/services a good way to make people aware of social issues Commercial ads PART Three Public service ads Obs

4、erve these pictures on page 1 Try to divide them into two kinds advertisement commercial ads public service ads Project HopeSoftware Oxlin Airlines Earth Day Say No to drug Soft shine shampoo What makes a good advertisement?(Advantages) Good ads moving funny humorous creative exciting instrcture att

5、ractive persuasive imformative imaginative siginificant beautiful interesting . Now,lets have a debate! Do you agree ads have more advantages or more disadvanteges? Advantages & disadvantages of ads AdvantagesDisadvantages nProvide imformation about c.lastest products nIncrease sales by repeated mad

6、vertising nCut costs of newspaper and b.make them cheaper nMake the public aware of social mproblem nMisIead customers and cheat mthem of money nGive false or incorrect mimformation nTake too much time or space on madvertising nMake teenagers want things mthat are bad for them PART Four 2 3 Homework 4 1 Write an advertiseme