淺談綠色貿(mào)易壁壘與我國(guó)紡織服裝業(yè)的出口對(duì)策

1、淺談綠色貿(mào)易壁壘與我國(guó)紡織服裝業(yè)的出口對(duì)策論文關(guān)鍵詞院綠色貿(mào)易壁壘綠色營(yíng)銷論文摘要院在紡織品貿(mào)易中，由環(huán)保法規(guī)、安全衛(wèi)生標(biāo)準(zhǔn)和綠色標(biāo)志認(rèn)證而綠色貿(mào)易壁壘。綠色貿(mào)易壁壘發(fā)展中紡織品失去低成本的優(yōu)勢(shì)，從而給服裝輸出國(guó)帶來(lái)了的沖擊。應(yīng)綠色營(yíng)銷應(yīng)對(duì)綠色貿(mào)易壁壘。一、綠色壁壘的分析1綠色壁壘的性和合法性綠色壁壘與傳統(tǒng)的貿(mào)易壁壘如關(guān)稅、配額等有著的區(qū)別，傳統(tǒng)的貿(mào)易壁壘違反了自由貿(mào)易原則越來(lái)越受到國(guó)際輿論譴責(zé)并易遭到對(duì)方報(bào)復(fù)，勢(shì)力日漸減弱的壁壘，而綠色壁壘之在國(guó)際貿(mào)易活動(dòng)中非但不會(huì)被淘汰，反而在長(zhǎng)的內(nèi)還會(huì)，是能保護(hù)進(jìn)口國(guó)的經(jīng)貿(mào)利益，綠色貿(mào)易壁壘也的性與合法性，綠色壁壘是對(duì)嚴(yán)重的環(huán)境危機(jī)的，環(huán)保問(wèn)題已各國(guó)面臨

2、的嚴(yán)峻挑戰(zhàn)，將環(huán)保措施納入國(guó)際貿(mào)易的和規(guī)則受到各國(guó)的和消費(fèi)者的認(rèn)同支持，綠色壁壘是發(fā)展的綠色化浪潮的結(jié)果，人們的生活迅速，生態(tài)價(jià)值觀被，為國(guó)內(nèi)居民的綠色需求，保護(hù)本國(guó)產(chǎn)品在國(guó)內(nèi)市場(chǎng)的競(jìng)爭(zhēng)力，發(fā)達(dá)便在國(guó)內(nèi)制定法律與政策約束和限制國(guó)外的非綠色產(chǎn)品本國(guó)市場(chǎng)，發(fā)展中也需要綠色壁壘，發(fā)展中一需要綠色壁壘的環(huán)保，另一也需要用它來(lái)阻擋發(fā)達(dá)將高消耗、高污染產(chǎn)業(yè)和產(chǎn)品向發(fā)展中轉(zhuǎn)移，綠色壁壘有利于發(fā)展中自身的環(huán)境保護(hù)，也有利于全球環(huán)境的。2綠色壁壘的不之處在的外衣下綠色壁壘也掩藏著許多不，不自然人們懷疑甚至攻擊的切入點(diǎn)，其不主要有幾點(diǎn)：在經(jīng)濟(jì)與科技發(fā)展的不同階段適用同一標(biāo)準(zhǔn)不，發(fā)達(dá)與發(fā)展中在經(jīng)濟(jì)與科技上的差距使發(fā)

3、展中在環(huán)保上被動(dòng)，這的制約了發(fā)展中經(jīng)濟(jì)的發(fā)展和環(huán)保步伐的。綠色壁壘是在發(fā)達(dá)與發(fā)展中經(jīng)濟(jì)與科技巨大反差的背景下施行的，在兩個(gè)發(fā)展不相等同的階段適用同一標(biāo)準(zhǔn)，這本身就不公平，而且從一開(kāi)始就不公平。綠色壁壘的單邊貿(mào)易極不，在推行綠色壁壘時(shí)，發(fā)達(dá)發(fā)展中的環(huán)境標(biāo)準(zhǔn)于發(fā)達(dá)，過(guò)于強(qiáng)調(diào)對(duì)生態(tài)環(huán)境和自然資源的保護(hù)，制定與實(shí)施遠(yuǎn)遠(yuǎn)高于發(fā)展中的環(huán)保標(biāo)準(zhǔn)使發(fā)展中的出口產(chǎn)品處處碰壁難以發(fā)達(dá)，以致丟失了海外市場(chǎng)，而發(fā)達(dá)則發(fā)展中對(duì)環(huán)保的低要求低標(biāo)準(zhǔn)大肆在發(fā)展中兜售產(chǎn)品，的市場(chǎng)份額，單邊貿(mào)易制約了發(fā)展中的經(jīng)濟(jì)發(fā)展，而且給發(fā)展中了新的環(huán)境危機(jī)，把環(huán)境污染的責(zé)任完全推給發(fā)展中是極不公平的。，發(fā)達(dá)經(jīng)濟(jì)技術(shù)優(yōu)勢(shì)對(duì)發(fā)展中的自然資源掠奪

4、性開(kāi)發(fā)是發(fā)展中環(huán)境惡化的原因。，發(fā)達(dá)保護(hù)本土的環(huán)境和資源將國(guó)內(nèi)的高能耗堯高污染產(chǎn)業(yè)轉(zhuǎn)移到發(fā)展中，給發(fā)展中了嚴(yán)重的環(huán)境破壞了發(fā)展中的環(huán)境成本大幅。二、綠色壁壘對(duì)我國(guó)紡織服裝業(yè)的的是我國(guó)紡織服裝產(chǎn)品對(duì)外貿(mào)易的市場(chǎng)準(zhǔn)入，許多發(fā)達(dá)都我國(guó)的紡織品出口設(shè)置了的諸如技術(shù)標(biāo)準(zhǔn)等限制的貿(mào)易壁壘。使紡織品成本上升，產(chǎn)品的競(jìng)爭(zhēng)力，出口的紡織服裝產(chǎn)品成本上升主要由兩的原因引起：一是廠家產(chǎn)品中含有禁用染料，不使用昂貴的進(jìn)口染料替代國(guó)產(chǎn)染料，成本上升。另一是禁用染料檢測(cè)費(fèi)用較高，檢測(cè)標(biāo)準(zhǔn)的要求，印花制品對(duì)每種顏色抽取樣品，并對(duì)每個(gè)樣品逐個(gè)檢測(cè)分析，而檢測(cè)費(fèi)則色樣的多少來(lái)收取，從而又額外了產(chǎn)品的出口成本，綠色營(yíng)銷色彩的我國(guó)

5、紡織絲綢服裝制品業(yè)的對(duì)策尤為，面對(duì)日趨的綠色壁壘， 紡織服裝業(yè)的應(yīng)對(duì)措施去迎接全球綠色化的挑戰(zhàn)，即綠色營(yíng)銷，綠色營(yíng)銷去融消綠色壁壘，而言應(yīng)著重從幾入手：綠色營(yíng)銷觀念，紡織服裝企業(yè)應(yīng)綠色營(yíng)銷觀念，從戰(zhàn)略的制訂到實(shí)施過(guò)程都應(yīng)綠色理念而寄希望于消極回避或抗?fàn)幦p弱綠色壁壘的阻礙。產(chǎn)品包裝綠色化，綠色包裝正綠色營(yíng)銷中引人注目且行之的一環(huán)。產(chǎn)品包裝占用了物質(zhì)材料，污染了自然環(huán)境，損害了人體健康，而許多不可回收的包裝物更是又污染又浪費(fèi)，推行綠色包裝的性上升，而且最外在的產(chǎn)品附加成分，包裝的綠色化無(wú)疑能最直接地向消費(fèi)者傳遞綠色信息，在公眾心目中綠色產(chǎn)品形象，綠色包裝綠色營(yíng)銷的實(shí)施無(wú)疑重大意義，綠色標(biāo)志，在當(dāng)

6、今的綠色社會(huì)中，綠色標(biāo)志無(wú)異于企業(yè)打破綠色壁壘，國(guó)際市場(chǎng)，贏得顧客，發(fā)展的金鑰匙。綠色標(biāo)志的產(chǎn)品，就等于拿到了市場(chǎng)準(zhǔn)入證遙綠色促銷， 綠色品牌形象，綠色促銷包括兩的含義：其一，是綠色產(chǎn)品而的促銷活動(dòng)。傳遞綠色產(chǎn)品的綠色信息，其目的是綠色信息的傳遞來(lái)企業(yè)和產(chǎn)品的綠色形象使之與消費(fèi)者的綠色需求相，從而吸引消費(fèi)者，其市場(chǎng)競(jìng)爭(zhēng)力進(jìn)而銷售。其二，綠色促銷即綠色的促銷，是指企業(yè)在促銷過(guò)程中注重環(huán)境保護(hù)，以“綠色”為原則，例如在促銷活動(dòng)中不污染環(huán)境，節(jié)約資源等等。在國(guó)際市場(chǎng)上綠色促銷活動(dòng)，起我國(guó)紡織品服裝的綠色品牌形象，有利于我國(guó)紡織品服裝在國(guó)際市場(chǎng)上較低檔的形象與地位，檔次從而其國(guó)際市場(chǎng)競(jìng)爭(zhēng)力。綠色營(yíng)銷是

7、21世紀(jì)的營(yíng)銷主題，在21世紀(jì)非綠色營(yíng)銷企業(yè)將受到多重而難以生存，綠色營(yíng)銷企業(yè)將受到歡迎而發(fā)展。參考文獻(xiàn)：1陳依慧袁金毅。 綠色壁壘院國(guó)際貿(mào)易中的新障礙咱允暫。 改革月報(bào)，2001,（10）552蔣杰生袁董雅宇。服裝業(yè)警惕出口綠色貿(mào)易壁壘咱允暫。紡織2001,（4）：22-24.3李翰如。服裝企業(yè)能否越過(guò)綠色貿(mào)易壁壘咱允暫。紡織2001qcwa3ptgz7r4i30ka1dkaghn3xtkknbycudxqa7fhyi2chhi92tgkqcwa3ptgshls50clmtwn60eo8wgqv7xav2ohum32wgeauwydiawgmer4i30ka1dkaghn3xtkknbycu

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