A Value Analysis of Online EducationTake VIPABC a

1、題目：A Value Analysis of Online Education:Take VIPABC as an ExampleContentAbstractIContentII1 Chapter One Introduction.31.1 Research Background.31.2 Purpose and Significance of the Study.31.3 Thesis Structure.32 Chapter Two Literature Review32.1 Definition of Online Education32.2 Classification of Onl

2、ine Education42.3 Researches of Online Education at Home and Abroad.4 2.3.1 Researches at Home .4 2.3.2 Researches Abroad.42.4 Value Analysis of Online Education.4 2.4.1 Contents Supplement.4 2.4.2 Knowledge Presentation.5 2.4.3 Intelligent Evaluation.5 2.4.4 Result Usage.52.4.5 Deep Inserted of Sch

3、ool Education.53 Chapter Three Feasibility of Online Education63.1 Political and Legal Environment63.2 Technology Environment63.3 Competitive Environment.64 Chapter Four Case Study of VIPABC.64.1 Contents Supplement.74.2 Knowledge Presentation.74.3 Intelligent Evaluation.74.4 Result Usage.74.5 Deep

4、Inserted of School Education.85 Chapter Five Conclusion.85.1 Major Findings of the Research.85.2 Limitations of the Research.85.3 Suggestions for Further Study.8Thank9Reference10I11Chapter One Introduction1.1Research BackgroundWith the advent of the era of knowledge economy, the intensification of s

5、ocial competition and the deepening of the concept of lifelong learning Peoples hearts, and online training has the characteristics of convenience, flexibility and personalization, making online career and recognition.The certificate training market will develop rapidly. According to the survey, mor

6、e than 75% of employees need to follow up in varying degrees.Continuing education, more than 50% of business managers need professional study and training, and 30% of young people need it.Foreign language training has laid a solid foundation for the expansion of vocational training online education

7、market.With the development of globalization, the need for English learning is increasing day by day, especially for college students, such as CET-4 and CET-6, postgraduate entrance examination, IELTS, TOEFL, job search and so on. To meet these needs, the number of English learning institutions on t

8、he market is also increasing. The development of new technology and new media has made the learning of English more diversified. Some English educational institutions have set up online classes one after another, and the classroom form has changed from the traditional single-line and offline classes

9、 to the combination of online and offline classes. Break the limits of time and space. Online education has experienced the popularization of concepts in our country. Long, rapid development of three stages 1, online language education is currently in the market, and the beginning of the rapid devel

10、opment of the third stage1.2 Purpose and Significance of the StudyWith the rapid development of Chinas online education market, the proportion of general online education in the whole network education is increasing. The traditional English learning methods, which support vocabulary and grammar lear

11、ning, can not meet the needs of college studentsEnglish learning, the needs of various fields and the learning needs of English learners to improve their oral expression. With the rapid popularization of the Internet, the online education industry is in full swing. In this context, online English ed

12、ucation is becoming more and more popular among English enthusiasts. Online English education is the birth of the combination of Internet and mobile terminal with English education. As a new teaching mode and learning mode, it includes teachers teaching design, learners preview, teaching process, af

13、ter-class practice and reinforcement, homework evaluation, and many other teaching elements. Compared with traditional education, online English education is not limited by time, space and geography. At the same time, ideal online education provides rich global resources for learners, personalized c

14、urriculum customization and real-life foreign teacher video interaction to support online learning of different language learners and learners in different fields. Whether from the perspective of linguistics or pedagogy, or traditional exam-oriented education can not be achieved. Through the analysi

15、s of VIPABC brand, this paper has a thorough understanding of online education.1.3 Thesis StructureThis research mainly through the analysis of VIPABC brand, has a thorough understanding of online education. Taking VIPABC as an example, a comprehensive analysis of the brands value is of great signif

16、icance for future online teaching.）Understand college students basic attitudes towards online and offline English classes. (2) to investigate the basic situation of English education institutions, including curriculum arrangement, student feedback and so on. (3) according to the investigation, the a

17、dvantages and disadvantages of online and offline English classes are analyzed, and suggestions for improvement are put forward to the organization.2 Chapter Two Literature ReviewWe have too many documents now, and we need to comment on them in an all-round way. We should pay more attention to the w

18、riting of documents and the development of our network education in the future. This is very important for us to pay attention to.2.1 Online Education2.1.1 Definition of Online EducationNetwork education is on-line learning, also known as modern distance education, which belongs to adult Diploma edu

19、cation. Through completing the prescribed course learning tasks, network education obtains credits through qualified examinations. After reaching the prescribed total credits, it can graduate, and the state recognizes it after electronic registration of Diploma certificates. The Ministry of Educatio

20、n has approved a total of 68 online colleges. Not all universities are qualified to open them. Generally, only the top 150 schools are qualified to open online colleges.（Chinese Delegation attends the 40th UNHRC session） Therefore, distance education schools are well-known and well-known. Distance e

21、ducation is a new educational mode, which breaks through the limitations of time and region. It does not need to go to our university to attend classes, so as to facilitate the majority of working adults to study and work correctly. Its advantage is that anyone can learn at any time and anywhere as

22、long as there is a network.2.1.2 Classification of Online Education Network education is a form of education that uses the network to realize all or part of the process of education. The difference between staff and education content can be divided into three categories, that is higher network educa

23、tion, general network education and enterprise electronics. Overall, according to feedback from college students and major English education institutions, the degree of acceptance of offline classes is far higher than that of online classes at present, and according to the results of the students qu

24、estionnaire survey, It can also be analyzed that the offline classroom teaching effect is better, the range of student promotion is greater.Higher network education is usually related to academic qualifications, also known as network education. General network Education includes basic online educati

25、on, early childhood online education, online vocational and certification training, also known asNon-academic online education.2.2 Value Analysis2.2.1 Definition of Value Analysis2.2.2 Aspects of Value Analysis of Online EducationContent Supplement -The basic network education market provides curric

26、ulum education and after-school counseling services for primary and secondary school students. In 1996, the birth of 101 online schools marked the beginning of Chinas market. At present, there are a large number of school-run online schools, enterprise-run online schools or school-enterprise coopera

27、tion-run online schools. The basic network education market in China includes two kinds of modes: B2C and B2B. According to the Comprehensive Research Report on Chinas Network Education Industry of the Market Research Laboratory of China Distance Education, the number of paid students in 2004 was ab

28、out 200,000, the average annual tuition fee per person was about 2,000 yuan, the business scale of B2C was about 400 million yuan, and the business scale of B2B was about 100 million yuan. In 2004, the basic network education market was about 500 million yuan.The potential demand of the basic networ

29、k education market in China is very large. According to the statistics of the national education development announcement, there are 491,300 primary schools, totaling 12,543,477,000 by 2003; 66,600 junior middle schools, 65,148,800 students; 34,300 senior middle schools, 26,930 students. More than 9

30、0% of primary and secondary school students and their parents need excellent education services with low cost, high quality and sustainable development, which provides a basis for the growth of the basic education market.The main function of the value of online education is to gradually increase the

31、 value of educational resources around the needs of students. Finally, the service that meets the needs is delivered to the target students. The value-added processing activities include digitization, processing, sorting, storage, transmission and sales of educational resources. It mainly includes s

32、everal basic links, such as the provision of network courseware, the operation of network education service and students.With the advent of the era of knowledge-based economy, the intensification of social competition and the penetration of the concept of lifelong learning, online training has the c

33、haracteristics of convenience, flexibility and individualization, which makes the online vocational and certification training market develop rapidly. According to the survey, more than 75% of employees need continuing education to varying degrees, more than 50% of business managers need professiona

34、l learning and training, and 30% of young people need foreign language training, which lays a solid foundation for the expansion of the vocational training online education market.Knowledge Presentation (1) The function of developing and making network courseware links is mainly through professional

35、 organization and collation, using network courseware production tools to develop courseware production materials into multimedia courseware that can be transmitted through the network. Courseware development needs to effectively coordinate IT technology, instructional design theory and related busi

36、ness knowledge, ensure that courseware integrates text, animation, video and audio, has strong interactivity, and can highlight the characteristics of the subject; while ensuring the systematicness and continuity of courseware, courseware units should be subdivided as much as possible to face specif

37、ic problems in order to adapt to the characteristics of network learning.In the market of basic education, vocational and certification training, the participants in the development of network courseware are mainly network schools, vocational certification training institutions and professional netw

38、ork courseware production companies.(2) The operation of online education service plays a central role in the process of providing educational service. This link includes the development and management of teaching columns, the operation and management of teaching platforms, the teaching process and

39、service provision, and the operation of basic support platforms.(3) The main function of network access link is to provide Gateway Services and network access, so that educational resources can be transmitted through the network, and students can learn through broadband networks and terminals. This

40、link requires participants to ensure the quality and speed of resource transmission and provide cost-effective access services. At present, the participants in this link are mainly Telecom operators.Intelligent EvaluationThe market value of different online education is different, so the value of ba

41、sic online education, early childhood online education, online vocational and certification training are also different. However, because these three markets are mainly faced with individual trainees and provide similar educational content, their common characteristics of value form are obvious, and

42、 the main links of value are basically the same. Therefore, we put them together for analysis.Result UsageChinas general online education market has entered a period of rapid development, with broad market prospects. As a brand-new industry, general online education still has many unknown traps in t

43、his market. There are many problems in the value chain, including imperfect link development, especially the weak link of value integration, the uncoordinated proportion of each link and the failure to realize value-added in some links. For many enterprises and investors who want to enter the market

44、, they need to understand the value chain of the market, formulate the right entry strategy and construct a scientific and rational business model and profit model.Deep Inserted of School EducationThe basic network education market provides curriculum education and after-school counseling services f

45、or primary and secondary school students. In 1996, the birth of 101 online schools marked the beginning of Chinas market. At present, there are a large number of school-run online schools, enterprise-run online schools or school-enterprise cooperation-run online schools. The basic network education

46、market in China includes two kinds of modes: B2C and B2B. According to the Comprehensive Research Report on Chinas Network Education Industry of the Market Research Laboratory of China Distance Education, the number of paid students in 2004 was about 200,000, the average annual tuition fee per perso

47、n was about 2,000 yuan, the business scale of B2C was about 400 million yuan, and the business scale of B2B was about 100 million yuan. In 2004, the basic network education market was about 500 million yuan. The potential demand of the basic network education market in China is very large. According

48、 to the statistics of the national education development announcement, there are 491,300 primary schools, totaling 12,543,477,000 by 2003; 66,600 junior middle schools, 65,148,800 students; 34,300 senior middle schools, 26,930 students. More than 90% of primary and secondary school students and thei

49、r parents need excellent education services with low cost, high quality and sustainable development, which provides a basis for the growth of the basic education market. Therefore, we estimate that the market of basic network education in China will develop rapidly, with the market scale reaching 1.

50、5 billion yuan in 2008 and 2 billion yuan in 2010.2.3 Value Analysis of Online Education at Home and Abroad2.3.1 Researches at Home Chinas network education began in 1944 with the implementation of the national network demonstration project of educational research. Network education has a certain sc

51、ale of development in our country. Although the development trend is slow, it still keeps rising. Guan Jia, Li Qitao (2014) in Chinas online education development status, trends and experience, from the perspective of life learning experience, online education can be divided into preschool education

52、, K12 education, higher education and vocational training four sub-areas. The network education mode, which represents the development direction of network education in China, can maximize learnersautonomy and enthusiasm under the environment of network learning. It can carry out individual learning and collaborative learning. This kind of education mode pays more attention to learners individual needs.The mastery of learning strategies is an implicit process, and the guidance of network t