市場營銷商業(yè)計劃書

1、business plan of“trip of wisdom” cor,ltd2who is trip of wisdom?“trip of wisdom”marketing foundationcutting edgeinnovationexpert an array of cutting edge experience providingniche market business partner insight providerexpert on service andguidingdevelopmentover 220 expert consultants across six dif

2、ferent offices first in china the first firm combing travel business and education in china (2008)one of the worlds largest travelling & education. services groups “trip of wisdom”trip of wisdom is more than a global agency with footprints in every corner of the worldoperating in more than 10 co

3、untriesholding the market for more than 5 yearswe understand consumers in more places than anyone else does“trip of wisdom”content summary vision business object & target market swot analysis segmentation key strategy steps to achieving objectives distribution channels budget timingwhat we provi

4、de? provides special travel experiences for the abroad-targeted travelers focus on our target market and target market needs target market segments: the mbas, especially the imbas trip of wisdom: sightseeing overseas + famous universities and companies visitings positive aboard-learning and team-wor

5、king experiences along with the opportunity to create life-long memoriesthe premier provider of the experiences affordable and available major challenges: the uncertainties such as policies changes, lack of capital, the impace of alternative programs swot analysis distribution channels + steps to ac

6、hieving our objectives well implement our marketing plan achieve our business objectives summary“trip of wisdom”political situation economical situation socio-cultural situation competition situation sales situation a truly excellent productthe countrys top 10 companiesto provide great servicesto pr

7、omote cultural exchangesto make a contribution to business communication recently: ustcs imba class mid-term: all of the mba and emba classes of the ustc,and then extend to the other universities of anhui province long-term: all of the universities operating mba programtarget market:business objecti

8、ve:focus on the new requirement of the mba program international and characteristic ,these will be our selling point. cooperate with the universities, design for their different requirements and objectives, and help them on international study, travel, seminars and related activities. our aim is to

9、occupy this blank market of mba education .“trip of wisdom”strengthsthis is an example text. go ahead an replace it with your own text. this is an example text. opportunitiesthis is an example text. go ahead an replace it with your own text. this is an example text. threatsthis is an example text. g

10、o ahead an replace it with your own text. this is an example text. weaknessesthis is an example text. go ahead an replace it with your own text. this is an example text. 銳普ppt論壇chinakui首發(fā)：mba academic travel abroadmake budgetclear division of labormarket surveyselect channelsbuild brandpursue the go

11、alforecast market demanddevelop a classic product as a pilot and build own brand of “trip of wisdom”select proper marketing channelsmake budget of time and expense, and estimate profit space.find partnerlook for partners (including sources of funding, tourism & training, customers), establish me

12、chanisms for shareholders.“trip of wisdom”campus agency primary stage-used for the universities and institutions in the province ,as a pilot, to constantly optimize the product. mid-term-used to expand the market of key institutions outside the province.door direct sales mainly used for business cus

13、tomers of anhui province, customize the itinerary according to different needs.seminar marketing organize mba academic seminar of mba related，attract customers and resource providers.network marketing used for mba institutions and business customers all across the country .“trip of wisdom”stp strate

14、gy -segmentationaboard-targeted travelers in anhuitravel onlyvisit someoneparticipate in special activitiesa c a d e m i c exchangesthe mbasl a n g u a g e learners the imbasat ustcnormal mbasdifferentiatedmarketing tacticsrisklowcostmiddlechancea great dealcompetitionlow &not easy to copymanage

15、ment difficultyhigh-targeting inattentiveinattentive“ “trip of wisdomtrip of wisdom”meaningfulmeaningfulpremium experiencepremium experiencenormal plannormal plan-positioningby destinationby budgetby timeby incentivesasiaafricamiddle eastamericaeuropeoceania2000-3000 3001-50005001-80008001-100001000

16、0short time,4-7 dayslonger time, 7dayssightseeingvisiting relatives or friendshoneymoon parents and childrenphotographing.i. current market segmentation in china for travelling abroad:but“trip of wisdom”by incentivesii. new market segmentpilot ￥56000kick off -￥15000management-￥30000market research-

17、￥8000advertisement ￥36000posters ￥ 3000direct catalogs ￥ 5000internet ads ￥21000seminar ￥7000c o s tcost (rmb)cost (rmb)expected revenue (rmb)expected revenue (rmb)-market research-market research 8000 8000-kick off -kick off 1500015000-management -management 3000030000-advertisement -advertisement 36000 36000posters 3000direct catalogs 5000internet ads 21000seminar 7000-pilot 56000-pilot 560001st year 6000002nd year 18000003rd year 9600000demand (rmb) :145000demand (rmb) :145000return in 2 yearsreturn in 2 years“trip of wisdom”discussion market researchresourcesadvertisingimpl