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1、精品文檔_國家銀行招聘考試-相同項(xiàng)單選集1、everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer.therearecostsofproduction,transportation,storage,advertising,andmore.eachofthesecostsmustbringinsomeprofitateachstage:truckersmustprofitfromtransportingproducts,ortheywouldnotbeinbusiness.

2、thus,costsalsoincludeseverallayersofprofits.thesellingpriceofaproductmusttakeallofthesecosts(andbuiltinprofits)intoconsideration.thesellingpriceitselfconsistsofamarkupoverthetotalofallcosts,anditisnormallybasedonapercentageofthetotalcost.themarkupmaybequitehigh,90percentofcost,oritmaybelow.groceryit

3、emsmasupermarketusuallyhavealowmarkup,whileminkcoatshaveaveryhighone.highmarkups,however,donotinthemselvesguaranteebigprofits.profitscomefromturnover.ifanitemhasa50percentmarkupanddoesnotsell,thereisnoprofit.butifacerealhasan8percentmarkupandsellsverywell,therearereasonableprofits.whilemostpricingis

4、basedoncostfactors,therearesomeexceptions.prestigepricingmeanssettingpricesartificiallyhighinordertoattractselectclientele.suchpricingattemptstosuggestthatthequalityorstyleoftheproductisexceptionalorthattheitemcannotbefoundelsewhere.storescanuseprestigepricingtoattractwealthyshoppers.leaderpricingan

5、dbaitpricingaretheoppositesofprestigepricing.leaderpricingmeanssettinglowpricesoncertainitemstogetpeopletocomeintothestores.theproductssopricedarecalledlossleadersbecauselittleornoprofitcanbemadeonthem.theprofitsaremadefromotherproductspeoplebuywhileinthestore.baitpricing,nowgenerallyconsideredilleg

6、al,meanssettingartificiallylowpricestoattractcustomers.thestore,however,hasnointentionofsellinggoodsatthebaitprices.thepointistogetpeopleintothestoreandpersuadethemoftheinferiorityofthelowpriceditem.thenahigherpriceditemispresentedasabetteralternative.acommonretailtacticisoddpricedproducts.forsomepr

7、oductsof$300,thestorewillsetthepriceat$295or$299.95togivetheappearanceofalowerprice.automobilesandotherhighpricedproductsareusuallypricedinthismanner.forsomereason$7995hasmoreappealtoapotentialcarcustomerthan$8000.bidpricingisaspecialkindofpricesetting.itisoftenusedintheawardingofgovernmentcontracts

8、.severalcompaniesareaskedtosubmitbidsonajob,andnormallythelowestbidderwins.aschoolsystemmaywanttobuyalargenumberofcomputers.severalcompaniesareaskedtosubmitprices,andtheschooldistrictwilldecideonthebestbidbasedaswellonconsiderationsofqualityandservice.inthefirstparagraph,”markup”mostprobablymeans_.a

9、.theamountbywhichapriceisraisedb.marginc.turnoverd.netprofits2、everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer.therearecostsofproduction,transportation,storage,advertising,andmore.eachofthesecostsmustbringinsomeprofitateachstage:truckersmustprofitfromtranspo

10、rtingproducts,ortheywouldnotbeinbusiness.thus,costsalsoincludeseverallayersofprofits.thesellingpriceofaproductmusttakeallofthesecosts(andbuiltinprofits)intoconsideration.thesellingpriceitselfconsistsofamarkupoverthetotalofallcosts,anditisnormallybasedonapercentageofthetotalcost.themarkupmaybequitehi

11、gh,90percentofcost,oritmaybelow.groceryitemsmasupermarketusuallyhavealowmarkup,whileminkcoatshaveaveryhighone.highmarkups,however,donotinthemselvesguaranteebigprofits.profitscomefromturnover.ifanitemhasa50percentmarkupanddoesnotsell,thereisnoprofit.butifacerealhasan8percentmarkupandsellsverywell,the

12、rearereasonableprofits.whilemostpricingisbasedoncostfactors,therearesomeexceptions.prestigepricingmeanssettingpricesartificiallyhighinordertoattractselectclientele.suchpricingattemptstosuggestthatthequalityorstyleoftheproductisexceptionalorthattheitemcannotbefoundelsewhere.storescanuseprestigepricin

13、gtoattractwealthyshoppers.leaderpricingandbaitpricingaretheoppositesofprestigepricing.leaderpricingmeanssettinglowpricesoncertainitemstogetpeopletocomeintothestores.theproductssopricedarecalledlossleadersbecauselittleornoprofitcanbemadeonthem.theprofitsaremadefromotherproductspeoplebuywhileinthestor

14、e.baitpricing,nowgenerallyconsideredillegal,meanssettingartificiallylowpricestoattractcustomers.thestore,however,hasnointentionofsellinggoodsatthebaitprices.thepointistogetpeopleintothestoreandpersuadethemoftheinferiorityofthelowpriceditem.thenahigherpriceditemispresentedasabetteralternative.acommon

15、retailtacticisoddpricedproducts.forsomeproductsof$300,thestorewillsetthepriceat$295or$299.95togivetheappearanceofalowerprice.automobilesandotherhighpricedproductsareusuallypricedinthismanner.forsomereason$7995hasmoreappealtoapotentialcarcustomerthan$8000.bidpricingisaspecialkindofpricesetting.itisof

16、tenusedintheawardingofgovernmentcontracts.severalcompaniesareaskedtosubmitbidsonajob,andnormallythelowestbidderwins.aschoolsystemmaywanttobuyalargenumberofcomputers.severalcompaniesareaskedtosubmitprices,andtheschooldistrictwilldecideonthebestbidbasedaswellonconsiderationsofqualityandservice.theseco

17、ndparagraphmostprobablyimplies_.a.reducingcostwillincreaseprofitscertainlyb.profitsdependonhowfastgoodsaresellingc.fairmarkuppromisethegreatestprofitsd.lowermarkupbringsreasonableprofits3、everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer.therearecostsofproduct

18、ion,transportation,storage,advertising,andmore.eachofthesecostsmustbringinsomeprofitateachstage:truckersmustprofitfromtransportingproducts,ortheywouldnotbeinbusiness.thus,costsalsoincludeseverallayersofprofits.thesellingpriceofaproductmusttakeallofthesecosts(andbuiltinprofits)intoconsideration.these

19、llingpriceitselfconsistsofamarkupoverthetotalofallcosts,anditisnormallybasedonapercentageofthetotalcost.themarkupmaybequitehigh,90percentofcost,oritmaybelow.groceryitemsmasupermarketusuallyhavealowmarkup,whileminkcoatshaveaveryhighone.highmarkups,however,donotinthemselvesguaranteebigprofits.profitsc

20、omefromturnover.ifanitemhasa50percentmarkupanddoesnotsell,thereisnoprofit.butifacerealhasan8percentmarkupandsellsverywell,therearereasonableprofits.whilemostpricingisbasedoncostfactors,therearesomeexceptions.prestigepricingmeanssettingpricesartificiallyhighinordertoattractselectclientele.suchpricing

21、attemptstosuggestthatthequalityorstyleoftheproductisexceptionalorthattheitemcannotbefoundelsewhere.storescanuseprestigepricingtoattractwealthyshoppers.leaderpricingandbaitpricingaretheoppositesofprestigepricing.leaderpricingmeanssettinglowpricesoncertainitemstogetpeopletocomeintothestores.theproduct

22、ssopricedarecalledlossleadersbecauselittleornoprofitcanbemadeonthem.theprofitsaremadefromotherproductspeoplebuywhileinthestore.baitpricing,nowgenerallyconsideredillegal,meanssettingartificiallylowpricestoattractcustomers.thestore,however,hasnointentionofsellinggoodsatthebaitprices.thepointistogetpeo

23、pleintothestoreandpersuadethemoftheinferiorityofthelowpriceditem.thenahigherpriceditemispresentedasabetteralternative.acommonretailtacticisoddpricedproducts.forsomeproductsof$300,thestorewillsetthepriceat$295or$299.95togivetheappearanceofalowerprice.automobilesandotherhighpricedproductsareusuallypri

24、cedinthismanner.forsomereason$7995hasmoreappealtoapotentialcarcustomerthan$8000.bidpricingisaspecialkindofpricesetting.itisoftenusedintheawardingofgovernmentcontracts.severalcompaniesareaskedtosubmitbidsonajob,andnormallythelowestbidderwins.aschoolsystemmaywanttobuyalargenumberofcomputers.severalcom

25、paniesareaskedtosubmitprices,andtheschooldistrictwilldecideonthebestbidbasedaswellonconsiderationsofqualityandservice.inadepartmentstore,thepurposeofprestigepricing_.a.demonstratesthebadqualityoftheseitemsb.getsthemtopurchasesomeotherarticlesc.earnssomedirtymoneyfromtheseitemsd.persuadestherichcusto

26、merstobuy4、everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer.therearecostsofproduction,transportation,storage,advertising,andmore.eachofthesecostsmustbringinsomeprofitateachstage:truckersmustprofitfromtransportingproducts,ortheywouldnotbeinbusiness.thus,costsa

27、lsoincludeseverallayersofprofits.thesellingpriceofaproductmusttakeallofthesecosts(andbuiltinprofits)intoconsideration.thesellingpriceitselfconsistsofamarkupoverthetotalofallcosts,anditisnormallybasedonapercentageofthetotalcost.themarkupmaybequitehigh,90percentofcost,oritmaybelow.groceryitemsmasuperm

28、arketusuallyhavealowmarkup,whileminkcoatshaveaveryhighone.highmarkups,however,donotinthemselvesguaranteebigprofits.profitscomefromturnover.ifanitemhasa50percentmarkupanddoesnotsell,thereisnoprofit.butifacerealhasan8percentmarkupandsellsverywell,therearereasonableprofits.whilemostpricingisbasedoncost

29、factors,therearesomeexceptions.prestigepricingmeanssettingpricesartificiallyhighinordertoattractselectclientele.suchpricingattemptstosuggestthatthequalityorstyleoftheproductisexceptionalorthattheitemcannotbefoundelsewhere.storescanuseprestigepricingtoattractwealthyshoppers.leaderpricingandbaitpricin

30、garetheoppositesofprestigepricing.leaderpricingmeanssettinglowpricesoncertainitemstogetpeopletocomeintothestores.theproductssopricedarecalledlossleadersbecauselittleornoprofitcanbemadeonthem.theprofitsaremadefromotherproductspeoplebuywhileinthestore.baitpricing,nowgenerallyconsideredillegal,meansset

31、tingartificiallylowpricestoattractcustomers.thestore,however,hasnointentionofsellinggoodsatthebaitprices.thepointistogetpeopleintothestoreandpersuadethemoftheinferiorityofthelowpriceditem.thenahigherpriceditemispresentedasabetteralternative.acommonretailtacticisoddpricedproducts.forsomeproductsof$30

32、0,thestorewillsetthepriceat$295or$299.95togivetheappearanceofalowerprice.automobilesandotherhighpricedproductsareusuallypricedinthismanner.forsomereason$7995hasmoreappealtoapotentialcarcustomerthan$8000.bidpricingisaspecialkindofpricesetting.itisoftenusedintheawardingofgovernmentcontracts.severalcom

33、paniesareaskedtosubmitbidsonajob,andnormallythelowestbidderwins.aschoolsystemmaywanttobuyalargenumberofcomputers.severalcompaniesareaskedtosubmitprices,andtheschooldistrictwilldecideonthebestbidbasedaswellonconsiderationsofqualityandservice.odd-pricingmethod_.a.isoftenusedwithveryexpensiveitemsb.iso

34、nlyeffectiveonpotentialcarcustomersc.isthemostpopularwayofpricingaproductd.isthemosteffectivewayofsellinglowpricedproducts5、everyproductonthemarkethasavarietyofcostsbuiltintoitbeforeitiseverputupforsaletoacustomer.therearecostsofproduction,transportation,storage,advertising,andmore.eachofthesecostsm

35、ustbringinsomeprofitateachstage:truckersmustprofitfromtransportingproducts,ortheywouldnotbeinbusiness.thus,costsalsoincludeseverallayersofprofits.thesellingpriceofaproductmusttakeallofthesecosts(andbuiltinprofits)intoconsideration.thesellingpriceitselfconsistsofamarkupoverthetotalofallcosts,anditisn

36、ormallybasedonapercentageofthetotalcost.themarkupmaybequitehigh,90percentofcost,oritmaybelow.groceryitemsmasupermarketusuallyhavealowmarkup,whileminkcoatshaveaveryhighone.highmarkups,however,donotinthemselvesguaranteebigprofits.profitscomefromturnover.ifanitemhasa50percentmarkupanddoesnotsell,therei

37、snoprofit.butifacerealhasan8percentmarkupandsellsverywell,therearereasonableprofits.whilemostpricingisbasedoncostfactors,therearesomeexceptions.prestigepricingmeanssettingpricesartificiallyhighinordertoattractselectclientele.suchpricingattemptstosuggestthatthequalityorstyleoftheproductisexceptionalorthattheitemcannotbefoundelsewhere.storescanuseprestigepricingtoattractwealthyshoppers.leaderpricingandbaitpricingaretheoppositesofprestigepricing.leaderpricingmeanssettinglowpricesoncertainitemsto

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