高考英語二輪復習專題突破精練：閱讀理解（主旨大意類）

1、文章大意類a（202 b山東煙臺一模）the paper, published in may by the journal of marketing research, analysed purchases made from a single large european retailer and found that free shipping did encourage customers to buy more. but it also increased purchases of items that historically have higher return rates, su

2、ch as clothing or products from lesser-known brands. thus, returns also increased as a result of the promotions, to the point where profits were erased.in one part of the paper, during the typically four-week periods when free shipping was offered, online order volumes rose 11%. but when the cost of

3、 returns was compared with the sales proceeds（m攵入），the authors calculated that on balance the results for the promotion periods amounted to an average 0.7% loss.in one analysis that ran for two months, the researchers found that the return rate for customers who bought low-risk productslike office s

4、upplies, or products from well-known brands averaged about 22%.in another analysis, the researchers attempted to better understand motivations of online shoppers by measuring their attitudes towards free shipping. they found two things were happening. first, consumers saw free shipping as compensati

5、on for taking a risk on a product. second, feelings of gratitude for having shipping costs eliminated（，肖除）made them happy and thus more willing to make a risky purchase.prof.neslin advises companies to look at whether their own free-shipping promotions are profitable before they launch such campaign

6、s. also, he advises companies to identify which products get returned more often than others and try to provide customers with more information about those products, so they can make more informed choices.1 .what erased the profits according to the first paragraph?a. the risky customers.b. the europ

7、ean retailer.c. the returned items.d. the lesser-known brands.2. what can we learn from the passage?a. consumers risked purchasing a product when free shipping came along with it.b. free shipping encouraged customers to buy products from well-known brands.c. online order volumes rose only when free

8、shipping was offered as compensation.purchases of office supplies also increased during the typically four-week periods.3. what is the passage mainly about?a. low-risk products.b. return rates.c. increased purchases.d. free shipping.b（2021-湖北黃岡高三4月模擬）an advance in electronic publishing could make th

9、e e-book you are reading seem as dated as a silent film. publishers hope to explore the growing success of e-books by releasing versions with added soundtracks（電影原聲音樂）and musical accompaniments.the noise in the first multimedia books一released in britain一include the rain hitting a window in a sherloc

10、k holmes tale. when the plot of a book reaches the most exciting part, background scores will create tension.supporters argue that sound effects are the next logical development for e-books and will add excitement for younger readers. critics, however, will argue that the noise will ruin the simple

11、pleasure of having the imagination stimulated by reading.caroline michel, chief executive of the literary agency, said the new generation of computer- literate readers was used to multiple sensory input. she said/'young people have split computerscreens where they may be watching television and

12、replying to an email at the same time. if that's what the market wants then we should respond to the market.”booktrack's sound effects work by estimating the user's reading speed. each time you "turn” a page, the software reassesses where you have reached in the text and times the s

13、ounds to switch on accordingly. if the soundtrack becomes out of sync（同步），a click on any word will reset it.some authors fear that a soundtrack could destroy the peace and quiet of libraries and ruin the pleasure of reading. david nicholls, author of our day, the best-seller now released as a film,

14、said, “this sounds like the opposite of reading. i have enough trouble reading an e-book because i'm constantly distracted by emails.”stuart macbride sells 18% of his books as electronic downloads. he said,tf i'm reading, i will do the noise in my head. i don't need someone to tell me wh

15、at teacups clinking sounds like. that would irritate me."4. what do publishers expect an e-book soundtrack to do?a. help to release an e-book as a film.b. help readers improve reading speed.c. add tension at a book's exciting point.d. get readers familiar with the background.5. who is in fa

16、vour of added soundtracks for e-books?a. sherlock holmes.b. caroline michel.c. david nicholls.d. stuart macbride.6. what do we know about stuart macbride?a. he was a person who was easy to get angry.b. he knew a great deal of tea.c. eighty-two percent of his books described crime.d. he imagined soun

17、ds related to the story when reading.7. what's the main idea of the passage?a. opinions about e-books with soundtracks.b. response to the need of the book market.c. reasons for traditional e-books becoming outdated.d. suggestions on encouraging readers' imagination.c（2021-湖南長郡十五校高三聯(lián)考）for mos

18、t people, graduation is an exciting day of the celebration of years of hard work. my graduation day was not.i remember that weekend two years ago. family and friends had flown in from across the country to attend the celebration. but just like everyone else in my class, i had watched the economy tur

19、n from bad to worse. what i thought would take a week dragged into two, and then four, and 100 job applications later, i found myself in the exact same spot as i was before. and the due date to begin paying back my student loan was drawing closer.you know that feeling when you wake up in fear? that

20、feeling became a constant in my life. days felt like weeks, weeks like months. and the most frustrating part was no matter how much i tried, i just couldn't seem to make any progress.so what did i do to maintain my sanity（理智）？ i decided to write. something about putting words on a page made ever

21、ything seem a little clearera little brighter. something about writing gave me hope. and if you want something badly enough, sometimes a little hope is all you need! so i put my thoughts into a children's book. and then one day, without any sort of writing degree or contacts in the writing world

22、ust a lot of hard work and perseverance一i was offered a publishing contract for my first book! after that, things slowly began to fall into place. i was offered a second book deal. then, a few months later, i got an interview and was hired shortly.the moral of this story is. don't give up. even

23、if things look bleak now, don't give up. if you work hard, things will always get better. oftentimes all we need is the courage to overcome difficulties.8. from paragraph 2, we can learn that the author probably.a. was having an exciting graduationb. was getting into financial difficultiesc. mis

24、sed the life in the universityd. had just applied for the student loan9. how did the author change the frustrating situation?a. by sending applications.b. by offering contracts.c. by keeping writing.d. by publishing books.10. which of the following can replace the underlined word “bleak” in the last

25、 paragraph?a. unattractive.b.hopeless.c.thrilling. d.promising.11 .what is the passage mainly about?a. success belongs to the persevering.b. a contented mind is a permanent feast.c. a smooth sea never makes a skillful mariner.d. misfortunes tell us what fortune is.1. c 解析:細節(jié)理解題。根據(jù)第一段的"thus, ret

26、urns also increased as a result of the promotions, to the point where profits were erased.”可矢口，促銷的結果就是退貨也增加了，直到（退貨過多）利 潤消失。故選c項。2. a 解析:推理判斷題。根據(jù)第四段的"first, consumers saw free shipping as compensation for taking a risk on a product.,可知,消費者將免費送貨視為對產(chǎn)品承擔風險的補償。由此可推斷， 與免費送貨一起的是消費者冒險購買產(chǎn)品。故選a項。3. d 解析:

27、主旨大意題。根據(jù)第一段"the paper . analysed purchases made from a single large european retailer and found that free shipping did encourage customers to buy more. but it also increased purchases of items that historically have higher return rates. thus, returns also increased as a result of the promotions

28、, to the point where profits were erased.” 中這些信息以及下文的分析 可知，本文主要講述了免費送貨確實刺激了消費者購買更多的商品，但這種方式可能會減少公 司的利潤。也就是說,文章主要圍繞免費送貨展開描述。故選d項。4. c 解析:細節(jié)理解題。根據(jù)第二段的"when the plot of a book reaches the most exciting part, background scores will create tension.”可知，當一本書的情節(jié)達到最激動人心的部分時,背景音 樂就會產(chǎn)生緊張感。由此推知，出版商希望電子書的配樂

29、能在書的激動人心之處增加緊張感。 故選c項。5. b 解析:推理判斷題。根據(jù)第四段中caroline michel所說的“young people have split computer screens where they may be watching television and replying to an email at the same time. if that's what the market wants then we should respond to the market.” 可以推矢口，caroline michel 贊成為電子書增加配樂。故選b項。6. d 解析:推理判斷題。根據(jù)最后一段中stuart macbride所說的"if tm reading, i will do the noise in my head. i don't need someone to tell me what teacups clinking sounds like. that would irritate me.v可知,stuart macbride在閱讀時能想象與故事相關的聲音。故選d項。7. a 解析:主旨大意題。通讀全文，尤其根據(jù)第三段的"supporter