學術(shù)英語Unit6課后練習答案

1、學術(shù)英語學術(shù)英語 管理管理Consumer Behavior Text A Critical reading and thinking Overview Supplementary information Language building-up Specialized vocabulary Formal EnglishConsumer Behavior InfluencersUnit 6Consumer BehaviorUnit 6Consumer BehaviorText AOverview Text analysisCritical reading and thinking Differ

2、ent kinds of consumer behavior(Para.3) Some _ _ Others _ _ Others _ _ Still others _ _are focused people on a mission trying to fulfill a specific list of goods.slowly compare products side by side, deciding what they want as they go along.wander the aisles looking for inspiration as to what they sh

3、ould prepare for the week.are focused on getting the best deals through sales, coupons and volume deals.Critical ThinkingThere are other influencers on Consumer Behavior for example, customer service, as mentioned in Text B. What category do you think it belongs to, environment factors or culture fa

4、ctors?Unit 6Consumer BehaviorText ALanguage SupportCritical reading and thinking1. Others are focused on prepare for the week. (Line 4, Para.3) 其他人正集中精力通過購買打折產(chǎn)品、使用優(yōu)惠券和大其他人正集中精力通過購買打折產(chǎn)品、使用優(yōu)惠券和大批量采購的方式買到最實惠的東西。另外，還有人在走道上批量采購的方式買到最實惠的東西。另外，還有人在走道上徘徊，尋思著本周還有什么要準備的徘徊，尋思著本周還有什么要準備的。Unit 6Consumer Behavior

5、Text ALanguage SupportCritical reading and thinking2. this family was in the know and could afford expensive Western brands. (Line 3, Para.10) This family is familiar with the high-grade and expensive Western brands and could pay for it. in the know: informed, aware 知內(nèi)情的知內(nèi)情的Unit 6Consumer BehaviorTe

6、xt ALanguage SupportCritical reading and thinking3. A laundry detergent full of bleach may deliver, this may be a huge disaster. (Line 4, Para.18) 含有大量漂白劑的洗衣粉可以為一味追求潔凈的市場含有大量漂白劑的洗衣粉可以為一味追求潔凈的市場提供超白的衣物，但是對于一個有環(huán)保意識，或者飲用水提供超白的衣物，但是對于一個有環(huán)保意識，或者飲用水匱乏的市場來說，這恐怕是一場大災難。匱乏的市場來說，這恐怕是一場大災難。Unit 6Consumer Behavi

7、orText A Language building-up Collocations 1. marketing campaign 市場營銷（活動）市場營銷（活動） An effective marketing campaign helps determine the success of a product or promotional launch. Exceptionally creative and appealing marketing campaigns can win new customers for the business, and help the company to o

8、utperform its competitors and dominate the markets.Unit 6Consumer BehaviorText A Language building-up Collocations 2. stem from （起）源于（起）源于 Nervous illness can stem from being treated inconsiderately in childhood. Do your money problems stem from addictive behavior? Overspending, gambling and other a

9、ddictive behaviors can drain your bank account.Unit 6Consumer BehaviorText A Language building-up Collocations 3. in the know 知內(nèi)情的知內(nèi)情的 I have got to find someone in the know, so I can get my business off the ground (=to succeed initially). Im sure hes going to resign, for it was told me by someone w

10、ho is in the know.Unit 6Consumer BehaviorText A Language building-up Collocations 4. hold true for 適用于適用于 Some political stereotypes hold true for liberals and conservatives. Keyness theory does not always hold true for all economic problems.Unit 6Consumer BehaviorText A Language building-up Colloca

11、tions 5. be obsessed with 癡迷于癡迷于 Brands should be obsessed with creating concept innovations. The dictator was obsessed with the illusion of a world conquest.Unit 6Consumer BehaviorSpecialized vocabularyText A Language building-upMatch the words in Column A with those in Column B and then translate

12、thecollocations you have got into Chinese.adfhbcgeUnit 6Consumer BehaviorSpecialized vocabularyText A Language building-upMatch the words in Column A with those in Column B and then translate thecollocations you have got into Chinese.adfhbcge消費者行為消費者行為消費驅(qū)消費驅(qū)動的文化動的文化打零打零工的人工的人經(jīng)濟經(jīng)濟上的成功上的成功區(qū)域區(qū)域性品牌性品牌營營

13、銷活動銷活動流動流動性大的社會性大的社會大批大批量交易量交易Unit 6Consumer BehaviorSpecialized vocabularyText A Language building-upComplete the following sentences with the correct form of the terms in the box.a specific list of goodsglobal brandactual productUnit 6Consumer BehaviorSpecialized vocabularyText A Language building

14、-up status symbol comparing productspackaging and advertising Good marketingUnit 6Consumer BehaviorText A Language building-upSignpost language Classification Here are some common classification transitions andclue words for your reference. the first (kind/type/group/class, etc.) ; the second ; the

15、third some ; other sort, classify, categorize form, category, group, class, kindUnit 6Consumer BehaviorText A Language building-upSignpost language Classification Key to the exercises (P129)1. different kinds; some; others; Others; still others2. two3. one; another4. Some; otherUnit 6Consumer Behavi

16、orFormal EnglishText A Language building-upThe following sentences are selected from Text A. Replace the underlined formal words with less formal ones.taskrulessymbolobservedachievementUnit 6Consumer BehaviorFormal EnglishText A Language building-upuncontrolledthrown awayfairly largegreatdevelopingc

17、limaxUnit 6Consumer Behavior Text B The Customers Revenge Critical thinking and reading Supplementary analysis Collocations Suggested answersUnit 6Consumer BehaviorText BLanguage SupportCritical reading and thinking1. In the final sequence, the man probabilities. (Line 1, Para.3) In the last part of

18、 the video, the men said a lot of chance rates about the happenings of certain things quickly without pause. reel sth. off: say or repeat sth. rapidly without having to stop or think about it 一口氣說或重復某事一口氣說或重復某事 Unit 6Consumer BehaviorText BLanguage SupportCritical reading and thinking2. Nor will we

19、ever be if I can help it, Jim thought, as he snapped his laptop shut. (Para.5) Jim told himself he would try his best to avoid such bad service in his company when he shut down his laptop with a snap. Unit 6Consumer BehaviorText BLanguage SupportCritical reading and thinking3. Another nail in their

20、coffin, he thought. (Line 4, Para.6) The phrase “a nail in ones coffin” means sth. that makes the end of failure of an organization, someones plans, etc.Unit 6Consumer BehaviorText BLanguage SupportCritical reading and thinking4. Executives had high hopes that would excite Wall street. (Line 4, Para

21、.8) 高管們迫切地希望，高管們迫切地希望， 新上市的新上市的Andromeda XL車型車型目前的強勁銷售勢頭能得到華爾街的青睞。目前的強勁銷售勢頭能得到華爾街的青睞。 Unit 6Consumer BehaviorText B Language building-up Collocations 1. reel off 一口氣說出一口氣說出The headmaster can reel off the names of all the children in the school.Harry can reel off the names of all the Presidents of th

22、e United States in less than a minute.Unit 6Consumer BehaviorText B Language building-up Collocations 2. in unison 完全一致地完全一致地 E.U. must act in unison for climate change negotiations. Military leaders have long known that marching in unison makes for a tight-knit(緊密團結(jié)的緊密團結(jié)的) platoon(軍隊軍隊,隊伍隊伍).Unit 6

23、Consumer BehaviorText B Language building-up Collocations 3. on the receiving end of 遭受遭受 The party in power soon learns what its like to be on the receiving end of political satire. In answering this question, you might want to draw on any experiences you have had of being on the receiving end of “

24、racialisation”(種族化種族化) of this kind.Unit 6Consumer BehaviorText B Language building-up Collocations 4. take revenge on 報復報復In order to take revenge on the enemy who killed his father, he has been enduring humiliation in order to survive.A dentist takes revenge on ex-boyfriend by pulling out all his

25、teeth during dental surgery just two days after he dumped her for another woman.Unit 6Consumer Behavior Suggested answersText B In Text B, the author provides three examples of customer service. Read the text and then complete the following table. treating passengers like prisoners overbooking its s

26、eats surly attendants lost baggage Unit 6Consumer Behavior Suggested answersText B offering a comprehensive warranty on all its new vehicles as part of its massively promoted Red Carpet program, covering everything from transaxle repairs to the paintwork; an Atida credit card rewarding customers wit

27、h accessories for their cars and apparel sporting the Atida logo; providing returning customers with a free satellite radio; building a call center to reduce costs and call-waiting times, standardizing and streamlining service for customers. Unit 6Consumer Behavior Suggested answersText B It seems l

28、ike every time Michelle calls to get help, they refer her to some new idiot who doesnt know anything, and she has to explain everything all over again. Unit 6Consumer BehaviorListening Unit 6Consumer BehaviorListeningDealing with unfamiliar words1If the words do not hinder your understanding of the

29、major points, just skip them over.2Use contextual information, common sense and background information to guess the word meaning. Sometimes, the speaker might use paraphrases or definitions to explain new terms.3If you fail to figure out the meaning of an important word, just move on and listen atte

30、ntively to the speaker. Never let any new word distract your attention from the talk.Unit 6Consumer BehaviorListeningListen to a part of a lecture given by Joseph Pine, a writer and veteran consultant to entrepreneurs and executives alike. Then define the following words according to the contextual

31、information, common sense or background information.things that you grow in the ground, raise on the ground or pull out of the groundremove/ to take or get sth outbeing treated like a commoditymaking according to requirementsthe economy where experiences are becoming the predominant economic offerin

32、gUnit 6Consumer BehaviorListeningListen to the lecture again and then answer the following questions.Four. They are agrarian, industrial, service-based and experience economies. We used commodities as a raw material to be able to make or manufacture goods.Unit 6Consumer BehaviorListeningListen to the lecture again and then answer the following questions.Goods have become commoditized.Long-distance telephone service sold on price, price, price; fast-food r