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1、12Three apples changed the world. The first one seduced Eve. The second one awakened Newtown. The third one was in the hands of Steve Jobs.3Mr. Jobs with Steve Wozniak, the other Steve of Apple. Both Steves and Ronald Wayne founded the firm in 1976 in the garage of Jobs parents. 喬布斯和沃茲尼亞克、韋尼于1976年在父
2、母家的車庫(kù)里共同創(chuàng)立了蘋果公司。 4Steve Jobs and the Apple II, which was introduced in 1977. It was not yet “insanely great”, as he wanted it to be, but one of the first successful personal computers. 1977年,喬布斯和他的蘋果2電腦。這還不是喬布斯想象中的“酷斃了”的電腦,可它已經(jīng)是首批最成功的個(gè)人電腦了。5Introducing the first Macintosh in 1984. The now-legendary
3、computer was announced to the wider public by a television commercial, aired during the Super Bowl in January of that year. It was the first computer do not use DOS.1984年推出首款麥金塔計(jì)算機(jī)。這款大名鼎鼎的計(jì)算機(jī)在當(dāng)時(shí)通過(guò)在橄欖球超級(jí)杯大賽中插播廣告而廣為人知。 它是第一款不用DOS指令的電腦。6Mr. Jobs at the NeXT headquarters in Palo Alto. After an internal
4、power struggle, he was fired from Apple in 1985 and later founded NeXT with $7m of his own money. 喬布斯在帕洛阿爾托的NeXT總部。1985年,喬布斯在蘋果高層權(quán)力斗爭(zhēng)中離開了蘋果并用自己的700萬(wàn)美元的資產(chǎn)創(chuàng)立了NeXT公司。 7Pitching NeXTs machines ata computer conference in 1991. Although the computers were generally acclaimed, they did not sell well. In 19
5、93 NeXT became a software-only company. 1991年,在發(fā)布會(huì)上推廣NeXT的ata計(jì)算機(jī)。盡管這款計(jì)算機(jī)得到普遍的認(rèn)可,銷量卻不如人意。于是,1993年NeXT成了一家只做軟件的電腦公司。 8At a press conference in San Francisco. In late 1996 Apple bought NeXT for $429m. a few months later, Gil Amelio, Apples boss, was ousted and Mr. Jobs became “interim”, then full CEO.
6、在舊金山的新聞發(fā)布會(huì)上。1996年,蘋果斥資四億兩千九百萬(wàn)美元收購(gòu)NeXT公司。數(shù)月后,喬布斯取代蘋果原CEO吉爾阿梅里奧,重新執(zhí)掌蘋果。 9Steve Jobs in 1993, in what became his characteristic outfit: a black turtleneck shirt with jeans and sneakers. Always wearing the same clothes saved him time every morning because he did not have to decide what to wear. 1993年,喬布
7、斯的標(biāo)志性裝扮:高領(lǐng)黑色休閑衫搭配牛仔褲,運(yùn)動(dòng)鞋。這種不變的穿衣風(fēng)格節(jié)省了他很多時(shí)間,使他不用再為每天早上穿什么而糾結(jié)。 10One of Mr. Jobss most surprising moves after his return to Apple was to open a chain of flashy Apple Stores, starting in 2001. The decision was mocked by analysts but proved to be hugely successful. Apple now has over 350 stores. 喬布斯重回蘋果
8、后做出的最讓人意外的舉動(dòng)之一,從2001年起,開辦蘋果專賣店。這一決定使他成為分析家們一時(shí)的笑柄,但事實(shí)證明,此舉非常成功?,F(xiàn)在蘋果已擁有超過(guò)了350家專賣店。 11Steve Jobs launches a special U2-branded iPod with Bono, the bands lead singer, in 2004. The iTunes Music Store, launched in 2003, quickly became the leading online-music retailer. 2004年,喬布斯和U2樂(lè)隊(duì)的主唱博諾一同推出為U2定制的iPod。20
9、03年推出的iTunes在線音樂(lè)商店迅速成為在線音樂(lè)零售的領(lǐng)導(dǎo)者。 12Steve Jobs makes a surprise appearance at the Apple Store in Palo Alto, California, for the launch of the iPhone 1 in June 2007. Large queues formed at Apple Stores around the world, sometimes days in advance. 2007年7月,喬布斯在帕洛阿爾托的蘋果專賣店現(xiàn)身,為iPhone的推出造勢(shì)。全世界的蘋果專賣店都排起了長(zhǎng)龍
10、,有的甚至?xí)崆皫滋炀烷_始排隊(duì)。 13Steve Jobs shows a scene from “Up”, a Pixar film, during his speech introducing the iPad in 2010. Pixars flotation in 1995 made Mr. Jobs a billionaire. The firm was subsequently taken over by Disney, of which Mr. Jobs became the largest shareholder. 2010年,喬布斯在推廣 iPad 時(shí),展示了皮克斯公司制作的
11、電影“飛屋環(huán)游記”。皮克斯公司于1995年上市,使喬布斯躍居億萬(wàn)富翁的行列。迪斯尼后來(lái)收購(gòu)了皮克斯,也令喬布斯成為了迪斯尼最大的股東。 14A gaunt Mr. Jobs at the launch of the iPad 2 in March 2011. It was not just Apples products that got thinner over the past decade. So too did Mr. Jobs, who was diagnosed with a rare form of pancreatic caner in 2003. 2011年3月,喬布斯身形憔悴的出現(xiàn)在了iPad2的發(fā)布會(huì)上。在過(guò)去的
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