商務(wù)英語(yǔ) unit 4

1、4.1 International business 國(guó)際商務(wù)國(guó)際商務(wù)o Focus 學(xué)習(xí)重點(diǎn)學(xué)習(xí)重點(diǎn)o 熟悉有關(guān)國(guó)際商務(wù)話題的詞匯o 掌握關(guān)于國(guó)際貿(mào)易方面的話題o 練習(xí)在聽(tīng)力和閱讀過(guò)程中尋找具體信息o 掌握情態(tài)動(dòng)詞 can, could, should 的用法Warm-up1. Work in pairs. Write down ten classroom objects or things you have with you. Where was each things made? How many were imported?2. Write three things your coun

2、try imports and three things it exports. Compare with another pair. Where do the imports come from?3. Tick the words you know. Check the others in a dictionary. Page 36Important points o Clothing o Clotho clothesClothing o 集合名詞，不可數(shù)，意思是“衣服的總稱(chēng)；包括衣褲、鞋襪帽等衣飾”。常譯為“服裝”o 意思比較抽象，但比clothes更正式。o 如：They wear mu

3、ch clothing here in Melbourne. 他們?cè)谀珷柋敬┖芏嘁路lothing 為不可數(shù)名詞，用much 修飾。o Food and clothing are of great importance to our life.o 食物和衣物對(duì)我們的生活很重要。（意義比較抽象）o 常用的表達(dá)有：一件衣服（an article/ a piece of clothing）; o 請(qǐng)翻譯：冬裝、夏裝、防護(hù)服、專(zhuān)用工作服。Cloth o （1）表示布，衣料，是不可數(shù)名詞。o Mother bought some cloth to make us new dresses for ou

4、r birthday.o 媽媽買(mǎi)了一些布要給我們做生日穿的新衣裙。o （2）表示用作某種特殊用途的布（如：桌布，臺(tái)布等）o I need a piece of cloth to clean the table.o 我需要一塊布擦桌子。Clothes o 復(fù)數(shù)名詞，無(wú)單數(shù)形式，謂語(yǔ)動(dòng)詞用復(fù)數(shù)。意思是衣服，衣物。意義與clothing 意思相近，但意義比較具體。其前不可加不定冠詞，也不可加數(shù)詞，但可以用some, these, those, many, few等詞修飾。o I have to wash many clothes every day. o If you want to attend

5、to the party, you would better change into formal clothes.New words & Expressionso import n. vi. & vt. 進(jìn)口o export n. vi. & vt. 出口o competitor n. 競(jìng)爭(zhēng)對(duì)手o wholesaler n. 批發(fā)商o warehouse n. 倉(cāng)庫(kù)o audio product 音響產(chǎn)品o ban n. & vt. 禁令o fashion industry crisis 服裝行業(yè)危機(jī)New words & Expressionso c

6、ommissioner n. 委員o spokeswoman n. 女發(fā)言人o huge losses 巨大損失o resign n. vi. & vt. 辭職o garment n. 服裝（成衣）o clothing blockade 服裝封鎖o in favour of 支持、贊成o disastrous adj. 損失慘重的，災(zāi)難的New words & Expressionso import control 進(jìn)口控制o import quotas 進(jìn)口配額o compromise n. 妥協(xié)，折中，讓步o stock exchange 證券交易所o appeal to

7、sb. 對(duì)有吸引力o available adj. 有空的，能得到的o dossier n. 檔案，卷宗o flat adj. 沒(méi)電的，平面的New words & Expressionso embarrassing adj. 令人尷尬的o in-house magazine 內(nèi)部雜志o participant n. 參加者o stressful adj. 有壓力的，緊迫的o moderator n. 會(huì)議主持人o press the mute button 按下靜音鍵o reflect on 有損聲譽(yù)，招來(lái)非議o teleconference n. 遠(yuǎn)程電話會(huì)議New words &

8、amp; Expressionso producer n. 生產(chǎn)商 wholesaler n. 批發(fā)商 customer n. 顧客 retailer n. 零售商 warehouse n. 倉(cāng)庫(kù) consumer n. 消費(fèi)者 competitor n. 競(jìng)爭(zhēng)對(duì)手 customs n. 海關(guān) port n. 港口 clothing n. 服裝Reading: Fashion industry crisis after EU import banTopic sentenceThe Fashion industry in Europe is facing its biggest crisis i

9、n recent history.Causes The introduction of import controls in June by the European Trade CommissionerEffects 1. many small companies are suffering 2. some European countries are in favour of the import restrictions.3. Mr. Mandelson is in dilemma (a difficult position).Text Structure AnalysisReading

10、: Fashion industry crisis after EU import ban o Background Knowledgeo 1. What is EU?o EU 是European Union的縮寫(xiě)，由歐洲共同體(European Communities)發(fā)展而來(lái)，是一個(gè)集政治實(shí)體和經(jīng)濟(jì)實(shí)體于一身、在世界上具有重要影響的區(qū)域一體化組織。歐盟的統(tǒng)一貨幣為歐元(Euro)，2002年1月1日零時(shí)歐元正式流通。截止2008年1月1日，歐元區(qū)成員國(guó)有15個(gè)。Background Knowledgeo 2. What is Christmas season?o 圣誕季節(jié)通常指從12月初到

11、第二年的元月6號(hào)這段時(shí)間，商家會(huì)利用這段時(shí)間進(jìn)行商品促銷(xiāo)活動(dòng)，相當(dāng)于我國(guó)的傳統(tǒng)節(jié)日春節(jié)。Background Knowledgeo 3. H&M. H&M. 是全球時(shí)裝零售連鎖巨頭，來(lái)自瑞典的連鎖服裝店Hemmes & Mauritz的縮寫(xiě)。公司成立于1947年，總部設(shè)在斯德哥爾摩，是歐洲最大的服裝零售商。o 4. Zara Zara：成立于1975年，目前在全球排名第三，西班牙排名第一的服裝零售商。在全球56個(gè)國(guó)家擁有超過(guò)兩千家以上的服裝連鎖店。Background Knowledgeo 5.C&A C&A：著名連鎖平價(jià)時(shí)裝零售品牌，公司于1841年在

12、荷蘭成立。C&A 提供“時(shí)尚你選擇”(Fashion you choose) 引領(lǐng)時(shí)尚潮流，滿足不同生活方式的目標(biāo)消費(fèi)群的特殊需求。Language points 1.Be (get) stuck意思是“被困住”。2. Huge losses: 巨大損失常見(jiàn)的搭配有：at a loss 虧損Stand the loss 承受損失Suffer loss 遭受損失Language points o 3. release the goods放行這些貨物o 4. be in favor of : in support of o 翻譯：我們贊成他的銷(xiāo)售計(jì)劃。o We are in favor o

13、f his marketing plan.o 其他含義：有利于o The judgement is in favour of their rival. o 以為收款人o They received an anonymous check in favour of their father. Language points o 5. import restrictions (on)進(jìn)口限制o 6. flood the market 像洪水般充斥著市場(chǎng)Listening : Views on import controls 對(duì)控制進(jìn)口的看法對(duì)控制進(jìn)口的看法o Pros and Cons: 贊成與反對(duì)

14、的理由贊成與反對(duì)的理由o 1. pros: be for the import controlso 2. cons: be against import controls4.1 listen to the radio news item and decide whether each of the two speakers is for or against the import controls. Page 37Listening : Views on import controls 對(duì)控制進(jìn)口的看法對(duì)控制進(jìn)口的看法o 4.1 9 o 4.2 listen to the rest of th

15、e news item to find out if you are right.Speaking : Imported goods 進(jìn)口商品進(jìn)口商品o Discussion o Why does the Eropean company, H&M import clothing and shoes from China?Imported goods 進(jìn)口商品進(jìn)口商品o Supported ideaso The quality of the goods is better.o Its difficult to find European manufacturers.o The price

16、 is lower.o Foreign designs appeal to Europeans.o The goods are made very quickly.o Other countries can supply in large quantities.Grammar: Modal verbs: can/could and shouldo Functions of Modal verbs:can/could and shouldo 1. abilityo 2. possibilityo 3. permission o 4. offero 5. requesto 6. recommend

17、ationo 7. adviceReading : Business 2 business: global communication 商務(wù)之間：全球通訊商務(wù)之間：全球通訊o New Words and Expressionso Teleconference n. 電話會(huì)議o face-to-face meeting 見(jiàn)面會(huì)o virtual meeting 虛擬會(huì)議o participant n. 參加者o stressful adj. 有壓力的o agenda n. 日程o document n. 文件o moderator n. （會(huì)議等）主持人o tip n. 技巧；小費(fèi)Backgro

18、und KnowledgeTeleconference 電話會(huì)議，遠(yuǎn)程電信會(huì)議。電話會(huì)議是不同地方人員參加同一會(huì)議的很好方式，既省時(shí)有省力，方便快捷，在商務(wù)中應(yīng)用廣泛。Text Structure AnalysisTopic SentenceTeleconferencing is a great way to connect people who work in different parts of the world.Reasons 1. cheaper, 2. quicker, 3. more informalPreparation1. find a date, 2. specify th

19、e local time 3. limit the number of participants 4. send out agenda and documentsTips1. be moderator, 2. always say your name3. press the mute button while listening to others talking解析Business 2 business 也可縮寫(xiě)為B2B。 數(shù)字2夾在兩個(gè)business 中間形式獨(dú)特。其文體效果是吸引讀者的眼球，激發(fā)讀者的好奇心。實(shí)際上2是英文單詞 to的諧音，而且與兩個(gè)business 中無(wú)任何空格， 既

20、節(jié)約了標(biāo)題空間又具有獨(dú)特的意義，表示“先進(jìn)的通訊方式拉近了國(guó)際商務(wù)之間的距離”，也點(diǎn)出了文章的主題- 全球通訊。4.2 Business communications 商務(wù)溝通商務(wù)溝通o Focus 學(xué)習(xí)重點(diǎn)學(xué)習(xí)重點(diǎn)o 熟悉與商務(wù)溝通相關(guān)的話題o 學(xué)習(xí)掌握如何進(jìn)行商務(wù)溝通的相關(guān)技能o 練習(xí)在聽(tīng)力過(guò)程中尋找具體信息o 學(xué)習(xí)掌握 will 的用法o 掌握回復(fù)投訴信的寫(xiě)法New words & Expressionso printer cartridges 打印墨盒o description n. 種類(lèi)；性質(zhì)；描述o pass the message on to 把留言給o complain

21、t n. 投訴o cancel vt. 取消o extension number 分機(jī)號(hào)碼o pharmaceuticals n. 醫(yī)藥用品New words & Expressionso budget n. 預(yù)算o plasma screen TV 等離子電視o freight forwarder 貨運(yùn)商o distributor n. 發(fā)行人，銷(xiāo)售商o container n. 集裝箱o production manager 生產(chǎn)經(jīng)理，廠長(zhǎng)o Madrid 馬德里（西班牙首都）Speaking： On the phone 打電話打電話 Callingo This is ,ofo I

22、ts ofo Hello, Id like to speak to o Id like to speak to ,please.o Can I leave him a message?o Ill call back later.o Ill give it (the number) to you.Speaking： On the phoneo Responseo Can I help you?o Whos calling, please?o Would you like to leave a message?o Im afraid is not in her office at the mome

23、nt.o Can I take a message?o Ill ask him to call you when he/she gets back.o Does he/she have your number?o Ill pass your message on to4.2.3 o 4.3 listening o 4. listen to the conversation again. Complete the order form with the correct letters and numbers.Speaking：Office Supplies 辦公用品辦公用品o pencil n.

24、 鉛筆o eraser n. 橡皮o ruler n. 尺子o rubber band 橡皮筋o pen n. 鋼筆o ball-pen n. 圓珠筆o envelope n. 信封o stationery n. 信紙，文具o paper 紙Office Supplies 辦公用品辦公用品o calculator n. 計(jì)算器o diary n. 記事簿o staple n. 訂書(shū)釘o stapler n. 訂書(shū)機(jī)o scissors n. 剪刀o pin n. 大頭針o clip n. 回形針o tape n. 膠帶o glue n. 膠水o paste n. 漿糊Office Suppli

25、es 辦公用品辦公用品o computer n. 電腦/ laptop n. 筆記本電腦o printer n. 打印機(jī)o printer cartridge n. 打印墨盒o fax machine n. 傳真機(jī)o photocopy machine n. 復(fù)印機(jī)o shredder n. 碎紙機(jī)o projector n. 投影儀o telephone n. 電話Writing: Dealing with complaints 處理顧客投訴處理顧客投訴o Useful languageo I apologise foro Please accept my apologies foro I would like to apologiese