中英文商業(yè)計劃書doc

1、中英文商業(yè)計劃書 篇一：商業(yè)計劃書 - 英文商業(yè)計劃書通用模板 BUSINESSPLANBillionTeamInternationalInvestmentLtd.UnitI3/FGoodHarvestCtr33OnChuenSt.Fanling Hongkong 0421(86)066 YourName DATETABLEOFCONTENTSExecutiveSummaryManagementCompanyHistoryProduct/ServiceDescriptionObjectivesCompetitorsCompetitiveAdvantagesInnovationPricingSp

2、ecificMarketsMarketSizeandShareLocationManufacturingPlanResearchamp;DevelopmentHistoricalFinancialDataProformaFinancialDataProformaBalanceSheetCostControlEffectsofLoanorInvestmentAttachmentsExecutiveSummaryTheneedforuseofefficientdistributionandfinancialmet hodsintheseoverlookedmarkets.lt;Product1.C

3、ompetitivepricing2.Expandthemarkets3.Increasedadvertising5.Therebyachievinghigherprofits.lt;Service1.Signcontracts2.Increasedadvertising3.IncreaseofficestaffFinancialGoalsYear1Year2Year3Sales1,000,0001,400,0001,600,00025,000250,000375,000Earningspershare.01.12.14ManagementNameTitleExperienceLedmarke

4、tinmarketshare-30.Formulatedadvertisingbudgetsamp;campaigns.Establishednationalsalesforce.Establishednationalrepairamp;servicecenters. Designedpoint-of-purchasematerials.EducationUniversityofBostonBoston,MAB.A.-ComputerSciencesShortBiographiesPresidentChiefFinancialOfficerVicePresidentVicePresidentR

5、esponsibilitiesJohnQ.Doe,ChiefExecutiveOfficer-Responsibleforentir eoperation.Overseesmanagementfunctionandallotherexe cutives.Salary-60,000.JoeDokes,ExecutiveVicePresident-Responsibleprimaril yforsalesandsalessupport.Salary-35,000SallySeaughVicePresidentofMarketing.Responsibleform arketing,humaesou

6、rcesandtraining.Salary-30,000.TotalExecutiveCompensation 165,000.ThisPageisforanOrganizationChart,ifapplicable.CompanyHistoryor:Reason1Reason2Reason3OR:?iAteamconsistingoflistnamesandprimaryresponsibility .(i.eJohnDoe-Marketing)hasbeenformed.12345? o?c3篇二：商業(yè)計劃書 ( 中英文 )商業(yè)計劃書Business Plan 中國西部美國城China

7、 Western American Town 四川省環(huán)福投資有限公司Sichuan Circle Focus Investment Co. Ltd XX.08 目錄Contents一、背景介紹Background Information二、市場需求及政策支持Market Demand and Governmental Supports三、地理位置和區(qū)位優(yōu)勢Geographic Position and Location Advantages四、開發(fā)計劃Development Plan五、投資概算、收益預(yù)測Investment and Profit六、項目業(yè)主和項目運營公司Project Own

8、er and Operation Company 一、 背景介紹I.Background Information“中國西部美國城”落戶于成都雙流現(xiàn)代商貿(mào)集中發(fā)展 區(qū)，位于成都雙流東升鎮(zhèn)，總占地面積1139 畝( 約 187.94英畝 ) ，是四川省最大的綜合商業(yè)地產(chǎn)開發(fā)項目之一。其主 要建設(shè)項目是“美國產(chǎn)品展示和交易中心”以及星級酒店、 高尚住宅區(qū)、商業(yè)中心、學(xué)校、醫(yī)院等，總投資約 25 億人 民幣(約 3 億 5 千萬美圓)，分?jǐn)?shù)期投入完成建設(shè)。China Western American Town (CWAT) ， located at Shuangliu Developing Moder

9、n Trade Center, Dong Sheng Town, Shuangliu, Chengdu, covers an area of 1139 mu(187.94 acre). It is one of the largest commercial/residential complex properties in Sichuan Province. Main construction projects include American Products Exhibition and Exchange Center (APEEC), five-star hotel, high-end

10、residential communities, shopping mall, school, hospital, etc., with total investment of around RMB 2.5 billion (around USD 313 million) to be invested by installments.中國西部美國城的建設(shè)宗旨是：建立一套沒有中間商的 直接行銷通路，讓美國產(chǎn)品能夠大量進(jìn)入中國市場，增加美 國出口額，增加美國公民就業(yè)機會，減少中美貿(mào)易逆差。在 中國境內(nèi)設(shè)立的美展中心，其作用在維護中國消費者的權(quán)益，讓中國消費者可以使用物美價廉的美國產(chǎn)品之外，并可享有

11、 美國式的產(chǎn)品售后服務(wù)。The objective of CWATis to build a direct marketing platform without middlemen， which will help a largenumber of American products enter intoChinese market ，increase American export volume ， increase employment opportunity for American citizens and narrow Sino-US trade deficit .The APEEC

12、 set up in China is to protect the rights and interests of Chinese consumers ， allow Chinese consumers to purchase quality American products at a reasonable price. Besides, Chinese consumers can enjoy American high-quality after-sales services.中國西部美國城將引進(jìn)美國政府的州辦事處及州展館， 促使中美雙方人民在商貿(mào)、投資、觀光、教育、文化及公共 關(guān)系方面

13、的深度交流。引進(jìn)美國金融融資服務(wù)；引進(jìn)美國科 技發(fā)明專利，在中國尋求合作、投資以及進(jìn)一步的研發(fā)、生 產(chǎn)；引進(jìn)美國法律會計機構(gòu)；引進(jìn)美國文化及藝術(shù)表演及展 示等 ?State offices and state exhibition halls of the U.S will be set up in CWA，T which will significantly promote bilateral exchange of business and trade, investment,sightseeing, education, culture and public relations.CWAT

14、will bring in American finance service; introduce American science and technology patents of invention to seek cooperation, investment and future R&D, production in China; bring in American law and accounting institutions; and bring in performance and exhibitions of American culture and arts, et

15、c.中國西部美國城的龍頭項目是“美國產(chǎn)品展示交易中 心”，并綜合商業(yè)地產(chǎn)開發(fā)修建酒店、大型聯(lián)體商城、高尚 住宅區(qū)等，共同促進(jìn)當(dāng)?shù)亟?jīng)濟的 繁榮發(fā)展。 CWATis highlighted by APEEC, integrating commercial property development including hotel, mall, high-end residential community, etc., to boomthe local economic development.“美國產(chǎn)品展示交易中心”的建立為美國產(chǎn)品在中國市 場提供一個直接的展示、銷售平臺。該平臺的建立縮短了美 國產(chǎn)

16、品在中國銷售中間環(huán)節(jié)，節(jié)約產(chǎn)品流通成本，利用中國 保稅區(qū)的售前免關(guān)稅政策，提供短、中、長期定點展覽及連 接中國百余個大城市的商貿(mào)服務(wù)代理。APEEC is to provide a direct exhibition and sale platform for American products in China market, whichwill cut down middle agents of American products in China, and reduce the circulation cost. By making full use of tariff exemptio

17、n policy in the free trade zone, it provides short, medium, and long-term fixed site displays and connects business and trade agents in over hundred Chinese big cities.“美國產(chǎn)品展示交易中心”是由美國聯(lián)邦商務(wù)部及五十 個州政府協(xié)助并參與所組成的美國產(chǎn)品在亞洲的行銷中心。 它的建立為直接縮小中美貿(mào)易逆差、引進(jìn)美國金融融資服務(wù)， 兩國民間的商業(yè)貿(mào)易和文化交流起到極大的作用。APEEC is an American product m

18、arketing centre in Asia joined and assisted by the US Department of Commerce and 50 State authorities. The establishment of APEEC will reduce Sino-US trade deficit, bring in American financing and play an important role in facilitating civilian trade, business and cultural exchange.篇三：跨境電商中英文商業(yè)計劃書聚

19、洋 派 JUYANGPAI-JUYANGPAI.COM商業(yè)計劃書Business Plan目錄Contents要 1.執(zhí)行綱 51.Summary . 51.1環(huán)境與契機 51.1 Environment andopportunity 51.2 產(chǎn)品與服務(wù) 71.2Productsand11文檔收集于互聯(lián)網(wǎng)，已整理，word 版本可編輯 .service 7析 1.3 市 場研究與分 71.3 Marketresearch andanalysis . 71.4 公司及戰(zhàn)略 81.4Companystrategy 81.5 公 司 管理 1.5Companymanagement 1.6技術(shù)可行性

20、分析 101.6 Technicalanalysis 101.7 資 求 101.7demand feasibility金需Capital 102.環(huán)境與機 102.Environment and opportunity 102.1 各 種 環(huán) 境 的 基 本 情 況 102.1 Basic situation of various kinds ofenvironment 10狀 2.2市場現(xiàn)situation122.2Themarket 12務(wù) 3. 產(chǎn)品與服service143.114orientation14義書簽。Products義書簽。4.3.Products3.13.2andSer

21、vice錯誤！錯誤！-H未定3.2-H未定析 錯誤！未定義書簽4. Market researchandanalysis 錯誤！未定義書簽4.1 市述 場概 204.1Marketoverview 204.2 目 標(biāo) 市 場析 204.2Target marketanalysis 4.3市場定位 254.3 Marketlocalization 25市場需求預(yù)測 4.4 25forecasting4.4Marketdemand 254.5市場營銷策略 274.5Marketingstrategy .4.6 具 體 執(zhí) 行 方案 4.6 錯誤！未定義書簽。Specificimplementati

22、on 錯誤！未定義書簽5. 競析 爭分 335.Competitiveanalysis 335.1 SWOT 分析 335.1 SWOTanalysis 析 5.2競爭力 34analysis .5.2Competitive345.3分析結(jié) 395.3summary . 396.公司及略 406.ThecompanyandstrategicforcesAnalysisthe6.1 公司宗 406.1Companytenet 40念 6.2 公司經(jīng)營理 406.2CompanyOperatephilosophy 406.3公司目標(biāo) 406.3Companytarget 略 6.4公司戰(zhàn) 41st

23、rategy6.4Company 41理 7.公司管 43 management 7.Thecompany. 437.1 核 心 管 理 層 經(jīng) 理 工 作 職責(zé) 447.1 The core management manager jobresponsibilities7.2工 46Employees. 467.3服務(wù)流圖 477.3Theservicechart 7.2flow477.4 價理 值鏈管7.4Value chainmanagement 48性分8. 技 術(shù) 可 行 析 52feasibility8.Technical analysis 52要技8.1 主 術(shù) 52Main8.1

24、 technology 52全技8.2 安術(shù) 8.2technology Security 538.3 技 術(shù) 維 護 與 開 發(fā) 的 人 力 資 源 548.3 Maintenance and development of human resources 548.4 總 結(jié) 548.4Conclusion 金需 54 9. 資求 錯誤！未定義書簽demand 9.Capital錯誤！未定義書簽。9.1量 目前資金需求錯誤！未定義書簽9.1Current capitaldemand 錯誤！未定義書簽。9.2 其 他 資 金 需求 55 needs9.2Other capital559.3 資 本 金 具 體 使用 錯誤！未定義書簽。9.3Specific use o