國際貿易雙語教程

1、Unit 1A brief introduction to international tradeKeyI. Answer my questions1. International trade is business whose activities involve the crossing of national borders. It includes not only international trade and foreign manufacturing but also encompasses the growing services industry in areas such

2、as transportation, tourism, banking, advertising, construction, retailing, wholesaling, and mass communications. It includes all business transactions that involve two or more countries. Such business relationship may be private or governmental.2. Sales expansion, resource acquisition and diversific

3、ation of sales and supplies.3. To gain profit.4. To seek out foreign markets and procurement.5. There are four major forms as follows: Merchandise exports and Imports, Service Exports andImports, Investment, and Multinational Enterprise.6. It is the account which is a summary statement of the flow o

4、f all international economic and financial transactions between one nation (eg.the United States ) and the rest of the world over some period of time, usually one year.7. Merchandise Exporting and Importing.8. Yes. There are great differences between them.1) direct investment takes place when contro

5、l follows the investment. It usually means high commitment of capital, personnel, and technology abroad. It aims at gaining of foreign resources and foreign markets. Direct investment may often get higher foreign sales than exporting. And sometimes it involves two or more parties.2) While portfolio

6、investments are not under control. And they are used primarily for financial purposes. Treasures of companies, for example, routinely more funds from one country to another to get a higher yield on short term investments.9. MNE is the abbreviation of the multinational enterprise. Its synonyms are NN

7、C (the multinational corporation) and TNC (transnational corporation).10. Examples are travel, transport, fee, royalties, dividends and interest.11. The choice of forms is influenced by the objective being pursued and the environments in which the company must operate.12. It is limited by the number

8、 of people interested in a firm 's products and services and by customers'cato make purchase.13. This is because at an early stage of international involvement these operations usually take the least commitment and least risk of a firm's resources.14. Royalties means the payment for use

9、of assets from abroad, such as for trademarks patens, copyrights, or other expertise under contract known as licencing agreements.Royalties are also paid franchising.15. It is a way of doing business in which one party (the franchiser) the use of a trademark that is an essential asset for the franch

10、isers'. businessII Match each one on the left with its correct meaning on the right1. J 2.A 3.E 4.B 5.C 6.D 7.I 8.G 9.F 10.HIII Translate the following terms and phrases intoChinese1 購置力2 潛在銷售量3 加價，漲價4 國內市場5 制成品6 邊際利潤7 市場占有率8 貿易歧視9 時機選擇10 經銷周期11 經濟復蘇；恢復12 經濟衰退13 間接投資14 有形貨物15 有形進出口16 收入及支出；歲入及歲出17 超額能力18 貿易中間人商；經紀人19 全部包建的工程承包方式20 許可證協(xié)定IV Case Study1 Answer ：Batteries called "white elephant" exported from China were very popular in Southeast Asia, because "white elephant" was a lucky thing in Southeast Asi