馬云紐約演講全文中英對照版

1、僅供個人參考For personal use only in study and research; not for commercial use馬云紐約演講全文中英對照版：非常榮幸，從來沒想到會有這多人來聽我的演講。I m so honored. I never expect there are so many people coming here to listen to mytalk.我站在這里的時候，感覺自己如此重要，如此責(zé)任重大。謝謝你們！And when I sitting there I feel so important. Thank you, thank you very m

2、uch.正式開始演講之前，我想請問一下在座有多少人在使用阿里巴巴的服務(wù)？好的，不是非常多。那么，你們當中有多少人從來沒有去過中國？好的。Before my talk I would like to ask how many people here have used Alibaba services. Good, not many. Laughs. And how many of you here have never been to China? Never been, never been to China. Good, thank you very much.20 年前，我第一次踏上美國

3、，美國之旅的第一站是西雅圖。來到美國之前，我從課本、老師、學(xué)校和父母那里了解美國， 我以為自己已經(jīng)非常了解美國。 但是，當我踏上這片土地的時候， 我才發(fā)現(xiàn)我完全錯了， 美國這個社會和我從課本學(xué)到的根本不一樣。在西雅圖，我平生第一次認識了互聯(lián)網(wǎng)。Well, 20 years ago I came to America. My first trip to America, to Seattle. Before that I learned so much about America, from my books, from my teachers, from my school, and my p

4、arents. And I think I know enough about America. But when I came to America I thought totally wrong. America is not what I learned from the books. Andin Seattle I found the Internet.回到中國之后， 我告訴朋友們， 我打算開一家互聯(lián)網(wǎng)公司。 我邀請了 24 位好友，討論了兩個小時。到了最后，還是沒有人理解我想要做的東西， 我們進行了投票， 23 人選擇反對。我的朋友們勸我說： “忘了它吧！根本就不存在這么一個叫做互聯(lián)

5、網(wǎng)的東西，千萬不要去嘗試。 ”只有一個人對我說： “馬云，我相信你，雖然我不知道你想要做什么，如果你想做，就大膽去做吧，因為你還年輕?！蹦悄?，我30 歲。And then I came back and tell my friends that I m going to open a company calledInternet. I invited 24 of my friends, had a two-hour discussion. And finally we had avote. 23 of them against me.“ Forget about it. There s no

6、such kind of network calledInternet. Don t do it.” There s only one person who said“ Jack, I trust you. I donknow what that is, but if you want to try it, go ahead, try it. Because you re syoung. ” At that time I was 30 years old.沒有任何的計算機知識、商業(yè)知識，我開始了創(chuàng)業(yè)之路。我開辦了第一家公司，和我的妻子，還有一位同學(xué)。我們東拼西湊了 1000 美元，創(chuàng)業(yè)之路非常

7、艱難。當時，我覺得自己是騎在盲虎背上的盲人（成語：盲人摸象，又騎虎難下）。 20 年風(fēng)雨過去，我存活了下來。但是創(chuàng)業(yè)前三年，生活真的非常糟糕。我清楚地記得，我想向銀行貸款 3000 美元，這花去了我整整三個月時間，我動用了所有的關(guān)系，還是沒拿到貸款。每個人都認為馬云在撒謊，因為 1996 的時候他們不相信有互聯(lián)網(wǎng)這個東西的存在。So I started my business, without knowing anything about computer, without knowing anything about business. I started my first company,

8、 my wife and I and a school mate. We borrowed start from US $1,000 we start the business. It was so difficult. I called不得用于商業(yè)用途僅供個人參考myself like a blind man riding on the back of blind tigers. Jumping around for the past 20 years I survive today. For the first three years life was really bad. I reme

9、mber I tried to borrow US $3,000 from the banks. It took me three months asking any friendsI know to borrow the money.Still failed, coz verybody said“ Jack is telling a lie,because there s no such network called Internet in 1996.”有一天， 1996 下半年，中國正式接入了互聯(lián)網(wǎng)。于是，我邀請了10 位媒體朋友到我家里來， 想告訴他們我沒有撒謊， 確實存在互聯(lián)網(wǎng)這個東西

10、。 為了下載一張照片，我們當時花了三個半小時。 大家說， “那東西真的能行得通嗎？ ”我說，“是的，行得通的，不是現(xiàn)在，是在未來十年之內(nèi)。 ”不管怎樣，這至少證明了我沒有撒謊。So one day, later 1996, China was connected to the Internet. I invited ten mediafriends to my apartment. I want to tell them I m not telling a lie. There is a networkcalled Internet. We waited three hours and a h

11、alf to see the firstto download thefirst picture. And people said“ Is thattothingwork?going” And I say“ Yeah, it llwork, but not today. In ten years it ll work.” But at least it proved that I was nottelling a lie.我還記得，當我們嘗試幫助小公司在網(wǎng)絡(luò)上銷售產(chǎn)品， 但是沒有人愿意來， 因為還沒有人在網(wǎng)絡(luò)上買東西。 所以在第一周，我們的 7 個員工自己去買， 自己去賣。到了第二周，有人開始

12、在我們的平臺上賣東西，我們買光了他出售的所有商品。我們有兩個房間，堆滿了我們那兩個星期買的東西，而且是沒有什么用的東西。這只是為了告訴大家互聯(lián)網(wǎng)是行得通的，但這并不容易。 1995 年到 1999 年這期間，我們的創(chuàng)業(yè)失敗了，沒有一樣條件是成熟的。I remember when we tried to help our small business to sell online. Nobody want to sell because nobody come to buy. So first week we have seven employees, we buy and sell ourse

13、lves. The second week somebody start to sell on a website. We buyeverything they sell. We have two rooms full of things we bought for New Year s garbage for the first two weeks. In order to tell people that it works. It was not easy.Since 1995 to 1999 we failed. We go nowhere, our business, because

14、nothing was ready.到了 1999 年，我邀請 18 個好友到家里， 我們決定再一次嘗試， 并且把網(wǎng)站命名為 。人們問為什么叫阿里巴巴？我們希望互聯(lián)網(wǎng)就如同一個寶庫，可以讓小企業(yè)芝麻開門。另外，這個名字容易拼寫，也朗朗上口。我們想做的事情，是幫助小企業(yè)。In 1999 I invited 18 friends of mine who came to my apartment. We decided to do it again. We call the name . And people say why Alibaba? We believe Internet is a tre

15、asure island which opens sesame for small business. And we used Alibaba because it s easy to spell, easy to remember. And we want to focus on helping small business.當時我們注意到美國的電子商務(wù)致力于幫助大公司， 幫助他們節(jié)約成本， 而當時中國沒有那么多的大公司， 而是有很多的小企業(yè)， 對于他們來說生存是如此艱難，假如我們能夠用互聯(lián)網(wǎng)技術(shù)來幫助這些小公司，這會非常有意思。Because at that time we see com

16、merce with the American e-commerce they focuson helping on big companies, they re focusping onbig helcompanies to save thecost. We believed China we don t have a lot of big companies, we have so many不得用于商業(yè)用途僅供個人參考small business, and small business it s so difficult for them to survive. If we can usi

17、ngInternet as a technology to help small business itfantastic. ll be美國習(xí)慣于幫助大型企業(yè)， 這就好比美國人擅長于打籃球； 而在中國，我們應(yīng)該會去打乒乓球，去幫助那些小公司。我們需要做的不是幫助小公司去節(jié)約成本，因為他們知道如何節(jié)約成本， 他們需要學(xué)習(xí)的是如何賺錢。 因此，我們的業(yè)務(wù)一直專注于幫助小企業(yè)在網(wǎng)絡(luò)上賺錢。So we start to say if America is good at helping big companies, just like America isgood at making basketba

18、ll we should play pingpong in China, we should help thesmall guys. And we should not helping small guys to save cost, because smallbusiness know how to save the cost, but small business should learn how to makemoney. So our business is focusing helping small business to make money online.我們希望阿里巴巴這個公

19、司可以活 102 年。人們會好奇地問， 為什么是 102 年？因為阿里巴巴誕生于 1999 年，上個世紀我們經(jīng)歷了1 年，這個世紀將是完整的100 年，下一個世紀再經(jīng)歷 1 年，這樣橫跨三個世紀， 102 年。我們這是給了所有員工一個清晰的目標。 無論我們有多少盈利， 無論我們賺了多少錢， 不論我們已經(jīng)取得什么成績， 都不要認為我們已經(jīng)成功。 不要忘記我們希望活 102 年，現(xiàn)在才過了 16 年而已，前面還有 86 年。這 86 年中的任何一個時間，如果公司倒閉了，我們就談不上成功。當我聽到這個俱樂部（紐約經(jīng)濟俱樂部）已經(jīng)有108年的歷史，我十分驚訝，十分震驚。這其中一定有很多值得阿里巴巴學(xué)習(xí)

20、的東西。And we want to make the company last for 102 years. And people are curiouswhy102 years? Because Alibaba was born in 1999, last year we hadlast century we had one year, this century 100 years, next century one year. 102 across three centuries. Wegive a clear goal to any employees. Don t say we ar

21、e successful, no matter how muchmoney we raised, no matter how much money we make, no matter how much wehave achieved. Don t forget we want to live2years10. Now, 16 years passed, wehave another 86 years to go. Because in next 86 years, if any time we die we resuccessful. When I heard this club is 10

22、8 years old I was surprised and shocked.There s so much we can learn from that.沒有人相信阿里巴巴可以活下去。以前人們說： “你們的平臺是免費的，你們的公司那么小。 ”尤其是我們在美國上市的時候，人們又說： “你們阿里巴巴是做電子商務(wù)的，就像亞馬遜一樣。 ”可能亞馬遜是美國人眼中唯一的電子商務(wù)模式，但是我們不一樣。Well, today nobody believed that Alibaba could survive, because people say“ Youfree, you re tiny” and,

23、you know, and especially when we talkwhenaboutweIPO d people say“ Ah, you are Alibaba, you-commerceare. You re like Amazon.”Because in American point of view Amazon probably is the only business model for e-commerce. But no, we are different.我們和亞馬遜不一樣的是， 我們自己不做買賣， 我們幫助中小企業(yè)做買賣。 在阿里巴巴的平臺上， 有一千萬家小企業(yè)每天做

24、交易。 我們自己不送快遞， 但每天有二百萬人幫著我們配送三千萬包裹。The difference between us and Amazon is that we do not buy and sell, but we help small business to buy and sell. We have 10 million small business on our site buy and sell every day. And we do not deliver our packages, althoughourselves, though we have more than 2 m

25、illion people help us to deliver over 30 million packages per day.不得用于商業(yè)用途僅供個人參考我們也沒有自己的倉庫， 但是我們幫助那些中小物流快遞公司管理成千上萬個物流倉庫。我們也沒有任何商品庫存， 但是我們有 3 億 5 千萬的買家， 每天有超過1 億 2 千萬的消費者光顧我們的網(wǎng)站。去年我們的銷售額是3900 億美元。今年，我們預(yù)計銷售成交會超過沃爾瑪全球，你要知道沃爾瑪用了230 萬員工，而我們只是從 18 人擴大到了 3.4 萬人。We do not own warehouses, but we manage tens

26、and thousands of warehouses for other small, medium sized delivery companies. And we do not own inventories, but we do have more than 350 million buyers. We have more than 120 million buyers coming to shop every day on our site. And also, we sellour revenue lastour sales last year were US$ 390 billi

27、on. And this year, possibly, we are going to be bigger than Walmart globally. And Walmart manage that size of business have more than 2.3 million people; we grow from 18 people to today 34,000 people.我們和亞馬遜不一樣的還有， 亞馬遜是一個購物中心， 你去逛亞馬遜， 去買你想要買的東西， 就和產(chǎn)品展示的一模一樣。 但是在阿里巴巴， 你看到的產(chǎn)品圖片展示和你拿到手的產(chǎn)品或許不一樣，人們會覺得驚訝，

28、“這怎么有點不一樣！ ”但是他們喜歡這樣的購物體驗。在美國，電子商務(wù)是商務(wù)，而在中國，電子商務(wù)是人們的一種生活方式。年輕人交換他們的思想，互相溝通，建立信任，建立個人信用記錄。就好像星巴克一樣， 你不是去星巴克品嘗它的咖啡有多么美味。 這是一種生活方式。這也正是互聯(lián)網(wǎng)電商如何改變中國的地方。And the difference between Amazon and us the other is Amazon is a shopping center. Because here e-commerce is commerce, in China e-commerce is a lifestyle

29、. Young people, they using e-commerce to exchange ideas, they communicate, they build upthe trust, they build up a record. It s just youlike Starbucksnevergoto Starbucks totest how wonderful coffee is. It s a lifestyle. And this is how-commerceInternet eischanging China.我們感到自豪的， 并不是我們賣了多少東西。 我前面提到，

30、今年我們的成交總額會超過沃爾瑪 是的，我們對此很自豪。 阿里巴巴會在未來五年， 達到 1 萬億美元的成交額。這是我的目標，我認為我們會達到這個目標。 更讓我們自豪的是，我們?yōu)橹袊苯雍烷g接地提供了 1400 萬個就業(yè)機會。我們在中國鄉(xiāng)村創(chuàng)造就業(yè)機會，我們?yōu)橹袊蕴峁┚蜆I(yè)機會。中國互聯(lián)網(wǎng)上成功的賣家中，超過 51% 是女性。And what we felt proud of is not how much things we sell. I said this year we ll bigger than Walmart yes, we are proud. We know in five y

31、ears we will sell US$ 1 trillion. This is my goal, which we think possibly we will make it. We are proud ofthat but we are more proud because we create direct and indirect job, 14 million jobs for China. And we reatedvec jobs in the countryside. We created a lot of jobs for women. Over 51 percent of

32、 the power sellers on the Internet are women.我們?yōu)檫@些事情感到自豪。 有人又會說， 阿里巴巴現(xiàn)在做到了這些， 你們的下一步是什么？阿里巴巴無處不在， 你們的未來打算是什么？今天， 超過 80%的在線交易是由阿里巴巴所創(chuàng)造， 我們未來的目標是將阿里巴巴的業(yè)務(wù)拓展到全球。 這不只是要成為最會賣貨的公司。 我們希望電子商務(wù)的基礎(chǔ)設(shè)施能夠全球化。 相比美國，為什么中國的電子商務(wù)成長速度如此驚人？因為在中國的商業(yè)基礎(chǔ)建設(shè)太差。不像在美國，你們有汽車，線下有無處不在的沃爾瑪和凱馬特（ Kmart，美國現(xiàn)代超市零售企業(yè)鼻祖）。但是在中國，我們并沒有這么好的基礎(chǔ)設(shè)

33、施。不得用于商業(yè)用途僅供個人參考So we feel so proud of that. And people say okay, now Alibaba did that. What's your next? What's your future cause you are everywhere. We, 80 percent of the buy and the sell online are created by our company. Our future is that we have to focus on globalizing our business. It

34、's not only sell more things. We want to make, to globalize the infrastructure of eCommerce. Why Internet eCommerce grow so fast in China than in the USA? Because the infrastructure of commerce in China was too bad. Not like here. You have Click Motors. You have all the shops offline, Walmart, K

35、mart, everything everywhere. But in China we have nothing nowhere.電子商務(wù)在美國如同餐后甜點， 它是對主流商業(yè)的補充。 但是在中國， 電子商務(wù)已經(jīng)成為主菜。 我們建設(shè)了電子商務(wù)的基礎(chǔ)設(shè)施。 所以，如果我們將我們的電子商務(wù)基礎(chǔ)設(shè)施全球化， 包括在全球范圍內(nèi)提供支付工具、 物流中心和透明公開的交易平臺，幫助全球的小公司將他們的產(chǎn)品賣到世界各個角落， 幫助全球的消費順利地買到世界各地的產(chǎn)品。我們的愿景是，未來十年內(nèi)幫助全球 20 億消費者在線購買全世界的產(chǎn)品，而且做到全球范圍內(nèi) 72 小時內(nèi)收到商品，在中國范圍內(nèi)，無論你身在何處， 2

36、4 小時內(nèi)收到商品。阿里巴巴的全球化戰(zhàn)略，仍然是致力于幫助小企業(yè)， 幫助他們以最有效的方式來做生意。 我們會在自己的電商平臺上，幫助到另外一千萬家小企業(yè)。So eCommerce in the US is a dessert. It's complementary to the main business. But in China it becomes the main course. We created the infrastructure. So we think if we globalize our infrastructure the payment, the logis

37、tics center, the transparent platform all around the world. Helping the small business around the world to sell everywhere. Help the global consumers to buy everywhere. Our vision is in ten years we will help two billion consumers in the world to shop online anywhere in the world. You're shoppin

38、g online with 72 hours you'll receive the product. And anywhere in China you shop online, you will receive the products within 24 hours. And we think our globalization is still focused on helping small business. And helping them to do business in the most efficient ways. And we think that we wil

39、l help another ten million business on our eCommerce platform.我們會給這些小企業(yè)賦能。 我們會引導(dǎo)更多流量給他們， 會給提供他們支付系統(tǒng)，提供物流配送系統(tǒng)， 讓他們更加快捷和便利地在全球任何角落開展業(yè)務(wù)。 我們希望在中國以外的地方擁有 40%的業(yè)務(wù)量。現(xiàn)在，我們的海外業(yè)務(wù)只占到 2%。We will empower them. We'll give them the traffic. We'll give them the payment system. We'll give them the logisti

40、cs system so they can do business anywhere easily and quickly. And we will help. We will have 40 percent of our business outside China. Today we only have two percent of our business outside China.可能人們繼續(xù)會問， 現(xiàn)在阿里巴巴的業(yè)務(wù)做大了， 也募集到大量資金。 你們會在美國做什么？你們會來美國嗎？如果來美國， 你們是打算入侵美國嗎？馬云你什么時候來和亞馬遜競爭？什么時候來和 eBay 競爭？其實，

41、我對 eBay 和亞馬遜抱有敬仰之心。 而我來這里的目的， 也就是阿里巴巴的下一步戰(zhàn)略， 是幫助美國的小企業(yè)走進中國，幫助他們將產(chǎn)品賣到中國。So people keep on asking, now you are big. You raised that much money. What's your play in America? People say well are you going to come? When are you going to come to invade America? When I going to compete with Amazon? Whe

42、n I going to compete with eBay? Well I would say we show great respect for eBay and Amazon.不得用于商業(yè)用途僅供個人參考But I think the opportunity and the, the strategy for us is helping small business in America go to China, sell their products to China.現(xiàn)在的中國， 中產(chǎn)階層的數(shù)量和美國人口大致相當。 而我們認為， 未來十年中國將有五億人口成為中產(chǎn)階層。 他們對優(yōu)質(zhì)產(chǎn)品

43、和優(yōu)質(zhì)服務(wù)的需求是非常強大， 非常驚人的。我認為中國的現(xiàn)狀沒有辦法滿足他們對于優(yōu)質(zhì)產(chǎn)品和優(yōu)質(zhì)服務(wù)的需求。過去 20 年，中國一直致力于出口，而我認為接下來 10 年 -20 年，中國應(yīng)該把注意力集中在進口方面。中國要學(xué)會進口，學(xué)會如何消費。中國應(yīng)該去消費，去做全球買手。同時，我認為美國的小企業(yè)，美國的品牌產(chǎn)品，也應(yīng)該利用互聯(lián)網(wǎng)，進入中國市場。Today in China, the middle class for China is almost the same as the American population. And we think in ten years it will be m

44、ore than half a billion Chinese people will be middle class. The demanding for middle class, the demanding for good products, good service was so powerful, so strong. And I think China today cannot afford the good products, good service to them. And then next is that China has been focused on export

45、ing in the past 20 years. And I think next ten, ten-twenty years China we should be focusing on importing. Chinese should learn to buy. Chinese should spend the money. Chinese should buy a lot of things from globally. And I think that American small business, American branded products you should use

46、 the Internet, go to China.過去 20 年，美國的大公司已經(jīng)遍布整個中國。對于美國的小公司來說，利用好電子商務(wù)，將是巨大的機會。阿里巴巴已經(jīng)幫助很多美國的農(nóng)民將產(chǎn)品賣到中國。西雅圖的車厘子就是一個例子。你不能想象，美國駐華大使跑來問我： “馬云，你們可以幫我們銷售西雅圖的車厘子嗎？ ”那時車厘子還長在樹上，我們就做了預(yù)售， 8 萬個中國家庭搶購了這些訂單，我們摘下車厘子，在 24 小時內(nèi)運到中國。24 小時內(nèi)， 8 萬個中國家庭就將 160 噸車厘子一搶而空。去年，我們賣掉了300 噸車厘子。我不知道今年又會是怎樣一個驚喜的數(shù)字。Past 20 years big c

47、ompanies of America is already all over China. But it's the great opportunity for using the eCommerce for small business to go to America. In the past years we have helped a lot of American farmers selling things to China. For example the Seattle cherries, you will never believe that the ambassa

48、dor, the American ambassador to China, he came to us say, Jack can you help us to sell the cherries in Seattle. I say how can we sell cherries? The cherries still on the trees. And we started place order, 80,000 families booked the order. And when we got the order we ship, we pick up the cherries an

49、d ship to China within 24 hours 80,000 families, 160 tons of cherries were sold. And last year we sold over 300 tons of cherries. And I don't know what's this year about.我們同樣也幫助銷售阿拉斯加的海鮮。 我們還幫助銷售加拿大的龍蝦， 所賣出的龍蝦數(shù)量，是他們十年不可能達到的。 許多美國的知名品牌也借助我們的平臺銷售。像 Costco 超市入駐以后第一個月就賣出了 600 噸堅果，銷售額達到 650 萬美元。既

50、然我們能夠幫助賣龍蝦， 賣車厘子，為什么不可以利用我們的系統(tǒng)來幫助大量的美國中小企業(yè)？我還想借用一天的數(shù)據(jù)來舉一個例子，11 月 11 日，中國的光棍節(jié)， 阿里巴巴把它變成了一個購物節(jié)。 去年雙十一， 我們的交易額高達 97 億美元，第一分鐘有 240 萬消費者涌入。今年，我們認為這個數(shù)字會更加驚人，所以這也是我此次來美國的目的 中國消費者需要更多的美國產(chǎn)品。不得用于商業(yè)用途僅供個人參考We also helped Alaska seafood. We helped Canada to sell the lobsters. The lobster we sold probably ten ye

51、ars they cannot sell. And we also have a lot of American branded companies using our site to sell. Costco the company, they sold 600 tons of nuts on our site for the first month. And for the first month they're using Alibaba 6.5 millionUS dollars. So I think if we can help to sell lobsters, if w

52、e can help sell the cherries, why we cannot help these small, medium size companies to China using our system? So this is what I want, and also I want to take one day for example November, November 11th, the Singles' Day. We make that a shopping day. Last year for that day we sold 9.7 billion US

53、 dollars. And for the first minute shopping we have 24 million people rushed in for the first minute. And this year we guess the number was scary, so my purpose coming here that we need more American products to China.每天，阿里巴巴平臺都有上億 “饑渴 ”的消費者來購物。 這就是我們來到這里的原因，我們不是來競爭的， 我們來這里是希望將美國的中小企業(yè)帶到中國。 我們的愿景是 “全

54、球買、 全球賣 ”，未來 10 年-20 年，無論你身在何處都可以買到任何地方的產(chǎn)品，也把可以自己的產(chǎn)品賣到世界各地。菲律賓人可以買到挪威的鮭魚，挪威人可以將產(chǎn)品賣到阿根廷， 阿根廷人可以買中國的產(chǎn)品， 也可以將產(chǎn)品賣到中國。這是互聯(lián)網(wǎng)未來變革的方向。 最后，阿里巴巴為已經(jīng)改變中國而感到驕傲。變革的力量是強大的。We have a hungry 100 million people coming to buy every day. So this is why we come here. We not come here to compete. We come here to bring th

55、e small business. My vision is that in ten, twenty years anywhere you buy anywhere, sell anywhere. Philippine people can buy salmon on Norway. Norway people can sell things to Argentina. Argentina can buy and sell to China. This is how the Internet is going to change. And lastly I want to say we have changed the China. We feel proud of that, and we think that the change, the power of change is so powerful.第一次技術(shù)革命以后， 世界有了新的商業(yè)組織形式 工廠，這些工廠帶來了武器和力量，然后催生了第一次世界大戰(zhàn)。 第二次能源革命以后， 世界又有了新的商業(yè)組織形式 公司，然后催生了二戰(zhàn)。The first revolution of technology w