乳品技術(shù)培訓(xùn)材料ppt課件

1、New Conception and New Trend of Fresh Dairy Product Mar.2006新鮮乳制品的發(fā)展趨勢和新概念新鮮乳制品的發(fā)展趨勢和新概念主要內(nèi)容主要內(nèi)容Key IssuesMarket forecasts and future trends 市場預(yù)測和趨勢分析市場預(yù)測和趨勢分析Where can we find new conceptions and What can we do for you? 新概念從何而來新概念從何而來 以及我們能為您做些什么以及我們能為您做些什么Present a series new conceptions and demo

2、samples to you 為您推薦一組新概念并請品嘗我們試做的為您推薦一組新概念并請品嘗我們試做的 樣品樣品31%5%4%31%14%4%0%3%1%4%1%1%1%MilkCondensed/evaporated milkFlavoured milk drinksSoy milkSour milk drinksCoffee whitenersPowder milk +/- flavourCreamCheeseYogurt and low pH dairy drinksChilled and shelf stable dessertsChilled snacksFromage frais

3、and quarkSource: Euromonitor全球乳與乳制品的產(chǎn)品結(jié)構(gòu)分布全球乳與乳制品的產(chǎn)品結(jié)構(gòu)分布Global Dairy Product Market 牛奶干酪酸奶奶粉中國液體乳及其制品的產(chǎn)品結(jié)構(gòu)中國液體乳及其制品的產(chǎn)品結(jié)構(gòu)China Liquid Dairy Product Market Yoghurt9%Neutral milkdrinks11%Low pH milkdrinks21%Pure milk58%Liquid Milk Product Structure(By Volume)全球主要品類乳與乳制品中新產(chǎn)品上市數(shù)量組成全球主要品類乳與乳制品中新產(chǎn)品上市數(shù)量組成 N

4、ew products positioning claims in GNPD last year0%20%40%60%80%100%CheeseChilled DessertsMilkYogurtLow/No/Reduced FatVitamin/Mineral FortifiedFunctionalNo Additives/PreservativesAdded CalciumChildren (5-12)Low/No/Reduced CholesterolOrganicLow/No/Reduced SugarPremiumLow/No/Reduced CalorieSeasonalAll N

5、aturalLow/No/Reduced CarbCobrandedSource: GNPD 酸奶酸奶巴氏牛奶巴氏牛奶 甜點甜點 干酪干酪全球酸牛奶的增長趨勢全球酸牛奶的增長趨勢Global market for yogurts, 2003-2009 forecastSource:EuromonitorRetail volume 銷售量000 tonnes01000200030004000500060002003200420052006200720082009Probiotic YOFruit YO 2001-2005年間健康和風(fēng)味是酸牛奶的兩大主題年間健康和風(fēng)味是酸牛奶的兩大主題 Healt

6、hy and Flavour ingredients most likely to make an impact, 2001 and 200500.511.522.533.544.5Natural FlavoursHealth PromotingIngredientsFruit-basedingredientsExotic FlavoursFat / sugarreplacers20012005健康訴求健康訴求2004-2009年酸奶市場份額預(yù)測年酸奶市場份額預(yù)測Market value forecast for yogurt，2004-20090.002,000.004,000.006,00

7、0.008,000.0010,000.0012,000.0014,000.00WesternEuropeEasternEuropeNorthAmericaLatinAmericaAsiaPacificAustralasiaAfrica &MiddleEastMillion Euro01234567820042009Period growth CAGR (%)Source: Euromonitor增長率增長率酸性乳飲料（含乳酸菌飲料酸性乳飲料（含乳酸菌飲料）銷售額預(yù)測銷售額預(yù)測Market value forecast for low pH dairy drinks05001000150

8、0200025003000350040004500WesternEuropeEasternEuropeNorthAmericaLatinAmericaAsiaPacificAustralasiaAfrica &MiddleEastMillion Euro02468101220042009Period growth CAGR (%)Source: Euromonitor總份額總份額2004-2009年冷藏甜點的市場份額預(yù)測年冷藏甜點的市場份額預(yù)測Market value forecast for chilled shelf desserts，2004-20090,001.000,002.

9、000,003.000,004.000,005.000,006.000,00 WesternEurope EasternEurope NorthAmerica LatinAmerica AsiaPacific Australasia Africa andMiddle EastMillion Euro0,01,02,03,04,05,06,07,08,0%20042009Period growthSource: Euromonitor中國的基數(shù)中國的基數(shù)05010015020025030020042005BrightSanLuMeng NiuYiLiDanoneWei QuanUnit: Mio

10、 L活菌酸奶和酸奶飲品活菌酸奶和酸奶飲品YD中國主要品牌在酸奶和酸性乳飲料市場上的表現(xiàn)中國主要品牌在酸奶和酸性乳飲料市場上的表現(xiàn) Some Brand Performance in Sour Milk DrinksSource: AC Nielson Retail AuditSource: AC Nielson Retail Audit0500100015002004200420052005冷藏冷藏常常溫溫酸性乳飲料酸性乳飲料單位：百萬升+49%+58%19%32%31%42%20%5%7%7%7%16%3%10%23%4%49%12%16%15%19%8%18%20%16%12%1%9%3%

11、10%8%2%12%7%1%8%8%1%33%6%2%0%1%2%1%21%5%0%31%27%0%25%2%28%27%9%7%27%35%28%20%16%54%17%全國全國S1S2E1E2N1N2W1W2光明光明三鹿三鹿蒙牛蒙牛伊利伊利達能達能友芝友友芝友揚子江揚子江味全味全輝山輝山三高三高天友天友雪蘭雪蘭其它其它Source: AC Retail Audit單位： 百萬升425 22 11 46 25 35 88 9 5 中國各品牌酸奶市場分布和地域消費差別中國各品牌酸奶市場分布和地域消費差別 Outstanding market character among different

12、brand主要內(nèi)容主要內(nèi)容Key IssuesMarket forecasts and future trends 市場預(yù)測和趨勢分析市場預(yù)測和趨勢分析Where can we find new conceptions and What can we do for you? 新概念從何而來新概念從何而來 以及我們能為您做些什么以及我們能為您做些什么Present some new conceptions and demo samples to you 為您推薦新概念并請品嘗我們試做的為您推薦新概念并請品嘗我們試做的 樣品樣品 增加消費者對發(fā)酵制品特定價值，尤其是益生菌增加消費者對發(fā)酵制品特定價

13、值，尤其是益生菌的認識的認識 Increased Consumer awareness of health benefits of Probiotics 把握人們對更多更好的攝入各類營養(yǎng)素的追求把握人們對更多更好的攝入各類營養(yǎng)素的追求 Adults looking for ways to increase main nutriments intake 根據(jù)不同使用場所提高包裝的便捷性根據(jù)不同使用場所提高包裝的便捷性 “Grab-and-go” / portability in single-serve containers 在風(fēng)味和質(zhì)構(gòu)上開創(chuàng)新的方向在風(fēng)味和質(zhì)構(gòu)上開創(chuàng)新的方向 Success

14、of flavors and texture in other categories 不斷融入新的技術(shù)和理念引導(dǎo)和適應(yīng)新的生活方不斷融入新的技術(shù)和理念引導(dǎo)和適應(yīng)新的生活方式式 New technologies and new idea for new living fashion- - 新的健康和功能性配料新的健康和功能性配料 New Functional and healthy ingredients 增加趣味性增加趣味性 Have fun如何實現(xiàn)新鮮發(fā)酵乳制品的差異化和新增長如何實現(xiàn)新鮮發(fā)酵乳制品的差異化和新增長? What is Fueling the Growth of the yog

15、hurt Category 營養(yǎng)和健康營養(yǎng)和健康 低脂 低膽固醇 低糖 低熱量 更多蛋白質(zhì) 強化營養(yǎng)素：維生素 礦物質(zhì) 纖維素Dietary fibre 益生菌Probiotic 特殊甜味料functional sweetener 特種油脂：特定脂肪酸和磷脂等 功能性食品功能性食品 功能食品可用的中草藥：近90種 功能性蛋白：乳鐵蛋白LF，免疫球蛋白IgA IgG IgY 生物活性肽：谷光甘肽 酪蛋白磷酸肽 降壓肽 溶菌酶lysozyme 活性多糖active polysaccharides 自由基清除：抗氧化酶類，黃酮類（花色素 兒茶素 異黃酮等） 谷胱甘肽GSH和某些多糖類把握新需求把握新

16、需求 開拓新市場開拓新市場新概念從何而來新概念從何而來Where can we find new conceptions? 自然的，有機的自然的，有機的 食藥兩性動植物資源：3批77種 食品新資源：6類18種 益生菌Probiotic 討人喜愛的口味討人喜愛的口味 有趣味性/愉悅的感受 超值體驗的產(chǎn)品 功用上的便捷性功用上的便捷性 家庭或兒童專用包裝 能即時滿足某個特定需求 新質(zhì)構(gòu)新質(zhì)構(gòu) 新的工藝技術(shù) 新的功能體系新概念從何而來新概念從何而來Where can we find new conceptions?益生菌益生菌-新鮮乳制品的鮮活新內(nèi)涵新鮮乳制品的鮮活新內(nèi)涵 Probiotics-ad

17、d livingness into fresh dairy product維持腸內(nèi)微生物平衡維持腸內(nèi)微生物平衡減輕腹瀉和便秘癥狀減輕腹瀉和便秘癥狀抗過敏和免疫調(diào)節(jié)抗過敏和免疫調(diào)節(jié)NCFMLactobacillus acidophilus LA14Lactobacillus paracasei Lpc37Bifidumbacterium Lactis 延緩衰老調(diào)節(jié)新陳代謝延緩衰老調(diào)節(jié)新陳代謝控制腫瘤抑制癌變控制腫瘤抑制癌變減少毒素對肌體的侵害減少毒素對肌體的侵害YO-MIX 211,ABY-2CYO-MIX 205-207-208木糖醇的優(yōu)勢木糖醇的優(yōu)勢 Benefits of Xylitol促

18、進腸道有益菌群的增殖促進腸道有益菌群的增殖不需胰島素就能透入細胞不需胰島素就能透入細胞代謝快不會引起血糖升高代謝快不會引起血糖升高是呼吸道內(nèi)源性抗菌物質(zhì)是呼吸道內(nèi)源性抗菌物質(zhì)相同于蔗糖甜度甜味清新相同于蔗糖甜度甜味清新抗齲齒等抗齲齒等飽腹感強飽腹感強 Satiating Effect (Weight Control)能量釋放平穩(wěn)能量釋放平穩(wěn) Gastric Emptying (Sports Nutrition)不依賴胰島素不依賴胰島素 Insulin Independent Metabolism (Diabetics)不產(chǎn)生乳酸不產(chǎn)生乳酸 No lactic acid produce促進礦物質(zhì)

19、吸收促進礦物質(zhì)吸收Mineral Absorption (Dietetic Products / Supplements)80100120140160180-50050100150200250Time (minutes)GlucoseFructoseFructoseSucroseRelative SweetnessTimeDextrosePlasma Insulin (U/ml)果糖的優(yōu)勢果糖的優(yōu)勢 Benefits of Fructose胰島素依賴性甜感對比情況Agglomerated Maize Starch經(jīng)過顆粒附聚的玉米淀粉經(jīng)過顆粒附聚的玉米淀粉Instant appeal for

20、powdered hot beverages適用于速溶的熱沖調(diào)粉末飲料適用于速溶的熱沖調(diào)粉末飲料Agglomerated Maize Starch經(jīng)過顆粒附聚的玉米淀粉經(jīng)過顆粒附聚的玉米淀粉Features 產(chǎn)品特性產(chǎn)品特性 Encapsulated, granulated cornstarch 經(jīng)過微膠囊及造粒處理的玉米淀粉經(jīng)過微膠囊及造粒處理的玉米淀粉 Rapid dispersion properties 在水中能夠快速分散在水中能夠快速分散 Carefully controlled moisture content 水分含量經(jīng)過嚴格控制水分含量經(jīng)過嚴格控制 Natural formul

21、ation - no additives 天然配方天然配方- 不含任何添加劑不含任何添加劑利體素利體素 LitesseH OC H2O HOO HH OO C H2O RO HO HOC H2OO HOOO HO HOC H2C H2O HOO HO HOOH OO HO HOC H2O HH OH OO HO HOC H2O HOH OO HO HOC H2O HC H2O HOO HO HH OO C H2OO HH OOOH OO HO HOC H2O 低熱量低熱量 Low Calorie 適當提高粘度和適口感適當提高粘度和適口感 Increases viscosity and mout

22、hfeel 獲得短結(jié)構(gòu)和潔凈口感獲得短結(jié)構(gòu)和潔凈口感 maintains short texture 增加成型能力增加成型能力 Improves scoopability and “machineability” 代替脂肪提供光滑口感代替脂肪提供光滑口感 Fat replacer - reduces gluten formation, 降低和調(diào)節(jié)腸道PH 促進益生菌的繁殖 增加腸粘膜性物質(zhì) 降低血清中膽固醇 抑制餐后血糖升高可溶性膳食纖維可溶性膳食纖維10.850.60.60.50.450.40.05100.20.40.60.811.2XylitolMaltitolSorbitolMaltit

23、ol SyrupMannitolIsomaltLactitolPolydextroseSucrose 低甜度低甜度 Low sweetness level 溶解性好溶解性好 Good solubility 粘度與蔗糖相近粘度與蔗糖相近 Viscosity similar to sucrose 低熱值低熱值 Low negative heat of solution 不吸潮不吸潮 Non-hygroscopic 水活度與蔗糖相同水活度與蔗糖相同 Water activity similar to sucrose乳糖醇的技術(shù)特性乳糖醇的技術(shù)特性Lactitol - Technical Proper

24、ties020406080100120-50050100150200Time (mins)SugarLactitolInsulin ResponseRelative Sweetness中鏈C8-C10甘油三酯天然油脂粉末天然油脂粉末 主要用途主要用途 控制體重控制體重 weight control 提高運動效能提高運動效能 Enhance sport performance 膳食營養(yǎng)補充膳食營養(yǎng)補充 As dietary supplements 嬰兒配方食品嬰兒配方食品 In infant formulations 飲料增濁及附香飲料增濁及附香 As clouding agents in dr

25、inks 性能特色性能特色 良好的乳化能力良好的乳化能力Good emulsification不會酸敗變味不會酸敗變味Seldom turn rancid快速利用的能量快速利用的能量Available quickly不會堆積在體內(nèi)不會堆積在體內(nèi)Unable to store as body fat Honey Powders天然低聚糖天然低聚糖 Natural oligosaccharides益生菌增殖因子 Accelerates the growth of Probiotics抗氧化功能抗氧化功能Antioxidant properties改進風(fēng)味和口感改進風(fēng)味和口感Flavour enha

26、ncerBeech ForestNaturlok特殊功用的蜂蜜粉特殊功用的蜂蜜粉Health and wellness attribute健康訴求健康訴求Danisco solution解決方案解決方案Applications產(chǎn)品應(yīng)用領(lǐng)產(chǎn)品應(yīng)用領(lǐng)域域Low sugar/低蔗糖低蔗糖Diabetic/糖尿病人糖尿病人Low carb./低碳水化合物低碳水化合物Slow carbohydrate/緩釋緩釋Danisco Sweeteners e.g.LitesseLactitolFructoseDesserts, dairy drinks, creams and sweetened ferment

27、ed productsProbiotic/益生菌益生菌Lactobacillus acidophilus NCFMLactobacillus acidophilus LA14Lactobacillus paracasei Lpc37Bifidumbacterium Lactis BI04Dairy drinks, yogurt, cheesePrebiotic, fibre/膳食纖維膳食纖維(min. 3%）LitesseGRINDSTED Pectin AMDGRINDSTED Pectin WaveMeyprodor 5Dairy products e.g. yogurt and dair

28、y drinks 丹尼斯克的能為您提供的資源和方案丹尼斯克的能為您提供的資源和方案Danisco solution functional attributesHealth and wellness attribute健康和口味訴健康和口味訴求求Danisco solution解決方案解決方案Applications產(chǎn)品應(yīng)用領(lǐng)域產(chǎn)品應(yīng)用領(lǐng)域Good texture良好質(zhì)構(gòu)良好質(zhì)構(gòu)Functional Systems and Textural Ingredients e.g.GRINDSTED Pectin SYYogurt and other fermented, fresh dairyLow

29、fat 低脂肪低脂肪Fat replacement 脂肪脂肪替代替代YO-MIX range with exo-polysaccharide productionYogurt and other fermented, fresh dairyGRINDSTED Pectin AMD rangeAcidified milk drinksGRINDSTED Carrageenan rangeCREMODAN MOUSSENon-aerated dessertsAerated dessertsDanisco has a wide range of dairy, flavours and functio

30、n systemMost dairy products with flavour and function system addition丹尼斯克的能為您提供的資源和方案丹尼斯克的能為您提供的資源和方案Health & wellness solution and function systemAttributeDanisco solutionApplicationsNo preservatives無無防腐劑防腐劑HOLDBAC Cheese and fermented, fresh dairy productsOrganic有機食品資有機食品資源源YO-MIX culturesCHOO

31、ZIT culturesCertain hydrocolloids may be used and the food products can maintain statusGRINDSTED LBG in organic version with certificateCheese, yogurt and other fresh fermented products, fruit preparationsNew trendy tastes全全新的味覺體驗新的味覺體驗Flavours from new concept development e.g.:Commonsense FlavoursA

32、URA flavoursAll dairy products where flavours are added and fruit preparations for yogurt and dessert products丹尼斯克的能為您提供的資源和方案丹尼斯克的能為您提供的資源和方案Health & wellness solution and function system 對健康的認識和追求符合現(xiàn)代生活方式對健康的認識和追求符合現(xiàn)代生活方式 Growing awareness of health problems associated with modern lifestyles 城

33、鄉(xiāng)消費者都開始關(guān)注并追求健康城鄉(xiāng)消費者都開始關(guān)注并追求健康 Greater consumer willingness to take personal responsibility for their own health needs 健康的配料正被廣泛認可健康的配料正被廣泛認可 Consumers are becoming increasingly aware of different types of healthy ingredients選擇健康而新鮮的方案不必放棄美味！選擇健康而新鮮的方案不必放棄美味！ Choosing a healthy & fresh solution,

34、Neednt compromise on good taste.健康和新鮮將成為乳品主題健康和新鮮將成為乳品主題Two topic on dairy:Healthy and fresh Danisco For fresh,for organic,for health，for your smile!新概念產(chǎn)品成功的動力新概念產(chǎn)品成功的動力How to push ahead a new conception product successfully 貼切品牌形象和優(yōu)勢貼切品牌形象和優(yōu)勢 符合公司的市場策略符合公司的市場策略 挖掘潛在需求和消費挖掘潛在需求和消費 滿足產(chǎn)品結(jié)構(gòu)的需要滿足產(chǎn)品結(jié)構(gòu)的需要

35、 分析力分析力 策劃力策劃力 產(chǎn)品力產(chǎn)品力 銷售力銷售力 拓展力拓展力 主要內(nèi)容主要內(nèi)容Key IssuesMarket forecasts and future trends 市場預(yù)測和趨勢分析市場預(yù)測和趨勢分析Where can we find new conceptions and What can we do for you? 新概念從何而來新概念從何而來 以及我們能為您做些什么以及我們能為您做些什么Present some new conceptions and demo samples to you 為您推薦新概念并請品嘗我們試做的為您推薦新概念并請品嘗我們試做的 樣品樣品可以可以

36、秀身的酸奶秀身的酸奶（益生菌飲用型）Slim drink yoghurt with probioticsProduct Description 產(chǎn)品描述產(chǎn)品描述 采用低脂低糖低熱量配方 含有長雙歧或青春雙歧桿菌 果汁或果漿的添加 果膠、立體素和木糖醇Ingredients配料配料Light: skim milk powder, hydrogenated maltose syrup, polydextrose, stabilizer (pectin), ferric pyrophosphate, fruit pulp flavour, sweetener (aspartame, L-phenyl

37、alanine compound), vitamin D, part of the ingredients contain soy脫脂奶粉 木糖醇 麥芽糖 立體素 焦磷酸鐵 維生素D 含纖維果漿，甜味劑，穩(wěn)定劑，益生菌Nutrition Per pack: energy 55kcal, protein 4.0g, fat 0.1g, carbohydrate 11.8g, dietary fiber 1.5g, sodium 50mg, calcium 220mg, iron 4mg, vitamin D 2.5ug, more than 1.25 billion counts of L ca

38、sei sirota卡布基諾和巧克力碎屑酸奶卡布基諾和巧克力碎屑酸奶 Capuccino & coffee YoghurtProduct Description/產(chǎn)品描述產(chǎn)品描述- 北美洲和歐洲新流行- 屬于成年人的休閑食品- 該產(chǎn)品中含有卡布基諾咖啡- 還有有一些酸奶附有曲奇餅或手指餅等 可以明確區(qū)分于常見的添加水果的酸奶 有凝固型和攪拌型兩種形式Ingredients/配料配料Milk,concentrated skimmed milk, fibre inulin, dextrose, stabilizer, sweeteners aspartame, acesulfame-K;

39、lctobacillus casei defensis, flavour牛奶或脫脂牛奶 脫脂奶粉 卡布基諾咖啡 蔗糖 甜味劑穩(wěn)定劑 乳酸菌 香料等NutritionPer 100g: energy 50kcal, protein 4.5g, fat 2.9g, carbohydrate 6.0g, dietary fiber 4.0g, sodium 58mg, calcium 120mg/ non fat milk solids 9.9%, milk fat 1.8%太妃酸奶太妃酸奶 Toffee YoghurtProduct Description/產(chǎn)品描述產(chǎn)品描述- Toffee奶糖是近

40、年來市場廣泛接受的糖果- 生產(chǎn)Toffee糖漿可以得到DANISCO的技術(shù)支持- 利于提高企業(yè)的自主創(chuàng)新和技術(shù)壁壘- 成本更可控制，風(fēng)味和營養(yǎng)獨到 可以明確區(qū)分于常見的添加水果的酸奶 有凝固型和攪拌型兩種形式Ingredients/配料配料Milk,concentrated milk,G&F syrup, dextrose,palm oil, stabilizer, sugar, culture牛奶或脫脂牛奶 脫脂奶粉果葡糖漿 棕櫚油 蔗糖 穩(wěn)定劑 乳酸菌 香料等NutritionPer 100g: energy 50kcal, protein 4.5g, fat 2.9g, carb

41、ohydrate 6.0g, dietary fiber 4.0g, sodium 58mg, calcium 120mg/ non fat milk solids 9.9%, milk fat 1.8%亞洲風(fēng)情酸奶亞洲風(fēng)情酸奶（谷物，水果，巧克力碎屑） Asian or meal replacement yoghurtIngredientsMilk,Rice，corn,wheat,walnut,etc， fruit，sugar,stabilizer,culture, flavour基本配料：牛奶、砂糖、蘋果汁 桃漿 胡蘿卜漿、BIO11 DANISCO果膠 、尼薩普林、酶克、DANISCO食

42、用香精。Product Description/產(chǎn)品描述產(chǎn)品描述- 符合亞洲人飲食特點- 可以帶來咀嚼的特殊口感- 含有益生菌- 增加纖維補充- 促進消化功能酸奶奶昔和酸奶昔飲品酸奶奶昔和酸奶昔飲品Yoghurt hand shake and hand shake drinksProduct Description/產(chǎn)品描述產(chǎn)品描述- 飲用型酸牛奶結(jié)合特定的添加劑和包裝- 飲用前搖動充氣- 更獨特的口感- 全新體驗- 可以附帶果汁的配料IngredientsMilk,Rice (corn,wheat,walnut,etc.),sugar,vegetable,juice,stabilizer,

43、PH neutralizer, flavour酸牛奶，果蔬成分，特種穩(wěn)定劑，酸度調(diào)節(jié)劑，乳酸菌，香料等 乳與乳制乳與乳制品品飲用或代餐型酸奶飲用或代餐型酸奶 Drinking yoghurt or meal replacement yoghurtIngredientsMilk,Rice (corn,wheat,walnut,etc.),sugar,vegetable,juice,stabilizer, PH neutralizer, flavour基本配料：牛奶、砂糖、蘋果汁 桃漿 胡蘿卜漿、BIO11 DANISCO果膠 、尼薩普林、酶克、DANISCO食用香精。Product Descri

44、ption/產(chǎn)品描述產(chǎn)品描述- 風(fēng)味釋放好- 口感清爽，低粘度- 含有益生菌- 添加果汁或者谷物類配料- 更方便的飲用方式- 仍然屬于新興市場- 包裝形式方便飲用幼童酸奶或小食幼童酸奶或小食Kids yoghurt or snackProduct Description/產(chǎn)品描述產(chǎn)品描述包裝和內(nèi)容物特色鮮明、專門針對兒童的發(fā)酵乳制品仍然是空白市場。該市場的開發(fā)潛力大，利潤豐厚，被預(yù)測為未來看好的增長點。包裝上以兒童喜歡的卡通形象加以策劃；配料上適合兒童消化吸收特點；口味上適應(yīng)兒童對糖酸比，糖果風(fēng)味的追求；菌種上選擇只產(chǎn)生L-型乳酸，且產(chǎn)酸能力弱的特定菌株。IngredientsMilk,whe

45、y protein,fruit,Bio2牛奶，乳清蛋白濃縮物，果蔬成分，穩(wěn)定劑，特定菌種等新鮮小奶酪新鮮小奶酪Petit suisse and fresh cheeseProduct Description/產(chǎn)品描述產(chǎn)品描述- 歐洲的總數(shù)量約為酸奶市場總量的 27%- 高營養(yǎng)，高附加值的產(chǎn)品- 特定的質(zhì)構(gòu)、口感和幽香風(fēng)格類似于夸克- 打破傳統(tǒng)加工方式明顯降低成本無需投資特殊的生產(chǎn)設(shè)備，如，超濾或離心分離機高產(chǎn)量高效率，與傳統(tǒng)方法相比得率高出3倍產(chǎn)品質(zhì)量穩(wěn)定，保留奶中全部的營養(yǎng)成分IngredientsMilk, sugar, dairy products,coconut oil, milk p

46、rotein, maple stabilizer, PH neutralizer, flavour, carotene colour牛奶 糖 奶粉 奶油 乳清蛋白 穩(wěn)定劑 干酪發(fā)酵劑 凝乳酶 等NutritionPer cup (80g): energy 270kcal, protein 5.2g, fat 5.8g, carbohydrate 6.6g, sodium 37mg益生菌酸奶益生菌酸奶（果料或谷物配料/攪拌型） Probiotic yoghurt Product Description/產(chǎn)品描述產(chǎn)品描述- 全脂、半脫脂或脫脂- 具有特定健康功能的益生菌- 健康功能的益生菌酸奶-

47、可能有水果?；蛘吖任锱淞咸畛?嗜酸乳桿菌，雙歧桿菌，干酪乳桿菌，格氏乳桿菌，ABC植物乳酸菌等 都是比較理想的益生菌菌株IngredientsMilk,concentrated skimmed milk, fibre inulin, dextrose, stabilizer, sweeteners aspartame, acesulfame-K; lctobacillus casei defensis, flavour牛奶 濃縮脫脂牛奶 菊粉 葡糖糖 穩(wěn)定劑 甜味劑 益生菌 香料等NutritionPer 100g: energy 50kcal, protein 3.5g, fat 0.9g,

48、 carbohydrate 6.0g, dietary fiber 4.0g, sodium 58mg, calcium 110mg/ non fat milk solids 9.5%, milk fat 1.0%可咀嚼的乳酸菌飲料可咀嚼的乳酸菌飲料Probiotic yoghurt drinks with fruit fleshProduct Description/產(chǎn)品描述產(chǎn)品描述Ingredients/配料配料Whole milk,Semi-skimmed milk, sugar, yogurt cultures including lactobacilus fortis, fruit

49、flesh (aloe or coconut ), stabilizer, flavouing, colour: paprika extract; acidity regulator: citric acid; antioxidant: ascorbic acid 牛奶 脫脂奶 蔗糖 益生菌 果粒或碎片 穩(wěn)定劑 香精 著色劑 酸味劑Nutrition/營養(yǎng)營養(yǎng)Per 100g: energy 319kJ, 2.6g protein, 14.2g carbohydrate of which sugars 14.1g, 0.9g fat of which 0.6g saturates, nil f

50、ibre, trace sodium - 側(cè)重于兒童的可咀嚼酸奶飲料- 含有益生菌（ L-Casei 或雙歧桿菌）- 特定的添加劑支持果肉懸浮Product Description 產(chǎn)品描述產(chǎn)品描述- 脫脂奶和還原糖為基本原料- Maillard反應(yīng)形成特色風(fēng)味和色澤- 干酪乳桿菌（Casei）復(fù)合乳酸菌實現(xiàn)快速發(fā)酵- 該產(chǎn)品可以調(diào)節(jié)消化道內(nèi)環(huán)境，增強機體免疫力Ingredients配料配料Light: skim milk powder, hydrogenated maltose syrup, polydextrose, stabilizer (pectin), probiotic脫脂奶粉 麥

51、芽糖漿 果葡糖漿 甜味劑 干酪乳桿菌等益生菌 AMD783果膠等NutritionPer pack: energy 55kcal, protein 1.0g, fat 0.5g, carbohydrate 10.8g, sodium 50mg, calcium 220mg, more than 1.25 billion counts of L casei sirota褐色益生菌飲品褐色益生菌飲品 Brown healthy drink with casei開菲爾和開菲爾飲品開菲爾和開菲爾飲品Kefir and kefir drinks Ingredients/配料配料Skimmilk, pro

52、tein concentrate from milk, probiotic factor (oligosaccharides), living f l o r a f r o m : p r e b i o l a c t - 2 + b i f i d u s p r o b i o t i c a n d k e p h i r -culture,galactooligosaccharide syrup, stabilizer , flavour, vitamin C, E牛奶 乳清濃縮蛋白 低聚糖 活性益生菌 Kefir菌群 果葡糖漿 穩(wěn)定劑 香料 維生素Nutrition/營養(yǎng)營養(yǎng)Pe

53、r pack: energy 57kcal, protein 1.0g, fat 0.1g, carbohydrate 13.6g, sodium 18mg, vitamin C 30mg, vitamin E 3mg, galactooligosaccharide 2.5gProduct Description/產(chǎn)品描述產(chǎn)品描述- 由開菲爾菌叢發(fā)酵多種乳桿菌，乳球菌，明串珠菌，鏈球菌和酵母等- 含有少量CO2氣體和乙醇- 口感溫和清新,有獨特的發(fā)酵風(fēng)味- 開菲爾發(fā)酵奶具有顯著健康功效- 舒緩壓力抑制腫瘤吸收膽固醇緩解乳糖不耐癥發(fā)酵乳清飲料發(fā)酵乳清飲料Fermented whey drinks

54、IngredientsSweet whey concentrate, water, fruit preparation (apple-, orange-, pear juice concentrate, fructose syrup, pear pulp, peach juice, mandarin, apricot juice concentrate, vitamin mix (vitamin C, vitamin E and beta carotene). flavour, sweetener: sodium cyclamate, acesulfame-K, sodium sacchari

55、ne), fructose, stabiliser pectin, citric acid, acidity regulator: trisodium citrate濃縮乳清或蛋白濃縮物 水 果汁 果糖 AMD果膠 檸檬酸 檸檬酸鈉鹽 維生素等NutritionPer 100g: energy 118kJ/28kcal, 0.5g protein, 6.2g carbohydrate of which 6.2g sugar, 0.1g fat of which 0.1g saturates, 0.1g fibres, 0.04g sodium, 9.0mg vitamin C, 2.7mg n

56、iacin, 1.5mg vitamin E, 0.9mg pantothen acid, 120ug vitamin A, 0.3mg vitamin B6, 0.21mg vitamin B1, 30ug folic acid, 0.023 mg biotin, 0.15 ug vitamin B12 Product Description/產(chǎn)品描述產(chǎn)品描述- 無脂肪乳清蛋白發(fā)酵產(chǎn)品- 采用常規(guī)菌種或益生菌發(fā)酵- AMD低酯果膠作為穩(wěn)定體系- 營養(yǎng)吸收好，酸甜適口、風(fēng)味獨到- 可以作為涌動飲品，健康休閑飲品- 低成本的健康飲品！牛奶布丁和甜點牛奶布丁和甜點 Creamy pudding a

57、nd dessert Product Description/產(chǎn)品描述產(chǎn)品描述- 甜味和酸味兩種- 具有爽滑、細膩或光潔嫩脆的口感- 通常有蛋和奶的成分- 酸奶設(shè)備稍加改造可以生產(chǎn)- 是中國市場空白產(chǎn)品- 是國際市場份額比較大的產(chǎn)品IngredientsMilk, sugar, dairy products, egg yolk ,coconut oil, milk protein, maple stabilizer, PH neutralizer, flavour, carotene colour牛奶 糖 奶粉 蛋 椰子油 乳清蛋白 穩(wěn)定劑 酸味劑 平衡鹽 香料等NutritionPer cu

58、p (80g): energy 171kcal, protein 3.2g, fat 11.8g, carbohydrate 13.0g, sodium 37mg果汁乳酸菌飲料果汁乳酸菌飲料Yoggi smoothie- Fresh juice yoghurt drinksProduct Description/產(chǎn)品描述產(chǎn)品描述- 含有一定果汁的酸性乳酸菌飲料- 豐富的產(chǎn)品內(nèi)涵和宜人的口味- 熱帶水果汁（芭樂 山竹 芒果等）- 可以附帶益生菌IngredientsWa t e r , m i l k , f o o d a c i d , j u i c e , p u l p s o r f

59、lesh,stabilizer,flavour.水，牛奶，酸味劑，果汁，細小果肉，穩(wěn)定劑，香料NutritionPer package (100g): energy 160kcal, protein 1.0, fat 1.5, carbohydrate 9.6g, vitamines,fibre,minerals代餐鮮奶系列代餐鮮奶系列Fresh meal replacement milkProduct Description/產(chǎn)品描述產(chǎn)品描述- 鮮牛奶、堅果、谷麥、果蔬或蛋類產(chǎn)品相結(jié)合- 必要的營養(yǎng)素添加，符合膳食習(xí)慣的牛奶飲品- 主導(dǎo)牛奶市場的消費熱點，2006年消費的主角- 開啟巴氏殺菌奶的新消費方式UHT麥香牛奶和核桃牛奶已經(jīng)進入產(chǎn)品成長期；果蔬牛奶和真正意義上的代餐牛奶即將作為后續(xù)產(chǎn)品延續(xù)產(chǎn)品周期；太妃早晚茶跨國公司看好消費潛力，開始調(diào)研此類市場IngredientsMilk,Rice (corn,wheat,walnut,etc.),sugar,vegetable,juice,stabilizer, PH neutralizer, flavour牛奶，稻米或者谷麥類，以及果蔬成分，穩(wěn)定劑，酸度調(diào)節(jié)劑，酶類，植物乳桿菌，香料等發(fā)酵酸米汁系列發(fā)酵酸米汁系列Living culture rice beverage seriesPro