海淘商業(yè)策劃書(shū)

1、精選優(yōu)質(zhì)文檔-傾情為你奉上 環(huán)游創(chuàng)想huanyouchuangxiang 商業(yè)計(jì)劃書(shū) Business Plan目錄 Contents00000000224444000055557733334499400000000113344667788222233444455889557777889900商業(yè)計(jì)劃書(shū) Business Plan1. 執(zhí)行綱要1.Summary1.1環(huán)境與契機(jī)1.1Environment and opportunity據(jù)中國(guó)電子商務(wù)研究中心監(jiān)測(cè)數(shù)據(jù)顯示，2012年中國(guó)海外代購(gòu)市場(chǎng)交易規(guī)模達(dá)483億元，較2011年同比增長(zhǎng)82.3%，并呈明顯上升趨勢(shì)。（圖一）According

2、 to the China electronic commerce research center monitoring data,In 2012, China has purchased 48.3 billion RMB oversea commodities, compare to 2011, it has grew 82.3%, and shows a obvious increasing trend.(figure 1) （圖一）(figure 1) 近年來(lái)，由于中國(guó)綜合實(shí)力和居民生活質(zhì)量的提升，使得中高產(chǎn)階級(jí)群體對(duì)生活品質(zhì)的注重，優(yōu)質(zhì)海外商品的市場(chǎng)需求在不斷攀升，國(guó)外消費(fèi)品越來(lái)越受到

3、國(guó)內(nèi)市場(chǎng)的青睞。In recent years, due to China's improvement of comprehensive national strength and residents getting rich , rich people are care more about their quality of life, the demand of high-quality oversea products are rising , oversea products are getting more and more popular by Chinese market

4、.隨著電子信息技術(shù)和經(jīng)濟(jì)全球化的深入發(fā)展， 電子商務(wù)在國(guó)際貿(mào)易中的地位和作用日益凸顯，已經(jīng)成為中國(guó)對(duì)外貿(mào)易的發(fā)展趨勢(shì)。跨境電商越來(lái)越受到政府部門(mén)的高度重視。發(fā)改委、商務(wù)部、海關(guān)總署、人民銀行、質(zhì)檢總局、國(guó)家郵政局、國(guó)家標(biāo)準(zhǔn)委等部門(mén)積極圍繞綜合法律法規(guī)、信息監(jiān)管、支付清算、通關(guān)、物流保稅、電子認(rèn)證、糾紛解決、經(jīng)營(yíng)者行為、示范試點(diǎn)等標(biāo)準(zhǔn)規(guī)范和配套管理制度層面，跨境電子商務(wù)法律政策環(huán)境不斷完善。With the further development of electronic information technology and economic globalization, the positi

5、on and function of e-commerce in international trade is growing, it has become a development trend of China's foreign trade.Chinese government pay high attention to Cross-border e-commerce .Development and reform commission, ministry of commerce, general administration of customs, the people'

6、;s bank of China, quality supervision, inspection and quarantine, the national post office, the national standards committee and other departments formed a complete set of management system in comprehensive laws and regulations, regulatory information, payment and settlement, customs clearance, bond

7、ed logistics, electronic authentication, dispute resolution, the operator behavior, pilot demonstration and other standard specification, the policies of cross-border e-commerce are improving .今年跨境進(jìn)口電商政策在跨境支付、通關(guān)和保稅模式等方面對(duì)跨境電商呈現(xiàn)多重利好。 This year,Cross-border e-commerce has multiple positive policies in

8、cross-border payment, customs clearance ,bonded pattern and other aspects .1.2產(chǎn)品與服務(wù)1.2 Products and service 在國(guó)家針對(duì)跨境電商的政策越來(lái)越開(kāi)放的背景下，結(jié)合我們的團(tuán)隊(duì)在國(guó)外的貨源優(yōu)勢(shì)以及電商運(yùn)營(yíng)的經(jīng)驗(yàn)，以“顧客至上、便捷購(gòu)物、品質(zhì)保證”的原則為口號(hào)，最終搭建一個(gè)服務(wù)大眾的跨境購(gòu)物平臺(tái)。主要商品為歐美的名牌時(shí)裝及服飾，日韓的化妝品，澳新的奶粉，以及發(fā)達(dá)國(guó)家生產(chǎn)的名牌日用品等。 Under the background of national policies towards cross-b

9、order e-commerce, in combination with our team's abroad source advantage and cross-border e-commerce business experience, our slogan is"customer first, convenient shopping and quality guarantee" , to build a serving public cross-border e-commerce website.the Main products are from Euro

10、pean and American brand-name fashion and clothing, Japan and South Korea's cosmetics, Australia's milk powder, and famous brand commodities in the developed countries.附錄一：Appendix one： 利潤(rùn)表 單位：美元 Profits statement Currency:USD第一年First year第二年Second year第三年Third year第四年Fourth year第五年Fifth year

11、一 主營(yíng)業(yè)務(wù)收入：One:main business income2,665,406 6,860,953 13,351,711 22,085,852 33,736,392 減： 主營(yíng)業(yè)務(wù)成本：Reduce:Main business cost1,243,856 3,247,847 5,752,835 9,618,118 14,829,565 主營(yíng)業(yè)務(wù)稅金及其附加Main business taxes48,866 122,164 232,112 375,045 560,857 二 主營(yíng)業(yè)務(wù)利潤(rùn)Two;main business profits1,372,684 3,490,942 7,366,7

12、63 12,092,689 18,345,970 加： 其他業(yè)務(wù)收入Plus:other business income200,000 260,000 338,000 439,400 571,220 減：其它業(yè)務(wù)稅金及其附加Reduce:other business taxes6,600 8,580 11,154 14,500 18,850 減 ：營(yíng)業(yè)費(fèi)用Reduce:operation fee1,158,736 1,889,177 2,953,519 4,225,917 5,865,001 管理費(fèi)用Management fee908,502 973,062 1,085,378 1,156,9

13、52 1,249,117 財(cái)務(wù)費(fèi)用Financial fee40,950 40,950 40,950 40,950 40,950 三 營(yíng)業(yè)利潤(rùn)Three operation profits(542,104)839,172 3,613,761 7,093,769 11,743,272 四 稅前利潤(rùn)Four pre-tax profits(542,104)839,172 3,613,761 7,093,769 11,743,272 減 ：所得稅Reduce:income tax0 0 542,064 1,064,065 1,761,491 五 凈利潤(rùn)Five net profits(542,104

14、)839,172 3,071,697 6,029,704 9,981,781 現(xiàn)金流量表 單位：美元 Cash flow statement Currency:USD項(xiàng) 目Project第一年First year第二年Second year第三年Third year第四年Fourth year第五年Fifth year1、 經(jīng)營(yíng)活動(dòng)產(chǎn)生的現(xiàn)金流量:One:cash flow form business 銷售商品、提供勞務(wù)收到的現(xiàn)金Cash from Sale goods,provide labor service 現(xiàn)金流入小計(jì)Sub-total of cash inflow 購(gòu)買商品、接受勞務(wù)

15、支付的現(xiàn)金 Cash from purchase goods,accept labor service 經(jīng)營(yíng)租賃所支付的現(xiàn)金Cash paying for Operating lease 78000 78000 78000 78000 78000 支付給職工的現(xiàn)金Cash paying for employee salary 支付的所得稅Paying income tax0 0 支付其他稅費(fèi)Paying Other taxes55466 支付其他與經(jīng)營(yíng)活動(dòng)有關(guān)的現(xiàn)金Paying cash for other relative activities 現(xiàn)金流出小計(jì)Sub-total of cash

16、 out flow 經(jīng)營(yíng)活動(dòng)產(chǎn)生的現(xiàn)金流量?jī)纛~Net Cash flow from business 2、 投資活動(dòng)產(chǎn)生的現(xiàn)金流量：Two:net cash flow from investment購(gòu)建固定資產(chǎn)所支付的現(xiàn)金cash for purchase fixed assets 0 0 0 購(gòu)建無(wú)形資產(chǎn)所支付的現(xiàn)金cash paying for purchase intangible assets 0 26700 0 0 投資活動(dòng)產(chǎn)生的現(xiàn)金流量?jī)纛~Net cash flow from investment()0 ()0 0 3、 籌資活動(dòng)產(chǎn)生的現(xiàn)金流量：Three: cash flow f

17、rom Financing activities吸收權(quán)益性投資所收到的現(xiàn)金Cash from absorb equity investment 0 0 0 0 借款所收到的現(xiàn)金Cash from loan 0 0 0 0 現(xiàn)金流入小計(jì)Sub-total of cash flow 0 0 0 0 償還借款所支付的現(xiàn)金Cash paying for refund loan0 0 0 0 分配股利所支付的現(xiàn)金Cash from allocate stock0 0 償付利息所支付的現(xiàn)金Cash paying for refund interest40950 40950 40950 40950 4095

18、0 現(xiàn)金流出小計(jì)Sub-total of cash flow(40950)(40950)()()()籌資活動(dòng)產(chǎn)生的現(xiàn)金流量?jī)纛~Net cash flow form financing activities (40950)()()()4、 現(xiàn)金及現(xiàn)金等價(jià)物凈增加額Four:cash and cash equivalent net increase amount 資產(chǎn)負(fù)債表 單位: 美元 Balance sheet Currency:USD資產(chǎn)assets第一年First year第二年Second year第三年Third year第四年Fourth year 第五年Fifth year流動(dòng)資產(chǎn)

19、:Current assets 貨幣資金Monetary capital1,035,755 2,706,727 6,090,431 12,575,430 22,084,023 流動(dòng)資產(chǎn)合計(jì)Total Current capital固定資產(chǎn):Fixed assets958,900 958,900 1,150,680 1,150,680 1,150,680 減:累計(jì)折舊Reduce:Accumulated depreciation177,202 354,404 566,126 767,849 969,571 固定資產(chǎn)凈值Net fixed assets781,698 604,496 584,554

20、 382,831 181,109 無(wú)形資產(chǎn)Intangible assets267,000 267,000 293,700 293,700 293,700 減：累計(jì)攤銷Reduce:Accumulated amortization53,400 106,800 165,540 224,280 283,020 無(wú)形資產(chǎn)凈值Net intangible assets213,600 160,200 128,160 69,420 10,680 資產(chǎn)合計(jì)Total assets2,031,053 3,471,423 6,803,145 13,027,681 22,275,812 負(fù)債及權(quán)益Debt and

21、 equity第一年First year第二年Second year第三年Third year第四年Fourth year第五年Fifth year流動(dòng)負(fù)債:Current debts應(yīng)付帳款A(yù)ccount payable373,157 974,354 1,725,851 2,885,436 4,448,870 流動(dòng)負(fù)債合計(jì)Total current debts373,157 974,354 1,725,851 2,885,436 4,448,870 長(zhǎng)期借款Long-tern loan700,000 700,000 700,000 700,000 0 負(fù)債合計(jì)Total debts1,073

22、,157 1,674,354 2,425,851 3,585,436 4,448,870 所有者權(quán)益:Owners equity實(shí)收資本Paid-up capital1,500,000 1,500,000 1,500,000 1,500,000 1,500,000 盈余公積Earned surplus0 59,414 673,753 1,879,694 3,876,050 未分配利潤(rùn)Undistributed profit-542,104 237,655 2,203,541 6,062,552 12,450,892 所有者權(quán)益合計(jì)Total owners equity957,896 1,797

23、,069 4,377,294 9,442,246 17,826,942 負(fù)債及權(quán)益合計(jì)Total debts and equity2,031,053 3,471,423 6,803,145 13,027,681 22,275,812 成本費(fèi)用表 單位：美元 Expenses statement Currency:USD 第一年First year第二年Second year第三年Third year第四年Fourth year第五年Fifth year2,633 3,949 5,923 7,700 10,010 一 主營(yíng)業(yè)務(wù)收入：One main business income:2,665,4

24、06 6,860,953 13,351,711 22,085,852 33,736,392 核心會(huì)員會(huì)費(fèi)收入Core member fee income789,750 1,974,375 3,751,313 6,061,331 9,064,356 核心會(huì)員消費(fèi)Core member consumption1,579,500 3,948,750 7,502,625 12,122,663 18,128,711 普通會(huì)員會(huì)費(fèi)收入Ordinary member fee income98,719 246,797 468,914 757,666 1,133,044 普通會(huì)員消費(fèi)Ordinary membe

25、r income197,438 691,031 1,628,859 3,144,192 5,410,281 減： 主營(yíng)業(yè)務(wù)成本：Reduce:main business cost1,243,856 3,247,847 5,752,835 9,618,118 14,829,565 其他成本Other cost1,066,163 2,783,869 5,478,891 9,160,113 14,123,395 支付品牌推廣費(fèi)Brand promote fee177,694 463,978 0 0 0 支付物流費(fèi)Logistic fee0 0 273,945 458,006 706,170 主營(yíng)業(yè)務(wù)

26、稅金及其附加Main business taxes48,866 122,164 232,112 375,045 560,857 營(yíng)業(yè)稅 Operating tax44,423 111,059 211,011 340,950 509,870 城市維護(hù)建設(shè)費(fèi)City maintain construction fee3,110 7,774 14,771 23,866 35,691 教育及附加Education and other fee1,333 3,332 6,330 10,228 15,296 二 主營(yíng)業(yè)務(wù)利潤(rùn)Two main business profits1,372,684 3,490,9

27、42 7,366,763 12,092,689 18,345,970 加： 其他業(yè)務(wù)收入Plus:other income200,000 260,000 338,000 439,400 571,220 廣告收入advertising income200,000 260,000 338,000 439,400 571,220 減：其他業(yè)務(wù)稅金及其附加Reduce:other business taxes6,600 8,580 11,154 14,500 18,850 減： 營(yíng)業(yè)費(fèi)用Reduce:operating cost1,158,736 1,889,177 2,953,519 4,225,9

28、17 5,865,001 廣告費(fèi)Advertising fee360,000 432,000 518,400 622,080 746,496 網(wǎng)絡(luò)廣告Internet advertising240,000 288,000 345,600 414,720 497,664 雜志廣告Magazine advertising120,000 144,000 172,800 207,360 248,832 業(yè)務(wù)推廣費(fèi)Business promote fee329,063 493,594 740,391 962,508 1,251,260 核心會(huì)員Core member263,250 394,875 592

29、,313 770,006 1,001,008 普通會(huì)員Ordinary member65,813 98,719 148,078 192,502 250,252 會(huì)員維護(hù)費(fèi)Member maintain fee263,250 658,125 1,250,438 2,020,444 3,021,452 核心會(huì)員Core member210,600 526,500 1,000,350 1,616,355 2,417,162 普通會(huì)員Ordinary member52,650 131,625 250,088 404,089 604,290 銷售人員工資Sales salary206,423 305,4

30、59 444,291 620,886 845,793 基本工資Basic salary162,000 194,400 233,280 279,936 335,923 銷售提成Sales commissions44,423 111,059 211,011 340,950 509,870 減 ： 管理費(fèi)用：Reduce:management fee908,502 973,062 1,085,378 1,156,952 1,249,117 管理人員工資Management employees salary540,000 594,000 653,400 718,740 790,614 培訓(xùn)費(fèi)Train

31、ing fee12,000 13,200 14,520 15,972 17,569 場(chǎng)所租賃費(fèi)Rental fee78,000 78,000 78,000 78,000 78,000 無(wú)形資產(chǎn)攤銷費(fèi) intangible assets Amortization53,400 53,400 58,740 58,740 58,740 開(kāi)辦費(fèi)攤銷initial expenses Amortization 23,360 23,360 23,360 23,360 23,360 其他無(wú)形資產(chǎn)攤銷Other intangible assets Amortization30,040 30,040 35,380

32、35,380 35,380 域名注冊(cè)費(fèi)Domain registration fee300 300 300 300 300 虛擬主機(jī)托管費(fèi)Virtual host trustee fee2,000 2,000 2,000 2,000 2,000 折舊depreciation177,202 177,202 211,722 201,722 201,722 硬件設(shè)備折舊Hardware device depreciation167,202 167,202 201,722 201,722 201,722 其他固定資產(chǎn)折舊Other fixed assets depreciation10,000 10,000 10,000 0 0 辦公費(fèi)用Office exp