工商管理專業(yè)課程介紹

1、課程Course NameCredit課程簡介（中文）Course DescriptionExamination（中文）mode管理學是經(jīng)濟、管理類專業(yè)的專業(yè)基礎課程和核心課程，是一門系統(tǒng)地研究管理過程的普遍規(guī)律、 基本原理和一般方法的科學。 本課程詳細講解了計劃、組織、領導與控制等管理職能的客觀規(guī)律和實施方法。課程采用課堂教學、科研和實踐活動一體化的教學方式，以課堂教學為主，科研和管理學（石振香）Management3社會實踐活動為輔，加強學生對管理學理論和知識的理解和認識， 增強學生參與管理實踐的意識。 本課程的任務是使學生能夠系統(tǒng)地掌握管理學的知識體系，能綜合運用管理學的基本理論和方法，

2、并分析和解決管理中的實際問題，為后續(xù)專業(yè)課程的學習奠定管理學基礎。Management, the basic and core discipline of economics and management students, is a science which systematically studies the universal law, basic principles and general methods of the management process. This course teaches the objective laws and methods of the mana

3、gement functions in details, such as planning, organizing, leading and controlling, etc. In order to strengthen students understanding of management theories and knowledge and enhance awareness of participating in the management practices, the course uses teaching methods including classroom teachin

4、g, researching and social practicing. Classroom teaching is the main part, while others are auxiliary. This course s target is to enable students to master the management s knowledge system, to apply basic theories and methods, to analyze and solve practical problems in management and lay a good man

5、agement foundation for follow-up study of major disciplines.Writtenexamination經(jīng)濟學原理是一門研究一定經(jīng)濟制度下資源配置與利用經(jīng)濟學原理（李林芳）Principles ofEconomics4的課程。 本課程包括微觀經(jīng)濟學和宏觀經(jīng)濟學兩部分。微觀經(jīng)濟學以單個經(jīng)濟單位為研Principles of Economics is a course studying the allocation and utilization of resources under a certain economicWrittensystem

6、. This course includes two parts, microeconomicsexaminationand macroeconomics. Microeconomics take single economic unit as the object of the research. It explains市場營銷學（劉文斌）Marketing Management3Organizational組織行為學（石振香）Behavior2究對象， 通過研究單個經(jīng)濟單位的經(jīng)濟行為說明價格機制如何解決社會的資源配置問題。宏觀經(jīng)濟學研究整體經(jīng)濟運行的規(guī)律，說明怎樣實現(xiàn)經(jīng)濟穩(wěn)定和增長。本課程

7、闡明市場營銷學的基本理論、 基本知識及市場營銷的基本技巧與技術，并結合案例分析市場營銷中的實際問題，以提高學生分析和解決問題的能力。通過學習本課程，學生應掌握以下內容： 市場營銷的基本觀念， 市場營銷的管理，市場營銷環(huán)境的分析，市場的調研與市場預測， 消費者的購買行為，市場競爭者以及其競爭策略，目標市場的營銷，產(chǎn)品分析以及產(chǎn)品策略，企業(yè)的定價方法以及價格策略的選擇， 產(chǎn)品的營銷渠道及其選擇與管理，企業(yè)產(chǎn)品的促銷手段以及促銷策略的選擇，企業(yè)的形象的策劃與企業(yè)危機的處理。組織行為學 是管理學發(fā)展過程中形成的以心理學、 社會學、人類學、政治學等多學科為基礎的獨立的應用科學。它以各類組織中人的心理與行

8、how does price mechanism solve the problems of resource allocation. Macroeconomics studies the rules of how modern market economy operates. It explains how to achieve economic stability and economic growth.This course explains the basic theory, knowledge and skills and techniques of marketing, and c

9、ombines with case study to promote student abilitys of problem analyzing and solving. After learning this course, students should grasp the knowledge including basic concepts of marketing, marketing management, analysis of marketing environment, market research and prediction, customer behavior, com

10、petitors and competition strategies, marketing in a target market, product analyzing and marketing strategies, price decision and price strategic choice, marketing channels as well as it selection and management, the promotion of product and the selection of promotion strategies, corporation identit

11、y design and treatment with the crisis when company encountered, etc.Organization Behavior is a branch of applied science mainly based on psychology, sociology, anthropology and political science. It focuses on people psychology and behavior within organizations, and it investigates the impact of in

12、dividuals, groups, and structure on behavior精選文庫WrittenexaminationWrittenexamination-2為特點和規(guī)律為研究對象，探討個體、 群體和組織三個層面的因素如何影響個人及其所在組織的行為，目的使管理者能夠根據(jù)人的行為規(guī)律，創(chuàng)設健康的工作氛圍，發(fā)揮人的積極性和創(chuàng)造性，以實現(xiàn)組織的目標和提高人的滿意度。通過本課程的學習，學生可以掌握組織行為學的概念體系、理論模型和分析架構，獲得相關的知識，以及專業(yè)術語的英語表達，能夠看相關國外文獻資料；培養(yǎng)科學的思維方式和掌握客觀的研究行為的方法，避免直覺經(jīng)驗式或主觀片面式的行為分析本課程

13、是經(jīng)濟與管理系各專業(yè)的專業(yè)基礎課。它以數(shù)學為主要工具，尋求由生產(chǎn)、管理和生活中提出的若干問題的最優(yōu)方案， 是一門研究優(yōu)化決策的科學。 通過本課程學習使運籌學（孫學珊）Operations Research4學生掌握運籌學的基本模型及其求解原理、方法技巧、主要算法和實際應用；同時能夠運用常用數(shù)學軟件（Excel ，LINGO 等）求解運籌學的一些實際應用案例，從而培養(yǎng)學生建立數(shù)學模型，選擇優(yōu)化方within organizations for the purpose of applying such knowledge toward creating healthy working atmosp

14、here, giving full play to people professional knowledge orskill, improving an organization effectiveness and job satisfaction. On the completion of this course, students will be able to: understand the essential rules of psychology and behavior within organizations; grasp systematically the theories

15、 and methods of modern HR management; develop scientific ways of thinking; master the methods of behavior study; avoid empiricism and lopsided analysis.This course is the professional basic course for department of economics and management. It takes mathematics as the main tool to search the optimal

16、 solution for problemsin productionand management. It is a branch of sciencethat studies the optimizationdecision. This course makesstudents master the basic mathematical model, the solvingprinciples,operationalresearchtechniques,mainalgorithmsand actualapplications.Atthe same time,students can use

17、commonlymathematical software (suchas Excel, LINGO etc.) to solve some practical applicationsof operational research cases, so as to cultivate the abilityof students to establish the mathematicalmodel,selectoptimal method and use the computer to analyze data.精選文庫Writtenexamination-3生產(chǎn)與運作管理（王producti

18、on and operation輝）3management會計學（李林芳）Accounting Principles3管理英語（王輝）Management English2法，利用計算機去處理、分析數(shù)據(jù)和解決實際問題的能力。本課程系統(tǒng)講述生產(chǎn)與運作管理的理論與方法，內容包括生產(chǎn)與運作管理概述、 生產(chǎn)戰(zhàn)略管理、新產(chǎn)品開發(fā)與選擇、生產(chǎn)設施選址與布置、 計劃與控制、供應鏈管理、先進生產(chǎn)管理方式。是工業(yè)工程專業(yè)、工商管理專業(yè)和信息管理與信息系統(tǒng)專業(yè)的重要專業(yè)課程。本課程主要介紹會計的基本概念、基本理論和基本方法。通過學習本課程， 使學生了解會計信息的收集、 整理、分類、匯總和披露的全過程， 使學生對會

19、計這一學科有一個初步的了解和認識， 明確做好會計工作對于加強企業(yè)經(jīng)濟管理的重要性， 以使他們在未來的經(jīng)濟管理工作中更好地發(fā)揮會計的作用。管理英語是經(jīng)管系各專業(yè)的一門學科基礎課。 本課程主要針對管理學領域中的專業(yè)知識，以及商務溝通、商務演講等安排教學內容，從聽說、詞This course is about management theory and method of production and operations, the content of this course includes the summary of production and operation management,

20、production strategic management, new product development and selection, production facility location and layout, plan and control, supply chain management, and the way of advanced production management. It is the important professional course in majors of industrial engineering, business management,

21、 information management and information systems professional.This course mainly introduces the basic concept and the theories and methods of accounting. Learning this course enables students to understand the whole process of accounting information, including collection, sorting, classifying, summar

22、izing and disclosure, so that students can have a preliminary understanding of this course and realize the importance of accounting for strengthening economic management.Management English is a basic course for each professional subject. Aiming at Professional knowledge in the field of management, t

23、he teaching content includes business communication, business address, etc. Students can improve English application ability such as speaking,精選文庫WrittenexaminationWrittenexaminationWrittenexamination-4匯、語法、閱讀、寫作等多方面提升管理英文應用能力。本課程是管理類、 經(jīng)濟類專業(yè)學生的一門專業(yè)基礎課程。在現(xiàn)代經(jīng)濟管理、 生產(chǎn)管理中處于非常重要的地位。本課程主要講述統(tǒng)計數(shù)據(jù)的搜集、加工Applie

24、d Statistics整理以及在經(jīng)濟學、管理學中應用統(tǒng)計學（張秀杰）3通過本常用的統(tǒng)計分析方法。課程的教學，使學生掌握統(tǒng)計學的基本理論知識和統(tǒng)計指標的計算方法， 相關的統(tǒng)計分析技能， 培養(yǎng)學生運用所學知識進行定量分析問題的能力。企業(yè)戰(zhàn)略管理 課程宗旨是向經(jīng)濟管理類專業(yè)的本科生傳授戰(zhàn)略分析和決策的基本理論和方法，提高學生的戰(zhàn)略管理水平和實際操作能力。通過本課程的學習， 使學生能夠掌握企業(yè)戰(zhàn)略管理的基本理企業(yè)戰(zhàn)略管理（石振Strategic Management of論、基本方法和基本技能；使香）Enterprises2學生能夠具有一定的戰(zhàn)略思維能力， 培養(yǎng)學生的戰(zhàn)略實施藝術；為學生今后走入企業(yè)

25、或社會從事研究和制定戰(zhàn)略決策奠定基礎。本課程一直保持著對學科前沿的追蹤與探索，注重戰(zhàn)略的原理性分析；涵蓋了戰(zhàn)略管理的基本理論和方vocabulary, grammar, reading, writing and so on.This course is the professional basic course for the management and economy students. The course is in a very important position in modern economic management and production management fie

26、ld. This course focuses on the methods of statistical data collection, processing and statistical analysis methods commonly used in economics and management field. Through the course, students will master the basic theory of statistical knowledge, the calculation method of statistical indicators and

27、 statistical analysis of related skills. This course will also train students' ability to use knowledge for quantitative analysis of the problem.Enterprise Strategy Management teaches undergraduate major the basic theories and methods of strategic analysis and decision-making. Through the study

28、of this curriculum: Students will improve the strategic management level and practical ability. Students can master the basic theories, methods and basic skills so that they will be able to do strategic thinking. This course has been maintained to track the cutting-edge knowledge andfocus on the pri

29、nciples of strategic analysis. The course focuses on case study, and cases studied in this course are typical, representative and constantly updated. This curriculum system includes matching outline, teaching materials, lesson plans, courseware and questions, with references and supplementary readin

30、g lists directory.精選文庫WrittenexaminationWrittenexamination-5Management Information管理信息系統(tǒng)（楊欣）3 SystemFinancial Management財務管理（李林芳）2 Principles法，按 “戰(zhàn)略分析 戰(zhàn)略選擇 戰(zhàn)略實施 ”邏輯展開；本課程注重案例教學， 其案例具有典型性、代表性并不斷更新。本課程體系包括相互銜接和配套的大綱、教材、教案、課件和題庫， 配備了參考文獻目錄及輔助閱讀書目。本課程是為管理學科本科生開設的學科基礎課，也是教育部管理科學與工程專業(yè)教學指導委員會規(guī)定的管理科學與工程專業(yè)的核

31、心課程。 主要內容是研究運用計算機技術解決企事業(yè)管理中信息的收集、加工處理、存儲、傳遞等系統(tǒng)問題的主干學科基礎課。本課程幫助學生樹立財務管理的基本理念， 了解企業(yè)財務管理的基本框架， 掌握基本的財務管理決策方法，為以后的專業(yè)課學習奠定堅實的基礎。需要掌握財務管理的貨幣時間價值、風險報酬等基本理念，了解企業(yè)的籌資決策、投資決策、流動資金管理、銷售預測及利潤預測管等基本內容。This course is for management undergraduate course, which is a core course required by management science and Eng

32、ineering Teaching Guidance Committee of Ministry of education and management science and engineering. The main content is to study the application of computer technology to solve the problem of information management of enterprises and institutions, and the collection, processing, storage, transmiss

33、ion of the information.This course introduces the basic concept, framework and the decision-making method of financial management. It lays a solid foundation for professional course in the future. This course mainly includes: the time value of money, risk premium, financing decision, investment deci

34、sion, current funds management, sales forecasting, profit forecasting , etc.精選文庫WrittenexaminationWrittenexamination-6數(shù)據(jù)庫原理與應用（張秀杰）技術經(jīng)濟學（楊欣）人力資源管理（石振香）Database principles and3applicationsTechnological Economics3AHuman ResourceManagement2數(shù)據(jù)庫技術是計算機科學的一個重要分支， 是信息時代的標志性技術，是構造信息系統(tǒng)的基礎。 數(shù)據(jù)庫原理課講授數(shù)據(jù)庫技術的基本原理，

35、 主要介紹數(shù)據(jù)庫系統(tǒng)的基本概念、數(shù)據(jù)庫設計理論和數(shù)據(jù)庫基本操作，是計算機類專業(yè)的一門主干專業(yè)基礎課 , 也是信息管理與信息系統(tǒng)專業(yè)的一門必修課。本課程是為管理學科本科生開設的學科基礎課。借鑒國內外相關學科知識， 結合我國目前國情， 系統(tǒng)全面地學習技術經(jīng)濟的理論、方法與實踐。內容包括：經(jīng)濟性評價基本要素、資金的時間價值、經(jīng)濟性評價方法、不確定性評價法、建設項目可行性研究、 設備的技術經(jīng)濟分析、價值工程、項目可持續(xù)發(fā)展評價及技術創(chuàng)新。本課程闡述了人力資源管理的基本理論、基本知識及管理的基本技巧與技術，并結合案例分析人力資源管理中的實際問題， 提高學生分析和解決問題的能力。通過學習，學生應掌握人力資

36、源管理的基本Database technology is an important branch of computer science, is the symbol technology of the information age, and is the basis of structuring the information system. We teach the basic principle of database technology in the lessons of the database principle, and mainly introduce the basic

37、concept of database system, database design theory and basic operation of database. This is a main specialized basic course of computer specialty, and is a required course for information management and information systems major.This course is for management undergraduate course. From the relevant s

38、ubject knowledge at home and abroad,combined with China's current national conditions,it is acomprehensive system to study the theory and practice,technical and economicmethod.Contentsinclude: thebasic elements of economic evaluation, thetime value ofmoney, themethod ofeconomicevaluation, uncert

39、aintyevaluation,feasibilitystudy onconstruction project,equipment technical and economic analysis, value engineering, project evaluation of sustainable development and technology innovation.This course explains the basic theory, knowledge and skills and techniques of human resource management, and c

40、ombines with case study to promote student abilitys of problem analyzing and solving. After learning this course, students should grasp the basic concepts and genres of human resource management; know the difference between different approaches of human resource精選文庫WrittenexaminationWrittenexaminati

41、onWrittenexamination-7概念及其流派， 人力資源管理模式的比較，勞動組織，企業(yè)中的個人行為，激勵因素，職工的招聘和配備，職工的培訓和開發(fā)，勞動工資， 職工福利，管理人員報酬， 工會和勞資集體談判等。本教程通過一定的理論教學和實際操作訓練使學生能掌握和熟悉Internet 環(huán)境、網(wǎng)絡信息 資源的檢索原理和檢索技能，學習如何從Internet 上獲取有價值的信息，將存于世界各處的數(shù)字化信息集于桌前。主要內容有： 掌握 Internet的基本概念、網(wǎng)絡接入方法；Information Resource了解文獻信息的基本知識，信信息檢索（劉文斌）1.5息分類方法； 熟練掌握 Int

42、ernetSearch and Application的主要服務及相關工具軟件的使用； 了解網(wǎng)絡與計算機信息檢索的基本原理；掌握Internet上搜索引擎的檢索方法；掌握Internet 上中文網(wǎng)絡數(shù)據(jù)庫的檢索方法；了解國外常用文摘型網(wǎng)絡數(shù)據(jù)庫和全文型絡數(shù)據(jù)庫數(shù)據(jù)庫的檢索方法；了解圖書期刊和特種文獻的查找技巧。國際貿(mào)易（劉文斌）International Trade本課程主要介紹國際貿(mào)易的2二次發(fā)展和世界市場的形成；精選文庫management; grasp the knowledge of organization; know individual behaviors in enterpri

43、ses; and grasp the incentivefactors as well as the method of employee andsrecruiting arrangement, training and development. Besides, studentsshould also grasp the knowledge of employee benefits and compensation, manager spayment, labor union, negotiation between employers and employees, etc.This cou

44、rse introduces the basic concepts, the methods of connecting into network, the elements of literature information, the ways of information classification, themainservice andtoolsoftwareofinternet,the basalWrittenprinciplenetworkand computerinformationsearch, theexaminationsearch methods of search en

45、gines and Chinese network database in internet, how to search in tabloid and article network database and the search ways of books, journal and special literature.The main contents in this course include: firstly the basicWrittenknowledgeofinternationaltradewhichintroduceexamination-8招聘與人才測評 （劉文Recr

46、uitment and斌）2Employment培訓與人力資源開發(fā)Training and Development3（劉文斌）大戰(zhàn)后的國際貿(mào)易和世界市場；對外貿(mào)易在國民經(jīng)濟中的地位和作用；馬克思主義的國際分工理論；西方經(jīng)濟學家的國際貿(mào)易學說； 馬克思的國際價值理論；世界市場價格；對外貿(mào)易政策；關稅與非關稅壁壘；出口促進與出口管制；國際資本移動；跨國公司；關貿(mào)總協(xié)定與世界貿(mào)易組織； 國際經(jīng)濟一體化；發(fā)達國家間的貿(mào)易關系； 發(fā)展中國家與國際經(jīng)濟新秩序。本課程較全面系統(tǒng)地介紹了人員招聘和錄用的相關理論、方法、過程和技巧，并結合人才測評在人力資源管理尤其是選拔中的重要性講授了人才測評的理論基礎、如何開

47、展人才測評、 如何運用相關技術選拔人才和有效配置人才等理論和方法，目的在于使學生全面、系統(tǒng)地了解人員招聘的理論與方法，了解人才測評并掌握人才測評的理念和技術。本課程全面系統(tǒng)地介紹了現(xiàn)代培訓與開發(fā)的基本概念和原理，培訓與開發(fā)的需要評估、方法、職業(yè)生涯設計、培訓與開發(fā)中的學習原理、 培訓international division, world markets, and international market prices; secondly the traditional and contemporary theories of international trade and the theo

48、ries of trade protection; thirdly the policies of international trade such as tariff and non- tariff barriers, the methods of promoting export; and finally the system and features of today internationals trade which mainly focus on the international trade agreement and treaty, WTO and so on.This course introduces systematically correlation theories, theoretical approaches and skills on Recruitment and Employment, and also tells us what