網(wǎng)站策劃營銷學(xué)習(xí)教案

1、會計學(xué)1網(wǎng)站網(wǎng)站(wn zhn)策劃營銷策劃營銷第一頁，共28頁。企業(yè)建設(shè)電子商務(wù)網(wǎng)站的目的網(wǎng)站建設(shè)所采用的實施模式預(yù)期收益2.銷售量增加30%，銷售收入增加30%，知名度增加3倍以上。第2頁/共28頁第二頁，共28頁。1.4、有利于提高產(chǎn)品服務(wù)的水平 ： 網(wǎng) 站 客 服 全 天 在 線 ，100%正品，開通電話咨詢熱線。2.5、有利于節(jié)約(jiyu)企業(yè)資源及成本：簡潔的設(shè)計，無需高額的門面和裝修成本。3.6、有利于簡化業(yè)務(wù)聯(lián)系：實現(xiàn)物流一體化、物流專業(yè)化。第3頁/共28頁第三頁，共28頁。1、護膚品,彩妝,全身護理,香水,食品,套裝禮盒, 保健品, 美妝工具。第4頁/共28頁第四頁，共28

2、頁。美工設(shè)計人員（1人）另外還需一些客服和推廣人員第5頁/共28頁第五頁，共28頁。序號序號內(nèi)容內(nèi)容費用費用元元1注冊域名10002網(wǎng)站的設(shè)計50003網(wǎng)站的開發(fā)400004網(wǎng)站的測試和評價20005網(wǎng)站的宣傳與推廣30006硬件的購買100007軟件的購買60000合計121000第6頁/共28頁第六頁，共28頁。Aspiration Software Proprietar序號序號內(nèi)容內(nèi)容費用費用（元（元年）年）1域名年費7002主機托管年費50003網(wǎng)站的管理與維護32004網(wǎng)站的使用情況評估1000合計9900第7頁/共28頁第七頁，共28頁。網(wǎng)站(wn zhn)程序的完善和快遞公司的合

3、作八、網(wǎng)站建設(shè)中其他可能(knng)的問題網(wǎng)站產(chǎn)品的錄入網(wǎng)上沒有實體店的用戶(yngh)體驗第8頁/共28頁第八頁，共28頁。Tactical Sample Compliance Matrix第9頁/共28頁第九頁，共28頁。Tactical 第10頁/共28頁第十頁，共28頁。Executive Summary - An Overview of the team & subcontractor arrangements. Summary of how SOW requirements will be met.Prepared by Capture Manager and senior

4、 managementManagement - Description of management approach, addressing performance, management, cost/schedule control, resources, subcontracting, and security.Program Management and proposal experience. Knowledge of program and understanding of technical approachTechnical - Discussion on how the off

5、eror plans to satisfy the requirements in the SOW.Appropriate technical and proposal experience. In-depth knowledge of client environment and requirements. Resume - Resumes of key technical and management personnel expected to provide significant contributions to the effort. Identifying relevant edu

6、cation and work experience, related to the RFP.Experience in the development of resumes for proposals. Ability to develop compliant templates from RFP and coordination with all proposed staffPast Performance Information - To determine technical and management acceptability, contractor provided evide

7、nce of similar scope to the RFP SOWExperience with past performance development for proposals. Understanding of firm capabilities or where to acquire info. Ability to develop compliant templates and coordinate with PMs of other programs. Creation of Past Performance that directly demonstrates our ab

8、ility to address SOW requirementsCost Volume - Evaluated Cost and Cost Realism / Basis of Estimate.Experience in firm accounting policies and procedures. Experience in development of cost volumes for proposals. Detailed understanding of pricing methodologies and ability to coordinate timely with OST

9、 support staffSecurity Volume Pass/Fail Prepared by/ in conjunction with security staff (FSO).第11頁/共28頁第十一頁，共28頁。Sample Outline第12頁/共28頁第十二頁，共28頁。GOLD4Business potential4Positioning in market strategy4Capture strategyCompetitive AnalysisTeaming and SubcontractingMarketing Plan4Cost(Price and Bid Str

10、ategy4Resources4Program risks4Dependencies4Schedules/milestones/review teamsBLUE4Assesses writing plan for compliance and responsivenessCompliance matrix and proposal outline4Outlines/StoryboardsTheme development and key pointsEarly development of graphics for incorporation in the proposal4Blue Team

11、 ReviewPreparedness of proposal teamRED / PINK4Red Team Review evaluates using the criteria used by the client4Scoring of the proposals complianceProposal Preparation Instructions (PPI)Evaluation Criteria, SpecificationStatement of Work4Scoring of the proposals qualityOverall quality and persuasiven

12、essClarity of solutionSubstantiation of approachOverall coherence and logical flowGREEN4Cost Proposal kickoff meeting Green Team ReviewOutline and assignments- ComplianceCWBS structure- CredibilityPreparation schedule- Implementation of pricing strategiesPricing strategy- Consistency with the rest o

13、f the proposal - Soundness and clarity of the estimating rationale第13頁/共28頁第十三頁，共28頁。第14頁/共28頁第十四頁，共28頁。Sample Storyboard第15頁/共28頁第十五頁，共28頁。第16頁/共28頁第十六頁，共28頁。第17頁/共28頁第十七頁，共28頁。第18頁/共28頁第十八頁，共28頁。第19頁/共28頁第十九頁，共28頁。第20頁/共28頁第二十頁，共28頁。nNegative: Handled as managed, mitigated risk (show mitigation proces