國際市場營銷雙語教學(xué)教案ppt課件

1、1 International MarketingLecture 10Instructor Li ZhihongSept.20212Chapter 10 Export Pricingexporter, could respond to them.3 2. The Setting of Export Pricesdifferentiation. (4) Setting of specific price45出口定價對比生產(chǎn)成本生產(chǎn)成本標(biāo)準(zhǔn)定價標(biāo)準(zhǔn)定價成本加成成本加成邊際成本邊際成本原材料2.002.002.00固定成本1.001.000.00額外國外成本0.000.100.10生產(chǎn)雜費0.500

2、.500.00總生產(chǎn)成本總生產(chǎn)成本3.503.602.10國內(nèi)營銷成本1.500.000.00管理成本0.750.750.00國外營銷成本0.001.001.00其他國外成本0.001.251.25小計小計5.756.604.35邊際利潤（25%）1.441.651.09銷售價格7.198.255.446 (1) The cost of modifying the product for foreign markets; (2)Operational costs of the export operation: personnel, market research, additional sh

3、ipping and insurance costs, communications costs with foreign customers, and overseas promotional costs; (3) Costs incurred in entering the foreign markets; tariffs and taxes; risks associated with a buyer in a different market; and risks from dealing in other than the exporters domestic currency, i

4、.e., foreign exchange risk. 4. Export-Related Costs75. Strategies Overcoming the Price Escalation l (1) Reorganize the channel of distribution; l(2) Adapt the product; l(3) Use new or more economical tariff or tax classifications;l(4) Assemble or produce overseasl l 86. Terms of Salel Incoterms are

5、the internationally accepted standard definitions for terms of sale set by the International Chamber of Commerce since 1936. The Incoterms 2000 went into effect on January 1, 2000. The terms are grouped into four categories:l(1) The “E terms: starting with whereby the seller makes the goods availabl

6、e to the buyer only at the sellers own premises;l(2) The “F terms: the seller is called upon to deliver the goods to a carrier appointed by the buyer;9l (3) The “C terms: the seller has to contract for carriage but without assuming the risk of loss or damage to the goods or additional costs after th

7、e dispatch; l (4) The “D terms: the seller has to bear all costs and risks to bring the goods to the destination determined by the buyer. 107. Terms of Paymentl (1) Factors to be considered in negotiating terms of payment by exporterl - the amount of payment and the need for protection;l - terms offered by competitors;l - practices in the industry;l - capacity for financing international transactions;l - relative strength of the parties involved. l (2) Methods of payment for exports: cash in advance, confirmed letter of cr