雅思作文advertising類論點總結

1、Positives Advertising is a key part of modern business. Companies need to tell customers about their products. Advertising is a creative industry that employs many people. Advertisements inform us about(告知我們) the choices we have.IDEAPositives Without advertising we would have less choice. Without ad

2、vertising there would be higher unemployment. Advertising is a form of modern artIDEANegatives Advertising manipulates(控制) people. It aims to persuade people that buying a product which might be useless for them. Advertisers focus on selling a brand image(品牌形象). We are persuaded to follow the latest

3、 trend. We are encouraged to associate certain brands with a higher status(地位).IDEANegatives Children can easily be influenced by advertisements. Children put pressure on parents to buy them things.IDEAOpinion of advertising Advertising should be regulated(管制). Advertising aimed at children should b

4、e controlled or even banned. Unhealthy foods should not be marketed in a way that attracts children However, advertising is necessary in free market economies.Make products more attractive to consumers(讓產(chǎn)品對消費者更有吸引力) is an important marketing tool.是很重要的市場營銷工具 inform consumers about new products or se

5、rvices.讓消費者們了解新的產(chǎn)品或者服務 boost the sales of the advertised products.提升所宣傳的產(chǎn)品的銷量 Encourage people to associate the advertised product with an attractive lifestyle.鼓勵人們把所宣傳的產(chǎn)品和有吸引力的生活方式聯(lián)系到一起Notice 根據(jù)廣告所宣傳的產(chǎn)品類型，還可以更具體的寫encourage people to associate the advertised product with a healthy lifestyle健康的生活方式 a

6、n eco-friendly lifestyle環(huán)保的生活方式 An affluent lifestyle 富有的生活方式Commercial breaks 插播廣告時間的時間段 由電視和收音機播放的廣告被稱為television commercials 和 radio commercials. Interrupt TV programmes 中斷電視節(jié)目 Spoil peoples enjoyment of the show 讓看節(jié)目的人們感到很掃興 Embedded marketing 植入式廣告 Pop-up advertising windows 網(wǎng)頁上彈出的廣告 Classified

7、 advertisement 報紙上面登的分類小廣告Are creative and entertaining Entertain people Is an important source of entertainment 娛樂的重要來源 Is an integral part of our lives 生活中不可缺少的一部分Advertising campaigns大規(guī)模的廣告宣傳活動 Campaign 大規(guī)模的宣傳活動Advertising aimed at childrenAdvertising directed at children (children) Are easily in

8、fluenced by advertising / are easily swayed by advertising Sway v. 影響某人的選擇 常用于are easily swayed by固定搭配里 Regulate advertising aimed at children(政府)嚴格的監(jiān)管針對兒童的廣告Advertising Advertising costs 公司進行廣告宣傳的費用 Advertising revenue 媒體來自于廣告的收入 The advertising industry 廣告產(chǎn)業(yè)Falsedeceptive advertising虛假廣告 Provide m

9、isleading information Damage their reputation破壞聲譽 Reduce customers loyalty減少消費者對于品牌的忠誠度 Provide reliable information Help consumers better understand the advertised product幫助消費者們更好地了解所宣傳的產(chǎn)品 Can help to build customer loyaltyThe advertising industry廣告產(chǎn)業(yè)。廣告業(yè) Employ large numbers of people 雇傭大量員工 Is an

10、 important source of employment Contribute to the economy Pay taxes to the government向政府納稅 Is an important source of government tax revenue 是政府稅收的重要來源Are driven by profit是受營利目的所驅(qū)動的 Advertising revenue (媒體)來自于廣告的收入 Public-interest advertising 公益廣告Celebrity 名人 Try to persuade people to buy a product努力

11、勸說人們?nèi)ベ徺I某一產(chǎn)品 Try to persuade people to follow the latest trends努力勸說人們?nèi)プ冯S最新的潮流 Influence consumers decision-making process 影響消費者們做購物決定的過程 Have different disposable incomes 可支配不同 Have different budgets Have different tastes and preferences There is an increasing amount of advertising directed at childr

12、en which encourages them to buy goods such as toys and snacks. Many parents are worried that these advertisement may be harmful to children. However, some companies claim that their advertising provides children with useful information. Discuss both views and give your own opinion. Much more adverti

13、sing is aimed at children today than ever before. This trend has caused debate between parents and the companies whose products are advertised. Many parents argue that advertisements mislead children about the benefits of the products and cause them to form negative habits. This is true to some exte

14、nt. A large proportion of (很大一部分)advertisements aimed at children promote junk food (推銷)and toys that contribute little to childrens physical and social development. As it is harder for children to resist the influence of advertising (抵抗廣告的影響)than for adults, many of them buy advertised junk food an

15、d toys, or ask their parents to buy these products for them. Children who are frequently exposed to (頻繁地接觸到某一事物的影響)advertising are therefore more likely to develop an unhealthy diet and spend too much time playing with toys By contrast, some companies claim that the advertisements of their products

16、provide children with access to a large amount of useful information. For example, some TV commercials (電視廣告)are for educational toys that can develop childrens thinking abilities, language skills or artistic creativity. There are also advertisements that help to promote healthy lifestyles among chi

17、ldren, such as TV commercials for sports products and outdoor activity products. They tend to feature famous athletes of natural scenery, and encourage children to lead a more active lifestyle. My own view is that snack and toy advertising that targets (以以為目為目標標)children should be regulated by the g

18、overnment, and more research on the long-term effects of advertising on the rates of childrens diet-related diseases(與飲食有關的疾病), such as obesity and high blood pressure, should be conducted by scientists,Extra good sentence Stimulate childrens cognitive development 激發(fā)兒童認知能力的發(fā)展Pop-up advertising windo

19、ws彈出式廣告 =an online advertisement that suddenly springs out We have plenty of ways to disable pop-up advertising windows, but we cannot really screen TV advertisements out of lives. 我們有很多辦法可以關掉彈出式的網(wǎng)絡廣告，但是卻沒辦法躲開電視廣告。 The advertising slot 電視上的廣告時段 The TV advertising slots for a major sports event may b

20、e sold for up to 100 million 電視轉播重要體育賽事時的廣告位價值可達到1億英鎊。Be intensively advertised得到密集的廣告宣傳 =be advertised with a lot of energy or effort The news product is being intensively advertised on TV.這款新產(chǎn)品在電視上進行著密集的廣告攻勢 Advertising campaign 密集的廣告宣傳活動 The advertising campaign has boosted sales by 150%. 這陣密集的廣告

21、攻勢使銷售額上升了50%。Peak time / prime time黃金時段 =the most popular time for watching television In the UK, prime time usually takes place from 6:30 pm until 10:30 pm. Ratings 收視率=the number of people who watch a particular TV programme. The new series had high ratings right from the start. 這部新電視劇從一開始就有著極高的收視

22、率.Be glued to sth.聚精會神地盯著某人 =to be looking at something and not paying attention to anything else. Millions of people were glued to the television for the football game.上百萬的人們都聚精會神地盯著電視機上的足球比賽 Be well-informed=knowing a lot about a subject or a situation.對某方面的信息十分了解的 The kids are very well-informed

23、about all of the different video gamesSpoil someones enjoyment很掃興 =stop a person from enjoying himself TV advertising interrupts(中斷) exciting programmes and spoil our enjoyment. Arouse someones desire to讓某人產(chǎn)生想去做某事的沖動 TV advertising arouses the viewers desire to buy new products. 電視廣告讓觀眾們產(chǎn)生想去購買新產(chǎn)品的沖動

24、Well-worn themes已經(jīng)被用爛的題材 Today many TV programmes pursue well-worn themes that are common to all cultures, such as romance and crime.如今許多電視節(jié)目都追求一種各種文化都容易接受的大眾化主題，如浪漫題材或犯罪題材。 Hackneyed subjects 陳腐的題材 These hackneyed subjects are no longer wanted by editorsunless the theme is given a decidedly new twi

25、st.如今這種陳腐的題材已經(jīng)不再為編輯們所青睞了除非她能提供一個嶄新的角度來看待這個問題。Current affairs政府社會經(jīng)濟等方面的時事 The BBC offers its audiences a wide range of current affairs programmes. BBC為觀眾提供了關于各種時事的節(jié)目。 Media hype 媒體的炒作 The media hype surrounding the new product continues. 關于這款新產(chǎn)品的媒體炒作還在繼續(xù)。Newsworthy event有新聞價值的事件 This will be the most

26、 newsworthy event of 2011. 這將是2011年最具有新聞價值的事件。 Dominate the headlines 占據(jù)報紙的頭版頭條最引人注目的新聞 The European sovereign debt crisis has dominated the headlines. 關于歐洲主權債務危機的消息占據(jù)了報紙的頭版頭條。Distort the truth媒體在報道時歪曲事實 The newspaper has been accused of distorting the truth Be unbiased 公正的，不偏袒的 Some people argue th

27、at it is impossible to find truly unbiased reporting.有人說要找到完全可觀的新聞報道是完全不可能的Censor (v.)對書籍或電影進行審查 The firm has been heavily censored.這部電影被嚴格審查了 Censorship n. 對書籍或電影進行的審查 The censorship of pornography is fully-justified.對色情內(nèi)容的審查在嚴格公正的環(huán)境下進行的。Public figures公眾人物 Media coverage of public figures often inv

28、ades their privacy.媒體對公眾人物的報道經(jīng)常是侵犯他們的隱私的。Court media publicity刻意地去吸引媒體的關注 Celebrities tend to court media publicity because media attention is important to their career. 名人們經(jīng)常會刻意地去吸引媒體的關注，因為公眾關注度對他們的事業(yè)是至關重要的。 Keep a low profile 保持低調(diào) They kept a low profile and avoided loud conversations.他們一直保持低調(diào)的作風，并初驗非常謹慎A glamorous celebtity魅力四射的明星 The glamorous celebrity signed as many autographs as she could at the