電信行業(yè)--無(wú)線通訊領(lǐng)域的技術(shù)進(jìn)步和產(chǎn)品開(kāi)發(fā)趨勢(shì)( 44頁(yè))ppt課件

1、Technology and product development trends in wireless communications無(wú)線通訊領(lǐng)域的技術(shù)提高和產(chǎn)品開(kāi)發(fā)趨勢(shì) Jahan Ghofraniha, Ph.D.Taiyuan, Shanxi, ChinaAug 31- Sept 3Northwestern Polytechnic University美國(guó)西北理工大學(xué).Outline主要內(nèi)容Wireless technology overview.無(wú)線通訊技術(shù)的回想Trends in wireless communications.無(wú)線通訊的開(kāi)展趨勢(shì)Main technologies

2、affecting these trends.影響這些開(kāi)展趨勢(shì)的主要技術(shù)Main players in wireless semiconductor sector.無(wú)線半導(dǎo)體行業(yè)中的主要競(jìng)爭(zhēng)對(duì)手Interaction of networking technology and mobile communications.互連網(wǎng)技術(shù)和挪動(dòng)通訊技術(shù)的相互作用.Technology Overview技術(shù)回想1G, 2G, 2.5 G, 3G and 4G.ANALOG AMPS, TACS, NTT 1980 1990 2000 2021 years 1G 2G 3G 4G 2.4kbps 64kbp

3、s 2Mbps 1GbpsDIGITAL IS-95, IS-, GSM, PDCIMT-2000Broadband wirelessNarrowband 窄帶 Wideband 寬帶 Broadband.Technology Overview技術(shù)回想1G was very slow and mostly carry over from the past.1G非常慢，都是已發(fā)生圖象2 G, faster data rates (upto 64kps) but too slow for retrieving images and text.2G比較快可達(dá)64kps，但是還是太慢，不能回溯圖象和文

4、本The wide range demand on data rates led to 3G standard (high data rates, 2Mbps).對(duì)數(shù)據(jù)傳輸速率的廣泛需求導(dǎo)致了3G規(guī)范的誕生高速傳輸， 2Mbps)4G, global wireless system goal is to offer cellular and nomadic broadband access everywhere.4G全球無(wú)線系統(tǒng)的目的是讓全世界每個(gè)地方都可以銜接到離動(dòng)寬帶網(wǎng)上。.Wireless Trends in User Domain從用戶的角度看無(wú)線通訊的開(kāi)展趨勢(shì)Increase in

5、2.5G and 3G handsets. 2.5G和3G話機(jī)添加Enhanced multimedia (Edge, GPRS, Camera phones).多媒體效果加強(qiáng) Edge, GPRS，可攝象話機(jī)等From Gartner Report.Mobile World Market挪動(dòng)通訊世界市場(chǎng)Enhanced phones will have the main market share. 功能強(qiáng)大的話機(jī)將占據(jù)主要的市場(chǎng)分額20032006.3G Architecture Impact3G構(gòu)造的影響3G architecture will change the semiconduct

6、or trends towards a single chip implementation. 3G構(gòu)造將使半導(dǎo)體技術(shù)朝著單芯片構(gòu)造開(kāi)展2G and 2.5 G Architecture 2G和2.5G構(gòu)造MediaBasebandRadioMemory.3G Architecture Impact3G構(gòu)造的影響In 3G we see a single chip implementation. 在3G構(gòu)造中我們看到的是單芯片構(gòu)造 3G Architecture 3G構(gòu)造MediaBasebandRadioMemory.Market Demands Low Cost市場(chǎng)需求與降低本錢(qián)There

7、 will be a lot of pressure on handset manufacturers to bring the cost down.話機(jī)制造商將面臨宏大的市場(chǎng)壓力來(lái)降低本錢(qián)2000 Nokia 82102002 skyworks GSM/GPRS ChipsetBaseband: $15.62- Baseband: $11.00Pwr Mgnt: $4.00- Pwr Mgnt: $4.00Transceiver:$4.16- Pwr amp: $3.00Pwr Amp: $2.67- antenna: $2.00Antenna: $2.00Total:$ 28.45- To

8、tal: $ 20.00.Role of Baseband Section基帶的作用Baseband processing constitutes the main cost of the system.基帶處置將是整個(gè)系統(tǒng)中本錢(qián)最高的部分 Baseband will dominate the cost while it will be the main revenue factor.基帶將繼續(xù)是本錢(qián)的主要部分，同時(shí)也將是收入的主要部分RF contributions will decrease.RF的奉獻(xiàn)將減少Baseband includes; analog and digital BB

9、, memory, power management and media processor.基帶包括：模擬和數(shù)字BB，存儲(chǔ)器，電源管理和媒體處置器.Baseband Processing = Growth基帶處置=增長(zhǎng)Baseband is where all the wireless chipset manufacturers are focusing.基帶是一切無(wú)線芯片制造商都非常注目的地帶This translates into new approaches to baseband processing, new power management systems and innovat

10、ive memory solutions.這也就是說(shuō)，基帶處置、電源管理和存儲(chǔ)方式將不斷地進(jìn)展改良.Important ArchitecturesWireless application processors will combine video and graphics. 無(wú)線處置器將集圖象和圖表功能與一體。What is the trade off?那么為此而付出什么代價(jià)？There are 3 main architectures:主要有三種構(gòu)造：Stand alone application processors 獨(dú)立處置器Highest Performance.功能最強(qiáng)Highest

11、 Cost.本錢(qián)最高.Important Architectures2. Integrated application processors 集成處置器Low Cost.本錢(qián)低High Performance.性能好3. Baseband application processing基帶處置Lowest Cost.本錢(qián)最低Lowest Performance.性能最差.RF Packaging TrendsRF包裝開(kāi)展趨勢(shì)Enhanced phones will be the driving force in the handset market.強(qiáng)化話機(jī)將占據(jù)話機(jī)市場(chǎng)的主流RF chips

12、will also move towards a single package solution. RF芯片也將朝著單包裝的方向開(kāi)展Examples are: Skyworks, RFMD, Agilent, Renesas, Motorola.例如： Skyworks, RFMD, Agilent, Renesas, Motorola .Innovative RF Architectures創(chuàng)新性RF構(gòu)造New multiband/multimode handsets will need new RF solutions.新的多帶/多制式話機(jī)將需求新的RF構(gòu)造設(shè)計(jì)RF architectur

13、es address the new demand by using SiGe and CMOS processes.RF構(gòu)造將經(jīng)過(guò)運(yùn)用SiGe 和 CMOS 處置系統(tǒng)來(lái)滿足新的需求New reconfigurable architecturs and WCDMA baseband processors will come to help. 另外，新的可重新刻度構(gòu)造和WCDMA基帶處置器也可以協(xié)助滿足新的市場(chǎng)需求Bulk Acoustical Wave Filters.大容量聲學(xué)濾波器.Key Players in Wireless Chipset無(wú)線芯片領(lǐng)域的餓主要競(jìng)爭(zhēng)對(duì)手IntelTIQu

14、alcommMotorolaSTMicroPhilipsInfineonAgereSkyworksRFMD.Key Semi PA Suppliers主要半導(dǎo)體PA供應(yīng)商RFMDSkyworksRenesasMotorolaPhilipsAnadigics.Key Semi Transceiver Suppliers主要半導(dǎo)體無(wú)線電收發(fā)機(jī)供應(yīng)商InfineonMotorolaQualcommSTMicroFujitsuNECToshiba.Networking Trends網(wǎng)絡(luò)化開(kāi)展趨勢(shì)Wireless LANs will connect devices to each other and t

15、o the internet.無(wú)線LAN 將把各種設(shè)備銜接在一同，并且銜接到互連網(wǎng)上Wireless PANs will connect devices to each other and peripherals.無(wú)線PAN將把各種設(shè)備銜接在一同，并銜接到外圍設(shè)備上All of these will be impacted by embedded radio technologies.一切這些都將遭到嵌入無(wú)線電技術(shù)的影響Wireless chipset shipment growth will surpass chipset revenue. 無(wú)線芯片的貨運(yùn)量增長(zhǎng)將快于無(wú)線芯片收入的增長(zhǎng).Ne

16、tworking Trends網(wǎng)絡(luò)化開(kāi)展趨勢(shì)In order for the network chipset revenue to grow, the target market should shift from PC. 為了促使網(wǎng)絡(luò)芯片銷售收入的增長(zhǎng)，目的市場(chǎng)應(yīng)該從個(gè)人電腦轉(zhuǎn)移到其他領(lǐng)域BlueTooth: 蘭牙The key idea is the mobility.主要理念是靈敏性Wire replacement and connection with peripherals.有線替代和與外圍設(shè)備的銜接By 2006, the estimated revenue will be 2.0

17、 B到2006年，估計(jì)銷售收入將到達(dá)20億美圓.BlueTooth Drawbacks蘭牙的缺陷Lack of interoperability between different manufacturers.不同的制造商消費(fèi)的產(chǎn)品缺乏相匹配性Security can be easily modified by administrators.平安性能很容易被管理者修正Difficult setup (HCI interface is poor). 啟動(dòng)困難HCI接口性能很差.Key Players in BlueTooth蘭牙領(lǐng)域的主要競(jìng)爭(zhēng)對(duì)手Cambridge Silicon RadioPh

18、ilipsTISilicon WaveBroadcomInfineonMotorola.Networking and Wireless Com網(wǎng)絡(luò)化和無(wú)線通訊All in one solution will be the wave of the future.一體性處理方案將是未來(lái)開(kāi)展的主流WCDMA, GSM/GPRS/EDGE handsets with bluetooth connectivity. WCDMA, GSM/GPRS/EDGE 話機(jī)，帶蘭牙銜接WLAN and BT PDAs and notebooks. WLAN和BT PDA 和筆記本Smart Phones combi

19、ned with PDAs, BT and cellular and WLAN capabilities.帶PDA，BT 和蜂窩與WLAN匹配功能的智能話機(jī).Networking and Wireless Com網(wǎng)絡(luò)化和無(wú)線通訊The winner in the future market is the cost effective solution that will bring all these functionality in one device.未來(lái)市場(chǎng)的勝利者將是可以將一切這些功能集于一體，而且本錢(qián)效益比最正確的消費(fèi)商.從美國(guó)的角度看技術(shù)開(kāi)展趨勢(shì)和東亞的作用Technology

20、Trends and the Role of East AsiaAn American PerspectiveJahan Ghofraniha, Ph.D.NPUChina Mobile WorkshopTiayuan, ShanxiAugust 31- Sep 3.趨勢(shì)TrendsDigital technology has had a great impact in our lives and continues to play a significant role.數(shù)字技術(shù)對(duì)我們的生活有著非常重要的影響，并將繼續(xù)發(fā)揚(yáng)其重要作用In the global context, Technolo

21、gy is converging and becoming more uniform.在全球一體化背景下，出現(xiàn)技術(shù)收斂效應(yīng)，技術(shù)規(guī)范越來(lái)越一致。Digital Content will be the wave that will hit us next.數(shù)字化的內(nèi)容將是影響我們生活的下一個(gè)沖擊波.Trends趨勢(shì)Big companies in silicon valley are focusing on digital entertainment as their next big thing.硅谷的大公司正在將數(shù)字化文娛作為下一個(gè)開(kāi)發(fā)的重點(diǎn)The buzz is iPod rather t

22、han simple PDA and network entertainment rather than networked computers.要的是iPod，而不是簡(jiǎn)單的PDA；是網(wǎng)絡(luò)文娛，而不是簡(jiǎn)單的網(wǎng)絡(luò)聯(lián)機(jī)Intel is investing $200 m, in digital homes.英特爾投資2億美圓構(gòu)建其數(shù)字家園.Requirements要求High Fidelity in content creation: More visually exciting contents ( movies, games, etc) by converging image/signal pr

23、ocessing, graphics, audio, etc.編輯內(nèi)容的高保真性：經(jīng)過(guò)將影象/信號(hào)處置，圖象，聲音等信號(hào)的斂聚，發(fā)明更加具有視覺(jué)震撼性的內(nèi)容電影，游戲等High fidelity in compression: advanced compression techniques deliver better quality content with small amount of information.緊縮的高保真性：可以用更小的信息量傳送更加高質(zhì)量的內(nèi)容的先進(jìn)緊縮技術(shù).Requirements要求More content storage space everywhere: st

24、orage space is getting larger and more portable ( in PCs, digital cameras, etc) and the price is getting lower.越來(lái)越大的存儲(chǔ)量：存儲(chǔ)空間越來(lái)越大，越來(lái)越方便挪動(dòng)如個(gè)人電腦，數(shù)碼相機(jī)等，價(jià)錢(qián)越來(lái)越低More contents any time and any where: combination of wireless home networking and broadband, devices are connected everywhere and different device

25、s communicate more seamlessly. 隨時(shí)隨地，內(nèi)容豐富：無(wú)線網(wǎng)絡(luò)和寬帶結(jié)合在一同，設(shè)備互聯(lián)，設(shè)備間的交流更加通暢.Requirements要求More interactive environment: interactive TV, education and learning, games更可以互動(dòng)的環(huán)境：互動(dòng)電視，教育和學(xué)習(xí)，游戲等等.Challenges挑戰(zhàn)Cyber security: All devices are connected to internet but security is the drawback of this connectivity

26、( spam, virus, fraud, spyware, )網(wǎng)絡(luò)平安：一切的設(shè)備都銜接到互連網(wǎng)上，但是平安成為這種銜接的致命問(wèn)題渣滓郵件，病毒，欺詐，間諜文件等Piracy: intellectual property for the content providers on one hand and file sharing on the other hand has brought about new effort to make piracy difficult and unachievable.個(gè)人隱私：內(nèi)容提供者的知識(shí)產(chǎn)權(quán)維護(hù)與文件在公眾間的共享之矛盾為維護(hù)個(gè)人隱私提供了新的課題

27、，使得維護(hù)個(gè)人隱私非常困難.Challenges挑戰(zhàn)Royalty and Standards: drive the cost of similar product high and may not be accepted by the industry.忠實(shí)與規(guī)范：使得同類產(chǎn)品的本錢(qián)添加，能夠?qū)е聵I(yè)界難以接受Digital Equality: widens the gap between the internet savvy generation and people living in rural areas and less educated.數(shù)字世界的人人平等：使得互連網(wǎng)沖浪者和居住在

28、鄉(xiāng)村、受教育程度較低人群之間的鴻溝越來(lái)越大.Opportunities機(jī)遇Innovative products in new digital home. Ease of use and portability are the key issues.新數(shù)碼世界中的創(chuàng)新性產(chǎn)品。運(yùn)用溫馨與便攜性是重點(diǎn)Software that manages contents. An easy-to-use software that manages 1000 of images of a digital camera. 內(nèi)容管理軟件。運(yùn)用方便，可以管理1000個(gè)數(shù)碼相機(jī)圖象的軟件Home networking

29、facilitator. A system that can handle many devices to exchange and 互連器，可以控制多個(gè)設(shè)備進(jìn)展數(shù)據(jù)交換的系統(tǒng).Opportunities機(jī)遇And share information. The growth estimate in this market is about $5.3 b in 2007.信息共享。估計(jì)到2007年市場(chǎng)增長(zhǎng)將到達(dá)53億美圓How would these trends play out in the global context, especially in East Asia where we s

30、ee the highest growth rate in the past few years?在全球化進(jìn)程中，這種趨勢(shì)將發(fā)揚(yáng)什么樣的作用？尤其是在東亞地域，過(guò)去幾年這里的增長(zhǎng)速度是全世界最快的.Development in East Asia東亞的開(kāi)展The effect of growth of East Asia is felt all over the world.全世界都能感遭到東亞快速增長(zhǎng)所帶來(lái)的后果The main issue is if the European and North American countries can compete with the East As

31、ian countries if they want to maintain the welfare system and government sponsored industries? 主要問(wèn)題是：假設(shè)歐洲國(guó)家和美洲國(guó)家依然保管其福利制度和政府扶持企業(yè)的政策，這些國(guó)家能否和東亞地域的國(guó)家相競(jìng)爭(zhēng)？.Key Players主要參與者Taiwan:臺(tái)灣Most striking development in the last 40 years.過(guò)去40年間獲得的驚人成就Most succesful industries have been: semiconductor companies (TS

32、MC in HsinChu and UMC in Taipei) that controls of the $20 b global contract chip market. 最勝利的行業(yè)包括：半導(dǎo)體業(yè)新竹的TSMC 和臺(tái)北的UMC ，控制了全球芯片市場(chǎng)總?cè)萘?00億美圓中的四分之三.Key Players主要參與者World largest notebook manufacturer. 世界最大的筆記本制造基地2nd LCD manufacturer.世界第二大LCD制造基地What has fueled this growth?什么緣由促使了這種開(kāi)展？The strong culture

33、 of entrepreneurship. 傳統(tǒng)的敬業(yè)精神Lack of government funded R&D. Survival of the fittest strategy.沒(méi)有政府出資的R&D，最好的戰(zhàn)略勝出Ironically, the relationship with China has been helpful.頗具挖苦意味的是，與中國(guó)大陸的關(guān)系也對(duì)這種開(kāi)展提供了協(xié)助.Key Players主要參與者Big investments in china has tied the economy of the two countries together.在中國(guó)的宏大投資將這兩

34、個(gè)國(guó)家綁在了同一條戰(zhàn)船上South Korea:韓國(guó)It has achieved the same level of development in 50 years as what Spain achieved in 200 years.用50年的時(shí)間獲得了西班牙用200年的時(shí)間所獲得的開(kāi)展成就Major maker of memory technology.存儲(chǔ)技術(shù)的主要設(shè)計(jì)者.Key Players主要參與者Cell phones, flat panel displays and cars.蜂窩，平板顯示器和汽車(chē)Strategy has been to target US market

35、rather than China by adopting US cell phone standards. 戰(zhàn)略是瞄準(zhǔn)美國(guó)市場(chǎng)，而不是中國(guó)市場(chǎng)，采用美國(guó)蜂窩規(guī)范Similar copy-cat strategy to Japan but easing this approach and opening the market (chaebol). 同日本戰(zhàn)略類似，但是更加謹(jǐn)慎，同時(shí)開(kāi)放市場(chǎng).Key Player (US perspective)主要參與者從美國(guó)的角度看Would like to be the stepping stone or a hub for Western companies into China (Crystal Valley, enclave of digital media in Seoul, bullet train that connects Northwest to south).希望成為西方公司進(jìn)入中國(guó)的鋪路石或媒介China: