德國工業(yè)設(shè)計(jì)大師 Dieter Rams 的十條優(yōu)秀設(shè)計(jì)準(zhǔn)則(共5頁)

1、 PAGE 7德國工業(yè)(gngy)設(shè)計(jì)大師 Dieter Rams 的十條優(yōu)秀設(shè)計(jì)(shj)準(zhǔn)則【1、優(yōu)秀的設(shè)計(jì)(shj)應(yīng)該是創(chuàng)新的。Good design is innovative.】創(chuàng)新的可能性是永遠(yuǎn)存在并且不會消耗殆盡的。科技日新月異的發(fā)展不斷為創(chuàng)新設(shè)計(jì)提供了嶄新的機(jī)會。同時創(chuàng)新設(shè)計(jì)總是伴隨著科技的進(jìn)步而向前發(fā)展，永遠(yuǎn)不會完結(jié)。 It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation mu

2、st be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions. （TP 1 收音機(jī)/唱機(jī)組合, 1959,Dieter Rams為博朗公司設(shè)計(jì)）【2、優(yōu)秀的設(shè)計(jì)讓產(chǎn)品更加實(shí)用。 Good Design makes a product useful.】 產(chǎn)品買來是要使用的。至少要滿足某

3、些基本標(biāo)準(zhǔn),，不但是功能，也要體現(xiàn)在用戶的購買心里和產(chǎn)品的審美上。優(yōu)秀的設(shè)計(jì)強(qiáng)調(diào)實(shí)用性的同時也不能忽略其它方面，不然產(chǎn)品就會大打折扣。 A product is bought in order to be used. It must serve a defined purpose in both primary and additional functions. The most important task of design is to optimise the utility of a product. （MPZ 21 multipress榨汁機(jī), 1972,Dieter Rams an

4、d Jrgen Greubel為博朗公司(n s)設(shè)計(jì)）【3、優(yōu)秀(yuxi)的設(shè)計(jì)是美的。Good Design is aesthetic.】產(chǎn)品的美感是實(shí)用性不可或缺的一部分，因?yàn)槊刻焓褂玫漠a(chǎn)品都無時無刻的影響著人類和我們的生活。但是(dnsh)只有精湛的東西才可能是美的。 The aesthetic quality of a product and the fascination it inspires is an integral part of the its utility. Without doubt, it is uncomfortable and tiring to have

5、 to put up with products that are confusing, that get on your nerves, that you are unable to relate to. However, it has always been a hard task to argue about aesthetic quality, for two reasons. （RT 20 tischsuper收音機(jī), 1961,Dieter Rams為博朗公司設(shè)計(jì)）【4、優(yōu)秀的設(shè)計(jì)使產(chǎn)品更容易被讀懂。 Good Design helps a product be understoo

6、d.】優(yōu)秀的設(shè)計(jì)讓產(chǎn)品的結(jié)構(gòu)清晰明了。更強(qiáng)大的是它能讓產(chǎn)品自己說話。最好是一切能夠不解自明。 It clarifies the structure of the product. Better still, it can make the product talk. At best, it is self-explanatory and saves you the long, tedious perusal of the operating manual. （T 1000 收音機(jī), 1963, Dieter Rams為博朗公司設(shè)計(jì)）【5、優(yōu)秀的設(shè)計(jì)是毫無妨礙的。Good Design is u

7、nobtrusive.】 產(chǎn)品要像工具一樣能夠達(dá)成某種目的。它們既不是裝飾物也不是藝術(shù)品。因此它們應(yīng)該是中庸的，帶有約束的，這樣會給使用者的個性表現(xiàn)上留有一定空間。 Products that satisfy this criterion are tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained leaving room for the users self-expression.（圓柱形T2打火機(jī),

8、1968,Dieter Rams為博朗公司(n s)設(shè)計(jì)）【6、優(yōu)秀的設(shè)計(jì)(shj)是誠實(shí)的。Good Design is honest.】不要夸張產(chǎn)品(chnpn)本身的創(chuàng)意，功能的強(qiáng)大和其價值。也不要試圖用實(shí)現(xiàn)不了的承諾去欺騙消費(fèi)者。 An honestly-designed product must not claim features it does not have being more innovative, more efficient, of higher value. It must not influence or manipulate buyers and users.

9、（L 450 平板揚(yáng)聲器，TG 60開盤式錄音機(jī)和TS 45控制器, 1962-64,Dieter Rams為博朗公司設(shè)計(jì)）【7、優(yōu)秀的設(shè)計(jì)經(jīng)得起歲月的考驗(yàn)。Good Design is durable.】它使產(chǎn)品避免成為短暫時尚反而看上去永遠(yuǎn)都不會過時。和時尚設(shè)計(jì)不同的是，它會被人們接受并使用很多年，甚至是在當(dāng)今被一次性商品充斥的社會。 It is nothing trendy that might be out-of-date tomorrow. This is one of the major differences between well-designed products and

10、trivial objects for a waste-producing society. Waste must no longer be tolerated. （620椅子(y zi), 1962,Dieter Rams for為Vitsoe公司(n s)設(shè)計(jì)）【8、優(yōu)秀(yuxi)的設(shè)計(jì)是考慮周到并且不放過每個細(xì)節(jié)的。 Good Design is thorough to the last detail.】 任何細(xì)節(jié)都不能敷衍了事或者懷有僥幸心理。設(shè)計(jì)過程中的悉心和精確是對消費(fèi)者的一種尊敬。 Thoroughness and accuracy of design are synonymo

11、us with the product and its functions, as seen through the eyes of the user. （ET 66 計(jì)算器, 1987,Dietrich Lubs為博朗公司設(shè)計(jì)。）【9、優(yōu)秀的設(shè)計(jì)是關(guān)注環(huán)境的。Good Design is concerned with environment.】設(shè)計(jì)能夠?qū)ΡＷo(hù)環(huán)境起到極大的貢獻(xiàn)。讓產(chǎn)品在整個生命周期內(nèi)減少對資源的浪費(fèi)，降低對自然的破壞并且不要產(chǎn)生視覺污染。 Design must contribute towards a stable environment and a sensible use of raw materials. This means considering not only actual pollution, but also the visual pollution and destruction of our environment. （606 通用(tngyng)擱架, 1960,Dieter Rams為Vits 公司(n s)設(shè)計(jì)）【10、優(yōu)秀的設(shè)計(jì)(shj)是簡潔的。Good Design is as little design as possible.】簡潔，