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1、Good is good, but better carries it.精益求精,善益求善。forstudents蘋果CEO喬布斯在斯坦福大學(xué)的演講稿-蘋果CEO喬布斯在斯坦福大學(xué)的演講稿Youvegottofindwhatyoulove,JobssaysThisisthetextoftheCommencementaddressbySteveJobs,CEOofAppleComputerandofPixarAnimationStudios,deliveredonJune12,2005.Thankyou.Imhonoredtobewithyoutodayforyourcommencementfr

2、omoneofthefinestuniversitiesintheworld.Truthbetold,InevergraduatedfromcollegeandthisistheclosestIveevergottentoacollegegraduation.TodayIwanttotellyouthreestoriesfrommylife.Thatsit.Nobigdeal.Justthreestories.Thefirststoryisaboutconnectingthedots.IdroppedoutofReedCollegeafterthefirstsixmonthsbutthenst

3、ayedaroundasadrop-inforanothereighteenmonthsorsobeforeIreallyquit.SowhydidIdropout?ItstartedbeforeIwasborn.Mybiologicalmotherwasayoung,unwedgraduatestudent,andshedecidedtoputmeupforadoption.ShefeltverystronglythatIshouldbeadoptedbycollegegraduates,soeverythingwasallsetformetobeadoptedatbirthbyalawye

4、randhiswife,exceptthatwhenIpoppedout,theydecidedatthelastminutethattheyreallywantedagirl.Somyparents,whowereonawaitinglist,gotacallinthemiddleofthenightasking,Wevegotanunexpectedbabyboy.Doyouwanthim?Theysaid,Ofcourse.Mybiologicalmotherfoundoutlaterthatmymotherhadnevergraduatedfromcollegeandthatmyfat

5、herhadnevergraduatedfromhighschool.Sherefusedtosignthefinaladoptionpapers.SheonlyrelentedafewmonthslaterwhenmyparentspromisedthatIwouldgotocollege.Thiswasthestartinmylife.Andseventeenyearslater,Ididgotocollege,butInaivelychoseacollegethatwasalmostasexpensiveasStanford,andallofmyworking-classparentss

6、avingswerebeingspentonmycollegetuition.Aftersixmonths,Icouldntseethevalueinit.IhadnoideawhatIwantedtodowithmylife,andnoideaofhowcollegewasgoingtohelpmefigureitout,andhereIwas,spendingallthemoneymyparentshadsavedtheirentirelife.SoIdecidedtodropoutandtrustthatitwouldallworkoutOK.Itwasprettyscaryatthet

7、ime,butlookingback,itwasoneofthebestdecisionsIevermade.TheminuteIdroppedout,Icouldstoptakingtherequiredclassesthatdidntinterestmeandbegindroppinginontheonesthatlookedfarmoreinteresting.Itwasntallromantic.Ididnthaveadormroom,soIsleptonthefloorinfriendsrooms.IreturnedCokebottlesforthefive-centdeposits

8、tobuyfoodwith,andIwouldwalkthesevenmilesacrosstowneverySundaynighttogetonegoodmealaweekattheHareKrishnatemple.Ilovedit.AndmuchofwhatIstumbledintobyfollowingmycuriosityandintuitionturnedouttobepricelesslateron.Letmegiveyouoneexample.ReedCollegeatthattimeofferedperhapsthebestcalligraphyinstructioninth

9、ecountry.Throughoutthecampuseveryposter,everylabeloneverydrawerwasbeautifullyhand-calligraphed.BecauseIhaddroppedoutanddidnthavetotakethenormalclasses,Idecidedtotakeacalligraphyclasstolearnhowtodothis.Ilearnedaboutserifandsans-seriftypefaces,aboutvaryingtheamountofspacebetweendifferentlettercombinat

10、ions,aboutwhatmakesgreattypographygreat.Itwasbeautiful,historical,artisticallysubtleinawaythatsciencecantcapture,andIfounditfascinating.Noneofthishadevenahopeofanypracticalapplicationinmylife.ButtenyearslaterwhenweweredesigningthefirstMacintoshcomputer,itallcamebacktome,andwedesigneditallintotheMac.

11、Itwasthefirstcomputerwithbeautifultypography.IfIhadneverdroppedinonthatsinglecourseincollege,theMacwouldhaveneverhadmultipletypefacesorproportionallyspacedfonts,andsinceWindowsjustcopiedtheMac,itslikelythatnopersonalcomputerwouldhavethem.IfIhadneverdroppedout,Iwouldhaveneverdroppedinonthatcalligraph

12、yclassandpersonalscomputersmightnothavethewonderfultypographythattheydo.OfcourseitwasimpossibletoconnectthedotslookingforwardwhenIwasincollege,butitwasvery,veryclearlookingbackwards10yearslater.Again,youcantconnectthedotslookingforward.Youcanonlyconnectthemlookingbackwards,soyouhavetotrustthatthedot

13、swillsomehowconnectinyourfuture.Youhavetotrustinsomething-yourgut,destiny,life,karma,whatever-becausebelievingthatthedotswillconnectdowntheroadwillgiveyoutheconfidencetofollowyourheart,evenwhenitleadsyouoffthewell-wornpath,andthatwillmakeallthedifference.Mysecondstoryisaboutloveandloss.Iwaslucky.Ifo

14、undwhatIlovedtodoearlyinlife.WozandIstartedAppleinmyparentsgaragewhenIwastwenty.Weworkedhardandintenyears,Applehadgrownfromjustthetwoofusinagarageintoa$2billioncompanywithover4,000employees.Wedjustreleasedourfinestcreation,theMacintosh,ayearearlier,andIdjustturnedthirty,andthenIgotfired.Howcanyouget

15、firedfromacompanyyoustarted?Well,asApplegrew,wehiredsomeonewhoIthoughtwasverytalentedtorunthecompanywithme,andforthefirstyearorso,thingswentwell.Butthenourvisionsofthefuturebegantodiverge,andeventuallywehadafallingout.Whenwedid,ourboardofdirectorssidedwithhim,andsoatthirty,Iwasout,andverypubliclyout

16、.Whathadbeenthefocusofmyentireadultlifewasgone,anditwasdevastating.Ireallydidntknowwhattodoforafewmonths.IfeltthatIhadletthepreviousgenerationofentrepreneursdown,thatIhaddroppedthebatonasitwasbeingpassedtome.ImetwithDavidPackardandBobNoyceandtriedtoapologizeforscrewingupsobadly.Iwasaverypublicfailur

17、eandIeventhoughtaboutrunningawayfromtheValley.Butsomethingslowlybegantodawnonme.IstilllovedwhatIdid.TheturnofeventsatApplehadnotchangedthatonebit.IdbeenrejectedbutIwasstillinlove.AndsoIdecidedtostartover.Ididntseeitthen,butitturnedoutthatgettingfiredfromApplewasthebestthingthatcouldhaveeverhappenedt

18、ome.Theheavinessofbeingsuccessfulwasreplacedbythelightnessofbeingabeginneragain,lesssureabouteverything.Itfreedmetoenteroneofthemostcreativeperiodsinmylife.DuringthenextfiveyearsIstartedacompanynamedNeXT,anothercompanynamedPixarandfellinlovewithanamazingwomanwhowouldbecomemywife.Pixarwentontocreatet

19、heworldsfirstcomputer-animatedfeaturefilm,ToyStory,andisnowthemostsuccessfulanimationstudiointheworld.Inaremarkableturnofevents,AppleboughtNeXTandIreturnedtoAppleandthetechnologywedevelopedatNeXTisattheheartofApplescurrentrenaissance,andLoreneandIhaveawonderfulfamilytogether.Imprettysurenoneofthiswo

20、uldhavehappenedifIhadntbeenfiredfromApple.Itwasawful-tastingmedicinebutIguessthepatientneededit.Sometimeslifesgoingtohityouintheheadwithabrick.Dontlosefaith.ImconvincedthattheonlythingthatkeptmegoingwasthatIlovedwhatIdid.Youvegottofindwhatyoulove,andthatisastrueforworkasitisforyourlovers.Yourworkisg

21、oingtofillalargepartofyourlife,andtheonlywaytobetrulysatisfiedistodowhatyoubelieveisgreatwork,andtheonlywaytodogreatworkistolovewhatyoudo.Ifyouhaventfoundityet,keeplooking,anddontsettle.Aswithallmattersoftheheart,youllknowwhenyoufindit,andlikeanygreatrelationshipitjustgetsbetterandbetterastheyearsro

22、llon.Sokeeplooking.Dontsettle.Mythirdstoryisaboutdeath.WhenIwas17IreadaquotethatwentsomethinglikeIfyouliveeachdayasifitwasyourlast,somedayyoullmostcertainlyberight.Itmadeanimpressiononme,andsincethen,forthepast33years,Ihavelookedinthemirroreverymorningandaskedmyself,Iftodaywerethelastdayofmylife,wou

23、ldIwanttodowhatIamabouttodotoday?Andwhenevertheanswerhasbeennofortoomanydaysinarow,IknowIneedtochangesomething.RememberingthatIllbedeadsoonisthemostimportantthingIveeverencounteredtohelpmemakethebigchoicesinlife,becausealmosteverything-allexternalexpectations,allpride,allfearofembarrassmentorfailure

24、-thesethingsjustfallawayinthefaceofdeath,leavingonlywhatistrulyimportant.RememberingthatyouaregoingtodieisthebestwayIknowtoavoidthetrapofthinkingyouhavesomethingtolose.Youarealreadynaked.Thereisnoreasonnottofollowyourheart.Aboutayearago,Iwasdiagnosedwithcancer.Ihadascanat7:30inthemorninganditclearly

25、showedatumoronmypancreas.Ididntevenknowwhatapancreaswas.Thedoctorstoldmethiswasalmostcertainlyatypeofcancerthatisincurable,andthatIshouldexpecttolivenolongerthanthreetosixmonths.Mydoctoradvisedmetogohomeandgetmyaffairsinorder,whichisdoctorscodeforpreparetodie.Itmeanstotryandtellyourkidseverythingyou

26、thoughtyoudhavethenexttenyearstotellthem,injustafewmonths.Itmeanstomakesurethateverythingisbuttonedupsothatitwillbeaseasyaspossibleforyourfamily.Itmeanstosayyourgoodbyes.Ilivedwiththatdiagnosisallday.LaterthateveningIhadabiopsywheretheystuckanendoscopedownmythroat,throughmystomachintomyintestines,pu

27、taneedleintomypancreasandgotafewcellsfromthetumor.Iwassedatedbutmywife,whowasthere,toldmethatwhentheyviewedthecellsunderamicroscope,thedoctorstartedcrying,becauseitturnedouttobeaveryrareformofpancreaticcancerthatiscurablewithsurgery.Ihadthesurgeryand,thankfully,Iamfinenow.ThiswastheclosestIvebeentof

28、acingdeath,andIhopeitstheclosestIgetforafewmoredecades.Havinglivedthroughit,Icannowsaythistoyouwithabitmorecertaintythanwhendeathwasausefulbutpurelyintellectualconcept.Noonewantstodie,evenpeoplewhowanttogotoHeavendontwanttodietogetthere,andyet,deathisthedestinationweallshare.Noonehaseverescapedit.An

29、dthatisasitshouldbe,becausedeathisverylikelythesinglebestinventionoflife.Itslifeschangeagent;itclearsouttheoldtomakewayforthenew.rightnow,thenewisyou.Butsomeday,nottoolongfromnow,youwillgraduallybecometheoldandbeclearedaway.Sorrytobesodramatic,butitsquitetrue.Yourtimeislimited,sodontwasteitlivingsomeoneelseslife.Dontbetrappedbydogma,whichislivingwiththeresultsofotherpeoplesthinking.Dontletthenoiseofothersopinionsdrownoutyourowninnervoice,heartandintuition.Theysomehowalreadyknowwhatyoutrulywanttobecome.Everythingelseisseco

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