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1、Good is good, but better carries it.精益求精,善益求善。forstudents蘋果CEO喬布斯在斯坦福大學(xué)的演講稿-蘋果CEO喬布斯在斯坦福大學(xué)的演講稿Youvegottofindwhatyoulove,JobssaysThisisthetextoftheCommencementaddressbySteveJobs,CEOofAppleComputerandofPixarAnimationStudios,deliveredonJune12,2005.Thankyou.Imhonoredtobewithyoutodayforyourcommencementfr
2、omoneofthefinestuniversitiesintheworld.Truthbetold,InevergraduatedfromcollegeandthisistheclosestIveevergottentoacollegegraduation.TodayIwanttotellyouthreestoriesfrommylife.Thatsit.Nobigdeal.Justthreestories.Thefirststoryisaboutconnectingthedots.IdroppedoutofReedCollegeafterthefirstsixmonthsbutthenst
3、ayedaroundasadrop-inforanothereighteenmonthsorsobeforeIreallyquit.SowhydidIdropout?ItstartedbeforeIwasborn.Mybiologicalmotherwasayoung,unwedgraduatestudent,andshedecidedtoputmeupforadoption.ShefeltverystronglythatIshouldbeadoptedbycollegegraduates,soeverythingwasallsetformetobeadoptedatbirthbyalawye
4、randhiswife,exceptthatwhenIpoppedout,theydecidedatthelastminutethattheyreallywantedagirl.Somyparents,whowereonawaitinglist,gotacallinthemiddleofthenightasking,Wevegotanunexpectedbabyboy.Doyouwanthim?Theysaid,Ofcourse.Mybiologicalmotherfoundoutlaterthatmymotherhadnevergraduatedfromcollegeandthatmyfat
5、herhadnevergraduatedfromhighschool.Sherefusedtosignthefinaladoptionpapers.SheonlyrelentedafewmonthslaterwhenmyparentspromisedthatIwouldgotocollege.Thiswasthestartinmylife.Andseventeenyearslater,Ididgotocollege,butInaivelychoseacollegethatwasalmostasexpensiveasStanford,andallofmyworking-classparentss
6、avingswerebeingspentonmycollegetuition.Aftersixmonths,Icouldntseethevalueinit.IhadnoideawhatIwantedtodowithmylife,andnoideaofhowcollegewasgoingtohelpmefigureitout,andhereIwas,spendingallthemoneymyparentshadsavedtheirentirelife.SoIdecidedtodropoutandtrustthatitwouldallworkoutOK.Itwasprettyscaryatthet
7、ime,butlookingback,itwasoneofthebestdecisionsIevermade.TheminuteIdroppedout,Icouldstoptakingtherequiredclassesthatdidntinterestmeandbegindroppinginontheonesthatlookedfarmoreinteresting.Itwasntallromantic.Ididnthaveadormroom,soIsleptonthefloorinfriendsrooms.IreturnedCokebottlesforthefive-centdeposits
8、tobuyfoodwith,andIwouldwalkthesevenmilesacrosstowneverySundaynighttogetonegoodmealaweekattheHareKrishnatemple.Ilovedit.AndmuchofwhatIstumbledintobyfollowingmycuriosityandintuitionturnedouttobepricelesslateron.Letmegiveyouoneexample.ReedCollegeatthattimeofferedperhapsthebestcalligraphyinstructioninth
9、ecountry.Throughoutthecampuseveryposter,everylabeloneverydrawerwasbeautifullyhand-calligraphed.BecauseIhaddroppedoutanddidnthavetotakethenormalclasses,Idecidedtotakeacalligraphyclasstolearnhowtodothis.Ilearnedaboutserifandsans-seriftypefaces,aboutvaryingtheamountofspacebetweendifferentlettercombinat
10、ions,aboutwhatmakesgreattypographygreat.Itwasbeautiful,historical,artisticallysubtleinawaythatsciencecantcapture,andIfounditfascinating.Noneofthishadevenahopeofanypracticalapplicationinmylife.ButtenyearslaterwhenweweredesigningthefirstMacintoshcomputer,itallcamebacktome,andwedesigneditallintotheMac.
11、Itwasthefirstcomputerwithbeautifultypography.IfIhadneverdroppedinonthatsinglecourseincollege,theMacwouldhaveneverhadmultipletypefacesorproportionallyspacedfonts,andsinceWindowsjustcopiedtheMac,itslikelythatnopersonalcomputerwouldhavethem.IfIhadneverdroppedout,Iwouldhaveneverdroppedinonthatcalligraph
12、yclassandpersonalscomputersmightnothavethewonderfultypographythattheydo.OfcourseitwasimpossibletoconnectthedotslookingforwardwhenIwasincollege,butitwasvery,veryclearlookingbackwards10yearslater.Again,youcantconnectthedotslookingforward.Youcanonlyconnectthemlookingbackwards,soyouhavetotrustthatthedot
13、swillsomehowconnectinyourfuture.Youhavetotrustinsomething-yourgut,destiny,life,karma,whatever-becausebelievingthatthedotswillconnectdowntheroadwillgiveyoutheconfidencetofollowyourheart,evenwhenitleadsyouoffthewell-wornpath,andthatwillmakeallthedifference.Mysecondstoryisaboutloveandloss.Iwaslucky.Ifo
14、undwhatIlovedtodoearlyinlife.WozandIstartedAppleinmyparentsgaragewhenIwastwenty.Weworkedhardandintenyears,Applehadgrownfromjustthetwoofusinagarageintoa$2billioncompanywithover4,000employees.Wedjustreleasedourfinestcreation,theMacintosh,ayearearlier,andIdjustturnedthirty,andthenIgotfired.Howcanyouget
15、firedfromacompanyyoustarted?Well,asApplegrew,wehiredsomeonewhoIthoughtwasverytalentedtorunthecompanywithme,andforthefirstyearorso,thingswentwell.Butthenourvisionsofthefuturebegantodiverge,andeventuallywehadafallingout.Whenwedid,ourboardofdirectorssidedwithhim,andsoatthirty,Iwasout,andverypubliclyout
16、.Whathadbeenthefocusofmyentireadultlifewasgone,anditwasdevastating.Ireallydidntknowwhattodoforafewmonths.IfeltthatIhadletthepreviousgenerationofentrepreneursdown,thatIhaddroppedthebatonasitwasbeingpassedtome.ImetwithDavidPackardandBobNoyceandtriedtoapologizeforscrewingupsobadly.Iwasaverypublicfailur
17、eandIeventhoughtaboutrunningawayfromtheValley.Butsomethingslowlybegantodawnonme.IstilllovedwhatIdid.TheturnofeventsatApplehadnotchangedthatonebit.IdbeenrejectedbutIwasstillinlove.AndsoIdecidedtostartover.Ididntseeitthen,butitturnedoutthatgettingfiredfromApplewasthebestthingthatcouldhaveeverhappenedt
18、ome.Theheavinessofbeingsuccessfulwasreplacedbythelightnessofbeingabeginneragain,lesssureabouteverything.Itfreedmetoenteroneofthemostcreativeperiodsinmylife.DuringthenextfiveyearsIstartedacompanynamedNeXT,anothercompanynamedPixarandfellinlovewithanamazingwomanwhowouldbecomemywife.Pixarwentontocreatet
19、heworldsfirstcomputer-animatedfeaturefilm,ToyStory,andisnowthemostsuccessfulanimationstudiointheworld.Inaremarkableturnofevents,AppleboughtNeXTandIreturnedtoAppleandthetechnologywedevelopedatNeXTisattheheartofApplescurrentrenaissance,andLoreneandIhaveawonderfulfamilytogether.Imprettysurenoneofthiswo
20、uldhavehappenedifIhadntbeenfiredfromApple.Itwasawful-tastingmedicinebutIguessthepatientneededit.Sometimeslifesgoingtohityouintheheadwithabrick.Dontlosefaith.ImconvincedthattheonlythingthatkeptmegoingwasthatIlovedwhatIdid.Youvegottofindwhatyoulove,andthatisastrueforworkasitisforyourlovers.Yourworkisg
21、oingtofillalargepartofyourlife,andtheonlywaytobetrulysatisfiedistodowhatyoubelieveisgreatwork,andtheonlywaytodogreatworkistolovewhatyoudo.Ifyouhaventfoundityet,keeplooking,anddontsettle.Aswithallmattersoftheheart,youllknowwhenyoufindit,andlikeanygreatrelationshipitjustgetsbetterandbetterastheyearsro
22、llon.Sokeeplooking.Dontsettle.Mythirdstoryisaboutdeath.WhenIwas17IreadaquotethatwentsomethinglikeIfyouliveeachdayasifitwasyourlast,somedayyoullmostcertainlyberight.Itmadeanimpressiononme,andsincethen,forthepast33years,Ihavelookedinthemirroreverymorningandaskedmyself,Iftodaywerethelastdayofmylife,wou
23、ldIwanttodowhatIamabouttodotoday?Andwhenevertheanswerhasbeennofortoomanydaysinarow,IknowIneedtochangesomething.RememberingthatIllbedeadsoonisthemostimportantthingIveeverencounteredtohelpmemakethebigchoicesinlife,becausealmosteverything-allexternalexpectations,allpride,allfearofembarrassmentorfailure
24、-thesethingsjustfallawayinthefaceofdeath,leavingonlywhatistrulyimportant.RememberingthatyouaregoingtodieisthebestwayIknowtoavoidthetrapofthinkingyouhavesomethingtolose.Youarealreadynaked.Thereisnoreasonnottofollowyourheart.Aboutayearago,Iwasdiagnosedwithcancer.Ihadascanat7:30inthemorninganditclearly
25、showedatumoronmypancreas.Ididntevenknowwhatapancreaswas.Thedoctorstoldmethiswasalmostcertainlyatypeofcancerthatisincurable,andthatIshouldexpecttolivenolongerthanthreetosixmonths.Mydoctoradvisedmetogohomeandgetmyaffairsinorder,whichisdoctorscodeforpreparetodie.Itmeanstotryandtellyourkidseverythingyou
26、thoughtyoudhavethenexttenyearstotellthem,injustafewmonths.Itmeanstomakesurethateverythingisbuttonedupsothatitwillbeaseasyaspossibleforyourfamily.Itmeanstosayyourgoodbyes.Ilivedwiththatdiagnosisallday.LaterthateveningIhadabiopsywheretheystuckanendoscopedownmythroat,throughmystomachintomyintestines,pu
27、taneedleintomypancreasandgotafewcellsfromthetumor.Iwassedatedbutmywife,whowasthere,toldmethatwhentheyviewedthecellsunderamicroscope,thedoctorstartedcrying,becauseitturnedouttobeaveryrareformofpancreaticcancerthatiscurablewithsurgery.Ihadthesurgeryand,thankfully,Iamfinenow.ThiswastheclosestIvebeentof
28、acingdeath,andIhopeitstheclosestIgetforafewmoredecades.Havinglivedthroughit,Icannowsaythistoyouwithabitmorecertaintythanwhendeathwasausefulbutpurelyintellectualconcept.Noonewantstodie,evenpeoplewhowanttogotoHeavendontwanttodietogetthere,andyet,deathisthedestinationweallshare.Noonehaseverescapedit.An
29、dthatisasitshouldbe,becausedeathisverylikelythesinglebestinventionoflife.Itslifeschangeagent;itclearsouttheoldtomakewayforthenew.rightnow,thenewisyou.Butsomeday,nottoolongfromnow,youwillgraduallybecometheoldandbeclearedaway.Sorrytobesodramatic,butitsquitetrue.Yourtimeislimited,sodontwasteitlivingsomeoneelseslife.Dontbetrappedbydogma,whichislivingwiththeresultsofotherpeoplesthinking.Dontletthenoiseofothersopinionsdrownoutyourowninnervoice,heartandintuition.Theysomehowalreadyknowwhatyoutrulywanttobecome.Everythingelseisseco
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