市場(chǎng)營(yíng)銷英語(yǔ)詞匯

1、.：.；AA. C. Nielson 尼爾森市場(chǎng)研討公司absorption of costs 本錢分配accesibility 可進(jìn)入性accessory equipment markets 附屬設(shè)備市場(chǎng)account management policies 客戶管理戰(zhàn)略Acer 宏基acquisition new-product development strategy 新產(chǎn)品開發(fā)收買戰(zhàn)略activity-based costing 以活動(dòng)為根底的本錢系統(tǒng)adaptability 順應(yīng)性adaptation to market variations 順應(yīng)市場(chǎng)變化adaptive posit

2、ioning 順應(yīng)性定位additions to existing product lines 現(xiàn)有產(chǎn)品線的添加adequate size 準(zhǔn)確的大小/足夠的規(guī)模administered vertical marketing systems 管理式垂直營(yíng)銷系統(tǒng)administrative relationships 管理關(guān)系adopter categories 采購(gòu)者的類型adoption process 采購(gòu)過程advertising and market segmentation 廣告與市場(chǎng)細(xì)分advertising and sales promotion 廣告和銷售促進(jìn)advertisi

3、ng effects 廣告效果advertising ethics 廣告?zhèn)惱砥返耡dvertising feedback 廣告反響advertising frequency 廣告頻率advertising media 廣告媒體advertising message 廣告信息advertising reach 廣告接受人數(shù)advertising source 廣告信息來源advertising 廣告aerobic enthusiasts 增氧健身運(yùn)動(dòng)喜好者aesthetics 美感affinity club 同族俱樂部after tests 事后測(cè)試agent middleman 代理商agen

4、t/merchant middleman 代理中間商allowance 折讓alteration 退換AMA Code of Ethics 美國(guó)營(yíng)銷協(xié)會(huì)職業(yè)品德規(guī)范Amazon 亞馬遜公司American Airlines 美國(guó)航空公司American Express 美國(guó)運(yùn)通American Marketing Association 美國(guó)營(yíng)銷協(xié)會(huì)Amoco 阿莫科英國(guó)石油公司analysis of data 數(shù)據(jù)分析analyzer strategy 分析者戰(zhàn)略Anderson 安達(dá)信annual marketing plan 年度營(yíng)銷方案annual requirement purcha

5、sing arrangement 年度采購(gòu)需求方案anticipatory positioning 預(yù)見性定位anti-pollution legislation 反污染立法anti-trust legislation 反托拉斯立法Apple Computers 蘋果電腦area structure 地域構(gòu)造aspiration/expectation level 盼望/期望程度aspirations of consumers 消費(fèi)者盼望assurance 保證AT&T 美國(guó)電報(bào)公司ATM (automatic teller machine) 銀行自動(dòng)柜員機(jī)attitudes of consu

6、mers 消費(fèi)者態(tài)度attributes 屬性audiences 受眾auto repair 汽車維修automation services 自動(dòng)效力automobile industry 汽車產(chǎn)業(yè)autonomy 自主權(quán)availability 可獲得性/供貨才干avante guardian 前衛(wèi)派Avon 雅芳awareness 產(chǎn)品知曉度/知名度 Bbaby boomers 嬰兒潮出生的一代人backward channels for recycling 回收的后向渠道backward integration 后向垂直一體化banner advertisements 橫幅標(biāo)語(yǔ)廣告bar

7、 codes 條形碼barter 實(shí)物買賣basic physical needs 根本生理需求Bausch & Lomb 博士倫BCG Grow-Share Matrix 波士頓增長(zhǎng)-份額矩陣before tests 事前測(cè)試Behavior Scan Information Resources Inc. 行為掃描信息源公司behavioural analysis 行為分析behavioural hierarchies 行為層級(jí)benchmarking 基準(zhǔn)benefit clusters 利益群體benefits 利益Benz 飛馳billing 帳單biological revoluti

8、on 生物革命birth rate 出生率blanket purchase order 一攬子采購(gòu)合同blind-paired comparison testing 雙盲比較測(cè)試Blockbusterblue collars 藍(lán)領(lǐng)BMW 寶馬Boeing 波音bottom line 底線/盈虧一覽結(jié)算線brand awareness 品牌認(rèn)識(shí)/認(rèn)知brand extensions 品牌擴(kuò)展brand loyalty 品牌忠實(shí)度brand mark 品牌標(biāo)志brand name 品牌稱號(hào)brand positioning 品牌定位brand recognition 品牌識(shí)別brand strat

9、egies 品牌戰(zhàn)略brand 品牌branding strategy 品牌化戰(zhàn)略branding 品牌化brands equity 品牌的價(jià)值break-even analysis 盈虧平衡分析break-even volume 盈虧平衡產(chǎn)量breath of product assortment 產(chǎn)品線的寬度breath or diversity of product lines 產(chǎn)品線的寬度或多樣性bribery 賄賂British Airways 英國(guó)航空公司brokers 經(jīng)紀(jì)人budgeting 預(yù)算bundle 捆綁Bureau of Census 人口統(tǒng)計(jì)局Burger Kin

10、g 漢堡王busines strength rating 商業(yè)才干評(píng)分business plan 商業(yè)方案business position 運(yùn)營(yíng)位置business sector 商業(yè)部門business services markets 商業(yè)效力市場(chǎng)business strategies 運(yùn)營(yíng)戰(zhàn)略business unit strategy 運(yùn)營(yíng)單位戰(zhàn)略Business Week buyback allowances 回購(gòu)折讓buyback arrangements 產(chǎn)品返銷buyers bargaining power 買方的討價(jià)討價(jià)才干buyers 采購(gòu)者buying behavior

11、 購(gòu)買行為buying center 采購(gòu)中心buying inertia 購(gòu)買慣性buying intention 購(gòu)買意圖buying offices 連鎖商店的進(jìn)貨中心buying power indes (BPI) 購(gòu)買力指數(shù)buying situation 采購(gòu)情況/類型buying task 采購(gòu)義務(wù) Ccable TV 有線電視Cadillac 凱迪拉克Campbells Soup 金寶湯業(yè)公司capital gains 資本收益capital invested in product 產(chǎn)品投入資本Carnival 嘉年華cash cows 現(xiàn)金牛類cash discounts 現(xiàn)

12、金折扣catalogue sales 目錄銷售categorization of perception 感知分類categorization 分門別類Caterpillar Tractor 卡特皮勒公司Cathay Airlines 國(guó)泰航空公司CBS Records 唱片公司CBS 哥倫比亞廣播公司centralization 集中化chameleons/followers 變色龍/跟隨者channel alternatives 可選擇的營(yíng)銷渠道channel conflicts 渠道沖突channel decisions 渠道決策channel functions 渠道功能channel

13、institutions 渠道組織構(gòu)造channel management 渠道管理channel objectives 渠道目的channel of distribution 分銷渠道channel power 渠道權(quán)益channel-control strategies 渠道控制戰(zhàn)略channel-design decisions 渠道設(shè)計(jì)決策channel-management decisions 渠道管理決策channels of communication 傳播渠道Charles Snow 查爾斯斯諾Cherokee 切諾基chevrolet 雪佛萊choice criteria 選

14、擇規(guī)范Christian Dior 克里斯汀迪奧世界著名時(shí)裝品牌Chrysler 克萊斯勒Citi Corp 花旗銀行closing a sale 終了銷售clothing retailers 服裝零售商CNN 美國(guó)有線新聞網(wǎng)co-branding 結(jié)合品牌code of ethics 職業(yè)品德規(guī)范coercive power 強(qiáng)迫權(quán)cognitive dissonance 認(rèn)識(shí)的不協(xié)調(diào)Colgate-Palmolive 高露潔collection of data 數(shù)據(jù)搜集collection 收款co-marketing alliances 結(jié)合營(yíng)銷聯(lián)盟combination compens

15、ation plan 結(jié)合式薪酬方案Comdex 計(jì)算機(jī)展銷會(huì)commercialization 商業(yè)化commitment 承諾communication channels 傳播渠道communication process 傳播過程communication 信息交流/溝通communications media 傳播媒體company personnel 公司員工Compaq 康柏comparative advertisements 比較廣告comparison of brands 品牌比較compensation deals 補(bǔ)償處置compensation plan 酬金方案comp

16、ensation/rewards 酬金/獎(jiǎng)勵(lì)compensatory 補(bǔ)償性的competition and industry evolution 競(jìng)爭(zhēng)和行業(yè)演化competition-orientated pricing 競(jìng)爭(zhēng)導(dǎo)向定價(jià)法competitive advantage 競(jìng)爭(zhēng)優(yōu)勢(shì)competitive (supply-side) evolution 競(jìng)爭(zhēng)供方演化competitive factors 競(jìng)爭(zhēng)要素competitive intelligence 競(jìng)爭(zhēng)情報(bào)/信息competitive parity promotion budgeting 競(jìng)爭(zhēng)均勢(shì)促銷預(yù)算法competiti

17、ve strategy 競(jìng)爭(zhēng)戰(zhàn)略competitive strength 競(jìng)爭(zhēng)優(yōu)勢(shì)/才干competitor analysis 競(jìng)爭(zhēng)者分析complaint handling 贊揚(yáng)處置component materials and parts markets 組成資料和零部件市場(chǎng)computerized ordering 計(jì)算機(jī)化的訂購(gòu)conclusive research 確定性研討conditions of demand 需求情況conflict and resolution strategies 沖突和處理戰(zhàn)略conformance to specifications 與規(guī)格一致conf

18、ormance 一致性confrontation strategy 對(duì)抗戰(zhàn)略conjoint measurement 結(jié)合測(cè)度法conjunctive model 結(jié)合模型consumer decision-making 消費(fèi)者購(gòu)買決策consumer goods channels 消費(fèi)品分銷渠道Consumer Goods Pricing Act, USA 美國(guó)消費(fèi)品定價(jià)法案consumer goods 消費(fèi)品consumer markets 消費(fèi)品市場(chǎng)consumer needs 消費(fèi)者需求consumer packaged-goods firms 消費(fèi)者包裝食品公司consumer pr

19、omotion 消費(fèi)者促銷consumer tests 消費(fèi)者測(cè)試consumer/household market 消費(fèi)者/家庭市場(chǎng)consumers perceptions 消費(fèi)者感知consumption 消費(fèi)contests 競(jìng)賽contingency planning 權(quán)變方案contract construction 契約建筑業(yè)contract manufacturing 契約制造業(yè)contraction/strategic withdrawal strategy 收縮/戰(zhàn)略性撤離戰(zhàn)略contractual entry modes 契約式進(jìn)入方式contractual vertic

20、al marketing systems 合約式垂直營(yíng)銷系統(tǒng)contribution margin analysis 邊沿奉獻(xiàn)奉獻(xiàn)毛利分析contributrion margin 邊沿奉獻(xiàn)control strategies 控制戰(zhàn)略convenience food stores 便利食品商店convenience goods 便利品convenience 效力的便利性Cool Whip 清涼維普co-operative advertising 協(xié)作性廣告co-ordination and conflict resolution 協(xié)調(diào)與沖突處理co-production 協(xié)作消費(fèi)core be

21、nefit proposition (CBP) 中心利益方案/提議corollary-data method 推定數(shù)據(jù)法corporate HQ 公司總部corporate scope 公司運(yùn)營(yíng)范圍corporate strategy 公司戰(zhàn)略corporate vertical marketing systems 公司式垂直營(yíng)銷系統(tǒng)corporate/institutional advertising 團(tuán)體/社會(huì)公共機(jī)構(gòu)廣告corrective action 矯正行動(dòng)cost analysis 本錢分析cost effectiveness 本錢有效性cost leadership strat

22、egy 本錢領(lǐng)先戰(zhàn)略cost of capital 資本本錢cost of goods sold (COGS) 產(chǎn)品銷售本錢cost reductions 降低本錢產(chǎn)品cost-and-volume relationship 本錢-數(shù)量關(guān)系cost-oriented pricing 本錢導(dǎo)向定價(jià)法cost-plus/mark-up pricing 本錢加成/溢價(jià)定價(jià)法costs and benefits of marketing functions 營(yíng)銷職能的本錢和效益costs of competitors 競(jìng)爭(zhēng)者本錢costs of distribution 分銷本錢countertrad

23、e 對(duì)等貿(mào)易coupons 優(yōu)惠券courtesy 禮貌coverage of geographic market 地域性市場(chǎng)的范圍coverage of relevant retailers 相關(guān)零售商的銷售范圍credibility 信譽(yù)credit terms 信貸條款critical assumptions 關(guān)鍵假設(shè)cross-elasticity 交叉彈性customary pricing 習(xí)慣性定價(jià)法customer analysis 顧客分析customer contact 顧客接觸customer demand 顧客需求customer intimacy 顧客親密度custom

24、er loyalty 顧客忠實(shí)度customer need 顧客需求customer organization of sales force 按客戶組織銷售隊(duì)伍customer retention 顧客維系/保管customer satisfaction 顧客稱心度customer segment pricing 顧客細(xì)分市場(chǎng)定價(jià)customer service 顧客效力customer-oriented pricing 顧客導(dǎo)向定價(jià)法customers perception 顧客感知customers preferences 顧客偏好customers price sensitivity 顧

25、客的價(jià)錢敏感度customizing 定制 Ddata collection 數(shù)據(jù)搜集data confidentiality 數(shù)據(jù)嚴(yán)密data research 數(shù)據(jù)研討data sources 數(shù)據(jù)來源dealers 經(jīng)銷商deceptive advertisements 欺騙性廣告deciders 決策者declining markets 衰退市場(chǎng)decoding 解碼defect rate 缺陷率defender strategy 防御型戰(zhàn)略defensive new-product development strategy 防御性新產(chǎn)品開發(fā)戰(zhàn)略defensive positionin

26、g 防御性定位delivery time 交付時(shí)間delivery 配送Dell Computers 戴爾計(jì)算機(jī)公司Delta Airlines 三角洲航空公司demand characteristics 需求特征demand curve 需求曲線demand-oriented pricing 需求導(dǎo)向定價(jià)法demographic environment 人口統(tǒng)計(jì)環(huán)境department stores 百貨商店dependability 可靠性deregulation 放松控制derived demand 衍生需求descriptive research 描畫性研討design decisio

27、ns 設(shè)計(jì)決策desired percentage mark-up on retail 預(yù)期零售利潤(rùn)率desired percentage return 預(yù)期報(bào)答率determinant attributes 關(guān)鍵屬性determinants 決議要素different responses 差別反響differentiated defender strategy 差別化防御戰(zhàn)略differentiated marketing 差別化營(yíng)銷differentiation over time 不同時(shí)間的差別differentiation strategy 差別化戰(zhàn)略differentiation 差

28、別化diffusion of innovation theory 創(chuàng)新分散實(shí)際dimension 要素dimensions of quality 質(zhì)量維度direct costing profitability analysis 直接本錢盈利性分析direct mail 直接郵寄direct marketing via advertising media 經(jīng)過廣告媒體的直接營(yíng)銷direct marketing 直接營(yíng)銷direct product profitability (DPP) 直接產(chǎn)品盈利性/利潤(rùn)率direct selling 直銷discount rate 貼現(xiàn)率discount

29、stores 折扣商店discount 折扣discount/premium price policies 折扣/溢價(jià)戰(zhàn)略discriminant analysis 差別分析法discriminatory adjustments 歧視價(jià)風(fēng)格整discriminatory pricing adjustments 歧視定價(jià)調(diào)整disjunctive model 分別模型display space 陳列空間disposable income 可支配收入dissonance-attribution hierarchy 不調(diào)和-歸屬層次構(gòu)造distribution channel designs 分銷渠

30、道設(shè)計(jì)distribution channel objectives 分銷渠道的目的distribution channel 分銷渠道distribution decisions 分銷決策distribution policies 分銷戰(zhàn)略distribution 分銷distributor/store (private lables) brands 分銷商/私有品牌distributors 分銷商diversification 多元化divest 撤離divest 出讓divestment or liquidation 收回投資或清算dividend 紅利dogs 瘦狗類domestic t

31、arget marketing strategies 國(guó)內(nèi)目的市場(chǎng)定位的營(yíng)銷戰(zhàn)略dropping products 放棄產(chǎn)品dry cleaning 干洗dual/two channel distribution systems 雙重分銷系統(tǒng)duplication 媒體反復(fù)DuPont 杜邦公司durability 耐用性 Eearly vs late adoption 早期采購(gòu)與后期采購(gòu)earnings per share 每股收益economic and technological factors 經(jīng)濟(jì)技術(shù)要素economic power 經(jīng)濟(jì)權(quán)economies of scale 規(guī)模經(jīng)

32、濟(jì)education services 教育效力effectiveness 有效性efficiency 效率Electrolux 伊萊克斯emergency goods 急需品Emerson Electric 愛默生電氣emotional appeals 情感訴求empathy 移情作用empirical evidence 閱歷性實(shí)例empowerment 授權(quán)encoding 編碼end use 最終運(yùn)用endorsement 贊同engineering 產(chǎn)品工程設(shè)計(jì)entrepreneurial strategy 企業(yè)家戰(zhàn)略entry strategies 進(jìn)入戰(zhàn)略environment

33、and packaging disposal 環(huán)境與包裝處置environment factors 環(huán)境要素environmental scanning 環(huán)境掃描/分析environmental strategy 環(huán)境戰(zhàn)略establishment 機(jī)構(gòu)ethical audit 公司倫理審計(jì)ethics of marketing 營(yíng)銷倫理品德ethnic composition 種族構(gòu)成European Community 歐共體evaluation and reward systems 評(píng)價(jià)與獎(jiǎng)勵(lì)體系evaluation and selection of supplier 評(píng)價(jià)和選擇供應(yīng)商

34、evaluation of alternatives 評(píng)價(jià)替代品/各種選擇evaluation of brands 品牌評(píng)價(jià)event sponsorship 事件資助event 活動(dòng)everyday low-price (EDLP) 天天低價(jià)evoked set 引發(fā)的組合evolution of market 市場(chǎng)演化exchange 交換exclusive dealing 獨(dú)家銷售exclusive distribution 獨(dú)家分銷executive summary 執(zhí)行摘要exhibition media 展現(xiàn)廣告媒體existing market 現(xiàn)有市場(chǎng)exit barriers

35、 退出壁壘expansion path 擴(kuò)張途徑expectation measures 顧客預(yù)期測(cè)度expectations of customers 顧客期望expected unit sales 估計(jì)產(chǎn)量expected value 期望價(jià)值experience curve 閱歷曲線experimental research 實(shí)驗(yàn)性研討expert power 專長(zhǎng)權(quán)exploratory research 探求性研討export agents 出口代理商export jobbers 出口零售商export management company 出口管理公司export merchant

36、s 出口貿(mào)易商export 出口exporting 出口商品extended use strategy 擴(kuò)展運(yùn)用戰(zhàn)略extending volume growth 擴(kuò)展市場(chǎng)份額external data sources 外部數(shù)據(jù)來源external environment 外部環(huán)境extrapolation of past sales trends 過去銷售趨勢(shì)推測(cè)法 Ffacilitating agencies 輔助/中介機(jī)構(gòu)factor analysis 要素分析法fads 時(shí)髦family branding 家族品牌family life cycle 家庭生命周期family struc

37、ture 家庭構(gòu)造farm products 農(nóng)產(chǎn)品fast-moving consumer goods (FMCG) 快速變動(dòng)的消費(fèi)品fear appeals 恐懼/顧慮訴求features 特征Federal Department Stores 聯(lián)邦百貨商店Federal Trade Code FTC) 聯(lián)邦貿(mào)易法案FedEx (Federal Express) 聯(lián)邦快遞feedback data 反響數(shù)據(jù)field test marketing 實(shí)地市場(chǎng)測(cè)試financing 融資fisheries 漁業(yè)fit and finish 結(jié)實(shí)度與外觀fixed costs 固定本錢fixed

38、 salary 固定工資flanker strategy 側(cè)翼進(jìn)攻戰(zhàn)略flanker/fighting brand 戰(zhàn)斗品牌flanking and encirclement strategies 側(cè)翼進(jìn)攻與圍堵戰(zhàn)略flat organizational structure 扁平的組織構(gòu)造FOB origin pricing FOB產(chǎn)地定價(jià)法focus strategy 集中戰(zhàn)略followers 跟隨者Ford 福特公司foreign middlemen 國(guó)外中間商forestry 林業(yè)formalization 方式/規(guī)范化formulate 制定fortress/position-def

39、ence strategy 防御堡壘戰(zhàn)略Fortune 雜志forward integration 向前一體化franchise systems 特許系統(tǒng)franchising 特許運(yùn)營(yíng)free call numbers 免費(fèi)號(hào)碼free goods 免費(fèi)商品freight-absorption pricing 免收運(yùn)費(fèi)定價(jià)法fringe benefits 小額津貼frontal attack strategy 正面進(jìn)攻戰(zhàn)略full costing profitability analysis 全本錢盈利性分析full-service wholesalers 全方位效力的零售商function

40、al competencies and resource allocation 職能才干與資源分配functional efficiency 職能效率functional organization of sales force 按銷售職能組織銷售隊(duì)伍functional organizational structure 職能型組織構(gòu)造functional performance 功能性能functional strategy 職能戰(zhàn)略 Ggames 競(jìng)賽gap 差距gatekeepers 信息傳送者general behavioral descriptors 普通行為變量General Ele

41、ctric (GE) 通用電氣General Foods Corporation 通用食品general merchandise discount chains 群眾商品折扣連鎖店General Motors 通用汽車geodemographics 區(qū)域人口統(tǒng)計(jì)特征geographic adjustments 地理調(diào)整geographic distribution 地理分布geographical organization of sales force 按地域組織銷售隊(duì)伍Gillette 吉列剔須刀global adjustments 全球調(diào)整global elite consumer seg

42、ment 全球精英消費(fèi)品市場(chǎng)global expansion 全球擴(kuò)張global marketing control 全球營(yíng)銷控制global markets 全球市場(chǎng)global niche strategy 全球時(shí)機(jī)戰(zhàn)略global standardization strategy 全球規(guī)范化戰(zhàn)略global teenage segment 全球青少年市場(chǎng)globalization 全球化global-market expansion 全球市場(chǎng)擴(kuò)張goals 總目的going-rate/competitive parity pricing 競(jìng)爭(zhēng)性平價(jià)定價(jià)法goods producers

43、產(chǎn)品制造商Goodyear 固特異輪胎government agencies 政府機(jī)構(gòu)government buyers 政府采購(gòu)者government market 政府市場(chǎng)government regulation 政府控制greenhouse effect 溫室效應(yīng)grey market 灰色市場(chǎng)gross domestic product (GDP) 國(guó)內(nèi)消費(fèi)總值gross margin 毛利gross national product (GNP) 國(guó)民消費(fèi)總值gross profit 毛利gross rating points (GRPs) 總級(jí)別指數(shù)group/category p

44、roduct manager 類別產(chǎn)品經(jīng)理growing markets 生長(zhǎng)市場(chǎng)growth rate of market 市場(chǎng)增長(zhǎng)率growth stage of product life cycle 產(chǎn)品生命周期的生長(zhǎng)階段growth-extension strategies 增長(zhǎng)擴(kuò)張戰(zhàn)略growth-market strategies for market leaders 市場(chǎng)指點(diǎn)者的市場(chǎng)增長(zhǎng)戰(zhàn)略growth-market strategy 生長(zhǎng)性市場(chǎng)戰(zhàn)略growth-market targeting strategy 生長(zhǎng)性市場(chǎng)定位戰(zhàn)略guarantee/warranty 保證/擔(dān)保

45、guarantees 保證Gucci 古琦世界著名時(shí)裝品牌 HHaagen-Dazs 哈根達(dá)斯hard technology 硬技術(shù)Harvard Business Review harvest 收獲harvesting pricing 收獲定價(jià)法harvesting strategy 收獲戰(zhàn)略health care 醫(yī)療保健health maintenance organizations (HMOs) 美國(guó)衛(wèi)生保健組織heavy buyer 大客戶Heileman Brewing CompanyHeinz 亨氏食品helpfulness 有益性Henkel 漢高Hertz 赫茲美國(guó)汽車租賃巨

46、頭Hewlett-Packard 惠普公司hierarchy of strategy 戰(zhàn)略的層次high margin/low-turnover retailers 高利潤(rùn)/低周轉(zhuǎn)率的零售商high market share global strategy 高市場(chǎng)份額全球戰(zhàn)略high-contact service system 高接觸效力系統(tǒng)high-involvement product 高參與產(chǎn)品high-involvement purchase 高參與購(gòu)買hight market share 高市場(chǎng)份額戰(zhàn)略Hilton 希爾頓Holiday Inns 假日旅館homogeneous m

47、arket 同質(zhì)市場(chǎng)Honda 本田household/family life cycle 家庭生命周期household 家庭hybrid technology 混合技術(shù) IIBM 國(guó)際商用機(jī)器idea generation 創(chuàng)意的產(chǎn)生/生成ideas for new products 新產(chǎn)品創(chuàng)意/想象idea-screening process 創(chuàng)意挑選過程identification of segments 識(shí)別細(xì)分市場(chǎng)Illinois Tool Works 伊利諾斯工具廠image pricing 籠統(tǒng)定價(jià)imitative positioning 模擬定位imitative stra

48、tegy 模擬戰(zhàn)略impact evaluation 影響評(píng)價(jià)impersonal sources 非個(gè)人的信息來源implementation and control of marketing programs 營(yíng)銷方案的執(zhí)行和控制implementation 實(shí)施improvements in or revisions of existing products 現(xiàn)有產(chǎn)品的改良或修正impulse buying 激動(dòng)購(gòu)買impulse goods 激動(dòng)購(gòu)買品incentives 鼓勵(lì)income 收入increased penetration strategy 添加浸透戰(zhàn)略indirect

49、costing profitability analysis 間接本錢盈利性分析individual brand 個(gè)別品牌individual value 個(gè)人價(jià)值industrial goods & services 工業(yè)產(chǎn)品和效力industrial goods channels 工業(yè)品分銷渠道industry attractiveness 行業(yè)吸引力industry attractiveness-business position matrix 行業(yè)吸引力-業(yè)務(wù)位置矩陣industry dynamics 產(chǎn)業(yè)動(dòng)態(tài)industry evaluation 產(chǎn)業(yè)評(píng)價(jià)industry evolu

50、tion 產(chǎn)業(yè)演化inelastic 缺乏價(jià)錢彈性influencers 影響者infocommunications industry 信息通訊行業(yè)infomercials 商業(yè)信息廣告information age 信息時(shí)代information search 信息搜集information technology 信息技術(shù)information 信息informative 告知性的ingredient 成份in-home personal interview 個(gè)人家庭訪談in-house use tests 內(nèi)部運(yùn)用測(cè)試innovation 創(chuàng)新innovativeness 創(chuàng)新性insta

51、llation 設(shè)備in-store display 店內(nèi)展現(xiàn)in-store positioning 店內(nèi)規(guī)劃in-store promotion 店內(nèi)促銷intangibles 無形integrated marketing communication plan (IMC) 整合營(yíng)銷傳播方案integration of perception 感知整合integration 整合Intel 因特爾intensity of market position 市場(chǎng)位置的集中程度intensity 集中程度intensive distribution 密集型分銷interactions across

52、multiple target markets 多目的市場(chǎng)間的相互作用interactive media 交互式媒體interest rates 利率internal data sources 內(nèi)部數(shù)據(jù)來源internal marketing 內(nèi)部營(yíng)銷internal organizational structure 內(nèi)部組織構(gòu)造international advertising 國(guó)際廣告international channels 國(guó)際分銷渠道international division 國(guó)際分部international marketing 國(guó)際營(yíng)銷international organi

53、zational design 國(guó)際組織設(shè)計(jì)internationalization of services 效力的國(guó)際化introductory stage of product life cycle 產(chǎn)品生命周期的推出階段inventory level 庫(kù)存程度investor relations advertising 投資關(guān)系廣告issue advertising 觀念廣告 JJaquar 美洲豹Jell-O 吉露jobbers 零售商Johnson & Johnson 強(qiáng)生joint ventures 合資jury of executive opinion 行政管理人員群體意見法ju

54、st noticeable difference (JND) 恰巧留意到的差別just-in-time (JIT) management system 準(zhǔn)時(shí)制管理體系just-in-time purchasing arrangements 及時(shí)采購(gòu)安排 KKao 花王Keiritsu 凱萊通Kellogg 凱洛格公司Kentucky Fried Chicken (KFC) 肯德基key account management 主要客戶管理key accounts 關(guān)鍵客戶key benefits 中心利益key environmental issue identification 確定主要的環(huán)境

55、問題key variables 關(guān)鍵變量key/house accounts 關(guān)鍵/機(jī)構(gòu)客戶Kmart 凱瑪特Kodak 柯達(dá)Komatsu 小松公司Kraft 卡芙 Llaboratory tests 實(shí)驗(yàn)室測(cè)試leapfrog strategy 蛙跳戰(zhàn)略learning hierarchy 學(xué)習(xí)層級(jí)構(gòu)造legal services 法律效力legislation 立法legitimate power 法定權(quán)l(xiāng)evel of compensation 酬金程度level of technical sophistication 技術(shù)的復(fù)雜程度Levi Strauss 李維史特勞斯Levis 列

56、維斯全球最大的牛仔服制造商lexicographic model 詞典編纂模型lifestyle 生活方式limited-service wholesalers 有限效力的零售商line extension 產(chǎn)品線擴(kuò)展line filling 產(chǎn)品線填充line stretching 產(chǎn)品線延伸list price 訂價(jià)Lloyds of London 倫敦勞埃德保險(xiǎn)公司localizaiton strategy 本地化戰(zhàn)略location pricing 場(chǎng)所定價(jià)location 位置lodging 房屋出租logistical alliances 后勤聯(lián)盟long-term memory

57、長(zhǎng)期記憶lost customer 失去的顧客Louis Vuitton 路易威登法國(guó)著名時(shí)髦品牌low-contact service system 低接觸效力系統(tǒng)low-cost defender 低本錢防御型low-cost position 低本錢位置low-involvement hierarchy 低參與程度層級(jí)構(gòu)造Lucent Technologies 朗訊科技 Mmacro risks 宏觀風(fēng)險(xiǎn)macroenvironment 宏觀環(huán)境macrosegmentation 宏觀細(xì)分mail-order retailers 郵購(gòu)零售商maintaining market share

58、 堅(jiān)持市場(chǎng)份額maintenance strategy 堅(jiān)持戰(zhàn)略management overhead 管理費(fèi)mandatory adaptation 強(qiáng)迫性順應(yīng)manufacturer brand 制造商/全國(guó)性品牌manufacturers agents/representatives 消費(fèi)商的代理商/銷售代表manufacturers export agents (MEA) 制造商出口代理manufacturers sales offices/branches 消費(fèi)商的銷售辦事處/分支機(jī)構(gòu)manufacturing process 制造過程manufacturing 制造業(yè)market

59、aggregation strategy 整體市場(chǎng)戰(zhàn)略market attractiveness factors 市場(chǎng)吸引力要素market attractiveness 市場(chǎng)吸引力market attractiveness/business position matrix 市場(chǎng)吸引力/業(yè)務(wù)位置矩陣market circumstances 市場(chǎng)環(huán)境market demorgraphics 市場(chǎng)人口分布/統(tǒng)計(jì)特征market dimension 市場(chǎng)量度market entry strategies 市場(chǎng)進(jìn)入戰(zhàn)略market exclusion 市場(chǎng)排斥market expansion stra

60、tegy 市場(chǎng)擴(kuò)張戰(zhàn)略market factors 市場(chǎng)要素market followers 市場(chǎng)跟隨者market growth rate 市場(chǎng)增長(zhǎng)率market hirarchy 市場(chǎng)等級(jí)market inclusion 市場(chǎng)納入market leaders 市場(chǎng)指點(diǎn)者market measurement 市場(chǎng)丈量market opportunity analysis 市場(chǎng)時(shí)機(jī)分析market oriented 以市場(chǎng)為導(dǎo)向的market position factors 市場(chǎng)位置要素market positioning analysis 市場(chǎng)定位分析market potential me