高中英語（人教版）選修九 同步課件 U5P1 Warming up

1、Unit 5Inside advertisingObjectives1. 了解廣告的相關(guān)知識，以及廣告行業(yè) 的道德規(guī)范。2. 學(xué)會表達對事物的不同看法。3. 復(fù)習(xí)總結(jié)賓語補足語的用法。4. 學(xué)習(xí)本單元出現(xiàn)的詞匯的用法。Appreciation of a video clipWhats the video about?Its about a kind of beer called Budweiser. Actually the video clip is an ad(vertisement). Do you know what an advertisement is? An ad sells s

2、omething like products, services or ideas. To do this, it provides information using persuasive language and/or exciting images. Next well enjoy more ads to see what they sell and how they sell.More advertisements for you to enjoyMore advertisements for you to enjoyMore advertisements for you to enj

3、oyMore advertisements for you to enjoyWhat the above ads have in common is that they mainly employ exciting images. Actually persuasive language is equally important in advertising. The following are some well-known slogans (廣告詞). Guess what they sell. Poetry in motion, dancing close to me.Arts in a

4、dvertising (slogans口號, 廣告詞)滴滴香濃, 意猶未盡。Good to the last drop.動態(tài)的詩, 向我舞近。服從你的渴望。car TOYOTA (豐田汽車)Obey your thirst.coffee Maxwell coffee (麥斯威爾咖啡) beverage Sprite (雪碧)Just do it. 只管去做。shoe NIKE (耐克運動鞋)Arts in advertising (slogans口號, 廣告詞)Intelligence everywhere.智慧演繹, 無處不在。 沒有不做的小生意，沒有解決不了的大問題。 cell phone

5、 Motorola (摩托羅拉手機)No business too small, no problem too puter IBM公司How much do you know about advertisements? have spokesmen or spokeswomensell products and servicesvisually attractiveQuestions and answers Do you think these are good ads? And why? Humorous and persuasive language, creative ideas Why

6、 do companies advertise? To sell their goods, earn more money from us Where do we always see advertisements? They cover almost every kind of medium.in the streetWhere do you see or hear advertisements?on billboardson the busat the bus stationin train stationsat the airport on the radioon TVat the cinema in the newspaperin the magazineon the InternetCan you think of anywhere else you see or hear advertisements?1. How do advertisements affect your life?2. Do you believe ads?3. Can you remember the names of any