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1、專題四廣告應(yīng)用型閱讀理解 專題四廣告應(yīng)用型閱讀理解 專題導(dǎo)讀專題四 專題導(dǎo)讀廣告英語與普通英語存在許多差異,廣告具有鮮明的目的性,即說服顧客進(jìn)行購買,這種目的性決定了其語言的特色和風(fēng)格,使其獨(dú)立于其他文體。廣告的題材包括旅游、招聘、生活指南、通知告示、使用規(guī)則、注意事項(xiàng)、商品說明等。其語言特點(diǎn)是人名、地名、專有名詞多;生詞多;縮略詞、獨(dú)詞句、祈使句、省略句多;詞匯較偏僻,語言不規(guī)范,結(jié)構(gòu)不完整。此類文章主要考查考生提取信息和處理信息的能力,既注重特定細(xì)節(jié)的篩選、類比、綜合,又注重推理判斷能力的考查,題目設(shè)置較容易。答題時(shí)沒有必要把每一句都弄得清清楚楚,只要重點(diǎn)理解與題目有關(guān)的信息就可以了。專題
2、四 專題導(dǎo)讀做這類題時(shí)沒有必要閱讀全文,宜采用“倒序法”來處理。即先看問題,后看文章內(nèi)容。這樣在閱讀中可以有重點(diǎn)地、有針對性地去讀,冗余無效的信息可以略讀甚至不讀。在閱讀時(shí)要特別留意文中以黑體、大寫、下劃線等方式加以提示的文字,因?yàn)檫@很有可能是文章的核心或至少是一部分內(nèi)容的概括。真題典例專題四 真題典例 【2011江西卷】Winners ClubYou choose to be a winner!The Winners Club is a bank account specially designed for teenagers.It has been made to help you bet
3、ter manage your money.The Winners Club is a transaction account(交易賬戶)where you receive a keycard so you can get to your money 24/7thats 24 hours a day, 7 days a week!Its a club with impressive features for teenagers: No account keeping fees!Youre no millionaire so we dont expect you to pay large fee
4、s.In fact, there are no account keeping or transaction fees!專題四 真題典例 Excellent interest rates!You want your money to grow.The Winners Club has a good rate of interest which gets even better if you make at least two deposits(儲蓄)without taking them out in a month. ConvenientTeenagers are busywe get th
5、at.You may never need to come to a bank at all.With the Winners Club you can choose to use handy tellers and to bank from home using the phone and the Internet.You can have money directly deposited into your Winners Club account.This could be your pocket money or your pay from your parttime job!專題四
6、真題典例 Mega magazine includedAlong with your regular report, you will receive a FREE magazine full of good ideas to make even more of your money.There are also fantastic offers and competitions only for Winners Club members.The Winners Club is a great choice for teenagers.And it is so easy to join.Sim
7、ply fill in an application form.You will have to get permission from your parent or guardian(so we can organize that cool keycard)but it is easy.We cant wait to hear from you.Its the best way to choose to be a winner!()1.The Winners Club is a bank account intended for_.AparentsBteenagersCwinners Dad
8、ults專題四 真題典例()2.Which of the following is TRUE about the Winners Club?ASpecial gifts are ready for parents.BThe bank opens only on work days.CServices are convenient for its members.DFees are necessary for the account keeping.()3.The Winners Club provides magazines which_.Aencourage spendingBare fre
9、e to all teenagersCare full of adventure storiesDhelp to make more of your money專題四 真題典例()4.If you want to be a member of the Club,you must_.Abe an Internet userBbe permitted by your parentChave a big sum of moneyDbe in your twenties()5.What is the purpose of this text?ATo set up a club.BTo provide
10、parttime jobs.CTo organize keycards.DTo introduce a new banking service.專題四 真題典例 【解析】本文為廣告,介紹了一種針對十幾歲的青少年的存款賬戶,重點(diǎn)介紹了該賬戶的幾個(gè)優(yōu)點(diǎn)。1B細(xì)節(jié)理解題。從第一段第一句話即可得知答案為B。2C推理判斷題。從Convenient一段可知the Winners Club的服務(wù)對于它的成員來說是方便的,不需要去銀行,在手機(jī)或網(wǎng)絡(luò)上就可以操作。3D細(xì)節(jié)理解題。從文中信息句you will receive a FREE magazine full of good ideas to make e
11、ven more of your money.可知答案為D。專題四 真題典例4B細(xì)節(jié)理解題。從文中信息句And it is so easy to join.Simply fill in an application form.You will have to get permission from your parent or guardian.理解得知,如果十幾歲的青少年要加入該俱樂部必須取得父母或監(jiān)護(hù)人的同意。5D推理判斷題。本文介紹了一種針對青少年的存款賬戶,重點(diǎn)介紹了該賬戶的幾個(gè)優(yōu)點(diǎn)。專題四 新題預(yù)測(一)Outdoor nature programs celebrate the se
12、asons yearround, designed with families in mind.Check out these special programs, in addition to the Centers DropIn Programs.Great Backyard Bird CountLearn more about Wisconsins winter bird residents and join tens of thousands of everyday bird watchers for the 13th annual Great Backyard Bird Count(G
13、BBC)! This national event, organized by the Cornell Lab of Ornithology and the National Audubon Society, is an opportunity for families, students, and people of all ages新題預(yù)測專題四 新題預(yù)測to engage in real citizen science.As a participant, youll count birds and report their sightings online at .Well teach
14、you how!FREE Please preregister! Registration Deadline: Thursday, February 11, 2010 Leopold Discovery DayBring the whole family to celebrate the life and legacy of Wisconsins premier conservationist, Aldo Leopold! Take a tree hike with our naturalists and learn how to “read the landscape” like Leopo
15、ld did with his family.Listen to the Leopold family tales told by Leopolds granddaughter, Trish Stevenson, and get a chance to be photographed at our “Look like Leopold” station.專題四 新題預(yù)測FREEPreregistration recommended; walkins accepted.The Flustered Mustard Festival and UFO Pulling PartySearch and d
16、estroy UFOs (Unwanted Flowering Objects) in the forest during this fun filled festival event! Families and youth groups can participate in the Garlic Mustard Pulling Party contest, where teams compete to see who can pull and bag the most invasive species.Never seen a UFO before? Well teach you how t
17、o spot these alien invaders of the forest.Preregistration is required; groups welcome.Registration Deadline: Wednesday, May 5,2010ALNC Members & NonMembers: FREE專題四 新題預(yù)測Acoustic Monitoring of Bat PopulationsJoin the Wisconsin Bat Monitoring Program! Learn about the local species and threats to popul
18、ations while meeting a live bat ambassador.After sunset, well also head outdoors to learn techniques and conduct acoustic monitoring, if the weather permits.Acoustic monitoring allows us to detect and record calls of echolocating bats that can be used to assess related activity and identify species
19、or groups of species and local diversity of bat populations.Preregistration recommended; walkins accepted.Registration Deadline: Wednesday, May 19, 2010專題四 新題預(yù)測ALNC Member: $6/person or $20/family; Nonmember: $7/person or $ 25/familyTo register for any of these programs, click on the Public Program
20、registration link.For more information or to register by phone, call 6082214038.()1.Who might be most interested in the information?ASpecies researchers.BParents.CNaturalists.DConservationists.()2.According to the passage, the GBBC_.Awas started by Wisconsins local bird watchersBwill take place on W
21、ednesday, May 5,2010Cis a national event that was first held in 1998Drequires entrance fees when registering專題四 新題預(yù)測()3.Where will the Garlic Mustard Pulling contest be held?AIn the forest.BOn the grassland.CIn the garden.DIn the field.()4.If a family of four joins the Wisconsin Bat Monitoring Proga
22、m as Nonmembers, they will pay_.A20 dollars B24 dollarsC25 dollars D28 dollars專題四 新題預(yù)測()5.We can learn from the passage that_.ALeopolds granddaughter will be present on Leopold Discovery DayBacoustic monitoring is conducted at anytime during the dayCyou can study unidentified flying objects at the F
23、lustered Mustard FestivalDonly individuals can enter the Garlic Mustard Pulling Party contest專題四 新題預(yù)測【解析】本文為廣告,主要介紹了幾項(xiàng)適合家庭參與的戶外活動。1B邏輯推理題。根據(jù)第一段“Outdoor nature programs celebrate the seasons yearround, designed with families in mind.”可推斷文中所介紹的戶外活動適合于家庭,故家庭之主的父母自然對該文所提供的信息最感興趣了,故選B。2C邏輯推理題。由廣告可知,在2010
24、年舉行第13屆活動且每年一次,由此推斷它的第一屆活動應(yīng)該是在1998年舉行的,故選C。專題四 新題預(yù)測3A細(xì)節(jié)理解題。根據(jù)廣告中的“Search and destroy UFOs (Unwanted Flowering Objects) in the forest during this fun filled festival event!”可判斷選A。4C細(xì)節(jié)理解題。根據(jù)廣告中的“Nonmember: $7/person or $25/family”可推斷選C。5A細(xì)節(jié)理解題。根據(jù)廣告中“Listen to the Leopold family tales told by Leopolds
25、granddaughter, Trish Stevenson, and get a chance to be photographed at our Look like Leopold station”可判斷選A。專題四 新題預(yù)測(二)LIPITORABOUT LIPITORLipitor is a prescription medicine.Along with diet and exercise,it lowers “bad”cholesterol(膽固醇)in your blood.It can also raise “good” cholesterol.Lipitor can lowe
26、r the risk of heart attack in patients with several common risk factors,including family history of early heart disease,high blood pressure,age and smoking.專題四 新題預(yù)測WHO IS LIPITOR FOR?Who can take LIPITOR:People who cannot lower their cholesterol enough with diet and exerciseAdults and children over
27、10Who should NOT take LIPITOR:Women who are pregnant,may be pregnant,or may become pregnant.Lipitor may harm your unborn baby.women who are breastfeeding.Lipitor can pass into your breast milk and may harm your baby.People with liver(肝臟)problems.專題四 新題預(yù)測POSSIBLE SIDE EFFECTS OF LIPITORSerious side e
28、ffects in a small number of people:Muscle(肌肉)problems that can lead to kidney(腎臟)problems,including kidney failure.Liver problems.Your doctor may do blood tests to check your liver before you start Lipitor and while you are taking it.Call your doctor right away if you have:Unexplained muscle pain or
29、 weakness,especially if you have a fever or feel very tired.Swelling of the face,lips,tongue,and/or throat that may cause difficulty in breathing or swallowing.Stomach pain.Some common side effects of LIPITOR are:Muscle painUpset stomachChanges in some blood tests專題四 新題預(yù)測HOW TO TAKE LIPITORDo:Take L
30、ipitor as prescribed by your doctor.Try to eat hearthealthy foods while you take Lipitor.Take Lipitor at any time of day, with or without food.If you miss a dose(一劑),take it as soon as you remember.But if it has been more than 12 hours since your missed dose,wait.Take the next dose at your regular t
31、ime.Dont:Do not change or stop your dose before talking to your doctor.Do not start new medicines before talking to your doctor.專題四 新題預(yù)測()1.What is a major function of Lipitor?ATo help quit smoking.BTo control blood pressure.CTo improve unhealthy diet.DTo lower “bad” cholesterol.()2.Taking Lipitor i
32、s helpful for _.Abreastfeeding womenBwomen who are pregnantCadults having heart diseaseDteenagers with liver problems專題四 新題預(yù)測()3.If it has been over 12 hours since you missed a dose, you should _.Achange the amount of your next doseBeat more when taking your next doseChave a dose as soon as you rememberDtake the next dose at your regular time()4.Which of the following is a common side effect of taking
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