外貿(mào)函電全書(shū)課件完整版ppt全套教學(xué)教程最全電子教案電子講義(最新)

1、Unit 1: Business Letters學(xué)習(xí)目標(biāo)了解商務(wù)信函的結(jié)構(gòu)、格式、寫(xiě)作原則掌握商務(wù)信函的常用表達(dá)能夠根據(jù)不同商務(wù)情境采用不同的格式撰寫(xiě)商務(wù)信函。ContentsSection 1: IntroductionSection 2 : The Structure of A Business Letter Section 3: The Formats of A Business LetterSection 4: Writing Principles of A Business LetterSection 1: Introduction 現(xiàn)代商務(wù)交流的主要方式及特征現(xiàn)代商務(wù)中信函交流的意

2、義Envelope Section 1: Introduction 現(xiàn)代商務(wù)交流的主要方式及特征 1. 信函 主要特點(diǎn)：意義重大、提升形象； 表達(dá)準(zhǔn)確、格式規(guī)范； 最常用和最有效的方式之一。Section 1: Introduction 2. 電子郵件（E-mail） 特點(diǎn)：快捷便利、形式多樣、成本低廉 3. 傳真 （Fax） 特點(diǎn)：表達(dá)簡(jiǎn)單、內(nèi)容清晰、快速便捷 現(xiàn)代商務(wù)交流的主要形式Section 1: Introduction 現(xiàn)代商務(wù)中信函交流的意義 1. 商務(wù)信函是國(guó)際商務(wù)交流的生命線 。 2. 隨著國(guó)際互聯(lián)網(wǎng)的普及以及企業(yè)應(yīng)用信息技術(shù)水平的提高，E-mail, Fax是現(xiàn)代商務(wù)活動(dòng)不

3、可分割的一部分。 3. 書(shū)面信函的正規(guī)與莊重任然使之成為現(xiàn)代國(guó)際商務(wù)交流之本。Section 2: The Structure of A Business Letter英語(yǔ)商務(wù)信函的基本結(jié)構(gòu)：信頭（Letterhead）日期（Date）封內(nèi)地址（Inside Address）事由 （The subject heading）稱呼（Salutation）信的正文（Body of the Letter）結(jié)尾敬語(yǔ)（Complimentary Close）簽名（The Signature）附件（Enclosure ）抄送 （Carbon Copy）Section 2: The Structure of

4、A Business Letter信頭（Letterhead）內(nèi)容：發(fā)信人的姓名、地址、郵編、電話號(hào)碼、傳真號(hào)碼、電子郵件地址，有些甚至將注冊(cè)商標(biāo)和公司董事（監(jiān)）事、總經(jīng)理姓名等。位置：信紙首頁(yè)的上方，可居中，也可齊頭靠左對(duì)齊，或縮行靠右。目的：方便收件人了解信函來(lái)自何處，并為回復(fù)提供聯(lián)系方式。 Section 2: The Structure of A Business Letter日期（Date） 1. 年份全寫(xiě)，不可省略。 2. 月份英語(yǔ)化，可縮寫(xiě)，不可用數(shù)字。 3. 日期可用阿拉伯?dāng)?shù)字，也可以用序數(shù)詞。 通常是月/日/年或日/月/年。 例如：2nd October, 2010 Nove

5、mber 30th, 2010 月份和日期之間不需要任何標(biāo)點(diǎn)符合，而 年份之前必須用逗號(hào)點(diǎn)開(kāi)。 注意事項(xiàng)：信頭可以用縮行式，每行向右至少讓出2格或3格空位，也可以用齊頭式，每行取齊。每行末用逗點(diǎn)，最后一行用句點(diǎn)，但也有人不用任何標(biāo)點(diǎn)符號(hào)。門牌號(hào)與街名之間不用逗號(hào)點(diǎn)開(kāi)，但城市名、國(guó)名之間必須用逗號(hào)。 P.O.Box 1752是Post Office Box 1752的縮寫(xiě)即第1752號(hào)信箱。 Section 2: The Structure of A Business Letter封內(nèi)地址（Inside Address）收信人的姓名地址等一般列在信箋的左上方，在信頭之下，沿左頁(yè)邊線寫(xiě)起。 對(duì)發(fā)信

6、人而言，發(fā)信時(shí)可與信封地址相互對(duì)照，避免地址差誤，也便于發(fā)信后準(zhǔn)確歸檔、日后查找。對(duì)收信人而言，在讀信時(shí)，如果發(fā)現(xiàn)封內(nèi)名稱或地址與信封不符，則可知道是發(fā)信人放入信封時(shí)出錯(cuò)，需要將信返回；收信后如信封與信函分離，原信仍能保持完整，便于查閱。注意事項(xiàng)： 1.在公司名稱的前面加 C/o（care of）意 思 是由其轉(zhuǎn)交，說(shuō)明本信是一封私人信件，必須由本人親自拆封。 2.如果希望收信商號(hào)將信件迅速轉(zhuǎn)交經(jīng)辦人處理，則可以在收信人名稱住址下面或右邊加Attention或Attention of 等字樣 Section 2: The Structure of A Business Letter事由 （Th

7、e subject heading）即主題，直接說(shuō)明來(lái)信的重點(diǎn)，讓看信人一目了然來(lái)信的主要內(nèi)容。事由可以是一句話或短語(yǔ)，要簡(jiǎn)明扼要。 Section 2: The Structure of A Business Letter稱呼（Salutation） 稱呼是寫(xiě)信人對(duì)收信人的稱呼，其位置是在封內(nèi)地址的下面空兩行，與封內(nèi)地址對(duì)齊。 常用的稱呼： Dear Sirs （商業(yè)函件 ） Dear Sir （公事函件 ） Dear Mr. xxx, My Dear Mr. xxx （半公半私 ） 注意：稱呼后面一般使用逗號(hào)（,）而不用冒號(hào)（:）或分號(hào)（;）。 Section 2: The Structu

8、re of A Business Letter信的正文（Body of the Letter）一般由以下幾部分構(gòu)成： 開(kāi)頭語(yǔ)（Opening Sentences） 具體內(nèi)容（Details） 反饋 (Response/Action) 結(jié)尾語(yǔ)（Closing Sentences） 開(kāi)頭語(yǔ)（Opening Sentences） 開(kāi)頭語(yǔ)無(wú)統(tǒng)一格式。 a. 用客套語(yǔ)將對(duì)方來(lái)信的日期、編號(hào)、主題及主要內(nèi)容加以概述，使對(duì)方一目了然來(lái)信是答復(fù)哪一封信件。 b.如果為首次通信，可以用開(kāi)頭語(yǔ)作必要的自我介紹，并表明來(lái)信目的或要求。 具體內(nèi)容（Details） a.緊接開(kāi)頭語(yǔ) b.根據(jù)中心思想分段落，每一中心思想

9、為一 段，眉目要清楚 c.文本很長(zhǎng)，需兩張或數(shù)張聯(lián)頁(yè)，應(yīng)在承前頁(yè)上端注明收信人名稱、日期、頁(yè)數(shù)，再繼續(xù)打印正文。這是為了避免第一頁(yè)、第二頁(yè)和第三頁(yè)在發(fā)信時(shí)誤置。使用聯(lián)頁(yè)時(shí)不可用印有信頭的信紙。 Page 3 the ABC Co., Ltd. Jan. 7, 2011 反饋 (Response/Action)預(yù)期的應(yīng)答和可能的決定。 結(jié)尾語(yǔ)（Closing Sentences）總結(jié)本文所談的事項(xiàng)，提示對(duì)收信人的要求。結(jié)尾語(yǔ)的位置在正文結(jié)束之后，另起一段。表達(dá)方法 :a.用分詞短語(yǔ)開(kāi)頭 Looking forward to your early reply, we remainb. 用完整句子

10、We look forward to your shipping advice Section 2: The Structure of A Business Letter結(jié)尾敬語(yǔ)（Complimentary Close） 結(jié)束函件時(shí)的一種客套，應(yīng)該與前面的稱呼相 呼應(yīng)。 e.g. Yours faithfully, Faithfully yours, Yours truly, Sincerely yours, 注意: 都是帶-ly的副詞，用Yours而不用Your Section 2: The Structure of A Business Letter簽名（The Signature）在結(jié)尾

11、敬語(yǔ)的下面。手筆簽字常常很潦草，可以打字注明。簽名下面打印簽名人的職位，如General manager（總經(jīng)理）。 Section 2: The Structure of A Business Letter附件（Enclosure ） 信中有附件，應(yīng)在左下角注明Encl. 或Enc., 例如：Encls: Price-list, payment termsEnc.: 2 Invoices Section 2: The Structure of A Business Letter抄送 （Carbon Copy）如果信件同時(shí)抄送其他人，可以用 C.C. （Carbon Copy）說(shuō)明: 例如：C

12、.C. Manager Wang （此信同時(shí)抄送給王經(jīng)理） Section 3: the Format of A Business Letter1. 信函格式2. 信封格式Section 3: the Format of A Business Letter1. 信函格式 （1） 縮行式（Indented Style） （2） 齊頭式（Block Style） （3） 混合式（Semi-block style）縮行式 封內(nèi)地址和其他需要分行的地方的后一行，都比前一行縮進(jìn)2格或3格； 信的正文，每一段的開(kāi)始的第一行都縮進(jìn)若干格。 例如：Dear Sirs, Mr. James Green, pre

13、sident of our Corp. and Mr. Joseph Johnson, Marketing manager, would like to visit China to continue . Would you please let us know your opinion on this planned visit? If their visit is agreeable and is . Your early reply will be highly appreciated. Yours sincerely, Henry Smith 齊頭式 齊頭式，又叫平頭式，是指每一行字（

14、包括日期、封內(nèi)地址、事由和結(jié)尾敬語(yǔ)）都是從左邊開(kāi)始取齊。除了信頭已經(jīng)印制于公司專用信紙的中央頂端。目前，此格式因?yàn)榉奖愦蜃侄黄毡槭褂?。Dear Sirs,We have made inquiry to the Liaison Office We are importers, packers and exporters of all We are interested to discuss with your Yours,為什么段與段之間要空一行 因?yàn)樯弦欢蔚哪┪睬∏∈潜拘械哪┪玻瑒t與下一段難以區(qū)分開(kāi)來(lái)。隔行就會(huì)一目了然。？ 混合式縮行式與齊頭式的結(jié)合應(yīng)用。信的正文部分采用平頭式，寫(xiě)信人的地址

15、、日期、結(jié)尾敬語(yǔ)、簽名采用縮行式。 M.D. Ewart & Co., Ltd., 36 Tower Street Toronto 4, Canada August 22, 2010 Our Ref.No.SWE/119Your Ref.No.M.306/0038China National Metals & Minerals Import & Export Corporation,P.O. Box No.65,Beijing, ChinaDear Sirs,Re: Heating SuppliesWe are wholesale distributors of plumbing and he

16、ating supplies and are interested in the products you show in the China Foreign Trade No.2 of 2010.We would like to hear from you with reference to importing merchandise from China. If we can work together to our mutual benefit, arrangements can be made for one of our representatives to make the tri

17、p to China and contact your office in person.We are here with enclosing our latest catalogue showing the items we carry at the present time.Please let us know whether you can manufacture items as per Canadian patterns.Kindly send us your complete catalogue and price list quoting the best discount fo

18、r quantity buying.Thanking you for your kind attention to the matter and trusting to hear from you in the near future.Yours truly,M.D. Ewart & Co., Ltd.(Signature)H. SmithManager三種方式的比較: 縮行式美觀，但影響打字排版速度，齊頭式 和混合式便于打字，又稍欠美觀?，F(xiàn)代商務(wù)信函追求便捷，人們更多傾向于齊頭式或混合式。通過(guò)Fax和E-mail方式發(fā)送的商務(wù)交流函件，齊頭式或改良混合式是首選。Section 3: the

19、Format of A Business Letter信封的格式： 姓名、通訊地址在信封的左上角，而收件人的姓名、地址等在信封的中間偏右下角。郵票在右上角。如果需要標(biāo)注類似“密件”、“印刷品”等，可放在信封左下角位置 。Section 4:Writing Principles of A Business Letter 1.禮貌（Courtesy） 2. 完整（Completeness） 3.清楚（Clarity）4.簡(jiǎn)潔（Conciseness）5.具體（Concreteness）6.正確（Correctness） 禮貌（Courtesy）要用禮貌、客氣的語(yǔ)言文字。在整個(gè)貿(mào)易磋商交流中尊重對(duì)方

20、的觀點(diǎn)，為對(duì)方的處境考慮。當(dāng)雙方觀點(diǎn)不一致時(shí)，首先要理解并尊重對(duì)方的觀點(diǎn)，然后有禮貌地提出自己的觀點(diǎn)和建議。避免用冒犯性的語(yǔ)言。 要站在對(duì)方的角度。完整（Completeness） 1.外貿(mào)信件要做到完整而有效（complete and effective） 2. 能很好地傳達(dá)信息，表達(dá)觀點(diǎn)。 3. 有助建立友善的貿(mào)易關(guān)系，達(dá)成“交易”。 完整性體現(xiàn)在兩個(gè)方面： 其一是盡可能完整的表達(dá)信息 其二是盡量用完整的句式衡量一封信是否完整用5W:Who：買方或賣方What：買賣什么物品Where：貨物發(fā)往何地When：何時(shí)發(fā)貨Why：為何交易 清楚（Clarity） 1.盡量用簡(jiǎn)單、明了的語(yǔ)句來(lái)清晰地

21、表達(dá)信息。 2. 避免使用生硬、陌生、拗口的語(yǔ)句。 3. 用“我”或“我們”作主語(yǔ)。 簡(jiǎn)潔（Conciseness） 1. 盡量用簡(jiǎn)潔樸實(shí)的語(yǔ)言。 2. 要用常見(jiàn)的單詞、避免生僻或者拼寫(xiě)復(fù)雜的單詞。 3. 能用單詞表達(dá)，就不要用詞組。 4. 多用短句。 5. 在同一封信里，不要使用多個(gè)相同含義的單詞。 具體（Concreteness）關(guān)鍵信息表述要具體、確定，避免含糊不清。 產(chǎn)品規(guī)格 信用證信息 交付時(shí)間數(shù)量多少優(yōu)惠條款 正確（Correctness） 1.提供的事實(shí)、數(shù)據(jù)、語(yǔ)言陳述、商業(yè)術(shù)語(yǔ) 要正確無(wú)誤。 2. 而且要做到無(wú)語(yǔ)法、拼寫(xiě)錯(cuò)誤。 3. 寫(xiě)完之后，一定要檢查。 注意事項(xiàng)： 1. 函

22、電的回復(fù)一定要及時(shí)。 2. 盡量使用標(biāo)題來(lái)提醒。 3.每封信函盡量使用事由（The subject heading）或標(biāo)題，以便引起對(duì)方的注意。 4.標(biāo)題要切題、簡(jiǎn)潔。 Section 5: Some Useful Expressions Question: how to express the following sentences in English 特此奉告 惠請(qǐng)告知 茲確認(rèn)我公司某月某日函 敬悉你公司某月某日來(lái)函 敬復(fù)你公司某月某日函 本公司深感遺憾，必須奉告 ？特此奉告：a. We are pleased to inform you thatb. We have pleasure

23、in informing you thatc. We have the pleasure of apprising you ofd. We take the liberty of announcing to you thate. Please allow us to call you attention to惠請(qǐng)告知：a. Please inform me that (of )b. I will thank you for your informing me that (of )c. I should be glad if you would inform me that (of )茲確認(rèn)我公

24、司某月某日函：a. We confirm our letter of theof this monthb. We confirm our last letter of the 10th June敬悉你公司某月某日來(lái)函：a. We have pleasure in acknowledging receipt of your esteemed favour of the 3rd Mayb. We are in receipt of your letter of the 7th Julyc. We have duly received your favour of the 5th Marchd. W

25、e thank you for your letter of the 5th May敬復(fù)你公司某月某日函：a. In reply to your letter of the 5th of May，I have to inform you that (of )b. We are in receipt of yours of the 15th May, we are pleased to state that.c. In reply, we would like to say 本講知識(shí)要點(diǎn)總結(jié)商務(wù)信件的結(jié)構(gòu)一般包括：信頭（Head）、日期(Date)、信內(nèi)地址（Inside Address）、稱呼

26、(Salutation)、正文(Body)、結(jié)尾敬語(yǔ)(Complimentary Close)、簽名（Signature）等七大部分。商務(wù)信件的格式分為縮行式:（Indented Style）、齊頭式（Block Style ）和混合式（Semi-block Style）。其中齊頭式在目前商務(wù)信函來(lái)往中最常用。商務(wù)信件應(yīng)遵循:禮貌（Courtesy）、體諒 （Consideration）、完整（Completeness）、清楚（Clarity）、簡(jiǎn)潔（Conciseness）、正確性（Correctness）原則。HomeworkExercises Previewing Questions T

27、hanks!Establishing Business RelationsUnit 2:學(xué)習(xí)目標(biāo) 了解建立貿(mào)易關(guān)系的重要性、獲取信息的途徑； 握建立貿(mào)易關(guān)系信函的主要內(nèi)容、寫(xiě)作方法和常用表達(dá)； 能夠根據(jù)不同情境熟練撰寫(xiě)建立國(guó)際貿(mào)易關(guān)系的信函。本講內(nèi)容Section 1: IntroductionSection 2: Specimen LettersSection 3: Some Useful ExpressionsSection 1: Introduction 沒(méi)有顧客就沒(méi)有市場(chǎng)，沒(méi)有市場(chǎng)就談不上 貿(mào)易。需要通過(guò)各種途徑對(duì)潛在客戶的相關(guān)信息及需求進(jìn)行全面了解和溝通 。 1.獲取信息的途徑有許多

28、 ：報(bào)刊、電視、 網(wǎng)絡(luò)等。 2.意義：維持和擴(kuò)展業(yè)務(wù)活動(dòng)的重要措施， 而顧客則是業(yè)務(wù)擴(kuò)展的基礎(chǔ)。 3.涉及到以下幾方面的內(nèi)容 ： Section 1: Introduction a.介紹得知對(duì)方情況的途徑； b.來(lái)函的意圖； c.自己公司情況簡(jiǎn)介； d.提供資信人。 e.若意欲從對(duì)方進(jìn)口貨物，可要求對(duì)方寄目錄、價(jià)目表、樣品等； f.若意欲向?qū)Ψ浇榻B推銷自己的產(chǎn)品，同樣應(yīng)寄去目錄、價(jià)目表等資料。 g.最后，還應(yīng)表示愿與對(duì)方相互合作、互惠互利之類的真誠(chéng)愿望。Section 1: Introduction “CPSIR”原則： C = companys name P = product S = se

29、rvice I = information source R = recommendation (either the name of a company or a person) Section 2: Specimen Letters Letter 1: A letter written by an export asking for establishing business relation Dear Sirs, Having learnt your name and address through the Commercial Counsellors Office of our Emb

30、assy, we avail ourselves of this golden opportunity to write to you and see if we can establish business relations with you. Section 2: Specimen Lettersavail ourselves of this golden opportunity 我們利用此次寶貴的機(jī)會(huì) e.g. 如果你抓住這次機(jī)會(huì)，你就會(huì)獲得成功 If you avail yourself of this golden opportunity, you will succeed.Sec

31、tion 2: Specimen LettersWe are a state-owned import and export textile company specializing in cotton products such as curtains, table cloth, and in the position to accept orders according to customers samples, specifying designs, specifications and packing requirements.We are also prepared to accep

32、t orders for goods with customers own trademarks or brand names.Section 2: Specimen Letters1. State-owned 國(guó)有的 Private-owned 私有的 Joint venture 合資企業(yè)2. be specialized in 專門經(jīng)營(yíng)于 e.g. Our company is specialized in iron and steel products.3. in a position to (=be able to ) 可以做 e.g. We are in a position to

33、offer prompt shipment.Section 2: Specimen Letters4. according to customers samples, specifying designs, specifications and packing requirements. 依據(jù)顧客的樣品、專門的設(shè)計(jì)、具體規(guī)格和包裝要求5. with customers own trademarks or brand names. 擁有自己的商標(biāo)和品牌Section 2:Specimen LettersIn order to give a general idea of our various

34、cotton made products, we are airmailing you under separate cover a catalogue of our items. We shall be glad to send quotations and samples upon receipt of your concrete enquire.Looking forward to hearing from you!Yours faithfully, John Li Section 2: Specimen Lettersunder separate cover(=by separate

35、mail) 另函，另郵under plain cover (信件，包裹等) 沒(méi)有注明寄發(fā)人姓名、地址及內(nèi)容 e.g. The invoice will arrive here under separate cover. 發(fā)票將另郵到達(dá)。Section 2: Specimen Letters思考？信函一是一封典型的齊頭式的信件。通過(guò)該例來(lái)了解齊頭式的寫(xiě)法，注意格式的人性化。Section 2: Specimen LettersLetter 2： An export writes to a potential customer to express wish of cooperation Dear

36、 Sirs,We owe your name and address to the Commercial Counselors office the Swedish Embassy in Beijing who has informed us that you are in the market for textiles.Section 2:Specimen Lettersowe(1) vt. a. 該把歸功于，認(rèn)為是靠的力量（后接介詞to） We owe your name and address to. 承蒙告知你公司的名稱和地址。b.欠（債等），該向支付 owe sb a large s

37、um = owe a large sum to sb 欠某人一大筆錢(2) vi. 欠款，欠錢They have paid up all that was owing. 他們已全部付清欠款。There is still a balance of $1 000 owing (to) our company. 仍欠我方余數(shù)1 000美元。Section 2: Specimen LettersCommercial Counselors office商務(wù)參贊處Embassy 大使館Section 2: Specimen Lettersinform v. 通知，告訴，報(bào)告(1) inform sb. o

38、f sth. Please inform us of the sales situation on your products. 請(qǐng)告知我方，你方產(chǎn)品的銷售情況。We shall inform you of the date of shipment, name of steamer. 我們會(huì)將裝運(yùn)日期和船名通知你方。(2) inform sb. that/what/whichWe wish to inform you that business has been done at 200 per metric ton. 我們已以每公噸200英鎊的價(jià)格成交，特此告知。Please inform u

39、s what quantity you can purchase per year. 請(qǐng)告知每年可購(gòu)買的數(shù)量。Section 2: Specimen Letters(3) Please be informed thatPlease be informed that we have already delivered the goods you ordered.茲通知你方，我方已將你方所訂貨物發(fā)出。(4) keep sb. informed of /that隨時(shí)告知類似的, keep sb. advised of /that , keep sb. posted of /that We expec

40、t you will keep us informed the sales condition on your side. 我期望隨時(shí)報(bào)道你方的銷售情況。Section 2:Specimen Lettersmarket(1) n. 市場(chǎng)，銷路 a. in the market for 要買We are in the market for silk. 我們要買絲綢。 b. come to (into) the market 上市We will keep in touch with you when the new model comes to the market. 只要 新品上市，我們就和你方

41、聯(lián)系。 c. find a market 找銷路We are trying to find a market for this project. 我們正在努力為此項(xiàng)計(jì)劃找門路。Section 2: Specimen Letters d. good (poor, no) market 暢銷（滯銷，無(wú)銷路）There is a good (a poor, no) market for these products. 這些商品暢銷（滯銷，無(wú)銷路） e. in the market 要買或要賣Please tell us as soon as you are in the market. 一旦你方要買

42、（賣）時(shí)，請(qǐng)告知。(2) v. 銷售，推銷We will try to market this product at our end if you allow us a 25% commission. 如你方給傭金25，我方愿在我地設(shè)法推銷這一商品。 Section 2:Specimen LettersWe avail ourselves of this opportunity to approach you for the establishment of trade relations with you.We are a state-operated corporation. Handli

43、ng both the import and export of textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items suppliable at present.Should any of the items be of interest to you, please let us know. We shall be glad to give you our lowest quotations upon r

44、eceipt of your detailed requirements. Section 2: Specimen Lettersapproach.(1) vt.a. 同接洽，同聯(lián)系。We shall approach the department concerned on this matter. 我們將同有關(guān)部門聯(lián)系此事。One of our clients approaches us with an order for 100 tons White Sugar. 我方一客戶向我洽訂100噸白糖。b. 接近，近似，向靠近As the manufacture of your order is

45、 approaching completion, you are requested to open your L/C without any further delay. 你方訂貨即將制造完畢，請(qǐng)立即開(kāi)證。Section 2: Specimen Letters(2) vi. 臨近，靠近，接近The date of delivery is approaching, but we have not yet received your L/C up to now. 交貨日期日益逼近，而有關(guān)信用證至今仍未收到 Section 2: Specimen Lettersexport & import 既可

46、以做動(dòng)詞，也可以作名詞，也是一對(duì)反義詞，其變換方式也是一樣的。 exporter importer 出口商/進(jìn)口商 exportation importation 出口/進(jìn)口其前綴也是相反的。ex out of exclude 把 排除在外im in include 把 包括在內(nèi)Section 2: Specimen Lettersacquaint v. 使熟悉，使了解，使認(rèn)識(shí)(1) acquaint sb with /of sth, acquaint sb thatYou will have to acquaint us with your new friend. 你們必須讓我們了解你的新朋

47、友。(2) be/get acquainted withWe are well acquainted with whom you are.我們很了解你是什么樣的人。Section 2: Specimen Lettersline (1) n. a. 短函；行業(yè)；（一類）貨色Just a line (a few lines) to inform you that we have today opened an L/C to cover our purchase of Surgical Instruments. 茲通知，我們所購(gòu)買的外科醫(yī)療器械的信用證已于今日開(kāi)出。Section 2:Specime

48、n Lettersb. along (on) these lines 關(guān)于這件事，用這種方式We will write to you again along (on) these line. 關(guān)于這件事我們將再給你寫(xiě)信。c. fall in line with 同意，符合We do not think we can fall in line with your views. 我們認(rèn)為我們不能同意你的意見(jiàn)。d. in line (out of line) 相合（不相合）Your price is quite in line, but the time of shipment is too ext

49、ended. 你的價(jià)格尚可，但船期太遲。Section 2: Specimen Letterse. in line with 按照In line with faxes exchanged, we confirm having sold you the following. 按照往來(lái)函電，我們確認(rèn)售給你們以下商品。on sound lines 用正確的方法on the wrong lines 用錯(cuò)誤的方法(2) v. 安排（與副詞up連用）We are trying to line up an offer for you and will cable you as soon as possibl

50、e. 我們正努力為你準(zhǔn)備報(bào)盤，并將盡快去電。We may be able to line up 50 tons for you in the next few days. 幾天后我們可能給你安排50噸貨。 Section 2: Specimen LettersIn our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trad

51、e and friendship to our mutual advantage.We look forward to receiving your enquiries soon. Sincerely yours,(Signature)Encl.Section 2: Specimen Letterstrade.(1) n. 貿(mào)易，行業(yè)In recent days, there has been a slow down in our trade with you. 最近我方和你方的貿(mào)易有所減少。(2) v. 從事貿(mào)易，做生意，經(jīng)營(yíng)（和某人做貿(mào)易，后接介詞with；經(jīng)營(yíng)某項(xiàng)商品后接介詞in）We

52、do not trade with them. 我們不和他們進(jìn)行貿(mào)易。They trade mainly in cotton piece goods. 他們主要經(jīng)營(yíng)棉布業(yè)。trade relations = trading relations = relations. Section 2:Specimen Letterslook forward to 期待（to是介詞，后接名詞或動(dòng)名詞）We are looking forward to your early reply. 盼早日回復(fù)。We look forward to receiving your early reply. 盼收到你們的早日

53、答復(fù)。Section 2: Specimen LettersLetter 3 Asking for the senders credit statusGentlemen:The under-mentioned company, of Lagos, Nigeria, has recently approached us, hoping to establish business relations with us and push the sale of Chinese Drawn Works in their country. West African Trading Co. Ltd. 221

54、, Lary Rd. Lagos, NigeriaWe would therefore greatly appreciate it if you could furnish us with the necessary information about the financial standing of the above firm.Section 2:Specimen LettersWe promise that any information you may give will be treated in absolute confidence. Yours faithfully, Jac

55、ky ChenSection 2: Specimen Lettersunder-mentioned company 下列所提及的公司above-mentioned goods 上述貨物The under-mentioned company is reliable.下列提到的公司是可靠的。push the sale (= promote the sale) 促進(jìn)銷售This international conference not only pushes the sale, but also friendship.這次國(guó)際會(huì)議不僅促進(jìn)了銷售，也加強(qiáng)了友誼。appreciate v. 感激，理解W

56、e fully appreciate your anxiety that the shipment should be made as soon as possible. 我方完全理解你方急切希望貨物盡早裝運(yùn)。Section 2: Specimen Lettersfurnish sb. with sth. (=supply/provide sb. with sth.)This company furnishes a variety of silk products.該公司提供各種各樣的絲質(zhì)產(chǎn)品。standing n. 狀況，時(shí)期the credit standing 信用狀況Owing to

57、the long-standing friendly business relations between us, we offer you the mostfavorable terms. 鑒于你我之間的長(zhǎng)期友好關(guān)系，現(xiàn)提供給你最優(yōu)惠的條 款。in absolute confidence (=absolutely confidential) 絕密The banks information offered to us will be kept in absolute confidence.銀行提供給我方的信息將被視為絕密保存。 Section 2: Specimen LettersLetter

58、 4： A importer writes a letter to a potential exporterDear Sirs，The Bank of China in Chicago recommended your corporation as being interested in establishing business relations with Chinese corporation for the purpose of selling light industrial products of your country.We invite you to send us deta

59、ils and prices of your products, and we shall gladly study the sales possibilities in our market.We shall always be very happy to hear from you and will carefully consider any proposals likely to lead to business between us. Yours truly,(Signature)Section 2: Specimen Lettersrecommend (1) v. 推薦，勸告，建議

60、a. 可以有雙賓語(yǔ)They request you to recommend them some material that suits the African market.他們請(qǐng)你方推薦一些適合非洲市場(chǎng)的商品。b. recommend可直接跟名詞作為賓語(yǔ)。We strongly recommend concentration of offer. 我們極力建議集中報(bào)盤。c. recommend可跟動(dòng)名詞We recommend buying a small quantity for trial. 我們勸你買少量試用。Section 2: Specimen Letters d. recomme