文稿教程講稿r

1、ZE500 Product Launch ReferenceObjectiveTo provide historical view of the PAXs role in ZebraTo provide background information on the ZE500 product developmentTo provide positioning guidance and supporting informationZebra Confidential2AgendaPAX backgroundZE500 research and product definitionZE500 / P

2、AX4 competitive comparisonTarget markets and applicationsZE500 product features and benefits ZE500 reasons to buyPAX BackgroundZebra Confidential4Print Engines vs. PrintersPrint EnginesDesigned for 24/7 manufacturing environmentsComponent of larger systemAutomated application of labelTabletop Printe

3、rsDesigned for 24/7 manufacturing environmentsStandalone deviceHuman applies labelZebra Confidential5Print and Apply SystemsPrint enginesTypically designed by tabletop printer manufacturersDesigned specifically for print and apply applicationsPart of a larger system, not a standalone printerLabel Ap

4、plicatorsAutomation system vendor integrates pieces from multiple vendors into complete solutionDesign criteria: industrial strength, high volume, high throughput, and automationZebra ConfidentialOperating EnvironmentIndustrial manufacturing and warehouse centersFood and beverage processing dust and

5、 waterNon-air conditioned/heated spacesSystem must be designed to withstand these harsh environments while operating 24/7Electronics must be protected Zebra weaknessFans perceived as a potential failure pointZebra ConfidentialDecision Maker NeedsIntegrator/ResellerEasy to Integrate into ApplicatorEa

6、sy to Integrate into Customers Host SystemsEasy to MaintainEnd UserImage qualityIncreased ProductivityDowntime MinimizedFits their applicationBuying a print and apply system, not a print engineZebra ConfidentialPAX BackgroundRationale: Defend tabletop install baseDesign Criteria: Industry standard f

7、orm factor, fast to market, minimal engineering investmentTarget Markets: Manufacturing, WarehousingPositioning: Durability, 24/7 mission critical, seamless integrationZebra Confidential919941996199820002002200420062008201020122014Zebra Confidential9170 PAX170 PAX2110/170 PAX3 110/170 PAX4ZE500 rese

8、arch and product definitionZebra Confidential10Worldwide P/A Market11Source: CB ConsultantsP/A Market by Labeled Surface12Source: CB ConsultantsP/A Market by Industry SegmentZebra Confidential13Source: CB ConsultantsVoice of the Customer - Interviewee CriteriaEnd-userPAX users in NAManufacturing, wa

9、rehousing, food & beverage, health & beauty, automotive, pharmaceuticalSingle printer/location multi printers/locationsSalesPAX OEMs in NA and EMEAZebra employees (5+ years)VOC Key TrendsPrint engine market primary feature setReseller/Integrators concerned about form factor, ease of serviceability,

10、and integration because this minimizes their cost to serve the customerEnd Users concerned about challenges with loading, image quality vs. speed trade offs, and system uptime because they need increased productivityZebra Confidential15VOC Key TrendsZebra perception in the marketHigh quality product

11、 worthy of the Zebra nameDifficult to serviceDifficult to useNot well suited for food & beverage market due to holes in electronics cabinetZebra Confidential16 ZE500PAX4VOC Desired Product FeaturesEase of Use minimize training, increase system uptimeEasier to load ribbonImproved user interface graph

12、ic display, deported displayEase of Service increase system uptimeQuick change rollersEasy access to motors and beltsEase of Integration minimize installation time and increase print engine lifeModern connectivity options USB and EthernetEasy to integrate into P/A system tear bar location, printer d

13、epthFaster print speeds 12 ips3D CAD filesElimination of case perforations for entry into food & beverage marketZebra Confidential17Conclusion - Product RationaleDevelop a print engine that:Replaces the aging PAX4 (2004 launch)Easy to integrateEasy to useEasy to serviceImproved throughputTake share

14、from major competitorsAllow for entry into new markets18Competition and ZE500 PositioningZebra Confidential19Market Share20Source: CB ConsultantsOther category includes integrators who assembled their own printers (i.e. Domino-Mectec, Etipack, Markem-Imaje, etc)Market Share21Other category includes

15、integrators who assembled their own printers (i.e. Domino-Mectec, Etipack, Markem-Imaje, etc)Source: CB ConsultantsCompetitive LandscapeZebra ZE500Zebra PAX4Sato S84 SeriesDatamax A-ClassAvery DPMSato M84xxSeCAB PXPrint Width4” & 6”4“ & 6”44” & 64”, 5” & 6”5” & 6”4” & 6”Available Resolutions203 & 30

16、0 dpi203 & 300 dpi203, 305 & 609 dpi203, 300, 406 & 600 dpi300 dpi203 & 300 dpi203, 300, & 600 dpiPrint Speed12 / 12 ips12 / 8 ips16/ 14/ 6 ips12/ 10/ 8/ 6 ips16 ips12 / 8 ips8 / 8 / 4 ipsStandard RAM16 MB16 MB16 MB16 MB64 MB16 MB64 MBStandard Flash64 MB4 MB4 MB4 MB4 MB2 MB8 MBRibbon Capacity600m900

17、m1000m650m1000m600m600mOptional MemoryNone64MB Flash, PCMCIA, Compact FlashCompact Flash8 MB FlashCompact Flash4 MB Flash, PCMCIACompact FlashLCDGraphicCharacterGraphicGraphicGraphicCharacterGraphicRotating Display0 or 180 degreesNot Available0 or 180 degrees0 or 180 degrees0 to 360 degreesNot Avail

18、able0 or 180 degreesDeported DisplayYesNot AvailableYesYesYesNot AvailableYes22ZE500 PositioningTarget customerAutomated manufacturing and warehousing applications24/7 mission critical applicationsBenefitsIncrease operational efficiency and Decrease downtimeEasy to integrate, Easy to use, Easy to se

19、rviceFaster throughput for high speed production linesKey buying attributeSimpler operation, easier service, PAX4 replacementPlacementOEMs and Integrators of automated print and apply systemsVertical MarketsNEW! Food & BeverageManufacturingWarehousingZebra Confidential23Target markets and applicatio

20、nsZebra Confidential2425RetailManufacturingTransport / LogisticsMarketsFood & BeverageTypical PAX / ZE500 Applications26ManufacturingProduct ID / serial #sCase/carton labelsPallet labelsShipping labelsWhy a print engine?Precise placement of label on productIncreased production capacityLower labor co

21、stsTransportation / LogisticsShipping labelsPallet labelsCompliance labelingWhy a print engine?Increased production capacityLower labor costsFood & BeverageCase/carton labelsPallet labelsCompliance labeling (GS1, PTI)Why a print engine?Increased production capacityLower labor costsZE500 product feat

22、ures and benefitsZebra Confidential27ZE500 EnhancementsEase of UseRibbon loadingImproved User InterfaceDeported front panelEase of ServiceCommon architecture for 4” and 6” widthsRoller exchangeHinged electronics cabinetModular drive systemPrinthead replacementPrint line calibrationEase of Integratio

23、nDust and Water ResistancePrinter depth reducedOptimized location of peel bar3D CAD modelsFilter commandsNew applicator signal optionsImproved throughputIncreased 300 dpi print speedEnhanced connectivityStream ModeZebra ConfidentialRibbon LoadingZebra Confidential29FeatureBenefitsCompetitive Compari

24、sonSide loading supplies pathLoading is simpler, faster, and more intuitive. Simplifies overall printer operation, even for new users.Elimination of dancersRibbon is loaded correctly the first time without the risk of tearing ribbon.Fewer components to maintain/repair minimizes operating costs and d

25、owntimeCompetitive printers have complex ribbon paths with multiple interference points which can tear the ribbonCommon path on 4” and 6” print engineEnd user training is simplifiedPAX4 utilized two different ribbon paths110PAX4ZE500Improved User InterfaceZebra Confidential30FeatureBenefitsCompetiti

26、ve ComparisonGraphical DisplayCapable of displaying non-Latin characters for simpler global useUtilize character displays that are not suitable for Asian languagesNew button layoutCo-located, single purpose buttons makes menu navigation easierMulti-purpose button operation is not intuitive and requi

27、res increased user trainingCommon design with Xi4 printersMore intuitive experience for mixed printer environmentsUser interface inconsistent with other printers from same manufacturerSealed button interfaceWater and dust resistant for harsh environments like food & beverage market.High impact plast

28、ic coverProtects LCD from accidental damage reducing service downtime0 and 180 degree rotationsDisplay readable regardless of print engine orientationSato M84 display cannot be rotatedDeportable displayEasily view and modify print engine settings and status when print engine is integrated into appli

29、cator systemSato M84 display cannot be deportedZE500PAX4Roller ExchangeZebra Confidential31FeatureBenefitsCompetitive ComparisonReplaceable in 1 minute with 1 toolChanging the rollers is simple and easy for a user to do themselves helping to increase printer up-time.Able to easily clear platen wraps

30、 without damaging the platen roller which decreases operating costs.Easier to clean rollers which will result in improved print quality and media tracking.Require 20 minutes to replace a roller.All metal constructionEnsures optimal performance over the lifetime of the print engineUtilize plastic gea

31、rs that can wear over time resulting in poor print quality.Pinch and peel roller are the same partFewer maintenance kits to source, eliminate assembly errors during maintenanceUtilize different components which can be easily installed in the wrong location.Zebra ZE500Sato M84Modular Drive SystemZebr

32、a Confidential32FeatureBenefitsCompetitive ComparisonModular designAllows customer to replace entire drive system in less than 10 minutes reducing printer down time due to service.Requires up to 20 minutes to complete.Efficient dual belt designReduces number of potential failure pointsUses up to thr

33、ee beltsDPI conversionAchieved by changing one pulley and the printhead. Simpler process in the field.Requires change of belts and other components increasing conversion complexityPrecision auto tensioning beltEliminates media handling errors and print artifacts due to improper belt tension.Manual t

34、ensioning mechanisms result in improper installation and degraded printer performance.110PAX4170PAX4Zebra ZE500Dust & Water ResistanceZebra Confidential33FeatureBenefitsCompetitive ComparisonNo perforations in electronics coverWater and dust resistant for harsh environments like food & beverage mark

35、etPAX4 design included perforated electronics coverMotor enclosed in electronics cabinetWater and dust resistant for harsh environments like food & beverage marketPAX4 design included exposed stepper motorNo fansGreatly reduce the amount of debris thats drawn into the print engineCompetitors utilize

36、 fans for heat dissipation.Sealed front panel keysPrevent debris from entering front panel assembly.110PAX4ZE500Print Quality OptimizationZebra Confidential34FeatureBenefitsCompetitive Comparison3 way adjustment camSimpler and more intuitive adjustments make achieving optimal print quality faster an

37、d easier.Minimal end user adjustments make it difficult to achieve optimal print quality on all media types.Markings on adjustment cams to indicate current settingsEasily return print line adjustments back to known locations in order to maintain optimal print qualityPrint while making adjustmentsVer

38、ify affect of changes to settings faster reducing time required to achieve optimal print qualityRequire removal of ribbon to make adjustment. Increases time required to optimize print quality.Dual continuously adjustable pressure togglesAchieve optimal print quality on wide variety of media typesDis

39、crete pressure adjustments make it difficult to achieve optimal print quality on all media widths.Zebra ZE500Sato S84Detailed Program InformationAdditional ResourcesCompetitive comparisonEase of UseEase of ServiceabilityDetailed feature/benefit listTop 10 reasons to buyBeta printersAvailable May 1, 2012Customer beta sites Marketing photos and videosMRRNA, EMEA = June 28, 2012AP