中國廣播聽眾與電臺收聽率調(diào)查報告

1、PAGE PAGE 2520044年度中國廣播播聽眾與與電臺收收聽率調(diào)調(diào)查報告告賽立信媒媒介研究究有限公公司二四四年七月月關(guān)于本項項調(diào)查調(diào)研地區(qū)區(qū)：北京京、沈陽陽、上海海、武漢漢、成都都、廣州州。調(diào)研對象象：調(diào)查查城市的的常住人人口。其其中收聽聽廣播情情況針對對廣播聽聽眾進(jìn)行行，受訪訪者條件件在調(diào)研地地區(qū)居住住/生活活1年以以上年齡介于于10-69歲歲每周收聽聽廣播一一次以上上符合市場場研究要要求之一一般條件件樣本量：單位北京上海沈陽武漢成都廣州合計接觸樣本本（約）個10000100001000010000100001000060000聽眾有效效樣本個300300300300300300180

2、00抽樣方法法：多階階段隨機機抽樣（PPSS法）。數(shù)據(jù)采集集方法：入戶問問卷式訪訪問，留留置收收聽廣播播情況日日記表記錄一一周。調(diào)研執(zhí)行行：本項項目由賽賽立信媒媒介研究究公司負(fù)負(fù)責(zé)項目目設(shè)計、分析、組織與與質(zhì)量監(jiān)監(jiān)控工作作，賽立立信運作作中心及及各城市市現(xiàn)場執(zhí)執(zhí)行部負(fù)負(fù)責(zé)運作作執(zhí)行工工作。調(diào)研時間間：20004年年3月117-331日，其中日日記表填填寫時間間是3月月21日日-277日。重要聲明明本報告所所涉及的的數(shù)據(jù)全全部來源源于本項項調(diào)研的的直接結(jié)結(jié)果或分分析結(jié)果果；本報告僅僅供免費費贈送的的廣播電電臺、廣廣告公司司、廣告告客戶以以及有關(guān)關(guān)媒體內(nèi)內(nèi)部使用用，未經(jīng)經(jīng)賽立信信公司授授權(quán)，任任何

3、單位位或個人人不得對對外發(fā)布布或交給給第三方方使用；任何單位位或個人人不得利利用本報報告的數(shù)數(shù)據(jù)或調(diào)調(diào)研結(jié)果果進(jìn)行公公開宣傳傳或有任任何詆毀毀第三方方之行為為；本報告及及其所涉涉及數(shù)據(jù)據(jù)結(jié)果的的版權(quán)及及解釋權(quán)權(quán)屬賽立立信媒介介研究有有限公司司。賽立信媒媒介研究究有限公公司地址：廣廣州市環(huán)環(huán)市東路路4500號華信信中心115樓郵編：55100080聯(lián)系人：李薔小小姐、冼冼國康先先生、劉劉蘇秦先先生傳真：（0200）87777005055郵箱： HYPERLINK mailto:media mmediian目 錄錄TOC o 1-3 h z u HYPERLINK l _Toc77662724 媒

4、體接觸觸情況及及廣播聽聽眾規(guī)模模 PAGEREF _Toc77662724 h 4 HYPERLINK l _Toc77662725 六城市受受眾接觸觸各類媒媒體的情情況 PAGEREF _Toc77662725 h 4 HYPERLINK l _Toc77662726 六城市廣廣播聽眾眾規(guī)模 PAGEREF _Toc77662726 h 4 HYPERLINK l _Toc77662727 北京地區(qū)區(qū)聽眾收收聽廣播播的情況況 PAGEREF _Toc77662727 h 5 HYPERLINK l _Toc77662728 北京地區(qū)區(qū)主要電電臺的到到達(dá)率 PAGEREF _Toc776627

5、28 h 5 HYPERLINK l _Toc77662729 北京地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺 PAGEREF _Toc77662729 h 5 HYPERLINK l _Toc77662730 北京地區(qū)區(qū)聽眾對對各主要要電臺的的滿意度度評價 PAGEREF _Toc77662730 h 5 HYPERLINK l _Toc77662731 北京地區(qū)區(qū)主要電電臺的收收聽率 PAGEREF _Toc77662731 h 6 HYPERLINK l _Toc77662732 北京地區(qū)區(qū)主要電電臺的聽聽眾占有有率 PAGEREF _Toc77662732 h 7 HYPERLINK l _T

6、oc77662733 沈陽地區(qū)區(qū)聽眾收收聽廣播播的情況況 PAGEREF _Toc77662733 h 8 HYPERLINK l _Toc77662734 沈陽地區(qū)區(qū)主要電電臺的到到達(dá)率 PAGEREF _Toc77662734 h 8 HYPERLINK l _Toc77662735 沈陽地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺 PAGEREF _Toc77662735 h 8 HYPERLINK l _Toc77662736 沈陽地區(qū)區(qū)聽眾對對各主要要電臺的的滿意度度評價 PAGEREF _Toc77662736 h 8 HYPERLINK l _Toc77662737 沈陽地區(qū)區(qū)主要電電臺的

7、收收聽率 PAGEREF _Toc77662737 h 9 HYPERLINK l _Toc77662738 沈陽地區(qū)區(qū)主要電電臺的聽聽眾占有有率 PAGEREF _Toc77662738 h 10 HYPERLINK l _Toc77662739 上海地區(qū)區(qū)聽眾收收聽廣播播的情況況 PAGEREF _Toc77662739 h 11 HYPERLINK l _Toc77662740 上海地區(qū)區(qū)主要電電臺的到到達(dá)率 PAGEREF _Toc77662740 h 11 HYPERLINK l _Toc77662741 上海地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺 PAGEREF _Toc7766274

8、1 h 11 HYPERLINK l _Toc77662742 上海地區(qū)區(qū)聽眾對對各主要要電臺的的滿意度度評價 PAGEREF _Toc77662742 h 11 HYPERLINK l _Toc77662743 上海地區(qū)區(qū)主要電電臺的收收聽率 PAGEREF _Toc77662743 h 12 HYPERLINK l _Toc77662744 上海地區(qū)區(qū)主要電電臺的聽聽眾占有有率 PAGEREF _Toc77662744 h 13 HYPERLINK l _Toc77662745 武漢地區(qū)區(qū)聽眾收收聽廣播播的情況況 PAGEREF _Toc77662745 h 14 HYPERLINK l

9、_Toc77662746 武漢地區(qū)區(qū)主要電電臺的到到達(dá)率 PAGEREF _Toc77662746 h 14 HYPERLINK l _Toc77662747 武漢地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺 PAGEREF _Toc77662747 h 14 HYPERLINK l _Toc77662748 武漢地區(qū)區(qū)聽眾對對主要電電臺的滿滿意度評評價 PAGEREF _Toc77662748 h 14 HYPERLINK l _Toc77662749 武漢地區(qū)區(qū)主要電電臺的收收聽率 PAGEREF _Toc77662749 h 15 HYPERLINK l _Toc77662750 武漢地區(qū)區(qū)主要電

10、電臺的聽聽眾占有有率 PAGEREF _Toc77662750 h 16 HYPERLINK l _Toc77662751 成都地區(qū)區(qū)聽眾收收聽廣播播的情況況 PAGEREF _Toc77662751 h 17 HYPERLINK l _Toc77662752 成都地區(qū)區(qū)主要電電臺的到到達(dá)率 PAGEREF _Toc77662752 h 17 HYPERLINK l _Toc77662753 成都地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺 PAGEREF _Toc77662753 h 17 HYPERLINK l _Toc77662754 成都地區(qū)區(qū)聽眾對對主要電電臺的滿滿意度評評價 PAGEREF

11、_Toc77662754 h 17 HYPERLINK l _Toc77662755 成都地區(qū)區(qū)主要電電臺的收收聽率 PAGEREF _Toc77662755 h 18 HYPERLINK l _Toc77662756 成都地區(qū)區(qū)主要電電臺的聽聽眾占有有率 PAGEREF _Toc77662756 h 19 HYPERLINK l _Toc77662757 廣州地區(qū)區(qū)聽眾收收聽廣播播的情況況 PAGEREF _Toc77662757 h 20 HYPERLINK l _Toc77662758 廣州地區(qū)區(qū)主要電電臺的到到達(dá)率 PAGEREF _Toc77662758 h 20 HYPERLINK

12、 l _Toc77662759 廣州地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺 PAGEREF _Toc77662759 h 20 HYPERLINK l _Toc77662760 廣州地區(qū)區(qū)聽眾對對主要電電臺的滿滿意度評評價 PAGEREF _Toc77662760 h 20 HYPERLINK l _Toc77662761 廣州地區(qū)區(qū)主要電電臺的收收聽率 PAGEREF _Toc77662761 h 21 HYPERLINK l _Toc77662762 廣州地區(qū)區(qū)主要電電臺的聽聽眾占有有率 PAGEREF _Toc77662762 h 22媒體接觸觸情況及及廣播聽聽眾規(guī)模模六城市受受眾接觸觸各類

13、媒媒體的情情況雜志：接觸率24.2%過去一個月曾經(jīng)接觸的媒體的受眾比例其它媒體：接觸率1.5%廣播：接觸率56.9%報紙：接觸率70.0%互聯(lián)網(wǎng)：接觸率16.3%電視：接觸率97.3%調(diào)研地區(qū)區(qū)電視電臺報紙雜志互聯(lián)網(wǎng)曾經(jīng)接觸觸最常接觸觸曾經(jīng)接觸觸最常接觸觸曾經(jīng)接觸觸最常接觸觸曾經(jīng)接觸觸最常接觸觸曾經(jīng)接觸觸最常接觸觸北京94.22%80.66%65.00%8.1%76.55%4.4%49.55%1.3%30.11%4.9%上海97.66 %85.99 %58.55 %4.7 %77.99 %2.0 %26.44 %0.1 %15.22 %5.3 %廣州99.55%81.44%51.33%6.9%

14、62.44%4.9%9.9%0.8%15.99%6.0%武漢97.22%86.11%52.99%3.7%64.33%5.2%21.99%0.6%15.88%4.4%成都98.22%89.33%50.88%4.5%80.22%3.6%22.88%0.2%9.7%1.0%沈陽97.00%77.33%60.00%13.33%68.00%3.5%22.44%0.6%12.77%2.6%六城市廣廣播聽眾眾規(guī)模北京地區(qū)區(qū)聽眾收收聽廣播播的情況況北京地區(qū)區(qū)主要電電臺的到到達(dá)率電臺名稱稱周到達(dá)率率排名日到達(dá)率率排名中央電臺臺中國之之聲18.557%110.446%1中央電臺臺經(jīng)濟(jì)之之聲4.099%91.488

15、%10中央電臺臺音樂之之聲12.887%55.411%6中央電臺臺都市之之聲5.566%81.788%8北京新聞聞廣播12.228%66.455%5北京交通通廣播14.004%47.355%4北京體育育廣播5.999%72.055%7北京音樂樂廣播16.223%37.877%3北京文藝藝廣播18.227%29.900%2首都生活活廣播4.099%101.677%9北京經(jīng)濟(jì)濟(jì)廣播3.800%111.466%11中國國際際廣播電電臺1.755%121.133%12北京地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺（單位：分）北京地區(qū)區(qū)聽眾對對各主要要電臺的的滿意度度評價北京地區(qū)區(qū)主要電電臺的收收聽率時間中央電

16、臺臺中國之之聲中央電臺臺經(jīng)濟(jì)之之聲中央電臺臺音樂之之聲中央電臺臺都市之之聲北京新聞聞廣播北京交通通廣播北京體育育廣播北京音樂樂廣播北京文藝藝廣播首都生活活廣播0:0000.299%0.088%0.088%0.055%0.177%0.077%0.444%0.622%0.077%2:0000.044%0.077%0.011%0.044%0.155%0.066%0.100%0.077%0.011%3:0000.055%0.088%0.022%0.055%0.155%0.077%0.144%0.144%0.022%6:0000.999%0.344%0.155%0.044%0.300%0.155%0.1

17、99%0.300%0.277%6:1550.955%0.277%0.244%0.066%0.244%0.455%0.155%0.277%0.211%6:3005.433%0.044%0.444%0.088%1.722%0.611%0.100%0.522%0.577%0.177%6:4555.055%0.044%0.322%0.088%1.666%0.588%0.100%0.644%0.666%0.166%7:0003.622%0.277%0.855%0.122%4.277%1.977%0.299%1.599%2.688%0.277%7:1552.799%0.244%0.822%0.199%3.

18、033%1.755%0.277%1.177%2.555%0.455%7:3002.466%0.477%1.177%0.366%2.933%2.044%0.788%1.288%3.244%0.611%7:4551.444%0.411%1.088%0.366%1.222%1.600%0.777%1.133%2.933%0.522%8:0001.855%0.622%1.544%0.422%1.377%1.966%0.899%1.177%2.711%0.533%8:1551.544%0.399%1.633%0.244%0.866%1.544%0.500%0.533%1.100%0.566%8:3001

19、.533%0.355%1.655%0.355%1.366%1.622%0.411%0.500%1.455%0.388%8:4551.177%0.200%1.466%0.355%0.888%1.177%0.122%0.477%1.377%0.188%9:0001.188%0.377%1.677%0.433%1.111%2.388%0.099%0.622%1.988%0.255%9:1550.488%0.311%1.411%0.411%0.622%2.311%0.100%0.655%2.000%0.288%9:3000.477%0.577%1.622%0.377%0.577%2.322%0.100

20、%0.677%1.755%0.400%9:4550.399%0.499%1.344%0.399%0.422%1.666%0.133%0.599%1.377%0.366%10:0000.377%0.577%1.577%0.544%0.400%1.611%0.133%0.744%1.544%0.377%10:1150.211%0.188%1.355%0.488%0.300%1.299%0.122%0.544%1.111%0.211%10:3300.399%0.188%1.366%0.511%0.511%1.300%0.155%0.588%1.122%0.244%10:4450.399%0.099%

21、1.255%0.455%0.422%1.011%0.155%0.488%0.922%0.244%11:0000.477%0.066%1.266%0.444%0.500%1.033%0.211%0.888%1.677%0.233%11:1150.377%0.033%1.011%0.255%0.511%0.677%0.200%0.799%1.555%0.066%11:3300.455%0.055%1.033%0.322%0.477%0.766%0.188%0.955%1.611%0.055%11:4450.433%0.033%0.899%0.255%0.488%0.766%0.188%0.877%

22、1.488%0.100%12:0001.022%0.033%1.366%0.400%0.600%1.199%0.455%1.999%3.500%0.288%12:1151.044%0.033%1.077%0.300%0.366%0.966%0.477%1.655%2.833%0.277%12:3301.077%0.055%1.099%0.388%0.599%1.533%0.511%1.866%3.133%0.188%12:4451.011%0.033%0.888%0.288%0.577%1.400%0.344%1.633%2.533%0.166%13:0001.033%0.055%0.877%

23、0.299%0.744%1.900%0.299%1.877%2.633%0.344%13:1150.444%0.055%0.777%0.199%0.744%1.599%0.222%1.622%1.400%0.277%13:3300.622%0.066%0.733%0.177%0.733%1.711%0.200%1.633%1.299%0.288%13:4450.622%0.033%0.655%0.122%0.522%1.766%0.222%1.111%0.922%0.311%14:0000.644%0.033%0.811%0.200%0.644%1.977%0.277%1.322%1.055%

24、0.344%14:1150.599%0.688%0.155%0.299%1.244%0.188%0.622%0.855%0.244%14:3300.822%0.066%0.699%0.155%0.211%1.366%0.244%0.888%1.000%0.244%14:4450.599%0.099%0.622%0.122%0.211%1.311%0.188%0.800%0.922%0.244%15:0000.544%0.644%0.100%0.266%1.122%0.188%0.877%1.055%0.266%15:1150.555%0.033%0.688%0.100%0.233%0.811%

25、0.133%0.788%0.977%0.266%15:3300.544%0.088%0.722%0.100%0.233%0.799%0.133%0.677%1.055%0.266%15:4450.355%0.088%0.688%0.100%0.200%0.766%0.100%0.666%0.911%0.233%16:0000.499%0.100%0.699%0.100%0.177%1.000%0.122%0.711%1.033%0.222%16:1150.444%0.055%0.566%0.055%0.144%0.866%0.122%0.700%0.844%0.199%16:3300.477%

26、0.044%0.522%0.111%0.199%0.922%0.155%0.644%0.866%0.211%16:4450.400%0.044%0.388%0.111%0.177%0.700%0.199%0.577%0.599%0.177%17:0000.544%0.077%0.611%0.133%0.577%1.522%0.222%0.688%0.944%0.288%17:2250.477%0.066%0.599%0.100%0.477%1.566%0.166%0.499%0.833%0.122%17:3300.522%0.066%0.677%0.099%0.399%1.788%0.199%

27、0.544%0.922%0.155%17:4450.399%0.044%0.599%0.099%0.355%1.633%0.133%0.566%0.822%0.155%18:0001.144%0.055%0.922%0.199%1.111%2.011%0.366%0.633%1.199%0.199%18:1151.199%0.055%0.911%0.288%1.166%1.466%0.388%0.666%1.244%0.200%18:3301.277%0.055%1.022%0.311%1.400%1.400%0.388%0.766%1.222%0.200%18:4451.055%0.055%

28、0.955%0.299%1.200%0.933%0.277%0.611%1.055%0.200%19:0002.333%0.066%0.777%0.188%1.366%0.677%0.244%0.711%0.899%0.144%19:1151.188%0.066%0.577%0.111%0.655%0.555%0.111%0.599%0.722%0.133%19:3300.800%0.088%0.700%0.188%0.666%0.622%0.100%1.055%1.177%0.166%19:4450.433%0.177%0.566%0.155%0.222%0.500%0.066%0.977%

29、1.066%0.177%20:0000.511%0.199%0.799%0.199%0.244%0.666%0.177%1.399%1.488%0.266%20:1150.255%0.099%0.311%0.111%0.077%0.300%0.088%0.544%0.488%0.133%20:3300.233%0.077%0.277%0.122%0.066%0.377%0.077%0.611%0.533%0.122%20:4450.188%0.066%0.255%0.111%0.066%0.400%0.077%0.522%0.488%0.133%21:0000.144%0.055%0.466%

30、0.100%0.055%0.399%0.066%0.699%0.522%0.099%21:1150.144%0.011%0.444%0.077%0.088%0.344%0.066%0.655%0.522%0.100%21:3300.133%0.022%0.377%0.055%0.077%0.366%0.111%0.666%0.477%0.099%21:4450.111%0.022%0.344%0.044%0.055%0.355%0.111%0.599%0.411%0.088%22:0000.133%0.022%0.577%0.100%0.099%0.488%0.199%0.877%0.666%

31、0.255%22:1150.155%0.022%0.466%0.111%0.099%0.422%0.200%0.499%0.644%0.277%22:3300.122%0.033%0.399%0.099%0.088%0.399%0.200%0.466%0.633%0.244%22:4450.133%0.055%0.344%0.088%0.088%0.377%0.188%0.411%0.566%0.266%23:0000.266%0.022%0.311%0.144%0.044%0.322%0.133%0.477%0.488%0.222%23:1150.277%0.022%0.200%0.144%

32、0.044%0.211%0.099%0.411%0.299%0.177%23:3300.288%0.011%0.144%0.133%0.044%0.188%0.077%0.399%0.266%0.166%23:4450.177%0.099%0.111%0.044%0.111%0.055%0.333%0.200%0.144%北京地區(qū)區(qū)主要電電臺的聽聽眾占有有率時間中央電臺臺中國之之聲中央電臺臺經(jīng)濟(jì)之之聲中央電臺臺音樂之之聲中央電臺臺都市之之聲北京新聞聞廣播北京交通通廣播北京體育育廣播北京音樂樂廣播北京文藝藝廣播首都生活活廣播北京經(jīng)濟(jì)濟(jì)廣播中國國際際廣播電電臺0:00015.004%4.422%4

33、.422%2.655%8.855%3.544%23.001%32.774%3.544%0.888%2:0007.500%12.550%2.500%7.500%25.000%10.000%17.550%12.550%2.500%2.500%3:0006.988%11.663%2.333%6.988%20.993%9.300%18.660%18.660%2.333%2.333%6:00032.110%11.111%4.944%1.233%9.888%4.944%6.177%9.888%8.644%2.477%6:15529.663%8.333%7.411%1.855%7.411%13.889%4.

34、633%8.333%6.488%1.855%2.788%6:30053.885%0.422%4.377%0.833%17.005%6.033%1.044%5.200%5.611%1.666%0.622%1.255%6:45551.553%0.411%3.266%0.811%16.990%5.911%1.022%6.522%6.722%1.633%0.611%1.633%7:00021.117%1.555%4.999%0.699%24.996%11.553%1.722%9.299%15.666%1.555%0.522%3.799%7:15519.444%1.677%5.744%1.300%21.

35、111%12.222%1.855%8.155%17.778%3.155%0.566%4.444%7:30014.886%2.877%7.099%2.200%17.774%12.333%4.733%7.777%19.559%3.722%0.688%3.722%7:45511.443%3.300%8.577%2.866%9.677%12.775%6.155%9.011%23.330%4.188%0.444%4.622%8:00013.002%4.344%10.885%2.966%9.666%13.881%6.311%8.288%19.113%3.755%0.399%3.755%8:15516.44

36、6%4.111%17.441%2.533%9.188%16.446%5.388%5.700%11.771%6.011%0.633%2.533%8:30014.557%3.366%15.669%3.366%12.889%15.441%3.922%4.766%13.773%3.644%3.366%2.522%8:45514.229%2.500%17.886%4.299%10.771%14.229%1.433%5.711%16.779%2.144%3.933%3.211%9:00010.558%3.344%15.004%3.900%10.003%21.445%0.844%5.577%17.883%2

37、.233%3.344%3.066%9:1555.000%3.211%14.664%4.299%6.433%23.993%1.077%6.799%20.771%2.866%3.933%3.933%9:3004.755%5.766%16.227%3.733%5.766%23.339%1.022%6.788%17.663%4.077%3.733%3.733%9:4555.044%6.300%17.223%5.044%5.466%21.443%1.688%7.566%17.665%4.622%0.422%4.200%10:0004.266%6.599%18.222%6.200%4.655%18.660

38、%1.555%8.533%17.883%4.266%0.399%3.888%10:1153.333%2.866%21.443%7.622%4.766%20.448%1.900%8.577%17.662%3.333%0.488%3.333%10:3305.733%2.644%19.882%7.499%7.499%18.994%2.200%8.377%16.330%3.522%0.444%3.088%10:4456.600%1.522%21.332%7.611%7.111%17.226%2.544%8.122%15.774%4.066%0.511%3.555%11:0006.433%0.800%1

39、7.227%6.022%6.833%14.006%2.811%12.005%22.889%3.211%0.400%4.022%11:1156.100%0.477%16.990%4.233%8.455%11.227%3.299%13.115%25.882%0.944%0.477%5.166%11:3306.977%0.822%15.998%4.922%7.388%11.889%2.877%14.775%25.000%0.822%0.411%4.511%11:4457.233%0.433%14.889%4.266%8.099%12.777%2.988%14.447%24.668%1.700%1.2

40、88%4.688%12:0008.988%0.255%11.997%3.499%5.244%10.447%3.999%17.446%30.667%2.499%1.255%1.255%12:11510.998%0.299%11.227%3.188%3.766%10.112%4.911%17.334%29.777%2.899%1.455%1.166%12:3309.744%0.466%9.988%3.488%5.344%13.992%4.644%16.994%28.554%1.622%1.622%0.933%12:44510.777%0.288%9.399%3.044%6.088%14.992%3

41、.599%17.440%27.007%1.666%1.388%1.100%13:0009.633%0.499%8.155%2.722%6.911%17.778%2.722%17.553%24.669%3.211%1.233%1.488%13:1155.566%0.699%9.722%2.433%9.388%20.114%2.788%20.449%17.771%3.477%1.399%2.088%13:3307.699%0.700%9.099%2.100%9.099%21.333%2.455%20.228%16.008%3.500%1.400%2.100%13:4458.977%0.455%9.

42、422%1.799%7.622%25.556%3.144%16.114%13.445%4.488%0.900%2.699%14:0008.022%0.422%10.113%2.533%8.022%24.447%3.388%16.446%13.008%4.222%0.844%2.955%14:11510.558%12.117%2.655%5.299%22.222%3.177%11.111%15.334%4.233%5.299%3.700%14:33012.668%0.944%10.880%2.355%3.299%21.113%3.766%13.662%15.449%3.766%5.166%3.2

43、99%14:44510.770%1.600%11.223%2.144%3.744%23.553%3.211%14.444%16.558%4.288%2.144%3.744%15:0009.911%11.779%1.899%4.722%20.775%3.300%16.004%19.334%4.722%1.422%3.300%15:11511.335%0.544%14.005%2.166%4.866%16.776%2.700%16.222%20.000%5.411%0.544%2.700%15:33010.882%1.555%14.443%2.066%4.644%15.998%2.588%13.4

44、40%21.113%5.155%1.033%2.588%15:4458.055%1.722%15.552%2.300%4.600%17.224%2.300%14.994%20.669%5.177%1.155%2.877%16:0009.300%1.866%13.002%1.866%3.266%19.007%2.333%13.449%19.553%4.199%6.511%2.333%16:1159.799%1.033%12.337%1.033%3.099%19.007%2.588%15.446%18.556%4.122%7.222%2.588%16:33010.009%0.922%11.001%

45、2.299%4.133%19.772%3.211%13.776%18.335%4.599%6.422%2.299%16:44510.445%1.000%9.955%2.999%4.488%18.441%4.988%14.993%15.442%4.488%6.977%2.499%17:0009.099%1.099%10.118%2.188%9.455%25.445%3.644%11.227%15.664%4.733%3.644%1.822%17:2259.099%1.199%11.446%1.988%9.099%30.443%3.166%9.499%16.221%2.377%1.199%1.58

46、8%17:3309.277%1.166%11.997%1.544%6.955%32.005%3.477%9.655%16.660%2.700%0.777%1.544%17:4457.866%0.877%11.779%1.755%6.999%32.775%2.622%11.335%16.559%3.066%0.877%1.755%18:00013.991%0.599%11.224%2.377%13.661%24.556%4.444%7.699%14.550%2.377%1.488%1.188%18:11515.002%0.644%11.550%3.511%14.770%18.553%4.799%

47、8.311%15.665%2.566%1.600%1.288%18:33015.002%0.600%12.001%3.600%16.552%16.552%4.500%9.011%14.441%2.400%2.100%1.200%18:44514.998%0.700%13.559%4.188%17.007%13.224%3.833%8.711%14.998%2.799%2.444%1.399%19:00030.003%0.788%9.922%2.355%17.449%8.622%3.133%9.144%11.449%1.833%2.611%1.044%19:11523.005%1.122%11.

48、115%2.233%12.664%10.778%2.233%11.552%14.113%2.600%3.722%1.499%19:33013.668%1.400%11.993%3.166%11.223%10.553%1.755%17.889%20.000%2.811%1.400%1.400%19:4459.433%3.699%12.330%3.288%4.922%11.007%1.233%21.331%23.336%3.699%1.644%1.644%20:0008.166%3.066%12.559%3.066%3.744%10.554%2.722%22.111%23.447%4.088%1.

49、366%2.044%20:11510.000%3.466%12.331%4.233%2.699%11.992%3.088%21.115%18.885%5.000%1.155%1.544%20:3308.911%2.644%10.223%4.622%2.311%14.119%2.644%23.110%20.113%4.622%1.322%1.322%20:4457.366%2.333%10.447%4.655%2.333%16.667%3.100%21.771%20.116%5.433%0.788%1.555%21:0005.344%1.699%17.113%3.655%1.977%14.333

50、%2.255%25.228%19.110%3.377%1.400%1.977%21:1155.299%0.299%17.006%2.655%2.944%13.224%2.355%25.000%20.000%3.822%1.766%2.066%21:3305.055%0.800%14.663%1.866%2.933%14.336%4.522%26.006%18.662%3.722%1.866%1.866%21:4455.099%0.900%15.227%1.800%2.400%15.557%4.799%26.665%18.226%3.599%0.900%1.800%22:0003.611%0.4

51、88%15.663%2.644%2.400%13.222%5.299%24.004%18.227%6.977%1.444%1.922%22:1154.644%0.622%14.555%3.411%2.799%13.331%6.500%15.448%20.443%8.677%1.866%2.488%22:3304.055%0.933%13.440%3.122%2.800%13.440%6.855%15.889%21.881%8.411%1.877%2.499%22:4455.044%1.800%12.995%2.888%2.888%14.003%6.833%15.447%21.222%9.711

52、%1.444%2.166%23:00010.000%0.977%11.994%5.488%1.611%12.558%5.166%18.339%18.771%8.711%1.299%1.299%23:11513.557%0.900%9.955%7.244%2.266%10.886%4.522%20.881%14.993%8.600%0.900%23:33015.557%0.477%8.022%7.555%2.366%10.338%3.777%21.770%14.662%8.966%0.944%23:44512.779%6.988%8.144%2.911%8.144%3.499%25.000%15

53、.112%10.447%1.166%沈陽地區(qū)區(qū)聽眾收收聽廣播播的情況況電臺名稱稱周到達(dá)率率排名日到達(dá)率率排名中央電臺臺中國之之聲11.226%27.088%1沈陽電臺臺經(jīng)濟(jì)臺臺9.244%55.699%5沈陽電臺臺體育健康康臺3.799%111.399%11沈陽電臺臺交通臺臺11.773%16.977%2沈陽電臺臺文藝臺臺11.114%46.033%3沈陽電臺臺新聞臺臺6.999%74.599%6遼寧電臺臺新聞臺臺4.744%102.377%10遼寧電臺臺交通臺臺11.226%25.844%4遼寧電臺臺文藝臺臺6.044%82.699%9遼寧電臺臺經(jīng)濟(jì)臺臺5.922%93.666%7遼寧電臺臺

54、生活娛娛樂臺7.944%63.555%8沈陽地區(qū)區(qū)主要電電臺的到到達(dá)率沈陽地區(qū)區(qū)廣播聽聽眾經(jīng)常常收聽的的電臺（單位：分）沈陽地區(qū)區(qū)聽眾對對各主要要電臺的的滿意度度評價沈陽地區(qū)區(qū)主要電電臺的收收聽率沈陽電臺臺經(jīng)濟(jì)臺臺沈陽電臺臺體育健健康臺沈陽電臺臺交通臺臺沈陽電臺臺文藝臺臺沈陽電臺臺新聞臺臺遼寧電臺臺新聞臺臺遼寧電臺臺交通臺臺遼寧電臺臺文藝臺臺遼寧電臺臺經(jīng)濟(jì)臺臺遼寧電臺臺生活娛娛樂臺中央電臺臺中國之之聲0:0000.077%0.033%0.077%0.033%0.033%0.011%0.055%0.044%0.022%2:0000.022%0.033%0.066%0.011%0.011%0.05

55、5%0.033%0.033%0.011%3:0000.033%0.266%0.366%0.033%0.066%0.266%0.166%0.199%0.066%6:0002.533%0.300%0.988%0.633%3.388%0.277%1.911%0.333%1.011%0.222%0.055%6:1552.477%0.300%0.844%0.600%3.299%0.244%1.900%0.300%0.988%0.166%0.055%6:3002.166%0.399%1.000%0.377%2.533%0.333%1.944%0.299%0.844%0.122%4.499%6:4552.1

56、66%0.411%0.766%0.144%2.333%0.233%2.000%0.311%0.600%0.122%3.966%7:0003.077%0.333%2.022%0.644%2.877%0.766%4.166%0.388%0.277%0.188%3.800%7:1552.244%0.233%1.888%0.544%1.088%0.566%3.255%0.122%0.022%0.144%2.388%7:3004.522%0.288%2.011%0.699%1.244%0.511%4.011%0.155%0.055%0.300%0.100%7:4553.911%0.099%1.600%0

57、.499%0.788%0.288%3.088%0.099%0.077%0.288%0.099%8:0003.100%0.111%4.322%0.711%0.800%0.422%2.411%0.166%0.222%0.311%8:1550.733%0.055%2.999%0.366%0.211%0.166%0.733%0.111%0.188%0.166%8:3000.788%0.099%2.855%0.344%0.222%0.266%0.722%0.122%0.166%0.166%8:4550.400%0.055%2.744%0.166%0.211%0.211%0.699%0.077%0.266

58、%0.077%9:0000.400%0.077%2.577%0.777%0.700%0.200%0.844%0.255%0.155%0.200%9:1550.277%0.066%0.866%0.744%0.611%0.133%0.422%0.255%0.055%0.177%9:3000.300%0.144%0.888%0.744%0.622%0.133%0.433%0.322%0.055%0.199%9:4550.266%0.144%0.744%0.711%0.577%0.055%0.322%0.322%0.033%0.188%10:0000.288%0.155%0.777%0.866%0.6

59、00%0.077%0.466%0.499%0.055%0.200%10:1150.088%0.033%0.533%0.466%0.133%0.077%0.433%0.400%0.077%0.188%10:3300.111%0.033%0.544%0.477%0.133%0.066%0.411%0.377%0.055%0.199%10:4450.099%0.399%0.344%0.077%0.044%0.211%0.233%0.022%0.144%11:0000.188%0.100%0.577%0.566%0.099%0.166%0.255%0.244%0.155%0.199%11:1150.1

60、77%0.100%0.411%0.388%0.077%0.211%0.133%0.188%0.144%0.133%11:3300.200%0.111%0.488%0.400%0.099%0.233%0.255%0.255%0.155%0.222%11:4450.133%0.088%0.333%0.277%0.011%0.144%0.155%0.166%0.111%0.166%12:0000.222%0.099%0.622%0.377%0.133%0.144%0.344%0.400%0.144%0.266%0.011%12:1150.188%0.755%0.300%0.144%0.022%0.2