哈根達(dá)斯英文廣告語(yǔ)-精品文檔

1、哈根達(dá)斯英文廣告語(yǔ)廣告是營(yíng)銷(xiāo)的工具和手段，營(yíng)銷(xiāo)功能應(yīng)被視為廣告與生俱來(lái)的本質(zhì)功能。營(yíng)銷(xiāo)離不開(kāi)傳播，傳播功能是廣告的最基本功能，廣告通過(guò)信息的傳播起到促進(jìn)、勸服、加強(qiáng)、提示的作用。下面是學(xué)習(xí)啦我?guī)?lái)哈根達(dá)斯英文廣告語(yǔ)，歡迎瀏覽!哈根達(dá)斯經(jīng)典英文版廣告theoriginaladsuchas:deliciousHaagenDazs,likegoldinthe24Kgold,KobebeefinJapan,especiallytheoriginalpalmoil,ordinarymushroomtruffle,Chineseceramics,AfricaSimon.istheicecreamfield

2、inthebestfor.NewYorkTimestogivedomineeringad:carshaveRollsRoyce,icecreamwithHaagenDazs.warmwordsofthead,suchas:alwaysinadvertently,tobringyouthemostmeticulouscare.andloveher,pleasehertoeatHaagenDazsthisclassicsensationaladistoattractcountlesscouplestobecomeHaagen-Dazsregulars.2000year-end,Haagen-Daz

3、sreunionseriesoficecreaminpeoplelookingforwardtoreunion,sharingayearofharvesthardtimeaddedasweetmemories.Asistheverysensationalreunionseriesoficecreamad:Haagen-Dazsalwaysneedyouwhenyouneedtosendamostintimatecare,thisisnoexception.HeartseriesofHaagen-Dazshasalwaysupholdthebrandandcreativestyle:maketh

4、eUnitedStatestaste,morebeautifulimplication,presentedtofocusonthequalityoflifehasalwaysbeenyou.(Haagen-Dazsslogan)Youwillbedeeplylovedbyit;dressedinplaingreentea,youwillforthiselegantandportrait.atthismoment,youwilllovethefruit,Youwillunderstandthatthesweetnessoficecreamandteafragrancecanbesoperfect

5、combination.Matcha,likeabeautifulgreenmemory,inallthepastdays,GreenTeaicecreamgivesthatanindelibleGracefulsweet.Ifyouloveher,takehertoH?Agen-Dazs.Haagen-Dazsalwaysneedyouwhenyouneedtosendamostintimatecare,thisisnoexception.HeartseriesofHaagen-Dazshasalwaysupholdthebrandandcreativestyle:maketheUnited

6、Statestaste,morebeautifulimplication,presentedtofocusonthequalityoflifehasalwaysbeenyou.哈根達(dá)斯英文廣告賞析SomepeoplesaythatHaagen-Dazsmaybethemostsellingconceptoficecreambrand,itisexpensivebecauseoflove.Itisbecauseofitsexpensivetomeetalotofpettybourgeoisieandvainpsychological.Formanypeople,itisthepursuitofh

7、ighqualityoflifetoenjoythesymbol,coupledwithitspurenaturalrawmaterialsprocessingandhighquality,makingittheicecreammarkethigh-endbrand.AsHaagen-DazsinChinaspositioningisthehigh-endbrandoficecreammarket,thetargetcustomerslockedinurbanwhite-collarworkers,haveacertaineconomicbase,thepursuitofhighquality

8、oflifeofthecrowd,thereforedecidedtoprintadvertisingmainlyintheformofthemain.Becausetelevisionadvertisingcoverageistoobroadandtooloose,andprintadsmoretargetedthantelevisionads.Colorsense,astrongsenseofqualityprintadscanmoreeasilylocktheappropriateconsumergroups.Haagen-Dazsadvertisingaroundthethemeoft

9、heappeal:hadaenjoy,perfectlife.Haagen-Dazsadvertisingisanimportantconcept-romanticemotions,ithopestopasstopeoplesinformationis:wedonotjustacolddrink,butalsoawayoflife,aromanticexpression.SothatHaagenDazsmomentfeelingfromthelipsandteethofthesublimationofthesoulofthemostwonderfulexperience.Haagen-Dazs

10、mostfamousonesloganis:loveher,askhertoeatHaagen-Dazs.Thiswillbethesweettasteandlovetheperfectcombinationofslogans,likelovebuzzwordsthesameQuicklyinBeijing,Shanghai,Guangzhou,Shenzhenandothercitiesspread.Foratime,Haagen-Dazsicecreamhasbecomeafashioncrowdrushurbanfashionfood,HaagenDazsaroundthelovespa

11、redthearticle-itsellsnotonlyicecream,butsweetmomentisasymbolofromanceExperience.Second,reasonableingredientsHaagenDazsprintadstofinescreenshowsitsadvertisingaudienceismainlyintheincomepyramidpeak,thepursuitoffashion,youngconsumers.Itwilltargettheirowncustomerbaseinthosewhofocusonsensoryenjoyment,pay

12、attentiontotaste,romanticandwealthyyoungconsumers.Suchconsumersaremainlydividedintotwocategories:First,thefamilyrich,foodandclothingworry-freeyoungpeople,peopleofthisagedonothavefamilyburden,Afamily,theyliveindependently,holdingageneroussalary,thisageisthecauseoflifeintothepeakofthestage,thereisthep

13、ursuitofutilitarianpsychology.Thesetwotypesofconsumergroupshavetwocommoncharacteristicsofconsumption,onethatisthemostexpensivethebest,mostabletoshowtheirgrade.Especiallyinthesamekindofhumancomparisons,thishighconsumptionisincreasinglyshowingagrowingmomentum.Second,thepursuitofexquisite,andperfect.Th

14、eHaagenDazsprintadsshowtheinformation:loveyourself,letyourselfgetthefullemotionalandspiritualenjoyment.Thisistocatertothecrowdofconsumerpsychologyandleisuretoenjoythewayoflife-intheprocessofconsumptionintoahappyfeeling.HaagenDazsmostoftheprintadscleverlyconceived,creativeunique,toshowpeopleasenseofi

15、cecreamwiththepastcompletelydifferenticecreamproducts,causinggreatinterest.Haagen-Dazsprintadsjustfitthebrandintheheartsofyoungpeopleisasymbolofromanceandnatural,noble,refinedqualityofthispsychological.Loveintheyoungpeopleareeagertoaromanticexperience,andfortheyoungwhite-collarfamily,areinthepursuit

16、ofqualityoflifeofnatural,outstanding.Inspiredbythebrand,thenarcissisticmenandwomenpettybourgeoisie,thefirstloveoftheboysandgirls,orloveofmenandwomen,areinvariablytoHaagenDazs.Icecreamcontainsthemeaningofemotion,surroundedbythefeelingofbeingloved,justasinthecloudsthatsweet,dreamy,quietenjoyment.Haage

17、n-Dazsadsinadditiontoemphasizingtheiremotionalappeal,therearespecialhighlightitexquisitequalityofthead.Thisseriesofads,thedifferentflavorsoficecreamballanditscorrespondingrawmaterialsinaprintadshow,finepicturedirectlyshowsthateachofitsrawmaterialsarecarefullyselected.Advertisingcreativepointis:eachH

18、aagen-Dazsarethebestquality,eachproducthasastorybehind.Consumersnotonlytasteoficecream,aswellasHaagen-Dazsexquisiteculture.Third,unreasonableingredientsHaagen-Dazsadsaremainlyprintads,thereasonismainlytobemoretargeted.ButnowwiththedevelopmentoftheInternetage,thepowerofthenetworkcannotbeignored.Whens

19、earchingforHaagen-Dazsadsonline,onlyasmallamountofprintadsandoneortwovideoadscanbefound.AlthoughHaagen-Dazsadsareexquisite,butthenumberisverysmall.AndmostofitsadvertisingproductsappearintheimageofHagenDazsiconicicecreambox,therewillbenospecificimageoftheicecream.Althoughthiscanenhancethepublicrecogn

20、itionoftheHaagen-Dazslogo,butitisveryuniqueandbeautifullyproducedimageoftheproducthasnotbeenreflected,butalsoashortcoming.ThelatestHagadasad,invitedfromthegoodvoiceofChinaoutofthestarJakeJunYiendorsement,likeTouseitschocolatecolorforHaagenDazschocolateflavorsoficecreamfortheendorsement,butthewholesc

21、reencolorisverybleak,andchocolatecolorskin,chocolatecolorclothes,chocolatecolorsofa,andachocolateicecream,thewholetoPeoplefeelthelackofsenseofscreenandrealism,butnottheoriginalHaggadasshouldbearistocratic,Ithinkthisisthefailureofacomparisonofadvertising.哈根達(dá)斯英文廣告文案Advertisingtheme(slogan)Haagen-Dazs,

22、thewitnessofloveHaagen-Dazs,accompaniedbyalifetimeoftelevisionadvertising-ScenarioOneChristmasnight,thestreetscrowded,SantaClausisbusydistributinggifts,apairofcoupleswalkinghandinhand,thechildrenplayaroundtocatchup,apairofwhite-hairedoldcouple,mutualarmontheroad.(MusicTenRingoBellsRingtone)ScenarioI

23、I.Handsomeboykneelingononeknee,holdingabunchofHaagenDazsmadeofroses,bouquetsinthecenterofaring,thegirlssurprised,movedtolookathim.Boy:Honey,marryme!Girl(moving):Iamwilling.Boystogirlswitharing,andthenthetwohuggedaffectionately.Aroundtheoutbreakofwarmapplause,thattheoldcouplealsolaugh.Scenariotwotime

24、backtothe70sintheUnitedStates,inHaagen-Dazsretailstoredoor.Hello,givemeanicecreammaleandfemaleuttered,theylookateachotheratthesametime.Boyswearingadarkcoat,girlswearingapairoftwistedbraids.Waiter(slightlyapologetic,smiling)said:Iamsorry,icecreamonlyone,youcanchooseotherflavors.Boysandgirlssaid:Thistoyou.Girl(shytosay):Thankyou!Theboysselectedanothervarietyoficecream,thetwogobacktogether.Scenesthree.Christmasnight(musicringingbells)boyskneelinfrontofgirls,handsholdingicecream(shy):Xiaoyun,marryme!Girls(shy,cheeksflush):Iamwilling!Boys