商務英語-11Unit-6a-Reporting-Results教學課件

1、Unit 6a Reporting ResultsWhat information is used to measure the performance of a company? Where can you find this information?Profit: 利潤、收益Turnover: 營業(yè)額Share price: 股價Sales volume: 銷售量Dividend: 股息、紅利Listening P83Listen to a television report about Budgens, a supermarket chain. Which of the followin

2、g are mentioned? Did they rise or fall?ProfitTurnovershare price sales volume dividendSuggested answerProfit went up by 9.8%The dividend went up now half a penny per share.The share price was volatile: rising, collapsing, recovering, declining and improving again. (up by 1.3 pence at 67.5).Turnover

3、and sales volume were not mentioned.Listen again and answer the questions below.What is Budgens current strategy? Give examples.How successful is TeleShop Services?Why did Budgens share price rise so quickly?What helped the share price at the start of this year?Suggested answerThe company is followi

4、ng a strategy of expansion into other areas: petrol and computer-based home shopping (TeleShop Services).It is not yet very successful: it is only breaking even and is not expected to do much more this year.Because people thought there would be a takeover.News of good trading results.Listen again to

5、 the second half of the report and complete the graph on P84.I. Types of common “圖表”Charts line charts/graphs: horizontal axis/label vertical axis/label scales points/dots solid lines, broken lines bar charts/graphs: bars/rectangles I. Types of common “圖表” pie charts: segments/sectors flow charts: s

6、teps organigrams (organizational charts): layers I. Types of common “圖表”Venn diagrams sets A, B and C intersection: overlapping area (both) union: combined area (eitheror)Tables columns, rowsII. Vocabulary for describing trendsDiscussion: What types of words are used to describe trends, changes and

7、movements?Verbs of changeNouns of changePrepositionsAdjectives & Adverbs (Degree & speed of change)Describing Graphs - BrainstormingFind as more verbs as possible to describe the movements;Complete the tables of words of upward, downward and stable movements respectively.Transitive verbs Intransitiv

8、e verbsNouns upward: v. & n.Transitive verbs Intransitive verbsNounsincreaseincreaseincreasegaingaingainimproveimproveimprovementexpandexpansionraiseput/push/drive/step upgo/be/pick upgrowgrowthriseriseclimbboomboomrocketrocketjumpjumpsoar downward: v. & n.Transitive verbs Intransitive verbsNounsdec

9、reasedecreasedecreasedropdropdropcutcutreducereductionput/push/drive downgo/be downfallfalldeclinedeclinedipdipslideslideshrinkshrinkslumpslumpcollapsecollapseplungeplungeplummet stable: v. & n.Transitive verbs Intransitive verbsNounskeep/hold stable/constantremain stable/level/steadystabilitymainta

10、in/stay (at the same level)stay constantsustain a trendlevel offplateauplateauflatten outflatten outPrepositionsto: state what stage of development is reached e.g. to rise to, a rise to at: describe static situations e.g. Net sales remained/peaked/leveled off at $17m in 2010.v. + by + (change): stat

11、e how large a change e.g. Net income fell by $0.5m/10% in 2010.n. + of + (change): state how large a change e.g. We have seen a fall of $2m/5% in sales this year.in: describe the area affected by change e.g. There has been a 5% increase in profits.Adverbs & AdjectivesDegree & speed of changeAdverbs

12、& AdjectivesDegree of changedramatically, sharply, enormously, steeply, substantially, considerably, significantly, moderately, slightlySpeed of changerapidly, quickly, suddenly, gradually, steadily, slowly( ) trough ( ) erratic movements( ) a gradual rise( ) to level off( ) a dramatic fall( ) a pla

13、teau( ) to take a plunge( ) a steady increase( ) to leap upwards( ) a decline( ) fluctuations( ) to reach a peak( ) a sharp recovery( ) a gradual fall ( ) to slump1. The sudden collapse in share prices has surprised everyone.2. Sales of product fell slightly in the final quarter.3. There has been a

14、steady increase in costs over several years. 4. The share price reached a peak before falling a little and then maintaining the same level.5. The research and development budget has stabilized over the last few years.6. The level of investment rose suddenly.7. The value of the shares has shown a ste

15、ady decline. 8. At the end of the first year sales stood at 50 percent of the present level.The graph shows the numbers of tourists in hundreds of thousands visiting Dubai between 1990 and 1994. There are several features in the graph.First of all, the total number of tourists increased rapidly betw

16、een 1990 and 1994. In 1990 there was a total of 450,000 tourists in Dubai. This rose sharply to 625,000 in 1991, an increase of more than 30%, and rose slightly again to just under 700,000 in 1992. In the following two years, the number of visitors started to pick up again and reached 1 million in 1

17、994. This was more than double the figure for 1990.The second trend is that there was a huge increase in the number of tourists from Russia. In 1990, Russian tourists comprised only 20,000 or less than 5% of visitors. This number shot up to 50,000 in 1991 and doubled again to more than 100,000 in 19

18、92. Between 1992 and 1994, the number trebled, from 110,000 to 330,000. This meant that Russian tourists made up one-third, or 33%, of Dubais 1 million visitors in 1994. In comparison, the number of tourists from other countries increased only slightly, from 550,000 in 1991 to 580,000 in 1994.In con

19、clusion, although the number of tourists from all countries is increasing, Russian tourists are becoming more and more important for the tourism industry in Dubai. Annual reportsAn annual report is written for shareholders to inform them of the financial situation of the company. It is usually a glo

20、ssy publication which aims to promote a positive image of the company.It includes information on company activities and major developments over the year as well as financial information about the company, such as balance sheets and profit and loss accounts.Annual reportsLook at the following extract

21、s from the Chairmans Statement in four annual reports. Which extract does each sentence below refer to?Vocabularybalance 抵消，補償resource efficiency program 節(jié)能項目disposal 出售，轉讓exceptional item 例外項目operating margin 營業(yè)利潤restructuring program 重組項目acquisition 收購streamline使合理化，使有效率;使簡化logic 道理;理由 Which compa

22、ny has the best results? Which has the worst?The company with the best results is C. Company B made steady progress only. Companies A and D both had disappointing years. A seems to have the worst results. Because D was able to spend $4.8bn on an acquisition, we assume profits were still reasonable.A

23、: Strike action led to losses (resulted in/ caused)C: Operating margins increased as a result of (due to/ owing to)D: Trading profit fell due to (as a result of/ owing to)SpeakingWork in pairs. Your company has a large cash surplus and wants to invest in shares. Look at the information about Ramsden

24、 Breweries plc and Bute Chemicals plc. Which company would you invest in？Brewery: 啤酒廠，釀酒廠Earnings per share = profit after tax number of ordinary shares in issueWriting P86Suggested answer Ramsden Breweries and Bute Chemicals: Investment PotentialIntroduction This report aims to assess which company, either Ramsden Breweries or Bute Chemicals, this company should invest i