公關(guān)部月度匯報(bào)展示

1、TRAINING ACTIVITY OUTLINE培訓(xùn)活動(dòng)綱要Task 任務(wù)：Marketing Communications Monthly Presentation 公關(guān)部月度匯報(bào)展示Code 序號(hào)：OH-SM-MC-A101Objectives目的：At the end of this session, each trainee will be able to fully understand how to conduct Marketing Communications Monthly Presentation. 在此培訓(xùn)結(jié)束后，每一個(gè)學(xué)員都要了解公關(guān)部經(jīng)理月度匯報(bào)展示的內(nèi)容和程序。S

2、tandard標(biāo)準(zhǔn)：See Attached S&P. 參見(jiàn)后附標(biāo)準(zhǔn)與程序。Resources培訓(xùn)器材： Whiteboard & Mark Pen。白板、馬克筆。Method培訓(xùn)方式Training Steps培訓(xùn)步驟Time時(shí)間Lecture 講座式Group Discussion小組討論The Monthly MarCom Presentation is to review the Public Relations & Advertising issues. It is the best chance to communicate with the hotel management an

3、d departments concerned. 公關(guān)部經(jīng)理月度匯報(bào)展示會(huì)是回顧當(dāng)月公關(guān)廣 告事項(xiàng)的會(huì)議；同時(shí)也是公關(guān)部與飯店領(lǐng)導(dǎo)層 和部門經(jīng)理溝通的最佳機(jī)會(huì)。By presenting figures and data, the MarCom Manager will analyze the current market situation, raise his concerns and listen to comments from other departments. This includes: Media Impression Advertisement Promotional Co

4、llateral & DistributionMarket and Media situation analysisPublic Relations activitiesCustomer feedbackOverview and proposal 通過(guò)數(shù)據(jù)展示，公關(guān)部經(jīng)理分析當(dāng)前的市場(chǎng)情況，同時(shí)提出部門所關(guān)心的問(wèn)題或是聽(tīng)取其它部門的意見(jiàn)，這包括：媒體宣傳指數(shù)廣告促銷宣傳資料及分發(fā)市場(chǎng)及媒體分析公關(guān)部活動(dòng)客人反饋回顧及建議Microsoft PowerPoint will be used to make the presentation succinct and explicit. 使用投影儀使展示簡(jiǎn)潔明了。The presentation will last no more than 45 minutes.3. 展示不超過(guò)45分鐘。Refer to the procedures 1-7參看程序1-7條。Question. 提問(wèn)What are to be covered in the presentation? 展示會(huì)的內(nèi)容有哪些？What should be done to prepare for the presentation? 展示會(huì)需要做哪些準(zhǔn)備工作？Summary with emphasis on the contents of the presentation.