自考國際商務英語lesson1、2課件

1、International Business EnglishLesson 1International BusinessInternational Business EnglishBusiness KnowledgeThe major differences between international business and domestic businessDifferences in legal systemsDifferences in currenciesDifferences in cultural backgroundDifferent in natural and econom

2、ic conditionsBusiness KnowledgeThe major diThe major types of international businessA. TradeCommodity trade Service tradeB. Investment Foreign direct investment Portfolio investmentC. Other typesLicensing and franchisingManagement contract and contract manufacturingTurnkey project and BOTThe major t

3、ypes of Trade Terms Customs area關稅區(qū):Conversion貨幣兌換Visible trade有形貿易: The form of commodity trade, i.e. exporting and importing goods produced or manufactured in one country for consumption or resale in another. (including cash transaction-by means of money and market, and counter trade)Invisible tra

4、de無形貿易: The form of transportation, communication, banking, insurance, consulting, information etc. is called invisible trade or service industries.FDI外國直接投資: Foreign direct investments. Returns through controlling the enterprises or assets invested in a host country. One country acquires assets in

5、a foreign country for the purpose of controlling and managing them.Trade Terms Customs area關稅區(qū):Portfolio investment證券投資: Purchases of foreign financial assets for a purpose other than controlling.Stocks股票: Capital stocks or bonds.Bonds債券: The papers issued by a government or a firm with promise to p

6、ay back the money lent or invested together with interest.Maturity（票據等）到期Certificate of deposit大額存單Licensing許可經營: In licensing, a firm leases the right to use its intellectual property to a firm in another country. They choose licensing because they do not have to make cash payments to stat business

7、, and can simply receive income in the form of royalty.Franchising特許經營: Under franchising, franchisee is allowed to operate in the name of another, franchiser who provides the former with trademarks, brand names, logos and operating techniques for royalty.Portfolio investment證券投資: PurcTrade Mark商標Pa

8、tent專利Royalty專利（許可）使用費，版稅Copyright版權Licenser許可方Licensee被許可方 Franchiser特許方: A firm who provides the franchisee with trademarks, brand names, logos and operating techniques for royalty.Franchisee被特許方: A firm is allowed to operate in the name of another.Management contract管理合同: Under a management contr

9、act, one company offers managerial or other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volume.Trade Mark商標Value chain價值鏈Turnkey project“交鑰匙”工程: For an international turnkey project, a firm signs a contract with a foreign pur

10、chaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion.BOT建設、經營和移交: Build, Operate, TransferExpertise專門知識Bonus紅利、獎金、津貼Royalty 許可使用費International investment國際投資: Supplying capital by residents of one country to another.Contract

11、 manufacturing承包生產GATT關貿總協定: General Agreement on Tariffs and TradeValue chain價值鏈International business國際商務: Transaction between parties from different countries. Sometimes business across the borders of different customs areas of the same country is also regarded as import and export.Intellectual p

12、roperty知識產權Oil deposit: 石油儲備 = oil reservesthe reserves of natural resources 自然資源儲備Personal advancement個人的晉升，個人素質的提高以及個人事業(yè)的進步等。International business國際商務: TrInternational business refers to transaction between parties form different countries. It involves more factors and thus is more complicated th

13、an domestic business.International business refers With the development of economic globalization, few people or companies can completely stay away from international business. Therefore, some knowledge in this respect is necessary both for the benefit of enterprises and personal advancement.With th

14、e development of economOther forms for participating in international business are management contract, contract manufacturing and turnkey project.Other forms for participating International business first took the form of commodity trade, i.e. exporting and importing goods produced or manufactured

15、in one country for consumption or resale in another.International business first tBesides trade and investment, international licensing and franchising are sometimes taken as a means of entering a foreign market.Besides trade and investment, International Business EnglishLesson 2Income Level and the

16、 World MarketInternational Business EnglishBusiness KnowledgeGNP and GDPPer capita income and per capita GDPHigh-income, middle income and low-income countriesStandards for classificationRepresentative countriesBusiness KnowledgeGNP and GDPTriad and QuadUnited StatesWestern EuropeJapanCanada Other i

17、mportant markets for ChinaTriad and QuadTrade Terms 1.GNP國民生產總值: Gross national Product. The market value of goods and services produced by the property and labor owned by the residents of an economy.2.GDP國內生產總值: Gross Domestic Product. The market value of all goods and services produced within the

18、geographic area of an economy.3.National income國民收入4.Per capita income人均收入5.Per capita GDP人均國內生產總值: It is calculated by dividing its total GDP by its population, which reveals the average income level of consumers.6.PPP購買力平價: Purchasing power parityTrade Terms 1.GNP國民生產總值: Gros7.Consumerism消費主義8.Inc

19、ome distribution收入分布: The proportions of its rich, middle income and poor people.9.Infrastructure基礎設施10.Staple goods大路貨11.Invoice （開）發(fā)票12.Creditor country債權國7.Consumerism消費主義13.OECD經合組織，經濟合作與開發(fā)組織: Organization for Economic Cooperation and Development.14.The Commonwealth of Independent States 獨聯體，獨立國

20、家聯合體15.ASEAN 東盟，東南亞國家聯盟: Association of Southeast Asian Nationals.16.NIEs（亞洲四小虎）: Newly Industrialized Economies17.Factors of production生產要素13.OECD經合組織，經濟合作與開發(fā)組織: OrganiGNP and GDP are two important concepts used to indicate a countrys total income. The difference between them is that the former focuses on ownership of the factors of production while the latter concentrates on the country where production takes place.GNP and GDP are two important In assessing the potential of a country as a market, people often look at per capita income since it