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1、Explosive Clad Metal Sheet Project Business PlanningZhongWu HengLi Investment Co.Ltd.June, Table of Content TOC o 1-3 h z HYPERLINK l _Toc75144438 Chapter 1 Abstraction PAGEREF _Toc75144438 h 2 HYPERLINK l _Toc75144439 Chapter 2 Company Introduction PAGEREF _Toc75144439 h 6 HYPERLINK l _Toc75144440

2、Chapter 3 Market and Customer Analyses PAGEREF _Toc75144440 h 18 HYPERLINK l _Toc75144441 Chapter 4 Competition analysis and strategy PAGEREF _Toc75144441 h 21 HYPERLINK l _Toc75144442 Chapter 5 Product & Sales PAGEREF _Toc75144442 h 28 HYPERLINK l _Toc75144443 Chapter 6 Five YearsFinancial Plan PAG

3、EREF _Toc75144443 h 41 HYPERLINK l _Toc75144444 Chapter 7 Appendix PAGEREF _Toc75144444 h 49 HYPERLINK l _Toc75144445 Chapter 8 Associated Figures PAGEREF _Toc75144445 h 57Chapter 1 AbstractionTenet and Business Pattern：We aimed at devoting on researching and practicing the application and developme

4、nt of explosive clad technology，and helping manufacturers to gain profits required by companies development from material costs reduction as well as product performance improvement so as to promote companies long term development.Our business pattern is to enter each niche market related to clad men

5、tal materials with rapid speed, ultilizing technologies we possessed as well as integrating various resources, so as to gain high profits at initial stage and obtain competitive marketing position. Then, we would monopolize the market with certain strategies so as to gain long-term stable profits. M

6、arketing Positioning：At initial stage，we select the potential application market of stainless steek/common carbon steel clad material sheet as targeting market, we can therefore promote clad stainless steel sheet to substitute 1.0-3.5mm stainless steel sheet. Then, we targeted the entire stainless s

7、teel material market to drive the substitution of stainless steel materials with clad stainless steel materials. With the enhancement of our companystrengths, we are trying to enter other matel material substitution markets and clad metal material function markets. Competitions：Our potential competi

8、tors consist four kinds of manufacturers: Domestic manufacturers of explosive clad metal material，domestic manufactures of stainless steel, domestic manufactures of common carbon steel, and foreign manufacures of explosive clad metal material. There are certain barriers for all these potential compe

9、titors when they enter the marketCompared with our competitors, our company has strong advantages in technology research and development. The very first clad stainless steel band was produced by our partnerNanjing University of Science Technology. In addition, our company has the advantage of early

10、entrant. If we succeed in financing, we would therefore possess financial advantage. Firstly, we would introduce the 2.0-3.5mm cold rolling clad stainless steel sheet to the market. Then we would introduce other clad stainless steel materials with different quality, type and size to substutute other

11、 stainless steel materials in the market. Management：Introduction of the management team advantages Our management team consists three richly experienced managers. General manager has experienced in various industries and has many years of experience in top team management, and is familiar with capi

12、tal market. Marketing manager has years of sales experiences in iron and construction material market, and is very familiar with marketing channels. Production manager is an expert in exlopsive clad metal technology and is familiar with manufactures in steel industry. The management team members are

13、 familiar with each others and have many yars of coporation experiences. Introduction of company operationWe would establish strategic alliance in R&D, manufacture, and marketing fields. We try to employ scale manufacturing and densely marketing methods to enter stainless steel sheet substitution ma

14、rket, eventually substitute stainless steel in each application field with clad stainless steel material. On the other hand, we would continuous our research on clad material technology as well as researches in application markets, so as to promote claddings between different metal materials. Five-y

15、ear Development Goal：After five years operation, sales amount of clad stainless steel material would reach 123.2 thousand tons, and sales income would achieve 1614.16 million yuan; the accumulated profit in these five years is expected to reach 908 million yuan, with annual profit 181.51 million yua

16、n; the initial capital stock of new company is 110.43 million yuan and, after five years operation, is expected to increase 8 times; the company is to become industry leader after five years.Financial Reauirements：The new company needs 155.43 million yuan to maintain ordinary operation, which would

17、apply to followings：35.43 million yuan would used to purchase usufruct of Explosive cladding-Rolling technology that owned by Zhongwu Hengli. Invest before putting into production.19.3 million would be invested in manufacturing equipments and related fixed assets. This amount would be invested at co

18、nstruction stage, which is expected to last 4 months.1.61 million yuan is to be used as construction cost, mainly for expenditures required during company construction period and sales activities. 99.09 million yuan is to be invested at later stage as flow funds to ensure company operation, mainly f

19、or raw material purchasing as well as raw material and finished product storage. Amoun which, 4.09 million yuan is to invest at construction stage, 95million yuan needs to be available in the first quarter. Financing Methods: This project intends to financing via stock options and bonds, mostly depe

20、nds on stock options。Detailed methods are as following：Zhongwu Hengli Ltd joins the new company with five years usufruct of explosive cladding-rolling technology and 25% of which after 5years. This is currently valued at 35.43 million yuan. Zhongwu Hengli raises capital for company construction, fac

21、tory site selection, and initial workshop construction. This is expected to cost 25million yuanAs an initiator, Zhongwu hengli raises funds from investigators that intend to invest on clad metal materials and benefit entities on clad stainless steel sheet supply chain. Steel manufacturing and risk i

22、nvestment enterprises possess equivalent stocks according to amount of cash they invest, which is expected as 50million yuan.When the new company starts operation, company assets can be mortagaged to obtain loans from bank. It is expected to finance 45 million in the first.Investors benefits：Investo

23、rs benefits come from two ways: one way is from dividends, the other way is to gain from the increcement of company value contributed by its outstanding achievement.We expected to gain annual after tax profit of 181.51 million yuan.，accumulated after tax profit of 907.56 million yuan；average annual

24、unallocate profit that can be used to give dividend is 154.28million yuan, accumulated unallocated profit 771.42 million yuan. Company can give dividends no matter there is new investment project or not, so that investors would ensure considerable income.According to our brief assessment, the compan

25、y value would reach 37.3152 billion yuan after five years, which would be 33 times more than initial investment. Our investment would gain very high return due to company value increment. Chapter 2 Company IntroductionTenetWe aimed at devoting on researching and practicing the application and develo

26、pment of explosive clad technology，and helping manufacturers to gain profits required by companies development from reducing material costs as well as improving product performance so as to promote companies longterm development.Company IntroductionIntroduction of Zhongwu Hengli Co.Zhongwu Hengli Co

27、. was established in November, . Since establishment, the company paid keen attention to the development of Explosive Clad Metal- Rolling technology. It researched on the application market potential of this technology and gathered plenty primary information. The company keeps close contact with nan

28、jing university of science and technology Shuntai laboratory so that it can gain timely primary market information，which helps the application of the laboratorys research production, thus drives the maturity of this technology. The two parties started negotiation on technological cooperation and att

29、ornment in Augest ,.and signed the contract in April . Since then, the technological cooperation between the two parties came into substaintial stage. Introduction of the laboratory of Nanjing University of Science and Technologylaboratory of Nanjing University of Science and Technology was establis

30、hed in July 1994. It is the only laboratory supported by regular pressure ballistics and target trajectory, and is responsible for cultivating senior ballistic professionals as well as researching on ballistic technology. Its also the only doctorate degree authorization institution on ballistics sub

31、ject. There are currently 46 professionals, among which senior researchers occupied 59%. It has formed a highly professional and creative scientific research team. In recent five years, this institution has finished 76 scientific research projects, among which 4 projects gained national scientific t

32、echnology award, 35 gained provincial and ministry award. Moreover, the institution published 443 papers, amoung which 45 were published on foreign science publications and internation science meetings, 87 were published on domestic and foreign core professional publications. The institution also pu

33、blished 12 books. New company development planZhongwu Hengli would be the founder of the new company. It is incharge of raising funds from investigators that intend to invest on clad metal materials and benefit entities on clad stainless steel sheet supply chain, including common carbon steel manufa

34、cturers and clad stainless steel sheet distributors, thus establish limited liability company. The company registered in Tianjin Jinghai Development District (C District). Main business of the new company is manufacture and sale of clad metal material. Clad stainless steel sheet would be major produ

35、ct which helps the company penetrate into the market as well as gaining recognition from customers.Following rules of co-investment, co-development, and sharing high return brought by project succeed together, Zhongwu Hengli would like to discuss stock option/investment ratio, amount, period, and me

36、thod with any investors, as well as making investment decisions following rules of impartiality and honesty. To reduce investorsrisk, Zhongwu Hengli is ready to accept investors any query related to this bussiness planning document and would try best to answer all enquiries. Furthermore, zhongwuheng

37、li is willing to investigate on project related research activities to help investors gain more information so as to make appropriate investment decisions. After establishment of new company, zhongwuhengli would like to elect board member with all other investors to establish a highly efficient boar

38、d, which would take charge of nomination and supervision of company management team, so as to ensure the achievement of company goalCompany StrategyOur strategy is to use clad metal materials advantages, which are low cost and can substitute expensive metal materials, apply explosive clad metal mate

39、rial technology to reduce cost of using expensive metal materials, thus, helps our customers to reduce operation cost. In addition, we would launch clad metal materials function market, using technologies we possessed, to provide unique functioinal raw materials required by manufacturers, thus impro

40、ve manufacturers product performance. We can gain profit from helping manufacturers reduce raw material costs so as to achieve compay long term development. At initial stage，we would select the potential application markets of stainless steek/common carbon steel clad material sheet as targeting mark

41、et, try to gain leading position with rapid speed, monopolize the market and drive the substitution of stainless steel sheet to stainless steel clad metal sheet. We are planning to realize our strategy with scaled and standardized operation mode. By doing this, we can obtain scale economic effect so

42、 as to avoid unprofitability in current explosive clad metal material manufactures caused by small scale operation. On the other hand, we can force the establishment of the new market by large scale production so that we can transform huge potential market into real demanding market; moreover, by ra

43、pidly occuping targeting market we can build entry barrier against potential competitors and new entrant, which would squeeze their market share and make them hardly survive. With the enhancement of our strengh, we would replicate such operation mode and form a virtuous circle, so that we can enter

44、various metal material substitution markets. In addition, with the enhancement of technological strengh, we would launch clad metal materials function market, trying to provide unique functioinal raw materials required by manufacturers.To sustain our companys competitive advantages, we would develop

45、 our capabilities in following aspects: Capabiliy of Technology Industrilization. To ensure our operation mode be successfully replicated, we are required to possess capability of technology industrilization, which is to apply industrys updated technology to the market in time. Therefore, we can for

46、m such a virtuous circle like using technology to launch market and using market to provide capital support and direction for technology development. Capability of Resource Integration. To achieve our current target, we not only need to construct our own explosive clad metal material manufacturing e

47、nterprise, but also need to integrate resources possessed by other benefit entities on the supply chain, for instance, the manufacturing capability of steel manufacturers, channel resource of distributors, manufacturing capability of explosive clad metal material manufacturers, and capital of risk i

48、nvestors. We are trying to rapidly launch and monopolize each niche market by investing, purchasing shares, establishing strategic alliances, and merging. Capability of Large Scale Operation. The core of new operation mode is scaled manufacturing. We are trying to gain cost advantages by scaled manu

49、facturing so as to occupy markets. Capability of Marketing Promotion. Our current targets are to substitute certain products and to explore potential markets, which require outstanding marketing capability. We need to investigate on target customers demands, their purchasing behaviours, and purchasi

50、ng channels. Then we need to design markeing strategy, implement the strategy, and introduce our products to potential customers to gain their recognition. Technology IntroductionExplosive clad metalRolling Technology Introduction（1）InventorExplosive clad metalRolling Technology is invented by Shunt

51、ai Physics Laboratory, Nanjing University of Science and Technology. After years research, the project team has made outstanding improvement. Theoretically, the project team put emphasis on researching the metallurgy effect of the explosive cladding interface and mechanical effect, the medicine appl

52、ication characteristics of thick board cladding, the thickness of medicing and effect of medicing application area to detonation parameter, as well as designing the CAD programme for different materials explosive welding interface. Started with research on raw materials surface treatment, the projec

53、t team also did series of technological researches on raw stainless steels explosive cladding, raw clad metal materials heat rolling, cold rolling, moulding, and welding pipe. They gathered a great deal of data and accumulated valuable experiences. At present, this technology has passed second round

54、 test and is mature for large scale production. （2）Fundamental for the technologyExplosive cladding method is a mostly studied cladding technology, the fundamental of which is to use the massive energy released by detonation to drive the speedy sloping collision of two metal sheets, and rely on such

55、 impact and friction to break up and eliminate the oxide film on the material surface. Meanwhile, driven by heat released from such impact and friction, we can finish metallurgy combination between atoms on surface. Exlposive cladding, in reality, is new metal welding process and technics that, driv

56、en by energies released by detonation, is a combination of pressure welding, melt welding, and diffusion welding. （3）Development Histroy of Explosive Cladding Technology in China Development of explosive cladding technology has experienced four periods in China:1964-1978, Experimentation and Researc

57、h Period. Before 1964, there was a blank in detonation processing industry in China. Dalian detonation research institution started studies on explosive welding technology,and conducted a great number of research work on explosive welding and explosive moulding. In Novemberm 1966, they invented the

58、ever first explosive welded clad metal sheet in China, which formed the base for future development.1978-1984 Research and Development Period. There were numbers of researches being widely conducted during this period. Besides clad metal sheet, researchers conducted systematic studies on clad metal

59、pipe, clad metal stick, explosive welding between heat exchange equipment pipe and sheet, the detonation dilated shape of large bulbiform valve core, and detonation and rolling proccess. All these researches had gain satisfactory results.1984-198 Promotion Period. During this period, there were exte

60、nsive researchs and promotions on the application of explosive clad metal materials in petrifaction field had been developed and had gained well application reaction.From 1989 to now, Rapid Development Period. There are few domestic manufacturers entered explosive clad metal manufacturing field. The