商務(wù)英語(yǔ)期末考試模擬卷答案

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江門職業(yè)技術(shù)學(xué)院2011–2012學(xué)年第1學(xué)期期末考試一試卷（D卷）模擬卷答案教研室：公共英語(yǔ)課程名稱：《商務(wù)英語(yǔ)》合用班別：核查方式：閉卷筆試命題教師：教研室主任：題型IIIIIIIVV總分分值2020202020100得分-----封-------------：--名--姓--生--學(xué)---------------密---------：----級(jí)----年--------------------------------------

得分評(píng)閱人Adefinecollaborationessentialexchangeconstitutereferutilizationsatisfyspecificconsideroccurefficientcorrespondencemarketerexternalcompetitiveidentifyvalidcomponentachieve

I．MatchthewordsinAtoonesinB．BAnswersa互換（e）b查閱（h）c知足（f）d利用（a）e定義（g）f要素（b）g組成（d）h合作（c）i發(fā)生（j）j特定的（k）k細(xì)想（i）l一致（m）m效率高的（l）n元素（t）o確實(shí)（r）p達(dá)成（q）q競(jìng)爭(zhēng)的（s）r外面的（o）s確認(rèn)（n）t營(yíng)銷人員（p）----------：----業(yè)----專------------------------------

得分評(píng)閱人II．TranslatethefollowingsentencesintoEnglish．1房產(chǎn)的不同樣特點(diǎn)怎樣影響房產(chǎn)1譯：Howdothedifferentproperty價(jià)值？（attributeto）characteristicsattributetotherealestatevalue?(Attributeto)2鍵盤的鍵能夠區(qū)分為三個(gè)功能2譯：keysonthekeyboardcanbedividedinto組。（divideinto）threefunctionalgroups.(Divideinto)3假如你喜歡這個(gè)座位，我能夠3譯：Ifyoulikethisseat,Icanexchangewith跟你換。（exchange）you.(Exchange)bankrollingtheir相關(guān)使用建及其他品安全信息，參照品資料安全數(shù)據(jù)表（MSDS）。（refer）多石油量豐富的國(guó)家不通收稅，而是依些公司政府算供給金。（bankrolltheirbudgets;relyon）一家公司因管理不善而破。（dueto）某些省市除了征收售稅征收收入所得稅。（inadditionto）在施此售劃以前，我必先探一下目市的潛力。（carryout）他假如能一兩個(gè)月不吸煙的，他的健康必定會(huì)有轉(zhuǎn)機(jī)。keep?from?）他是什么候開始踢足球的？（takeup）

：Ontheactualuseofrecommendationsandotherproductsafetyinformation,pleaserefertotheproductMaterialSafetyDataSheet(MSDS).(Refer)：Manyoil-richcountriesdonotrelyontaxationbutthesecompaniesbudgetsforthegovernment.(Bankrolltheirbudgets;relyon)：Acompanygoesbankruptcyduetopoormanagement.(Dueto)：Someprovinceorcitiesalsolevyasalestaxinadditiontoincomeone.(Inadditionto)8：Beforecarryingoutthissalesplan,wemustfirsttestthepotentialtargetmarket.(Carryout)：Ifhecankeepfromsmokingoneortwomonths,hishealthwillgetwell.(Keep...from...)：Whendidhetakeuptoplayfootball?(Takeup)得分評(píng)閱人III．TranslatethefollowingsentencesintoChines．1Businessmarketingstrategyisalsoinfluencedbythecharacteristicsoftheproductorserviceitself,irrespectiveofthetargetmarket.2Themarketingconceptholdsthatthepurposeofabusinessisorshouldbetosatisfythewantsandneedsofitscustomersbetterthanitscompetitorsandataprofit.3Manynon-nativeEnglishspeakersstudythesubjectwiththegoalofdoingbusinesswithEnglish-speakingcountries,orwithcompanieslocatedoutsidetheAnglo-spherebutwhichnonethelessuseEnglishasasharedlanguage.4Forothersitreferstothecommunicationskillsusedintheworkplace,andfocusesonthelanguageandskillsneeded

：商業(yè)的營(yíng)銷策略也遇到產(chǎn)品或服務(wù)自己的影響，與目標(biāo)市場(chǎng)的特點(diǎn)沒(méi)關(guān)。：營(yíng)銷見(jiàn)解認(rèn)為，一個(gè)公司的目的是，或應(yīng)是以比其競(jìng)爭(zhēng)敵手更好地知足其客戶的希望和需要并且盈利。：很多非英語(yǔ)為母語(yǔ)的人學(xué)習(xí)與講英語(yǔ)的國(guó)家或與位于盎格魯語(yǔ)域外但仍舊使用英語(yǔ)作為一種共同的語(yǔ)言的公司經(jīng)商為目標(biāo)的題目。：其他，它是指在工作場(chǎng)所使用的交流技術(shù)，并重視于典型的商務(wù)交流所需要的語(yǔ)言和技術(shù)，如演講，談判，會(huì)議，小談，社交，信fortypicalbusinesscommunicationsuchaspresentations,negotiations,meetings,smalltalk,socializing,correspondence,reportwriting,andsoon.5Thebestmarketingplanistotallyintegratedintotheoverallstrategyofthecompanyasawhole.6Inspiteofthat,therightgoalsareveryvaluablebecausetheyhelpeveryoneinvolvedfocusonthedesiredoutcome,constantlyseekthebestwaystoachievethoseoutcomes,andusetheirenergytoturnthegoalsintoreality.7Precedingthisphasewithmarketresearchcangreatlyhelpdefinetargetmarketsandtheirneeds.8WeneedaUniqueSellingProposition(USP),brandingsloganorotherconcisephrasethatpacksourcorecreativemessageintoafewmemorablewords.9Nothingisquiteasexcitingandenergizingashavingaclearpictureofyourcustomers’orprospects’perceptions,needs,values,satisfactions,andsuggestionsforimprovement.10Mostshareholdershaveinvestedinasuperstoreforfinancialreasons.

件，報(bào)告的撰寫等等。譯：最好的營(yíng)銷計(jì)劃是完好集成于公司作為一個(gè)整體的整體戰(zhàn)略。譯：只管這樣，正確的目標(biāo)都是特別有價(jià)值的的，因?yàn)樗麄兯Ｍ慕Y(jié)果的重點(diǎn)是幫助每個(gè)人參加，不斷追求贏取這些客戶的最正確門路，并用自己的能力轉(zhuǎn)變成現(xiàn)實(shí)的目標(biāo)。譯：在這個(gè)階段前的市場(chǎng)調(diào)研能夠大大幫助確定目標(biāo)市場(chǎng)和他們的需求。譯：我們需要一個(gè)獨(dú)到的銷售主張（USP），把品牌口號(hào)或其他簡(jiǎn)短的短語(yǔ)包裝我們的創(chuàng)意成幾個(gè)令人難忘的話。譯：沒(méi)有更令人振奮和充滿動(dòng)力的是有一個(gè)清楚認(rèn)識(shí)你的客戶或暗藏客戶的見(jiàn)解、需求、價(jià)值觀、滿意度和改良建議。譯：出于經(jīng)濟(jì)原因，大多數(shù)股東投資商場(chǎng)。得分評(píng)閱人IV．Reviewthefollowingquestions.1Whatcontentdomostclassificationschemesinclude?Answer:Mostclassificationschemesincludethefollowing:?Rawmaterials?Manufacturedmaterials?Components?Services2Whatistheentirevaluechainofbusinessprocesses?Answer:E-businessinvolvesbusinessprocessesspanningtheentirevaluechain:electronicpurchasingandsupplychainmanagement,processingorderselectronically,handlingcustomerservice,andcooperatingwithbusinesspartners.Specialtechnicalstandardsfore-businessfacilitatetheexchangeofdatabetweencompanies.E-businesssoftwaresolutionsallowtheintegrationofintraandinterfirmbusinessprocesses.E-businesscanbeconductedusingtheWeb,theInternet,intranets,extranets,orsomecombinationofthese.3Whatistheimportanceofcommunicationintheworkplace?Answer:Sowhyexactlyiscommunicationimportantattheworkplace?Theanswertothisisknowntoalmosteveryone,butmanypeoplecan'tfindtherightwordstoexpressit.Itbecomesclearerwhenyouunderstandthateveryworkplacemustrelyonteamworkandcooperationinordertocarryouttheirworkproperly.Theemployeesmustalsostaymotivated.Disgruntledemployeeswillneverworkefficiently,Ithinkalmosteveryoneisawareofthat.Itispropercommunicationthatencouragesandupholdsthisspiritofteamworkandcooperationamongsttheemployees.Iftheemployeesarefriendswitheachother,obviouslytheywillworkbetterwitheachother.Readmoreoneffectivecommunicationintheworkplace.4WhatistheBusinessEnglish?Answer:BusinessEnglishisEnglishespeciallyrelatedtointernationaltrade.ItisapartofEnglishforSpecificPurposesandcanbeconsideredaspecialismwithinEnglishlanguagelearningandteaching;forexample,theteachers'organizationIATEFLhasaspecialinterestgroupcalledBESIG.Manynon-nativeEnglishspeakersstudythesubjectwiththegoalofdoingbusinesswithEnglish-speakingcountries,orwithcompanieslocatedoutsidetheAnglospherebutwhichnonethelessuseEnglishasasharedlanguageorlinguafranca.MuchoftheEnglishcommunicationthattakesplacewithinbusinesscirclesallovertheworldoccursbetweennon-nativespeakers.Incasessuchasthesetheobjectoftheexerciseisefficientandeffectivecommunication.Thestrictrulesofgrammarareinsuchcasessometimesignored,when,forexample,astressednegotiator'sonlygoalistoreachanagreementasquicklyaspossible.(SeelinguistBrajKachru'stheoryofthe"expandingcircle".)BusinessEnglishmeansdifferentthingstodifferentpeople.Forsome,itfocusesonvocabularyandtopicsusedintheworldsofbusiness,trade,finance,andinternationalrelations.Forothersitreferstothecommunicationskillsusedintheworkplace,andfocusesonthelanguageandskillsneededfortypicalbusinesscommunicationsuchaspresentations,negotiations,meetings,smalltalk,socializing,correspondence,reportwriting,andsoon.InbothofthesecasesitcanbetaughttonativespeakersofEnglish,forexample,highschoolstudentspreparingtoenterthejobmarket.得分評(píng)閱人V.WriteaccordingtothegiveninformationSituation:YouareanactivememberoftheStudentNewspaper.Thenewspaperiscurrentlylookingforajournalistforthesummersemester.Writeamemothatwillappearinthenewspapernextweekdescribingthepositionavailable.MemoFrom:DiannaTo:EditorDate:December5,2011Re:RecruitAdsforthejournalistforthesummersemesterWe’dliketolookforhelpsasajournalistforthesummersemester.Firstofall,we’dliketostressthatthecandidateswillindependentlycollectthethingsinterestingthestu