商務(wù)英語期末考試模擬卷答案

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江門職業(yè)技術(shù)學院2011–2012學年第1學期期末考試一試卷（D卷）模擬卷答案教研室：公共英語課程名稱：《商務(wù)英語》合用班別：核查方式：閉卷筆試命題教師：教研室主任：題型IIIIIIIVV總分分值2020202020100得分-----封-------------：--名--姓--生--學---------------密---------：----級----年--------------------------------------

得分評閱人Adefinecollaborationessentialexchangeconstitutereferutilizationsatisfyspecificconsideroccurefficientcorrespondencemarketerexternalcompetitiveidentifyvalidcomponentachieve

I．MatchthewordsinAtoonesinB．BAnswersa互換（e）b查閱（h）c知足（f）d利用（a）e定義（g）f要素（b）g組成（d）h合作（c）i發(fā)生（j）j特定的（k）k細想（i）l一致（m）m效率高的（l）n元素（t）o確實（r）p達成（q）q競爭的（s）r外面的（o）s確認（n）t營銷人員（p）----------：----業(yè)----專------------------------------

得分評閱人II．TranslatethefollowingsentencesintoEnglish．1房產(chǎn)的不同樣特點怎樣影響房產(chǎn)1譯：Howdothedifferentproperty價值？（attributeto）characteristicsattributetotherealestatevalue?(Attributeto)2鍵盤的鍵能夠區(qū)分為三個功能2譯：keysonthekeyboardcanbedividedinto組。（divideinto）threefunctionalgroups.(Divideinto)3假如你喜歡這個座位，我能夠3譯：Ifyoulikethisseat,Icanexchangewith跟你換。（exchange）you.(Exchange)bankrollingtheir相關(guān)使用建及其他品安全信息，參照品資料安全數(shù)據(jù)表（MSDS）。（refer）多石油量豐富的國家不通收稅，而是依些公司政府算供給金。（bankrolltheirbudgets;relyon）一家公司因管理不善而破。（dueto）某些省市除了征收售稅征收收入所得稅。（inadditionto）在施此售劃以前，我必先探一下目市的潛力。（carryout）他假如能一兩個月不吸煙的，他的健康必定會有轉(zhuǎn)機。keep?from?）他是什么候開始踢足球的？（takeup）

：Ontheactualuseofrecommendationsandotherproductsafetyinformation,pleaserefertotheproductMaterialSafetyDataSheet(MSDS).(Refer)：Manyoil-richcountriesdonotrelyontaxationbutthesecompaniesbudgetsforthegovernment.(Bankrolltheirbudgets;relyon)：Acompanygoesbankruptcyduetopoormanagement.(Dueto)：Someprovinceorcitiesalsolevyasalestaxinadditiontoincomeone.(Inadditionto)8：Beforecarryingoutthissalesplan,wemustfirsttestthepotentialtargetmarket.(Carryout)：Ifhecankeepfromsmokingoneortwomonths,hishealthwillgetwell.(Keep...from...)：Whendidhetakeuptoplayfootball?(Takeup)得分評閱人III．TranslatethefollowingsentencesintoChines．1Businessmarketingstrategyisalsoinfluencedbythecharacteristicsoftheproductorserviceitself,irrespectiveofthetargetmarket.2Themarketingconceptholdsthatthepurposeofabusinessisorshouldbetosatisfythewantsandneedsofitscustomersbetterthanitscompetitorsandataprofit.3Manynon-nativeEnglishspeakersstudythesubjectwiththegoalofdoingbusinesswithEnglish-speakingcountries,orwithcompanieslocatedoutsidetheAnglo-spherebutwhichnonethelessuseEnglishasasharedlanguage.4Forothersitreferstothecommunicationskillsusedintheworkplace,andfocusesonthelanguageandskillsneeded

：商業(yè)的營銷策略也遇到產(chǎn)品或服務(wù)自己的影響，與目標市場的特點沒關(guān)。：營銷見解認為，一個公司的目的是，或應(yīng)是以比其競爭敵手更好地知足其客戶的希望和需要并且盈利。：很多非英語為母語的人學習與講英語的國家或與位于盎格魯語域外但仍舊使用英語作為一種共同的語言的公司經(jīng)商為目標的題目。：其他，它是指在工作場所使用的交流技術(shù)，并重視于典型的商務(wù)交流所需要的語言和技術(shù)，如演講，談判，會議，小談，社交，信fortypicalbusinesscommunicationsuchaspresentations,negotiations,meetings,smalltalk,socializing,correspondence,reportwriting,andsoon.5Thebestmarketingplanistotallyintegratedintotheoverallstrategyofthecompanyasawhole.6Inspiteofthat,therightgoalsareveryvaluablebecausetheyhelpeveryoneinvolvedfocusonthedesiredoutcome,constantlyseekthebestwaystoachievethoseoutcomes,andusetheirenergytoturnthegoalsintoreality.7Precedingthisphasewithmarketresearchcangreatlyhelpdefinetargetmarketsandtheirneeds.8WeneedaUniqueSellingProposition(USP),brandingsloganorotherconcisephrasethatpacksourcorecreativemessageintoafewmemorablewords.9Nothingisquiteasexcitingandenergizingashavingaclearpictureofyourcustomers’orprospects’perceptions,needs,values,satisfactions,andsuggestionsforimprovement.10Mostshareholdershaveinvestedinasuperstoreforfinancialreasons.

件，報告的撰寫等等。譯：最好的營銷計劃是完好集成于公司作為一個整體的整體戰(zhàn)略。譯：只管這樣，正確的目標都是特別有價值的的，因為他們所希望的結(jié)果的重點是幫助每個人參加，不斷追求贏取這些客戶的最正確門路，并用自己的能力轉(zhuǎn)變成現(xiàn)實的目標。譯：在這個階段前的市場調(diào)研能夠大大幫助確定目標市場和他們的需求。譯：我們需要一個獨到的銷售主張（USP），把品牌口號或其他簡短的短語包裝我們的創(chuàng)意成幾個令人難忘的話。譯：沒有更令人振奮和充滿動力的是有一個清楚認識你的客戶或暗藏客戶的見解、需求、價值觀、滿意度和改良建議。譯：出于經(jīng)濟原因，大多數(shù)股東投資商場。得分評閱人IV．Reviewthefollowingquestions.1Whatcontentdomostclassificationschemesinclude?Answer:Mostclassificationschemesincludethefollowing:?Rawmaterials?Manufacturedmaterials?Components?Services2Whatistheentirevaluechainofbusinessprocesses?Answer:E-businessinvolvesbusinessprocessesspanningtheentirevaluechain:electronicpurchasingandsupplychainmanagement,processingorderselectronically,handlingcustomerservice,andcooperatingwithbusinesspartners.Specialtechnicalstandardsfore-businessfacilitatetheexchangeofdatabetweencompanies.E-businesssoftwaresolutionsallowtheintegrationofintraandinterfirmbusinessprocesses.E-businesscanbeconductedusingtheWeb,theInternet,intranets,extranets,orsomecombinationofthese.3Whatistheimportanceofcommunicationintheworkplace?Answer:Sowhyexactlyiscommunicationimportantattheworkplace?Theanswertothisisknowntoalmosteveryone,butmanypeoplecan'tfindtherightwordstoexpressit.Itbecomesclearerwhenyouunderstandthateveryworkplacemustrelyonteamworkandcooperationinordertocarryouttheirworkproperly.Theemployeesmustalsostaymotivated.Disgruntledemployeeswillneverworkefficiently,Ithinkalmosteveryoneisawareofthat.Itispropercommunicationthatencouragesandupholdsthisspiritofteamworkandcooperationamongsttheemployees.Iftheemployeesarefriendswitheachother,obviouslytheywillworkbetterwitheachother.Readmoreoneffectivecommunicationintheworkplace.4WhatistheBusinessEnglish?Answer:BusinessEnglishisEnglishespeciallyrelatedtointernationaltrade.ItisapartofEnglishforSpecificPurposesandcanbeconsideredaspecialismwithinEnglishlanguagelearningandteaching;forexample,theteachers'organizationIATEFLhasaspecialinterestgroupcalledBESIG.Manynon-nativeEnglishspeakersstudythesubjectwiththegoalofdoingbusinesswithEnglish-speakingcountries,orwithcompanieslocatedoutsidetheAnglospherebutwhichnonethelessuseEnglishasasharedlanguageorlinguafranca.MuchoftheEnglishcommunicationthattakesplacewithinbusinesscirclesallovertheworldoccursbetweennon-nativespeakers.Incasessuchasthesetheobjectoftheexerciseisefficientandeffectivecommunication.Thestrictrulesofgrammarareinsuchcasessometimesignored,when,forexample,astressednegotiator'sonlygoalistoreachanagreementasquicklyaspossible.(SeelinguistBrajKachru'stheoryofthe"expandingcircle".)BusinessEnglishmeansdifferentthingstodifferentpeople.Forsome,itfocusesonvocabularyandtopicsusedintheworldsofbusiness,trade,finance,andinternationalrelations.Forothersitreferstothecommunicationskillsusedintheworkplace,andfocusesonthelanguageandskillsneededfortypicalbusinesscommunicationsuchaspresentations,negotiations,meetings,smalltalk,socializing,correspondence,reportwriting,andsoon.InbothofthesecasesitcanbetaughttonativespeakersofEnglish,forexample,highschoolstudentspreparingtoenterthejobmarket.得分評閱人V.WriteaccordingtothegiveninformationSituation:YouareanactivememberoftheStudentNewspaper.Thenewspaperiscurrentlylookingforajournalistforthesummersemester.Writeamemothatwillappearinthenewspapernextweekdescribingthepositionavailable.MemoFrom:DiannaTo:EditorDate:December5,2011Re:RecruitAdsforthejournalistforthesummersemesterWe’dliketolookforhelpsasajournalistforthesummersemester.Firstofall,we’dliketostressthatthecandidateswillindependentlycollectthethingsinterestingthestu