學(xué)術(shù)英語(yǔ)(管理類)單詞

學(xué)術(shù)英語(yǔ)(管理類)單詞學(xué)術(shù)英語(yǔ)(管理類)單詞學(xué)術(shù)英語(yǔ)(管理類)單詞學(xué)術(shù)英語(yǔ)(管理類)單詞編制僅供參考審核批準(zhǔn)生效日期地址：電話：傳真:郵編:學(xué)術(shù)英語(yǔ)單詞(1-5)第一單元freeenterprise自由企業(yè)制度adversity不幸，逆境capitalistic資本主義的compelling令人信服的array大群，大量stockholder股東workforce勞動(dòng)力prospective可能的underestimate低估dedication奉獻(xiàn)perseverance堅(jiān)忍mailable可郵寄的cooperative合作完成的on-demand按要求的billionaire億萬(wàn)富翁undercapitalization資本不足convertible敞篷汽車sander打磨機(jī)vendor賣家stockbroker股票經(jīng)紀(jì)人personality名人facet一個(gè)方面mutualfund共同基金oceanicevaporation海洋蒸發(fā)businessplan經(jīng)營(yíng)策劃customerservice顧客服務(wù)fraud欺騙roadmap指南transaction交易price-targetingstrategy區(qū)別定價(jià)戰(zhàn)略pricing定價(jià)hassle困難，麻煩self-targeting使自己成為目標(biāo)prise撬開insensitive不敏感的，反應(yīng)遲鈍的recipe菜譜makesth.ofsb/sth.利用（機(jī)遇）illuminating使清楚易懂的turnsthonitshead使……與之前相反的premium溢價(jià)profitable有利可圖的chili小紅辣椒triple使成三倍markup漲價(jià)whopping巨大的crisp薯片snack吃零食admittedly確實(shí)，無(wú)可否認(rèn)的irritated生氣的outwit以智取勝closesubstitutes功能接近的替代品businesslandscape商業(yè)格局，商業(yè)環(huán)境competitivedynamics競(jìng)爭(zhēng)的態(tài)勢(shì)socialweb社交網(wǎng)站sicialnetworkingsite（SNS）社交網(wǎng)站FacebookWall臉譜的涂鴉墻callcenter呼叫中心supportstaff向客戶提供支持的員工competitiveadvantage競(jìng)爭(zhēng)優(yōu)勢(shì)adoptionofnewtechnology新技術(shù)的采用login登陸newsfeed即使新聞，動(dòng)態(tài)消息targetaudience目標(biāo)受眾textmessage手機(jī)短信overestimate高估relevance重要性mainframe主機(jī)underway在進(jìn)行中portal門戶網(wǎng)站orderofmagnitude數(shù)量級(jí)traffic受到訪問(wèn)cohort一批人feat事跡technophobic畏懼技術(shù)的overly太unnavigable無(wú)法導(dǎo)航的anonymous匿名的blur變模糊recipient接受者rep代表instantaneous瞬間的gospel信念responsive敏感的collaborative協(xié)作的smartphone智能手機(jī)axis參考軸線leap-frog革命性的產(chǎn)品enterpreneur企業(yè)家pricesensitive/insensitive對(duì)價(jià)格敏感saleforce銷售隊(duì)伍第二單元4Psofmarketing:營(yíng)銷4P理論，包括產(chǎn)品，渠道，價(jià)格和促銷marketingmanager營(yíng)銷經(jīng)理targetmarket目標(biāo)市場(chǎng)discountstore折扣商品exclusivedistribution獨(dú)家經(jīng)銷Publicrelations公共關(guān)系salespromotion促銷eventmarketing事件營(yíng)銷marketer營(yíng)銷人員stakeholder股東commonality共同特性Manipulation操縱charged引起強(qiáng)烈感情的maximize使……最大化entice誘惑nutritious有營(yíng)養(yǎng)的sociological社會(huì)學(xué)的scent氣味tangible可觸知的intangible觸摸不到的boutique精品店lifeblood命脈capitalism資本主義profitability利潤(rùn)theactofsales銷售行為managecustomerrelationships管理客戶關(guān)系businessphilosophy經(jīng)營(yíng)理念satisfyconsumerrequirements滿足客戶需求Manipulatethetoolsofmarketing實(shí)用營(yíng)銷工具，操縱市場(chǎng)營(yíng)銷的工具enticeconsumerstobuyproducts吸引消費(fèi)者購(gòu)買產(chǎn)品effectivemarketing有效營(yíng)銷idealtargetmarket理想目標(biāo)市場(chǎng)promoteproducts促銷產(chǎn)品利益最大化maximizeinterest產(chǎn)品包裝thepackagingoftheproduct產(chǎn)品設(shè)計(jì)與生產(chǎn)thedesignandmanufacturingoftheproduct知名品牌establishedbrand消費(fèi)產(chǎn)品consumeraproduct減少生產(chǎn)成本cutthecostofmanufacturingstupidity愚蠢robust強(qiáng)健的icon偶像senseless無(wú)道理的accessory配飾，配件hindsight事后聰明in/withhindsight事后認(rèn)識(shí)excrement糞便detergent洗滌劑powerhouse強(qiáng)大的組織Acumen敏銳superiority優(yōu)勢(shì)iconic偶像的shampoo洗發(fā)劑retailer零售商disposable用后即丟棄的diaper尿布o(jì)ffshore國(guó)外的tosaytheleast最起碼stunningly極好的tampon月經(jīng)棉布taboo禁忌normalization正?；痓illboard廣告牌over-brand品牌建設(shè)過(guò)度venturecapitalfirm風(fēng)險(xiǎn)投資公司paidlisting付費(fèi)列表givesthawhirltrysththatyouarenotsureyouaregoingtolikeorabletodo嘗試cull挑選algorithm算法experientially基于經(jīng)驗(yàn)的phenomenally非凡地bogsthdownmakesthdelayedsothatnoprogressismade使停頓extraneous非必要的showofhands舉手示意accountancy會(huì)計(jì)工作protfolio業(yè)務(wù)或投資組合momentum動(dòng)量photon光子advertising廣告businessphilosophy經(jīng)營(yíng)理念personalselling個(gè)人銷售第三單元merchandisingstrategy鋪貨策略，產(chǎn)品陳列策略logistics物流，后勤inventory存貨，庫(kù)存overstocking存貨過(guò)剩understocking庫(kù)存不足fiscal財(cái)年slowdowm減速，衰退jointventure合資企業(yè)supercenter大型超市merchandise商品，貨物headwind逆風(fēng)tortilla墨西哥玉米餅gravitate被吸引customization定制persistence堅(jiān)持不懈centerpiece核心mesh相配Styrofoam聚苯乙烯泡沫塑料Cellophane玻璃紙turnone’snoseupatsth瞧不起antagonism對(duì)抗hypermarket大型超市operationsstrategy運(yùn)營(yíng)策略growthstrategy發(fā)展策略consumerpreference消費(fèi)者偏好internationalexpansion國(guó)際擴(kuò)展shoppingbehavior購(gòu)物行為strategyofeverydaylowprice每天低價(jià)策略keepinventorytoaminimum庫(kù)存最小化stockoption認(rèn)股權(quán)l(xiāng)icensingagreement特許權(quán)協(xié)議foreigndirectinvestment（FDI）外國(guó)直接投資premium優(yōu)質(zhì)的roast烘焙enchant迷住brew泡（茶），煮（咖啡）beverage飲料pastry糕點(diǎn)obscurity無(wú)名franchise給予特許經(jīng)營(yíng)權(quán)l(xiāng)icensee執(zhí)照持有人replicate復(fù)制adhere堅(jiān)持parameter特點(diǎn)skeptic懷疑者brisk輕快的，興旺的embarkonsth著手royalty特許權(quán)使用費(fèi)specification規(guī)格disenchanted不抱幻想的subsidiary分公司wholly-ownedsubsidiary全資子公司majoritystake多數(shù)股權(quán)anorderofmagnitude數(shù)量級(jí)RSVP（replypleaseorpleaserespond）請(qǐng)回復(fù)niche利基市場(chǎng)magnitude大小domain域名authentication證明initiate開始o(jì)utnumber數(shù)量上超過(guò)privacy隱私categorize使……分類cachet聲望ironic有諷刺意味的instrumental對(duì)……有重要作用的longevity持續(xù)時(shí)間beget引起hierarchy等級(jí)entail導(dǎo)致know-how訣竅accumulate積累第四單元strategicplanning戰(zhàn)略規(guī)劃businessethics商業(yè)道德personalintegrity個(gè)人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