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住在富人區(qū)的她2022年考研考博-考博英語-安徽大學(xué)考試名師押題精選卷I(帶答案詳解)(圖片可根據(jù)實際調(diào)整大?。╊}型12345總分得分一.綜合題(共50題)1.單選題
HowareNikeandStarbucksconnected?Botharebrands,perhapsNikebeingmorewell-known.Botharelifestyleproducts.BothhaveUSorigins.AndbothhavebenefitedfromtheexpertiseofbrandexpertScottBedbury.
WhenBedburyjoinedNikein1987,thecompanywasaUS$750millionbusiness.HedirectedNike’sworldwideadvertisingcampaignandlaunchedthe“Justdoit”theme.Whenheleftin1994,NikewasaUS$4billioncompany.
NowBedburyisseniorvicepresidentofmarketingatStarbucksCoffee,responsibleforbuildingtheUS$700millionSeattle9basedcompanyintoaglobalbrand.
Bedburyhassomebrand-buildingprinciples.
PrincipleOne:Agreatbrandisinitforthelonghaul.Thismeansthatcompaniesneedtorealizethatagreatbrandisanecessity,notluxury.Itmeansthatcompaniescannotfocusjustonshorttermfinancialreturnsandsacrificelong-termbrand-buildinginvestments.
PrincipleTwo:Agreatbrandcanbeanything.Nikedoesnotsimplyhavetobeshoesandapparels(服裝).Nikecantakeadvantageofthedeepemotionalconnectionthatpeoplehavewithsportsandfitness.Starbuckshastheopportunityforemotionalleverageascoffeehaswovenitselfintothefabricofpeople’slives.
PrincipleThree:Agreatbrandknowsitself.Thismeansfindingoutwhatneedtoenergizeandre-energizethebrandthroughsurprising,intriguingcampaignsrelatedtothebrand’scorepositioning.
PrincipleFour:Agreatbrandinvestorinventsorreinventsanentirecategory.AccordingtoBedbury,greatbrandaimstobeaprotagonist—itaddsagreatersenseofpurposetotheexperienceconsumershavewiththebrand.Nikehasaninformedopiniononwheresportsaregoing.
PrincipleFive:Agreatbrandtapsemotions.Productperformanceisgoodbutitistheemotionalconnectionthatmattersmost.There’salwaystheemotionalelementbehindeverychoice.Abrandthathelpsconsumersconnectwiththeirdreamsandaspirationsisboundtohavemorepowerfulemotionalbonding.
What’simportanttorememberisthatagreatbrandcantravelworldwide,transcendculturalbarriers.
1.Thispassageismainlyfocusedon().
2.TheattempttheauthormentionsNikeandStarbucksisto().
3.ThemainideaofPrincipleFiveisthat().
4.Thesentence“agreatbrandcanbeanything”inparagraph6impliesthat().
問題1選項
A.howtobuildagreatbrand
B.theimportanceofbuildingabrand
C.thedevelopmentofNike
D.howtomakeadvertisementappealing
問題2選項
A.indicatetheachievementofBedbury
B.takethemassuccessfulexamples,ofbrandbuilding
C.pointimportanceofthesetwocompaniesinAmerica
D.comparethedifferencebetweenthem
問題3選項
A.itisnotnecessarytopayattentiontoproductperformance
B.greatbrandsaresoimpressivetoconsumersthattheyappearintheirdreams
C.greatbrandswillinfluenceconsumers’emotions
D.emotionalappealingofaproductismorepowerfulthantheproductitself
問題4選項
A.agreatbrandismoreimportantthananythingelse
B.marketingagreatbrandaloneisenough
C.agreatbrandcanbethebrandofanyproduct
D.thefunctionofagreatbrandisveryimportant
【答案】第1題:A
第2題:B
第3題:D
第4題:D
【解析】1.主旨大意題。本文圍繞“如何打造品牌”展開敘述。開頭說到Nike和Starbucks都是受益于ScottBedbury才成為世界著名品牌的,重點講述了他對建立品牌有一些原則,文章最后再指出品牌的重要性。因此A選項“如何打造一個偉大的品牌”正確,符合題意。B選項“打造品牌的重要性”,只是小部分陳述,不能作為本文的主旨。C選項“耐克的發(fā)展”,文中不僅僅只談耐克的發(fā)展,可排除。D選項“如何使廣告具有吸引力”與題意不符。故選A。
2.推理判斷題。定位到第一段HowareNikeandStarbucksconnected?Botharebrands,perhaps…(耐克和星巴克是如何聯(lián)系在一起的?也許這兩個都是品牌。)AndbothhavebenefitedfromtheexpertiseofbrandexpertScottBedbury.(耐克和星巴克都是受益于斯科特?貝德伯里才成為世界著名品牌。)緊接著用第二段和第三段的數(shù)據(jù)說明了這點。第四段開始進入文章主題——貝德伯里建設(shè)品牌的幾大原則。由此可推理作者提出品牌耐克和星巴克的目的是作為成功“品牌建設(shè)”的好的例子,從而引出文章的主題。因此B選項“把它們作為品牌建設(shè)的成功范例”正確,符合題意。A選項“指出貝德伯里的成就”,C選項“指出這兩家公司在美國的重要性”,D選項“比較它們的差異”均不符合題意。故選B。
3.推理判斷題。由關(guān)鍵信息PrincipleFive定位到第九段Agreatbrandtapsemotions.Productperformanceisgoodbutitistheemotionalconnectionthatmattersmost.(一個偉大的品牌觸動情感。產(chǎn)品性能好,但最重要的是情感聯(lián)系。)There’salwaystheemotionalelementbehindeverychoice.(每個選擇的背后總是有情感元素。)Abrandthathelpsconsumersconnectwiththeirdreamsandaspirationsisboundtohavemorepowerfulemotionalbonding.(品牌,幫助消費者連接他們的夢想和愿望,一定要有更強大的情感聯(lián)結(jié)。)第五原則主要談?wù)摰氖钱a(chǎn)品的情感吸引力對于品牌的重要意義。由此可推理產(chǎn)品的情感號召力比產(chǎn)品本身更重要。因此D選項“產(chǎn)品的情感吸引力比產(chǎn)品本身更強大”正確,符合題意。A選項“不必注意產(chǎn)品性能”;B選項“偉大的品牌給消費者留下了深刻的印象,以至于他們出現(xiàn)在他們的夢想中”,C選項“偉大的品牌會影響消費者的情緒”均不符合題意。故選D。
4.根據(jù)提示定位到第六段PrincipleTwo:Agreatbrandcanbeanything.原則二:一個偉大的品牌可以是任何東西。給出一個總結(jié),然后結(jié)合耐克與星巴克進行論證。Nikedoesnotsimplyhavetobeshoesandapparels.(耐克不僅僅是鞋子和衣服。)Nikecantakeadvantageofthedeepemotionalconnectionthatpeoplehavewithsportsandfitness.(耐克可以利用人們的運動和健身,從而建立深厚的情感聯(lián)系。)隨著咖啡成為人們生活的必需,星巴克就有了情感影響力的機會。由此可知一個偉大的品牌,它的影響力是可以從內(nèi)向外,非常大的。因此D選項“一個偉大品牌的作用是非常重要的”正確,符合題意。A選項“一個偉大的品牌比任何其他都重要”,B選項“僅靠營銷一個偉大的品牌就足夠了”,C選項“一個偉大的品牌可以是任何產(chǎn)品的品牌”均不符題意。故選D。
2.單選題
Oneofthequalitiesthatmostpeopleadmireinothersisthewillingnesstoadmitone’smistakes.Itisextremelyhardtosometimestosayasimplethinglike“Iwaswrongaboutthat,”anditisevenhardertosay“Iwaswrong,andyouwererightaboutthat.”
Ihadanexperiencerecentlywithsomeoneadmittingtomethathehadmadeamistakefifteenyearsago.HetoldmehehadbeenthemanagerofacertaingrocerystoreintheneighborhoodwhereIgrewup,andheaskedmeifIrememberedtheeggcartons.ThenherelatedanincidentandIbegantoremembervaguelytheincidenthewasdescribing.
Iwasabouteightyearsoldatthetime,andIhadgoneintothestorewithmymothertodotheweeklygroceryshopping.Onthatparticularday,Imusthavefoundmywaytothedairyfooddepartmentwheretheincidenttookplace.
Theremusthavebeenaspecialsaleoneggsthatdaybecausetherewasanimpressivedisplayofeggsindozenandhalf-dozencartons.Thecartonswerestackedthreeorfourfeethigh.Imusthavestoppedinfrontofadisplaytoadmirethestacks.Justthenawomancamebypushinghergrocerycartandknockedoffthestacksofcartons.Forsomereasons,Idecideditwasuptometoputthedisplaybacktogether,soIwenttowork.
Themanagerheardthenoise,andcamerushingovertoseewhathadhappened.Whenheappeared,Iwasonmykneesinspectingsomeofthecartonstoseeifanyoftheeggswerebroken,buttohimitlookedasthoughIwastheculprit(罪人).Heseverelyreprimandedmeandwantedmetopayforanybrokeneggs.Iprotestedmyinnocenceandtriedtoexplain,butitdidnogood.EventhoughIquicklyforgotallabouttheincident,apparentlythemanagerdidnot.
41.Howoldwastheauthorwhenhewrotethisarticle?
42.Whowastoblameforknockingoffthestacksofcartons?
43.WhichofthefollowingstatementsisNOTTRUE?
44.Whichofthefollowingcanserveasthebesttitleofthepassage?
45.Thetoneofthearticleexpressestheauthor’s().
問題1選項
A.About8yearsold
B.About18yearsold
C.About23yearsold
D.About15yearsold
問題2選項
A.Theauthor
B.Themanager
C.Awoman
D.Theauthor’smother
問題3選項
A.Thewomanwhoknockedoffthestacksofcartonswasseriouslycriticizedbythemanager.
B.Theauthorwasseverelycriticizedbythemanager.
C.Awomancarelesslyknockedoffthestacksofcartons.
D.Itwastheauthorwhoputthedisplaybacktogether.
問題4選項
A.ItIsHardertoAdmitOne’sMistake
B.IWasOncetheCulprit
C.IRememberanIncident
D.ACaseofMistakenIdentity
問題5選項
A.angertothemanagerforhiswrongaccusation
B.admirationforthemanager’swillingnesstoadmitmistake
C.indignationagainstthewomanwhoknockedoffthestacksofcartons
D.regretforthemistakehemadeinthestore
【答案】第1題:C
第2題:C
第3題:A
第4題:D
第5題:B
【解析】41.推理判斷題。定位在第二段第一句Ihadanexperiencerecentlywithsomeoneadmittingtomethathehadmadeamistakefifteenyearsago.(我最近有一次經(jīng)歷,一個人向我承認(rèn)他在15年前犯了一個錯誤。)由本句開始作者開始談及15年前發(fā)生的一件事情。隨即我們看到第二段Iwasabouteightyearsoldatthetime.(我那時差不多8歲)作者的那段回憶發(fā)生在他8歲的時候,離現(xiàn)在已經(jīng)過了15年,由此可以推斷出作者現(xiàn)在應(yīng)該在23歲左右。故選C,同理可排除ABD選項。
42.客觀細節(jié)題。定位在第四段Justthenawomancamebypushinghergrocerycartandknockedoffthestacksofcartons.(就在這時,一個順道經(jīng)過的女人,她的購物車撞倒了一堆紙箱)由此可知,紙箱盒是這個女人推倒的。A選項“作者”,B選項“經(jīng)理”,C選項“女人”,D選項“作者的媽媽”,故選C。
43.推理判斷題。定位在第五段Heseverelyreprimandedmeandwantedmetopayforanybrokeneggs.(他嚴(yán)厲地批評了我并且想讓我賠付每一個碎了的雞蛋。)因為作者才是那個被嚴(yán)厲批評的人。所以A選項“那個打翻一疊紙箱的女人受到經(jīng)理的嚴(yán)厲批評”錯誤。B選項“作者受到了經(jīng)理的嚴(yán)厲批評”正確。C選項“一個女人不小心把一疊紙箱撞倒了”正確。原文中Justthenawomancamebypushinghergrocerycartandknockedoffthestacksofcartons.(就在這時,一個順道經(jīng)過的女人,她的購物車撞倒了一堆紙箱。)D選項“作者把它們擺放在了展柜上”根據(jù)原文Forsomereasons,Idecideditwasuptometoputthedisplaybacktogether,soIwenttowork.(出于某些原因,我決定由我將它們再擺放好,于是我開始了工作。)BCD選項全部正確,故選A。
44.主旨大意題。文章第一句Oneofthequalitiesthatmostpeopleadmireinothersisthewillingnesstoadmitone’smistakes.(令大多數(shù)人欽佩另一個人的一個品質(zhì)就是愿意承認(rèn)自己的錯誤。)本文開始講到了能夠積極地承認(rèn)錯誤是令人值得欽佩的品質(zhì)。接下來就主要講述了作者15年前因為一場誤會而被批評的故事。A選項“很難承認(rèn)自己的錯誤”,只是一小部分的陳述,不夠全面。B選項“我曾是罪魁禍?zhǔn)住?,以偏概全。C選項“我記得那次的小插曲”定位在最后一句EventhoughIquicklyforgotallabouttheincident,apparentlythemanagerdidnot.(盡管我很快就把這件事忘得一干二凈,但經(jīng)理顯然沒有。)所以C不正確。D選項“一個被誤解的事例”,是對全文的一個總的概括,由這個事例具體展開,闡述愿意承認(rèn)錯誤的優(yōu)良品質(zhì)。故選D。
45.推理判斷題。文章的第一段第一句,作者就有指出Oneofthequalitiesthatmostpeopleadmireinothersisthewillingnesstoadmitone’smistakes.(令大多數(shù)人欽佩另一個人的一個品質(zhì)就是愿意承認(rèn)錯誤。)EventhoughIquicklyforgotallabouttheincident,apparentlythemanagerdidnot.(盡管我很快就把這件事忘得一干二凈,但經(jīng)理顯然沒有。)隔了15年,那位經(jīng)理再見到作者的時候還愿意承認(rèn)自己過去的錯誤,由此也能夠了解到作者對他的這種行為是欽佩的,B選項“贊賞經(jīng)理愿意承認(rèn)犯過的錯誤”正確。A選項“對經(jīng)理的錯誤指責(zé)感到憤怒”,C選項“對撞倒一堆紙箱的女人表示憤慨”,AC選項在文中并未體現(xiàn),屬于主觀猜測。D選項“為他在店里犯下的錯誤而后悔”,由第一題可知,是經(jīng)理主動承認(rèn)錯誤,作者并沒有錯。故選B。
3.單選題
Iregrethavinglefttheworkunfinished;I()everythingaheadcarefully.
問題1選項
A.shouldplan
B.planned
C.mustplan
D.shouldhaveplanned
【答案】D
【解析】考查虛擬語氣。由前一句Iregrethavinglefttheworkunfinished“我很遺憾沒完成工作”可以知道實際上在過去對工作沒有提前計劃,因此后半句I…everythingaheadcarefully應(yīng)該用虛擬語氣表示與過去事實相反的情況,應(yīng)該使用現(xiàn)在完成時shouldhavedone表示過去本應(yīng)該做而沒有做,故可排除A,B,C選項。句意:我很遺憾工作沒完成,我本應(yīng)該提前仔細規(guī)劃好一切。因此D選項符合題意。
4.單選題
Onlynative-borncitizensare()fortheU.S.Presidency.
問題1選項
A.eligible
B.elegant
C.legitimate
D.liable
【答案】A
【解析】考查形容詞辨析。A選項eligible“有資格的”;B選項elegant“優(yōu)雅的”;C選項legitimate“合法的;合理的”;D選項liable“有責(zé)任的”。句意:只有本國出生的公民才……成為美國總統(tǒng)。成為美國總統(tǒng)的前提條件是Onlynative-borncitizens“只有本國出生的公民”,意味著非美國出生的公民是沒資格任職。因此A選項符合題意。
5.單選題
Heeyedmesilentlyforalongpause,asthoughweighingwhetherIcouldbetrustedtohisconfidence;thenspokeman-to-manthatworkingfortheCurtisCompanyplaced()responsibilityonayoungman.
問題1選項
A.enormous
B.erroneous
C.eloquent
D.exterior
【答案】A
【解析】考查形容詞辨析。A選項enormous“龐大的;巨大的”;B選項erroneous“錯誤的;不正確的”;C選項eloquent“雄辯的;有說服力的”;D選項exterior“外部的;外面的”。句意:他默默地看了我許久,似乎在權(quán)衡我是否值得他信任,然后坦率地說,在柯蒂斯公司工作給了年輕人……責(zé)任。根據(jù)后面的名詞responsibility“責(zé)任”一般與表示大或者重的形容詞搭配使用,故A選項符合題意。
6.單選題
Howcanacompanyimproveitssales?Oneofthekeystomoreeffectivesellingisforacompanytofirstdecideonits“salesstrategy.”Inotherwords,whatistheroleofthesalesperson?Isthesalesperson’sjobnarrative,suggestiveorconsultative?
The“narrative”salesstrategydependsonthesalespersonmovingquicklyintoastandardsalespresentation.Hisorherpitchhighlightsthebenefitsforthecustomerofaparticularproductorservice.Thisapproachismosteffectiveforcustomerswhosebuyingmotivesarebasicallythesameandisalsowellsuitedtocompanieswhohavealargenumberofprospects(可能的主顧)onwhichtocall.
The“suggestive”approachistailoredmorefortheindividualcustomer.Thesalespersonmustbeinapositiontoofferalternativerecommendationsthatmeetaparticularcustomer’sneeds.Onekeyaspectofthesuggestiveapproachistheneedforthesalespersontoengagethebuyerinsomesortofdiscussion.Thesalespersoncanusetheinformationgleanedfromthecustomertosuggestanappropriateproductorservice.
“Wetelloursalespeopletobelikewinestewards.”saysMindyShawnee,acorporatesalestrainer,“thewinestewardfirstcheckstoseewhatfoodthecustomerhasorderedandthenopensbysuggestingthewinethatbestcomplementsthedish.Mostcompanieswhouseanarrativestrategyshouldbeusingasuggestivestrategy.Justlikeyoucan’tdrinkredwinewitheverydish,youcan’thaveonesalesrecommendationtosuitallcustomers.”
Thefinalstrategydemandsthatacompany’ssalesstaffactas“consultants’’forthebuyer.Inthisrole,thesalespersonmustacquireagreatdealofinformationaboutthecustomer.Theydothisthroughmarketresearch,surveys,andface-to-facediscussions.Usingthisinformation,thesalespersonmakesadetailedpresentationtailoredspecificallytoacustomer’sneeds.
“Goodsalesconsultants,”saysAlanGoldfarb,presidentofADPro,Inc.,“arethepeoplewhouseawiderangeofskillsincludingprobing,listening,analysis,andpersuasiveness.Thebestsalesconsultants,however,aretheoneswhocanthinkoutsidetheboxandusetheircreativitytopresentaproductandclosethesale.Theotherskillsyoucanteach.Creativityisinnate.It’ssomethingwelookforineveryemployeewehire.”
Moreandmoresalesteamsareswitchingfromanarrativeorsuggestiveapproachtoamoreconsultativestrategy.Asaresult,corporationsarelookingmoreatintangiblessuchascreativityandanalyticalskillsandlessatlessateducationalbackgroundandtechnicalskills.
“Thenextcenturywillbeaboutmeetingindividualcustomerneeds.”saysGoldfarb,“thedaysofonesizefitsallareover.”
30.Mindycomparessalespeopletowinestewardsinthat().
31.Thebiggestchallengeforaconsultativesalespersonis().
32.AccordingtoAlan,creativityinsalespeople().
33.Whichofthefollowingisthebesttitleforthepassage?
問題1選項
A.bothofthemhavetosellproducttotheircustomers
B.bothofthemusetheireloquenttonguetomakealiving
C.bothofthemneedtosuittheirservicetothecustomer’sneeds
D.bothofthemhavetomakerecommendationsallthetime
問題2選項
A.face-to-facediscussion
B.tailor-madepresentation
C.appropriatepitchofvoice
D.largeamountofresearch
問題3選項
A.issomethingthatcan’tbetrainedortaught
B.issomethingthatcanbegainedthroughyearsofexperience
C.istheabilityto“thinkoutsidethebox”
D.istheabilitytopersuadecustomerseffectivelyandefficiently
問題4選項
A.ThePowerofPersuasion
B.NewTrendsintheSalesIndustry
C.SuitYourTacticstotheCustomers
D.TheImportanceofCreativityinSales
【答案】第1題:C
第2題:B
第3題:A
第4題:B
【解析】30.推理判斷題。定位在第四段Mindy說Wetelloursalespeopletobelikewinestewards.(我告訴我們的銷售人員要像酒水專員一樣。)thewinestewardfirstcheckstoseewhatfoodthecustomerhasorderedandthenopensbysuggestingthewinethatbestcomplementsthedish.(酒保首先檢查顧客點了什么菜,然后開始推薦最適合這道菜的酒。)由此可知銷售人員和酒水專員一樣得學(xué)會根據(jù)客人的喜好再給出建議。因此C選項“兩者都需要讓其服務(wù)符合顧客的需求”正確,符合題意。A選項“兩者都必須把產(chǎn)品賣給客戶”,B選項“兩者都使用他們雄辯的口才謀生”,D選項“兩者總是需要提出建議”均不符合題意,故選C。
31.推理判斷題。由關(guān)鍵詞consultativesalesperson定位到第五段thesalespersonmustacquireagreatdealofinformationaboutthecustomer.Theydothisthroughmarketresearch,surveys,andface-to-facediscussions.Usingthisinformation,thesalespersonmakesadetailedpresentationtailoredspecificallytoacustomer’sneeds.(銷售人員必須搜集大量客戶信息,可以通過市場研究和調(diào)查面對面討論方式完成。然后利用這些信息制定出特別符合客戶需求的詳細展示。)對于一位顧問式銷售人員來說,需要對客戶的信息了解透徹,從而制定出與客戶需求特別符合的展示是他們面臨的最大挑戰(zhàn)。因此B選項“量身定做的展示”正確,符合題意。A選項“面對面討論”,D選項“大量的研究”。A,D選項是職責(zé)內(nèi)必做的事情。C選項“適當(dāng)?shù)囊粽{(diào)”,屬于說明式銷售人員的加分項,與顧問式銷售人員無關(guān)。故選B。
32.客觀細節(jié)題。定位在文章的第六段Thebestsalesconsultants,however,aretheoneswhocanthinkoutsidetheboxandusetheircreativitytopresentaproductandclosethesale.Theotherskillsyoucanteach.Creativityisinnate.(然而,最好的銷售顧問是那些能夠跳出框框思考,利用自己的創(chuàng)造力展示產(chǎn)品并完成銷售的人。其他的技能可以教。創(chuàng)造力是與生俱來的。)由此可知在Alan看來,一個銷售人員的創(chuàng)造力是與生俱來,不能作為技能一樣進行教授的。因此A選項“是不能被訓(xùn)練或教導(dǎo)得來的”正確,符合題意。B選項“是可以通過多年的經(jīng)驗獲得的”,C選項“是跳出框框思考的能力”,D選項“是有效和高效說服客戶的能力”均不符合題意,故選A。
33.主旨大意題。本文介紹了幾種銷售策略:說明式、建議式和顧問式銷售策略。先分別說明各種策略的特點和適用性,然后總結(jié)現(xiàn)在銷售的趨勢,即說明式和建議式向顧問式轉(zhuǎn)變。因此B選項“銷售行業(yè)的新趨勢”正確,符合題意。A選項“說服力”,C選項“使你的策略適合顧客”,D選項“創(chuàng)造力在銷售中的重要性”均不符合題意,故選B。
7.單選題
Officejobsareamongthepositionshardesthitbycomputation.Wordprocessorsandtypistswillloseabout93,000jobsoverthenextfewyears,while57,000secretarialjobswillvanish.BlamethePC:Today,manyexecutivestypetheirownmemosandcarrytheir“secretaries”inthepalmsoftheirhands.Timeisalsohardforstockclerks,whoseranksareexpectedtodecreaseby68,000.Andemployeesinmanufacturingfirmsandwholesalersarebeingreplacedwithcomputerizedsystems.
Butnoteveryonewholosesajobwillendupintheunemploymentline.Manywillshifttogrowingpositionswithintheirowncompanies.Whennewtechnologiesshookupthetelecombusiness,telephoneoperatorJudyDoughertypursuedretraining.Sheisnowacommunicationstechnician,earningabout$64,000peryear.Ofcourse,ifyou’vebeenatollboothcollectorforthepast30years,andyoufindyourselfreplacedbyanE-ZPassmachine,itmaybeoflittleconsolationtoknowthatthetelecommfieldisbooming.
Andthat’sjustit:Theserviceeconomyisfading;welcometotheexpertiseeconomy.Tosucceedinthenewjobmarket,youmustbeabletohandlecomplexproblems.Indeed,allbutoneofthe50highest-payingoccupations—air-trafficcontroller—demandatleastabachelor’sdegree.
Forthosewithjustahighschooldiploma,it’sgoingtogettoughertofindawell-payingjob.Sincefewerfactoryandclericaljobswillbeavailable,what’sleftwillbethejobsthatcomputationcan’tkill:Computerscan’tcleanoffices,orcareforAlzheimer’spatients.But,sincemostpeoplehavetheskillstofillthosepositions,thewagesstaypainfullylow,meaningcomputationcoulddriveanevendeeperwedgebetweentherichandpoor.Thebestadvicenow:Neverstoplearning,andkeepupwithnewtechnology.
Forbusyadults,ofcourse,thatcanbetough.Thegoodnewsisthattheverytechnologythat’sreducingsomanyjobsisalsomakingiteasiertogobacktoschool—withouthavingtositinaclassroom.So-calledInternetdistancelearningishot,withmorethanthreemillionstudentscurrentlyenrolled,andit’sgainingcredibilitywithemployers.
Areyouatriskoflosingyourjobtoacomputer?CheckthefederalBureauofLaborStatistics’OccupationalOutlookHandbook,whichisavailableonlineat.
34.FromthefirstparagraphwecaninferthatallofthefollowingpersonsareeasilythrownintounemploymentEXCEPT().
35.Bysaying“...computationcoulddriveanevendeeperwedgebetweentherichandpoor”(Para.4)theauthormeans().
36.Whatistheauthor’sattitudetowardscomputers?
37.Whichofthefollowingmightserveasthebesttitleofthepassage?
問題1選項
A.secretaries
B.stockclerks
C.managers
D.wholesalers
問題2選項
A.peoplearegettingricherandricher
B.therewillbeasmallgapbetweenrichandpoor
C.thegapbetweenrichandpoorisgettinglargerandlarger
D.it’stimetocloseupthegapbetweentherichandpoor
問題3選項
A.Positive.
B.Negative.
C.Neutral.
D.Prejudiced
問題4選項
A.BlamingthePC.
B.Theboomingtelecommfield.
C.Internetdistancelearning.
D.Keepingupwithcomputation.
【答案】第1題:C
第2題:C
第3題:A
第4題:D
【解析】34.推理判斷題。定位在第一段Wordprocessorsandtypistswillloseabout93,000jobsoverthenextfewyears,while57,000secretarialjobswillvanish.(文字處理人員和打字員將在最近幾年失去93000個就業(yè)職位,57000個秘書的職位將消失。)Timeisalsohardforstockclerks,whoseranksareexpectedtodecreaseby68,000.(股票職員的日子也不好過,其職位預(yù)期要減少68000個。)Andemployeesinmanufacturingfirmsandwholesalersarebeingreplacedwithcomputerizedsystems.(同時,制造業(yè)的雇員和批發(fā)商也正在被計算機化的系統(tǒng)所替代。)由此可知,A選項“秘書”,B選項“股票職員”,D選項“批發(fā)商”都很容易失業(yè)。因此C選項“經(jīng)理”最不可能失業(yè),符合題意,故選C。
35.推理判斷題。定位到第四段But,sincemostpeoplehavetheskillstofillthosepositions,thewagesstaypainfullylow,meaningcomputationcoulddriveanevendeeperwedgebetweentherichandpoor.(但是,由于大多數(shù)人都能勝任這樣的職位,工資就會非常低,這就意味著計算機自動化可能會在貧富之間打入一個更深的楔子。)也即是說,計算機自動化可能會造成貧富之間的差距越來越大。因此C選項“貧富差距越來越大”正確,符合題意。A選項“人們越來越富有了”,B選項“貧富差距會減小”,D選項“是時候縮小貧富差距了”,均不符合題意。故選C。
36.觀點態(tài)度題。這篇文章客觀地說明了計算機自動化所造成或?qū)⒁斐傻氖I(yè)問題,作者對此深表同情,但作者對計算機自動化卻還是肯定的。定位到第三段Theserviceeconomyisfading;welcometotheexpertiseeconomy.(服務(wù)經(jīng)濟正在衰退;歡迎來到專業(yè)經(jīng)濟。)和第四段中的Thebestadvicenow:Neverstoplearning,andkeepupwithnewtechnology.(現(xiàn)在最好的建議是永遠不要停止學(xué)習(xí),跟上新技術(shù)的步伐。)說明在作者眼里計算機自動化是科技的進步,能夠催人奮進,努力學(xué)習(xí)。由此可見作者對計算機持肯定的態(tài)度,因此A選項“積極的;肯定的”正確,符合題意。B選項“消極的;否定的”,C選項“中立的”,D選項“懷有偏見的”均不符合題意。故選A。
37.主旨大意題。本文主要圍繞“計算機自動化”展開敘述,客觀地說明了計算機自動化所造成或?qū)⒁斐傻氖I(yè)問題,作者對此深表同情,同時也提出忠告:學(xué)無止境,跟上新技術(shù)不落伍。因此D選項“跟上計算機的使用”正確,符合題意。A選項“責(zé)怪電腦”,B選項“蓬勃發(fā)展的電信領(lǐng)域”,C選項“網(wǎng)絡(luò)遠程教育”,均不符合題意。故選D。
8.單選題
Theteamreallylooksgoodtonightbecausethecoachhadthem()everynightthisweek.
問題1選項
A.practicing
B.practice
C.practiced
D.topractice
【答案】B
【解析】考查固定搭配。them是practice的施動者,為主動關(guān)系。have是使役動詞,主動表達的固定搭配為havesbdosth.讓某人做某事。句意:這支團隊今晚看起來很不錯,因為教練讓他們這周每天晚上都訓(xùn)練。此處需要使用動詞的原型。故選B。
9.單選題
Youwillhardlybelieveit,butthisisthethirdtimetonightsomeone()me.
問題1選項
A.telephoned
B.hastelephoned
C.telephones
D.shouldtelephone
【答案】B
【解析】考查固定句式結(jié)構(gòu)。Thisisthefirst(序數(shù)詞)timethat…表示“第一次做某事”,后面的從句一定要用“現(xiàn)在完成時”,現(xiàn)在完成時的構(gòu)成have/hasdone。句意:你可能不會相信,這已經(jīng)是今晚第三次有人給我打電話了。hastelephoned使用了現(xiàn)在完成時,故選B。
10.單選題
Weather(),wewouldliketohaveapicnictogetherbythemeadow.
問題1選項
A.permits
B.permitted
C.permit
D.permitting
【答案】D
【解析】考查獨立主格結(jié)構(gòu)。前后部分主語分別是Weather和we,不一致,因此是獨立主格結(jié)構(gòu),在句中作條件狀語。weather和permit這個動作之間為主動關(guān)系,表示“天氣允許的話”,相當(dāng)于Ifweatherpermits。句意:如果天氣允許的話,我們明天去野餐。因此D選項符合題意。
11.填空題
A.Savemorebylessusingastoreloyaltycard
B.Knowyouarebeingtracked
C.Youmaypayapremiumifyouarealazyshopper
D.Notetheoriginalprice
E.Steerclearof99-centstores
F.Don’tfallforpricesendingin9.99or95
G.Notethemissingdollarsigns
Remember“subliminaladvertising”—thosehiddenmessagessupposedlyusedtoselluseverythingfromcigarettestosoftdrinks?Itturnsoutwe’restillbeingmanipulatedbymarketers.Whatyoushouldknowabouttheirtactics:
56.__________.Theseso-calledcharmpricesmakeusthinktheyreflectgooddeals.Wealsotendtoroundthemdown,readingapricelike$5.99as$5.aphenomenonknownastheleft-digiteffect.Thejournalist,William,alsonotesthatmarkdownsdon’toftenincludethesemagicnumbers.That’sbecausewhenthediscountiseasytocalculate,wethinkit’sbetterbargain.Thus“Originally$20,now$15”willtemptyoumorethan“Originally$20,now$13.99”,eventhoughthelattersavesyoumore.
57.__________.Notonlyaretheyloadedwithcharm-priced.
Items,obviously,buttheyhaveaprofitmargintwicethatofWalmart.WilliamrevealsOneexception:ifyoulivealoneorhaveasmallfamily,reports.Thesestoresoftensellpint-sizepackagesoffood,allowingthosewhoconsumelesstoavoidwaste.
58.__________.FromDairyQueentoStarbucks,manyoffoodretailershavebegunsellingmini-sizetreatsatpricesthathardlymakethemagoodvalue,notesUSATodayTheyknowthatmanypeoplewouldratherbeseenasvirtuous—eatingfewcaloriesthananormalportioncontains—thanthriftyandthatthey’rewillingtospendmoreiftheydon’thavetoactuallydoleoutthoseportionsthemselves.
59.__________.AccordingtoaCornellUniversitystudyquotedatcbsmoneywatchcom.,dinersspentmuchlesswhenmenususedtheworddollarsorthedollarsignthanwhenonlynumeralswereusedtoindicateprice.
60.__________.Ifyouuseastoreloyaltycard,yourbuyinghabitsarebeingrecordedandoftenusedtolureyoutobuymore.AccordingtotheNewYorkTimes,retailersthesedaysaresuccessfullytrickingconsumersintospendingmorebydeterminingtheirspending“sweetspot”,basedonpreviouspurchases.Sothree12-pcksofPepsiaremarkedat$12.99atStop&shopbecausethegrocerknowsyou’llbuyatthatprice,evenifyoudon’tneedit.
【答案】56.F
57.D
58.C
59.G
60.B
【解析】56.定位到第一段Itturnsoutwe’restillbeingmanipulatedbymarketers.Whatyoushouldknowabouttheirtactics:(事實證明,我們?nèi)匀辉诒粻I銷人員所操縱。關(guān)于他們的戰(zhàn)術(shù)你應(yīng)該知道的是:)由此可知下面所述內(nèi)容均為營銷人員的戰(zhàn)術(shù)。56題根據(jù)后一句的Theseso-calledcharmpricesmakeusthinktheyreflectgooddeals.(這些所謂的魅力價格讓我們認(rèn)為它們反映了劃算的交易。)由these指示代詞可知,56題的句子中應(yīng)該包含有多個價格,而有prices的選項只有F“不要受以9.99或者95結(jié)尾的價格所迷惑”,因此F選項正確,符合題意。
57.第二段單獨成行,為的是總結(jié)上一段內(nèi)容,第一段結(jié)尾Thus“Originally$20,now$15”willtemptyoumorethan“Originally$20,now$13.99”,eventhoughthelattersavesyoumore.(因此,“最初的20美元,現(xiàn)在的15美元”比“最初的20美元,現(xiàn)在的13.99美元”更吸引你,盡管后者能幫你節(jié)省更多。)以及空格后的一句Notonlyaretheyloadedwithcharm-priced.(它們不僅充滿魅力)可知除了看促銷價格外,更應(yīng)該注重原價,因此D選項“請注意原價”正確,符合題意。
58.根據(jù)該段落的最后一句they’rewillingtospendmoreiftheydon’thavetoactuallydoleoutthoseportionsthemselves.(如果他們不需要自己動手分成小份,他們愿意花更多的錢。)可以推理出許多食品零售商已經(jīng)開始出售迷你零食,雖然價格很難讓它們物有所值,但是那些懶得動手的消費者仍會花更多的錢購買。因此C選項“如果你是一個懶惰的購物者,你可能要支付額外的費用”正確,很好地總結(jié)了該段的內(nèi)容。故選C。
59.根據(jù)空格后的一句AccordingtoaCornellUniversitystudyquotedatcbsmoneywatchcom.,dinersspentmuchlesswhenmenususedtheworddollarsorthedollarsignthanwhenonlynumeralswereusedtoindicateprice.(網(wǎng)站引用了康奈爾大學(xué)的一項研究。在美國,當(dāng)菜單上使用美元或美元符號時,用餐者花費的錢要比只使用數(shù)字表示價格時少得多。)由此可知本段的主要信息為美元或者是美元符號的缺失,會顯得更加優(yōu)惠。因此概括項內(nèi)應(yīng)該將dollar或者dollarsign體現(xiàn)出來。因此G選項“請注意缺少的美元符號”正確,符合題意。故選G。
60.根據(jù)空格后一句Ifyouuseastoreloyaltycard,yourbuyinghabitsarebeingrecordedandoftenusedtolureyoutobuymore.(如果你使用商店會員卡,你的購買習(xí)慣就會被記錄下來,經(jīng)常被用來引誘你買更多的東西。)以及retailersthesedaysaresuccessfullytrickingconsumersintospendingmorebydeterminingtheirspending“sweetspot”,basedonpreviouspurchases.(現(xiàn)在的零售商通過根據(jù)以往的購買情況來確定他們的消費“甜蜜點”,成功地誘使消費者增加支出。)由此可知,在大數(shù)據(jù)時代,你的每一筆消費會受到分析,從而讓你看到心動的物品或者以心動價立即購買。因此本段的主旨是想讓消費者知道這些推薦之所以會推送出來的原因。因此B選項“知道你被跟蹤了”正確,符合題意。故選B。
12.單選題
InWesterncountriespeoplehavebeenusingtheinstallment(分期付款)sincethefirsthalfofthetwentiethcentury.(1)indicatethatmorethan60percentoftheyearlyretailsales(零售)intheU.S.arecredittransaction.Aboutthreefourthsofthecreditsalesaremadeontheinstallmentplan.Morethanhalfoftheautomobiles,(2),andhouse-holdappliancesarepurchasedontheinstallmentplan.
Manyfamiliescansaveenoughtomakemajorpurchases;(3),theyareabletopurchaseswithoutcashontheinstallmentplan.Thepriceofgoodsboughtinthiswayisalways(4)thanthepricethatwouldbepaid(5)cash.Thereisachargeforinterest.Thebuyerwillhavetopayaproportion(6),perhapsone-quarterorone-third,ofthepriceasadownpaymentwhenthegoodsaredeliveredtohim.Hethenmakes(7)payments,weeklyormonthly,untilthe(8)priceispaidup.Thelegalownershipofthegoodsremainswiththe(9)untilthefinalpaymenthasbeenmade.
Someeconomistsbelievethatsellinggoodstoconsumersonaninstallmentplanisoneofthemajorfactorsin(10)thehighstandardoflivingpossible.They(11)thatinstallmentsellingincreasestheconsumptionofgoods,whichin(12)increaseproductionandthustendstolowercosts.
However,governmentofficials,andbusinessmenexpres
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