M4U1 Project Developing an ad campaign公開(kāi)課一等獎(jiǎng)省優(yōu)質(zhì)課大賽獲獎(jiǎng)?wù)n件

M4U1Project

DevelopinganadcampaignLead-inQuestion:

IfDovewantstopromote(推銷)anewflavorofchocolate,whatshouldbedone?spokesman代言人eye-catchingadsfamouspeople

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牛奶香濃，絲般感受。得到你，是我一生幸福。發(fā)覺(jué)新德芙,更多絲滑感受,更多愉悅驚喜。attractiveslogansandlogosfancypackageseye-catchingadvertisement01famouspeople02attractiveslogansandlogos03fancypackages04AdCampaign……HowtobuildanadcampaignTaskoneFastReadingReadandanswer

Q1:

Whatisanadcampaign?Q2:Whatmediacanweuseinanadcampaign?Q3:Whatarethemajorquestionsshouldweconsiderfirst?Q1:Whatisanadcampaign?Q2:Whatmediacanweuseinanadcampaign?Q3:Whatarethemajorquestionsshouldweconsiderfirst?Anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.Wecanusedifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?TasktwoCarefulReadingFillinthemissingwordsinthechart:HowtobuildanadcampaignGeneralGuidelinesStepOne

﹡Tohaveaclear1.____abouttheadcampaignandan2.____

inmind.StepTwo﹡To3._____yourtargetaudience﹡Doalittle4._______and5._______inadvancesoyoucancreateright6.______fortherightpeople.StepThree﹡Todecidewhatyouwanttotelltheaudienceandwhatyoutryto7.___________themtodo.﹡To8._______________theaudienceinordertogetthemtoreactinacertainway.StepFour﹡Different9.______togetthemessageacross:posters,newspapers,radioandtelevision.aimaudiencedetermineresearchanalysisget/persuadeappealto/attractwaysmessageTaskthreeSummaryhaveaclearaim01determineyourtargetaudience02whattotellyouraudience03howtoreachyouraudience04Whatarethemainstepsofdesigninganadcampaign?addasloganandalogo05TaskfourAsampleWhenyousmokecigarettes,youareslowlykillingyourself!Anti-smokingadcampaignSaynotocigarettes!Topic:___________________________________________

Reason:__________________________________________________________________________________________Targetaudience:___________________________________Aim:_____________________________________________Slogan:__________________________________________Logo:____________________________________________Media:___________________________________________

ReadthesampleandfillintheblanksAnti-smokingThiscostscountriesalotofmoneyandcausinggreatdamagetothewelfareofthepeople.highschoolteenagersdiscourageyoungpeoplefromsmokingbyexplainingadvantagesofnotsmokingandshowingbadeffectsofsmoking

Smokingkillsposters,website,schoolmagazine,essaycompetitionTaskfiveDesignanadcampaignNowadaysourschoolisparticularlyconcernedabouttheproblemoffoodsafety.Ourheadmasterputabanoneatingoutsideandinvitedyoutodesignanadcampaigntoraisestudents'awareness.PlanningTopicPreparingStudentA,B,CDesignalogoandasloganStudentDformsofmediaStudentE,F,GtheoutlineoftheadcampaignStudentHpresentationlogo/slogandesigner

—makeitattractiveThemainstepsofdesigninganadcampaign1.Introduction:aclearaim2.Mainbody:1).todecideyourtargetaudience2).whattotelltheaudience3).howtotelltheaudience4).canaddlogosandslogans3.ConclusionyourhopesandsuggestionsExplainingwhythetopicischosen;

Youraimandtargetaudience;Theapproachestogettingyourmessageacross;YourlogoandsloganPresenterscanbeginlikethis:

Thetopicofouradcampaignis…,ourgroupchoosethistopic,because…,ourtargetaudience