體驗(yàn)商務(wù)英語綜合教程3第二版重點(diǎn)詞匯

..體驗(yàn)商務(wù)英語綜合教程3第二版重點(diǎn)詞匯Unit1P6AValueformoney花錢值得luxurious奢侈的,豪華的timeless不受時(shí)間影響的Well-made做工考究的topoftherange高端的durable耐用的inexpensive便宜的cool酷的Reliable可靠的stylish流行的<有型個(gè)性>fashionable時(shí)髦的〔潮流時(shí)尚Well-designed精心設(shè)計(jì)的P7ABrandloyalty品牌忠誠度thetendencytoalwaysbuyaparticularbrandbrandimage品牌形象theideasandbeliefspeoplehaveaboutabrandbrandstretching品牌擴(kuò)張usinganexistingnameonanothertypeofproductbrandawareness品牌意識(shí)howfamiliarpeoplearewithabrandbrandname品牌名字thenamegiventoaproductbythecompanythatmakesitproductlaunch產(chǎn)品發(fā)布theintroductionofaproducttothemarketproductlifecycle產(chǎn)品生命周期thelengthoftimepeoplecontinuetobuyaproductproductrange產(chǎn)品范圍thesetofproductsmadebyacompanyproductplacement植入式廣告whenproductsareusedinfilmsorTVprogrammesproductendorsement產(chǎn)品代言theuseofawell-knownpersontoadvertiseproductsBrandpositioning品牌定位P8Grossmargins毛利潤Manufacturing制造業(yè)Solely唯一的Low-costmarket低成本市場(chǎng)Outsources外包Licensingarrangement特許授權(quán)Flagshipstore旗艦店Offshore離境；海外Countryoforigin原產(chǎn)地Identifythemarker確定產(chǎn)品來源或制造者Simplifyproducthanding簡化產(chǎn)品,操作和追蹤Organizeaccounting幫助組織進(jìn)存貨和做會(huì)計(jì)記錄Offerlegalprotection提供法律保護(hù)Unit2P14B1notenoughleg.....room.......沒有足夠的伸腿空間2lostordelayed......luggage.........遺失或延遲行李3long.......queues......atcheck-in簽入時(shí)的長隊(duì)列4poorquality........food.........anddrink質(zhì)量差的食品和飲料5nobaggage........trolleys......available沒有可用的行李手推車6overbookingof........seats........超額預(yù)訂座位7flightdelaysand.......cancellations........航班延誤和取消8....jet.....-lag時(shí)差〔飛機(jī)時(shí)差反應(yīng)P15A1subwayh>underground地鐵2citycentrek>downtown市中心區(qū)3carry-onbaggagei>handluggage手提行李4onewayf>single單程票5returnj>roundtrip往返旅行6freewaya>motorway高速公路,快車道7restroomc>publictoilet公共廁所8elevatorb>lift電梯,升降機(jī)9coachclasse>economyclass經(jīng)濟(jì)艙10timetabled>schedule時(shí)刻表11carparkg>parkinglot停車場(chǎng) BEReading1massmarket大眾市場(chǎng)nichemarket縫隙市場(chǎng)/利基市場(chǎng)2asteepclimb急劇攀升3stemfrom來自,起源于〔因?yàn)?massunrest大規(guī)模騷亂5mid-flight飛行途中6beatfault對(duì)某事負(fù)責(zé)7cabinventilation客艙通風(fēng)設(shè)備8optimum最適宜的9aviationfuel航空燃料10beinthefrontline奮戰(zhàn)在第一線的人11stifferpenalty更嚴(yán)厲的懲罰12concession讓步P19skillsExtension分機(jī)Beengaged太忙而不能接電話,繁忙/電話占線UNIT3P22Areservedparkingspace專用車位Flyingbusinessclass商務(wù)艙Havefixedworkinghours有固定的工作時(shí)間P23Subsidiary子公司Headoffice總公司Callcentre呼叫中心Distributioncentre分配中心Warehouse倉庫Branches/outlets分店分銷店Bureaucratic官僚主義的Bureaucracy官僚主義Centralised中央集權(quán)的Conservative保守的Decentralised權(quán)力下放Democratic民主的Hierarchical等級(jí)制度的Hierarchic等級(jí)制度Impersonal沒有人情味的Marketing-driven以市場(chǎng)為導(dǎo)向Progressive進(jìn)步的革新的P24Cutting-edge尖端的前沿的Keyingredients關(guān)鍵要素Budgetreport預(yù)算報(bào)告Eliminatedallperksandstatussymbol取消特權(quán)和身份符號(hào)Rigorousexam嚴(yán)格的考試Timemanagement時(shí)間管理,budgeting,peopleskill人際交往Decentralisingresponsibilityandauthority下方責(zé)任和權(quán)利Autonomy自主性Accountability責(zé)任感Performancebenchmarks評(píng)判的標(biāo)準(zhǔn)Rate=evaluateP25Measuringperformance業(yè)績測(cè)定Benchmarks基準(zhǔn)merge兼并Unit4P31Bottomline底線Reinvent改造Discountstore折扣商店Specialityretailers專門零售商Discounter折扣Floorspace房屋面積,建坪Vendor小販Booth售貨棚,臨時(shí)貨攤Seducing吸引Merchandise商品；貨物；Upgraded升級(jí)Fittingroom試衣間Loungearea休息區(qū)Computerkiosk公用電腦亭Shoppingcarts手推車Wholesalers批發(fā)商Retailers零售商Kiosk小賣部P33ADownsize縮小Downgrade降級(jí)Decentralise權(quán)力下放Deregulate解除管制；解除控制；Upgrade提升Reorganise重組Retrain重新教育,再教育；Redevelop重建,重新開發(fā)；Relaunch重啟relocate遷移；重新安置；Restructure重建；調(diào)整；重組；BItisnowsoexpensivetorentofficesinthecitycenterthatmanycompaniesarerelocatingtothesuburbs.Thecompanyhasrecentlyhadtodownsizeitsworkforce.Reducingthenumberofemployeesisthebestwaytostayprofitableinthecurrenteconomicclimate.Excellentcustomerserviceisvitaltokeepupwiththecompetition.Thecompanyhasintroducednewworkingpracticesandisretrainingallpart-timestaff.Theseatingplaninourofficehasbeenreorganizedtoaccommodatenewstaff.5.Ourproducthasn’tbeensellingwellrecently.Themarketingteamhasdecidedtorelaunchtheproductwithamoreup-to-dateimage.6.Thecompanyhasnoticedthattoomanydecisionsaremadeatheadoffice.Itisdecentralizingthedecision-makingprocesssothatbranchmanagersaremoreinvolvedatanearlierstage.7.Thecompanyhasfinalizedtheplanstoredevelopthedisusedcarparksite.Itisgoingtobecomeamodelinthree-storeyofficeblock.8.ThemostsuccessfulchangeinOurcompanywasthedecisiontorestructurethecompanyhierarchy.Nowthereismoreopportunityforpromotion.P35Open-plan-office開放式辦公室Hot-desking辦公桌輪用制Unit5毛利潤Grossmargin:diferencebetweenthesellingpriceofaproductandthecostofproductingit經(jīng)濟(jì)衰退recession:aperiodoftimewhenbusinessactivitydecreasesbecausetheeconomyisdoingbadly股份shares:equalpartsintowhichthecapitalorownershipofacompanyisdivided欠款debt:moneyowedbyonepersonororganisationtoanotherpersonororganisation.股票市場(chǎng)stockmarket:aplacewherecompanysharesareboughtandsold.投資investment:moneywhichpeopleororganisationsputintoobusinesstomakeaprofits每股收益earingspershareareacompany'sprofitsdividedbythenumberofitsshares預(yù)測(cè)Aforecastisadiscriptionofwhatislikelytohappeninthefuture.破產(chǎn)bankruptcyis

whenapersonororganisationisunabletopaytheirdebts利息Adividendisapartoftheprofitsofacompanypaidtotheownerofshares稅前利潤Pre-taxprofitsarethemoneyabusinessmakesbeforepaymenttothegoverment收入RevenuesaremoneywhichbusinessesreceivesellinggoodsandservicesInourhomemarketsithasbeenanotherexcellentyear.forecastforPre-taxprofitsareupby￡23million,andthe____forecast____________________thenextquarterisequallygood.Profitsfromabroadaredownbecauseofa_____recession_______recessioninJapan.However,ourperformanceoverallhasbeengood,andthe__earningspershare__havedividendwillbeincreasedto4.3pincreasedto26.4pandthe_____dividend______pershare,whichwillpleaseourshareholders.Weplantoissuenew___shares______inordertofinanceexpansioninAsia.Wealsoplantoincreaseour__investment__inplantandequipmentbeforeenteringtheChinesemarket.WeareparticularlypleasedwithourperformanceinFranceandGermanywhere___profits_______haveincreased.Asaresultofusinganewdistributor,ourcostsfell,givingusa________grossmargin_______of40percentonourmainproductline.Wewilluseanyextracashdebttoreducethelevelofour_debt______.OurperformanceinItalyshouldimprovesignificantlyfollowingthe_______bankruptcy_____ofourbiggestcompetitor.However,weshouldnotbecometoosatisfiedwithoursharepriceaseconomic__revenues__willcontinuetoconditionsremainuncertainandthe__revenues_________reflectthis.Sharepriceswillnotriseintheshortterm.Unit8Thesedaysmanyapplicantssubmittheir<1>CV/resumespeculativelytocompaniestheywouldliketoworkfor.Inotherwords,theydonotapplyforanadvertisedjobbuthopetheemployerwillbeintereste