2022年第二版世界女子足球報(bào)告

SETTINGTHEPACEFIFABenchmarkingReportytdldFIFAPresident1FIFABenchmarkingReportWomensFootball3ContentsrewordContents3Executivesummary4Introductionandmethodology8Section-by-sectionanalysisSporting10Governance24Financiallandscape34Fanengagement44Players54Theindustryexpertsview65Leaguesnapshots66Glossaryofterms82Basisofpreparation83FIFABenchmarkingReportWomensFootball5Inrecentyears,wehaveseenanumberofstructuralchangesInrecentyears,wehaveseenanumberofstructuralchangestoleaguesacrosstheglobe,withnewcompetitionformatsimplementedinsomedivisionsandanexpansionofthenumberofteamsinothers.73%ofleagueshadamidseasonbreakintheeasonwhichcanbeimportantforplayerwelfare.eatefrommentallysogiveclubsatersacclimatise.ExecutivesummarynSettingthepace Sporting Governance Financiallandscape Fanengagement PlayersLeaguesLeaguesthathavecupcompetitionsalsopresentanopportunityforadditionalcommercialinventorytobesold(e.g.titlesponsorship).TeamsTeamsthathadwontheleagueinthelastthreeyearshadseveralcommoncharacteristics,includinghaving:dInvestmentinyouthstructures(e.g.academies)canprovideapipelineforgeneratinghome-growntalentandreducegrowingtransfercosts.rmeoradifferentnamebutveanmparedtothosethatwereneHavingHavingawrittenstrategycanestablishaclearvision,directionandgoalsforaclub–helpingtoachievetheirpotential,andultimatelyassistthethofthewomensgameegytwrittenstrategyisUSD,comparedtoUSD343,000without.Therewereanumberofcharacteristicsthatweremoreprominentinstand-aloneclubsthanaffiliatedclubs.Theseincludehaving:ThereThereissignificantcommercialandunlockingthiswillprovidefundstofurtherinvestanddevelopthesportbothonandoffthepitch.TheThenumberofleagueswithatitlesponsorhasgrown,with77%ofleagueshavingatitlesponsor,comparedwith66%ofleaguesinthepreviouseditionofthisreport.Unlikemanyprofessionalmen’sleagues,broadcastrevenueisnotthekeydriverofrevenueinthewomen’sgame,withthesportstillinadevelopmentphasewithregardtoitsbroadcastofferings.tcommonmethodofFIFABenchmarkingReportWomensFootball7Thisyear,therearegrowth,withallkeyrevenuelinesforThisyear,therearegrowth,withallkeyrevenuelinesforclubsleaguelevel)experiencinggrowth.Clubsrecordedyear-on-yearcommercialrevenuegrowthof33%–indicatingthecontinuedandgrowinginterestfromcommercialsponsorsinTheaverageattendanceinregularstadiums(i.e.fullcapacityavailable)in2020/21ostwiththehighestaverageattendanceforanindividualTenleaguesindicatedthattheyhadbroadcastrevenuein2020/21(or2021),comparedtonineinor).Intotal,only35%ofallclubsofferedaseasonticketfeaturingsteamwhilstofallclubsofferedaseasonticketPlayerwagescontinuetobethemostsignificantcostforclubsoverall.InternationaltransferfeesinprofessionalnewrecordofUSD2.1min2021,anincreaseof73%oneThemethodofbroadcastrightsnegotiationvariedbetweenleagues.ThosethatnegotiatedthebroadcastfootballleagueonlytendedtobemuchgreaterinvaluefordomesticdealsthanthoseTheaveragesocialmediafollowingoffootballclubson“traditionalplatforms”is787,000(Facebook:587,000,Twitter:162,000andInstagram:187,000).ntheplatformthanonsomeofrmsClubsalsohadaouTubealthoughfewerclubsusedthisatformMerchandisingMerchandisingisawayclubscanengagefanbases,andtherehasbeensignificantgrowthacrossallsalesplatformscomparedtolastyear’sreport.significantlylesscommercialrevenue(USD116,000in2020/21or2021)thanthosethatdid(USD311,000).TheThemajorityofclubs(77%)haveteamsinwhichmorethanhalfareprofessional,whereas23%ofclubshavemainlyamateurplayers.mostlymadeupofamateurs.Clubsthathadmostlyprofessionalplayersgenerallytrainedforlonger(tenhoursperweekonthepitchandfivehoursoffthepitch,hegym)thanthosewithamajorityofamateurplayers(ninehoursonthepitch,threehoursoffit).isyofofteurplayersthHavingplayerrepresentationcanbeapositiveforceinimprovingplayerwelfare.shaveplayerrepresentationsthalfhaveminimumsalaryrequirementssewithoutThepoweruirementscomparedtoonlyathirdforthosewithout.773%ofleagueshaveregulationslimitingthenumberofforeignplayersallowedperclub,whilst37%ofleagueshavehome-grownplayerquotas.nothavetheirntopportunitiesrestrictedofnationalatchesoftenraisingthestandardoftheleague.Theaveragenumberofplayerswhohaveawrittencontractandreceiveasalaryis20acrossallclubs.However,thereissignificantdisparityacrossclubsandleagues.FIFABenchmarkingReportWomensFootball9Introductionandmethodologyngametofurtherionaliseiscrucialforthesporttoevelopmentandreachitsgirlsandwomeneseseaimsistheneedforrobustgovernancestructures.Goodnanditisatlegalandethicalstandardsaremaintainedforallstakeholders.Thesestructuresmayegulationsforexampleesareandthosesoincludesfreportingsparencysarechievedthereisagreaterchanceofsuccessonandoffthepitch.SportinSportingGovernanceFinanciallandscapeFanengagementPlayersdisingnscontractsrelatedfactorsnanFIFAwouldagainliketosincerelythankallthestakeholdersthatwereinvolvedinthecompilationofthisreport,includingthethe30leagues/memberassociationsandtheirmemberclubsthatcontributedtothisprocessbyeithertakingpartinaconsultation,completinganonlinesurveyorprovidingadditionalinformationtoconfirmtheaccuracyofreporting.Thecooperationofeachstakeholderhasbeencriticaltothesuccessfulcompletionofthisreport,andwearedelightedtosharetheresultswithyou.WehopeitwillinturnprovidevaluableinformationforthosestakeholderstonavigatethequicklyevolvingFIFABenchmarkingReportWomensFootball11AveragelengthAveragelengthofseasonindays.921and?theacademystructure;Averageno.ofmatchesplayedperleague:rangingfrom74intheAustralianLibertyA-LeagueWomento336intheMexicanAverageno.ofteamsperleague:rangingfromeightinfiveleaguesto21intheArgentinianninoYPFLeaguecharacteristicslipInthesonofleagueshadasandalsotheopportunityheeminenceofcupsuchastheNewZealandFootballrdCupwhichwasrebrandedtocelebrate125yearsofwomenChart1:Istherepromotion/relegation?YesNotSPORTINGhadacupcompetition,runningforanaverageconsistingofanaveragefromsixto).FIFABenchmarkingReportWomensFootball13esimportantorecuperatefrommentallyhehelpnewplayersacclimatise.guesstatedthateyceasedmatchesforinternationalwindows.Chart2:Numberofteamstowintheleagueinthelastthreeseasons0SportingcompetitivenessChart3:Averagesocialmediafollowingv.numberofdifferentwinnersofleagueinthepastthreeyearsSocialmediafollowing399k399k44%146%277k146%114k123Numberofdi?erentwinnersinthelastthreeyearsNote:totalsocialmediafollowingofInstagram,forthoseleaguesthatprovidedinformation.FIFABenchmarkingReportWomensFootball15ThereTherewasagreaterprevalenceofsuccessfulclubshavingawrittenstrategyforwomen’sfootball(whichmayhavehelpedcontributetothismorelikelytohaveamainsponsorforthewomen’steamonly(ratherthan,forexample,havingthesamesponsorasanaffiliatedmen’steam)andagreaternumberofsponsorswithavaluegiventothewomen’sfootballteam(again,ratherthanbeingbundledintoamen’steamnsorshipdealChart4:Correlationbetweenaleague’scommercialrevenueandno.ofteamstowintheleagueinthelastthreeyearsCommercialrevenue($m)3Correlationco-e?cient0.0.3921 0123No.winnersinthelastthreeyearsersonChart5:Numberofteamstowintheleagueinthelastthreeyearsvs.averagenumberofFTEstaffintheleagueAveragenumberofFTEsta?50123No.winnersinthelastthreeyearsTable1:CharacteristicsofteamsthathadwontheleagueinthelastthreeyearscomparedtothosethathadnotCCharacteristicWontheleagueinthelastthreeyearsDidnotwintheleagueinthelastthreeyearsFIFABenchmarkingReportWomensFootball17AccesstofacilitiesrProportionofclubswithaccesstothefollowingfacilities49%40%Arti?cial/hybrid-grasspitchforhomematches76%60%Arti?cial/hybrid-grasspitchfortraining70%33%87%21%75%Spa/recoveryFitnessareacentre/gym29%23%Swimmingpool70%666%Natural-grasspitchforhomematches61%Natural-grasspitchfortraining 2%33%Players’lounge72%47%Cateringfortheplayers70%48%Dedicatedo?ceforwomen’sfootball3%32%lndoortrainingfacilities91%76%Medical/physiotherapytreatmentroom90%66%Tactics/meetingroom96%80%ngingfacilitiesTable2:Facilitiesaccessiblebyclubsthatwontheleagueinthelastthreeyearsv.thosethatdidnotFaciliFacilitiesWonleagueDidnotwinleagueDifferenceersloungeeeyChart6:Ownershipofclubfacilities3%5OtherPrivateownerrelatedtotheclubItwaspositivetoseethat,whencomparedtothepreviouseditionofthisreport,everysinglefacilitythatwasincludedinthesurveyinbothyearswasmoreprevalentwithintheclubs’infrastructure,showingtheincreasedinvestmentinthewomen’sgame.FIFABenchmarkingReportWomensFootball19SPORTINGYouthstructurestheryouthcturescanprovideapipelineforreducingthetransfercostsincurredbyupfromssarilytranslatetointernationalsuccesswhichisperhapsafactoroftheprevalenceofplayersbeingallysoftandaloneTable3:Youthacademiesatclubsthatarepartofawiderfootballclubv.thosethatarestand-aloneYouthYouthacademyPartofawiderfootballclubStand-aloneTotalproportionofclubswithacademiesthatincludegirls80%*67%*Totalproportionofclubs90%67%*withacademiesAveragenumberofgirlsinclubacademies.Chart7:Proportionofclubsinleagueswithgirlsinyouthacademy00Headcoaches–genderandlicencerequirementsyrChart8:Typeoflicencetheheadcoachisrequiredtoholdbyleague5322BaseChart9:NumberofsponsorsBase4.350A0AeSource:FIFA;Deloitteanalysis.FIFABenchmarkingReportWomensFootball21TRAILBLAZEREdinaAlvesBatistaThewomen’sgameisfulloftrailblazerswith inspirationalstories.TheseTRAILBLAZEREdinaAlvesBatistaThewomen’sgameisfulloftrailblazerswith inspirationalstories.Thesearewomenwhowere“thefirst”andopeneddoorsformanyyounggirlswhowillfollowintheirfootsteps.Oneof theseisEdinaAlvesBatistafromBrazil,thefirstwomantoofficiateamatchataseniormen’sFIFA tournament.ornd“Iwasinintensivecareforfourdays.FootballinspiredghitAllIcouldthinkaboutwasrefereeingagame.”eSPORTINGnChart10:Commercialandbroadcastrevenuegeneratedbyclubsin2020/21(or2021),bylicensetypeoftheirheadcoach(000s)177200.4.40ProAOtherBase484545533637CommercialBroadcastSource:FIFA;Deloitteanalysis.Chart11:Genderofheadcoachperleague0FemaleBase:294.Source:FIFA;Deloitteanalysis.FIFABenchmarkingReportWomensFootball23SPORTINGSociedadeEsportivaPalmeirasisgrowingsteadilyand,withintheregion,Brazilisoneofthecountriesattheforefrontofprofessionalisationwhenitcomestoclubsandtheirdomesticcompetition.ThiscasestudyshowcasestheworkbeingdoneatSociedadeEsportivaPalmeiras(Palmeiras),whichtogetherwiththeBrazilianFootballAssociation(CBF)andtheirlocalfederation,havebeenstrengtheningandpropelling2019:thenewrise2020:embracingthechallengee2021:steppingupe2022:consolidation23andbeyondThatsameyear,theFIFAinFrancewasasignofwhatwastocome:recordaudiencesinBrazil,raisingawarenessandgeneratinggreaterinterestfrombrandstogetinvolvedwiththeLeilaPereira(President)andFootballManager).FIFABenchmarkingReportWomensFootball25GovernanceStructure–clubsyStructure–clubsyubsleClubswithawrittenstrategy68%Characteristicsofstand-alonev.affiliatedclubsinlastthreeyears5th17AveragenumberAveragehighest4th?nishingpositionnLeagueswithawrittenstrategyLeagueswithawrittenstrategyb6ofsponsorsAverageUSD395k90%revenueUSD343k67%%ofclubswithanacademyerstructureshouldensurethatthefitsofeachstructurearemaximised.90%Averagenumberof11?rst-teamplayerswithoneyearAveragenumberof11?rst-teamplayerswithoneyearattheclub’s8academy744Averagenumberofplayersatacademy%ofprofessionalplayers66%71%57NumberofpaidFTEsta?FIFABenchmarkingReportWomensFootball2710445Chart1:Writtenstrategy–%ofclubswithandwithoutatleaguelevel0Structure–leagueWhorunstheleague?23Memberassociations323MemberassociationseruccessandprosperitynnablenancialtwhilsttherelesofleagueorconfederationandleaguesTable1:ThesalaryregulationsofleaguesSalarySalaryRegulationsMinimumcapformaximumsalarysalaryYes17%No87%53%4OtherHowmanyleagueshaveaclubnsingsystemNoNoplayersindicatingerallpsoraryheionsshouldhatleagueorganiserseofactionforlfthemen’stopleaguehasaclublicensingsystem,ishavingawomen’steamacriterion?N/A—top-tiermen’sleaguedoesnothaveaclub5licensingsystem:5dpChart2:Numberofmembersoftechnicalandmultidisciplinaryteamstaffperclub(%)%Lessthan69-116-812ormoreChart3:Technicalandmultidisciplinaryteamstaffroles(%)441%2ndassistant99%Goalkeeperh95%46%83%Doctor57%86%Physiotherapist45%87%coachAssistanth79%Teammanager100%Headh27%Sportscientist45%sagetherapist73%Kitmanager8%Teamsta?NutritionistAnalystdogistsanotheronoftechnicalandglystshasincreasedyearirdFIFABenchmarkingReportWomensFootball295Commercial–clubs5Commercial–clubsnltCommercial–leagueaResourcing–leaguesNCEChart4:NumberofFTEstaffwithremitllteamclubs(%)5orless6-1011-155orless6-1016-20Chart5:NumberofFTEswithremittoworkwiththewomen’sfootballleague(full-timeandpart-time)171712121312127664555576642221110UtilisingUtilisingdatacanassistthedevelopmentofplayersonthepitch–whichultimatelycanleadtogreaterresultsoffpitch,withbetterplayingtalentbeingamoreattractivedrawforfansandcommercialcircle).FIFABenchmarkingReportWomensFootball31Brighton&HoveAlbionysPlayerwell-beingisacentralpillarofthestrategyOneofthefirstandmostcrucialeistakingthetimetodeviseastrategythatoutlinestheorganisation’splantoaccelerategrowth.FIFAhadtheprivilegeofhearingfromBrighton&HoveAlbiononhowtheclubbuiltitsstrategy.ThejourneytoprofessionalisationnThestaffbehindthesceneseyNCEChart6:Averagenumberofsponsors–club70669987 6 6 5 4 4 4 4 3 3 3 2 111100LeagueswithtitlesponsorChart7:Mainsponsornegotiationsbyclub(%)Chart8:Kitsponsornegotiationsbyclub(%)%1192416%BaseBaseonlyonlyBase:294.Source:FIFA;Deloitteanalysis.Base:294.Source:FIFA;Deloitteanalysis.FIFABenchmarkingReportWomensFootball33TRAILBLAZERFlorenceNakiwalaKiyingiTRAILBLAZERFlorenceNakiwalaKiyingisuccessstoriesaboutthetraditionalgiantsofthegame,butinmanymemberassociationsaroundtheworld,therearecountlessexamplesofpassionatepeoplewhohavededicatedtheirlivestogrowingthegame.InUganda,thatpersonisFlorenceNakiwalaKiyingi,thefirstfemaleVice-PresidentoftheFederationofUgandaFootballAssociation(FUFA).sesfterseeingthefirstfemaleSecretaryGeneralntheentireNCEIndustryoftitlesponsorsnhdChart9:Totalandaveragenumberofleaguesponsors20and2020/21Averageno.Averageno.sponsors675sponsors2.902019/202020/21Chart10:Leaguetitlesponsor–industry(%)559%9TelecommunicationsChart11:Broadcastrightsnegotiationsbyleague(%)7733%7BroadcastingrightsfortheleaguearenotedWithothercompetitionsballtoptierleagueWithothercompetitionsootballleagueFIFABenchmarkingReportWomensFootball35FinanciallandscapengRevenue–clubstchdayrevenuegeneratedbsincreasedbyoverbetween2019/20(or2020)and2020/21(or2021)thecontinuedreturnofMatchdayrevenuerepresents21%ofincome).eNote2:aproportionofleaguebroadcastrevenuemaybedistributedtoclubs.Assuch,combinedclubandleaguenueofthewomensgameollectivelyChart1:Club–keyrevenuesplitsyear-on-year–average2019/20and2020/2187100302019/202020/21Base2019/202020/21BaseChart2:Club–Keyrevenuesourcesperaveragerevenuegroup–excludingotherrevenue(%)55771154thanUSD0.1m),72%offeredaseasonticketforwomen’sfootballteammatchesinwithonlyWithinthetopquartileoUSDenueandgeneratedfromclubbasedplatformsssenFIFABenchmarkingReportWomensFootball3737%24%146%1,5001,3611,093726461390284102512237%24%146%1,5001,3611,093726461390284102512222Ofthoseinreceiptofbroadcastrevenue,90%ofleagueshaveacomparedto45%forleaguesthatdonot,andtheprofessionalismitcanestablishmaydeliveramoreattractivevaluepropositio