bbbb【活動(dòng)樹(shù)】葡萄狂歡節(jié)活動(dòng)方案【活動(dòng)樹(shù)】file課件

“某某奧特萊斯·葡萄狂歡節(jié)”活動(dòng)企劃方案outletschangshaGrapecarnivale7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20葡萄狂歡節(jié)“某某奧特萊斯·葡萄狂歡節(jié)”活動(dòng)企劃方案outletsch1e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20ontentsC活動(dòng)緣起Activitybackground活動(dòng)構(gòu)思Activityconception活動(dòng)內(nèi)容Activitycontent活動(dòng)亮點(diǎn)Activityhighlights場(chǎng)地規(guī)劃Siteplanning活動(dòng)宣傳ActivityPromotion人流保障Popularity

guarantee費(fèi)用匡算Activitycost0102030405060708e7d195523061f1c0092ce48a5fc9582活動(dòng)緣起01Activitybackgrounde7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)緣起01Activitybackgrounde7d193活動(dòng)緣起Activitybackgrounde7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20關(guān)鍵詞1:某某奧特萊斯「地標(biāo)」#一站式綜合購(gòu)物休閑地標(biāo)#健康樂(lè)活?yuàn)W萊生活美學(xué)體驗(yàn)隸屬于香港九龍倉(cāng)上市集團(tuán)的商業(yè)項(xiàng)目，整體建筑呈現(xiàn)歐陸式風(fēng)格。提供多元化的國(guó)際國(guó)內(nèi)奢侈服飾品牌、生活品味品牌及特色餐飲。活動(dòng)緣起Activitybackgrounde7d19554活動(dòng)緣起Activitybackgrounde7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20關(guān)鍵詞2:關(guān)山葡萄基地「時(shí)令」#一席葡萄主題的美味盛宴#一個(gè)初秋吃貨狂歡集結(jié)地關(guān)山生態(tài)葡萄園總面積1000畝，種植有巨峰、夏黑、紅地球等品種，采用有機(jī)肥料和套袋栽培，土壤富含鋅、硼、硒等微量元素，葡萄味香汁濃、果肉軟嫩?；顒?dòng)緣起Activitybackgrounde7d19555活動(dòng)緣起Activitybackgrounde7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20關(guān)鍵詞3:品質(zhì)親子家庭「人群」#精準(zhǔn)鎖定高品質(zhì)親子客群#最溫馨的家庭娛樂(lè)新地標(biāo)某某奧特萊斯主要客群集中在高品質(zhì)的親子家庭。通過(guò)線上宣傳+線下落地，提升項(xiàng)目知名度，提升項(xiàng)目人流量。活動(dòng)緣起Activitybackgrounde7d19556e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)構(gòu)思02Activityconceptione7d195523061f1c0092ce48a5fc9587活動(dòng)構(gòu)思Activityconceptione7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20某某奧特萊斯·葡萄狂歡節(jié)活動(dòng)主題——outletschangshaGrapecarnival以葡萄之名網(wǎng)羅全城品質(zhì)親子和潮流青年制造一場(chǎng)吃喝玩樂(lè)購(gòu)的狂歡嘉年華一次最浪漫紫色風(fēng)暴即將席卷星城活動(dòng)構(gòu)思Activityconceptione7d19558活動(dòng)時(shí)間2018.09.22

Sat（擬）活動(dòng)地點(diǎn)某某奧特萊斯·鐘樓廣場(chǎng)活動(dòng)人群親子家庭、潮流青年、自駕愛(ài)好者等outletschangshaGrapecarnivale7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)構(gòu)思Activityconception活動(dòng)簡(jiǎn)介某某奧特萊斯??關(guān)山葡萄園活動(dòng)組織主辦|某某奧特萊斯協(xié)辦|關(guān)山葡萄園活動(dòng)時(shí)間2018.09.22Sat（擬）活動(dòng)地點(diǎn)某某奧特9outletschangshaGrapecarnival事件營(yíng)銷(xiāo)轟動(dòng)全城通過(guò)線上線下聯(lián)動(dòng)炒作，打造2018初秋全城最具影響力事件，讓活動(dòng)轟動(dòng)全城。旅游地標(biāo)地域名片某某奧特萊斯和關(guān)山葡萄園，強(qiáng)強(qiáng)聯(lián)手，異業(yè)合作，促進(jìn)“關(guān)山”旅游地域名片的打造。擴(kuò)大名氣增強(qiáng)影響借助權(quán)威媒體的宣傳報(bào)道，加之豐富的品質(zhì)活動(dòng)助攻，迅速提升項(xiàng)目的知名度和美譽(yù)度。提升人氣拉動(dòng)消費(fèi)線下活動(dòng)為項(xiàng)目帶來(lái)巨大人流量，提升商場(chǎng)的人氣，從而促進(jìn)項(xiàng)目的銷(xiāo)售額。e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)構(gòu)思Activityconception活動(dòng)目的outletschangsha事件營(yíng)銷(xiāo)轟動(dòng)全城通過(guò)線上線10outletschangshaGrapecarnival摘——最原汁原職的親身摘葡萄體驗(yàn)吃——最新鮮美味的原生態(tài)有機(jī)葡萄看——最純正意大利風(fēng)情的精彩演出玩——最有趣味的葡萄闖關(guān)主題互動(dòng)享——最具儀式感葡萄氛圍美陳布置e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)構(gòu)思Activityconception活動(dòng)思路一站式葡萄狂歡嘉年華「游玩攻略」outletschangsha摘——最原汁原職的親身摘葡萄11e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容03Activitycontente7d195523061f1c0092ce48a5fc95812e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent活動(dòng)1：繽紛演出最具歐洲風(fēng)情的外籍樂(lè)隊(duì)最I(lǐng)N葡萄SUPER

SHOW最有魔力國(guó)際小丑魔術(shù)秀最有趣味的現(xiàn)場(chǎng)游戲互動(dòng)2018最好玩的葡萄圖鑒就在某某奧特萊斯長(zhǎng)沙活動(dòng)2：童萌劇場(chǎng)最經(jīng)典意大利兒童劇《木偶奇遇記》活動(dòng)3：小丑總動(dòng)員各國(guó)小丑集結(jié)，全場(chǎng)歡樂(lè)巡游活動(dòng)4：浪漫氣球雨萬(wàn)只氣球降落，撩爆少女心活動(dòng)5：葡萄大闖關(guān)4大闖關(guān)互動(dòng)，過(guò)五關(guān)斬六將活動(dòng)6：葡萄市集最豐富的葡萄周邊，等你來(lái)淘活動(dòng)7：葡萄采摘原生態(tài)采摘葡萄，趣味無(wú)限e7d195523061f1c0092ce48a5fc95813活動(dòng)1

e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent“MagicGrapeStage”魔力葡萄舞臺(tái)活動(dòng)1e7d195523061f1c0092ce48a5f14e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20現(xiàn)場(chǎng)活動(dòng)Activitycontent現(xiàn)場(chǎng)演出節(jié)目1：外籍樂(lè)隊(duì)-LoudlyGoLong（中文名：浪里歌浪）#星城最純正最狂熱外籍樂(lè)隊(duì)#一支由自多個(gè)國(guó)家狂熱音樂(lè)人組成的樂(lè)隊(duì)，年輕的靈魂里總是能迸發(fā)出無(wú)限的想象力和強(qiáng)大的渲染力量，金發(fā)碧眼，青春靚麗，心隨樂(lè)動(dòng)。多樂(lè)器手兼主唱PeterJ.Kuhn(皮特龍來(lái)自美國(guó))鼓手Brett(陽(yáng)洋來(lái)自南非)吉他手Mickael(麥克來(lái)自蘇格蘭)貝瑟手AlexHestacut(亞利克斯來(lái)自烏克蘭)e7d195523061f1c0092ce48a5fc95815e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent現(xiàn)場(chǎng)演出節(jié)目2：葡萄SUPERSHOW#星城首個(gè)葡萄主題fashion

show#【最吸睛】【最洋氣】【最時(shí)尚】隔著42寸屏幕望梅止渴，不如親臨時(shí)代奧特萊斯長(zhǎng)沙，現(xiàn)場(chǎng)感受維多利亞的誘惑，零距離、無(wú)死角！一場(chǎng)葡萄主題的超級(jí)秀，讓你感官全開(kāi)，癲狂沉醉！e7d195523061f1c0092ce48a5fc95816e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent現(xiàn)場(chǎng)演出《葡萄SUPERSHOW》亮點(diǎn)——紫色視覺(jué)+定制妝容為每位模特量身打造紫色視覺(jué)系妝容+定制服裝道具，如葡萄服裝、葡萄氣球、頭飾等，每一位模特都是葡萄小仙女，萬(wàn)眾矚目；一舉兩得+品牌傳播節(jié)目緊扣活動(dòng)，讓活動(dòng)主題和項(xiàng)目品牌深入人心的同時(shí)，宣傳推廣關(guān)山葡萄。e7d195523061f1c0092ce48a5fc95817e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent現(xiàn)場(chǎng)演出節(jié)目3：國(guó)際小丑魔術(shù)五顏六色的衣服，夸張搞笑的表情，滑稽幽默的表演，魔幻神奇的魔術(shù)，他們是最受小朋友歡迎的小丑，集結(jié)風(fēng)靡世界的快樂(lè)藝術(shù)，給現(xiàn)場(chǎng)觀眾帶來(lái)無(wú)與倫比的歡樂(lè)！#Magic國(guó)際小丑帶來(lái)歡聲笑語(yǔ)#e7d195523061f1c0092ce48a5fc95818e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent舞臺(tái)互動(dòng)互動(dòng)1：葡萄繞口令游戲規(guī)則——現(xiàn)場(chǎng)招募“青葡萄隊(duì)”和“紫葡萄隊(duì)”，每隊(duì)6人。規(guī)定時(shí)間內(nèi)，兩組先后展開(kāi)葡萄繞口令接龍，一人出錯(cuò)，全隊(duì)重來(lái)。工作人員統(tǒng)計(jì)時(shí)間，用時(shí)最短的隊(duì)伍獲勝，優(yōu)勝者隊(duì)伍收獲禮品。吃葡萄不吐葡萄皮，不吃葡萄倒吐葡萄皮?；?dòng)2：瘋狂踩氣球游戲規(guī)則——現(xiàn)場(chǎng)招募“青葡萄隊(duì)”和“紫葡萄隊(duì)”，每隊(duì)6人。規(guī)定時(shí)間內(nèi)，團(tuán)隊(duì)協(xié)作，保護(hù)自己戰(zhàn)隊(duì)的氣球，踩掉敵隊(duì)的氣球，主持人現(xiàn)場(chǎng)統(tǒng)計(jì)剩余數(shù)量，剩余氣球多的隊(duì)伍獲勝，獲得禮品。e7d195523061f1c0092ce48a5fc95819e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent主持人：中英雙語(yǔ)主持人—吳寒現(xiàn)場(chǎng)主持中文名：吳寒英文名：WilliamWu

身高：174

體重：65國(guó)籍：中國(guó)語(yǔ)言：中英雙語(yǔ)常住地：上海、長(zhǎng)沙風(fēng)格：靈活幽默、輕松活潑主持經(jīng)驗(yàn)：5年湖南電視臺(tái)；貴州電視臺(tái)意大利駐華大使館；印度尼西亞國(guó)家旅游局LaureateInternationalUniversities勞瑞德國(guó)際聯(lián)盟上海office學(xué)習(xí)中英口譯；曾在復(fù)旦大學(xué)FudanUniversity交流學(xué)習(xí)；曾擔(dān)任貴州電視臺(tái)“行游天下”欄目主持，第一車(chē)視、房產(chǎn)、兒童等欄目。e7d195523061f1c0092ce48a5fc95820e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent活動(dòng)2“童萌劇場(chǎng)”《木偶奇遇記》e7d195523061f1c0092ce48a5fc95821e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent童萌劇場(chǎng)兒童劇《木偶奇遇記》意大利作家卡洛·科洛迪創(chuàng)作的童話；意大利兒童文學(xué)史上第一個(gè)成功的長(zhǎng)篇童話形象。內(nèi)容概要：通過(guò)匹諾曹的種種曲折、離奇的經(jīng)歷，表現(xiàn)小木偶熱愛(ài)正義、痛恨邪惡、天真純潔的品質(zhì)，教育兒童要抵御種種誘惑，做一個(gè)誠(chéng)實(shí)、聽(tīng)話、愛(ài)學(xué)習(xí)、愛(ài)勞動(dòng)，并能幫助父母的好孩子。#意大利最經(jīng)典最具代表性童話作品#e7d195523061f1c0092ce48a5fc95822e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent活動(dòng)3小丑總動(dòng)員歡樂(lè)巡游e7d195523061f1c0092ce48a5fc95823e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent現(xiàn)場(chǎng)巡游小丑總動(dòng)員歡樂(lè)巡游一大波小丑，空降時(shí)代奧特萊斯長(zhǎng)沙，集結(jié)氣球小丑/高蹺小丑/樂(lè)器小丑/雜耍小丑等，星城最頂尖的小丑大師，全城歡樂(lè)巡游，各式各樣的搞怪互動(dòng)，讓觀眾變身歡樂(lè)小丑，唱歌跳舞、游戲整蠱，盡情享受一段無(wú)憂無(wú)慮、簡(jiǎn)單快樂(lè)的美好時(shí)光。#多元小丑集結(jié)燃爆現(xiàn)場(chǎng)#【最high氛圍】【覆蓋全場(chǎng)】e7d195523061f1c0092ce48a5fc95824e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent活動(dòng)4浪漫氣球雨e7d195523061f1c0092ce48a5fc95825e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent現(xiàn)場(chǎng)互動(dòng)浪漫氣球雨活動(dòng)尾聲，高潮迭起，鐘樓廣場(chǎng)化身浪漫告白圣地，一萬(wàn)只氣球雨從天而降，氣球輕輕地砸在你們的頭上，浪漫指數(shù)爆表，撩爆你的少女心，給你的愛(ài)滿滿的儀式感！#長(zhǎng)沙萬(wàn)只氣球雨浪漫降落#【超夢(mèng)幻+超浪漫】【全場(chǎng)大狂歡】e7d195523061f1c0092ce48a5fc95826e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent活動(dòng)5“GrapePK”葡萄大闖關(guān)e7d195523061f1c0092ce48a5fc95827e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent闖關(guān)互動(dòng)一次“葡萄”引發(fā)的火熱大PK！初秋9月，豐收季節(jié)，敢為人先，過(guò)五關(guān)，斬六將，讓你Get到前所未有的小技能，葡萄新玩法，等你來(lái)解鎖！游戲規(guī)則：設(shè)置4個(gè)葡萄主題互動(dòng)區(qū)，闖關(guān)者關(guān)注“某某奧特萊斯”公眾號(hào)后，即可免費(fèi)闖關(guān)券，每過(guò)一關(guān)，就會(huì)獲得成功印章，闖關(guān)通過(guò)所有關(guān)卡，即可免費(fèi)獲得關(guān)山葡萄*1提。e7d195523061f1c0092ce48a5fc95828e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent闖關(guān)互動(dòng)關(guān)卡1：葡萄吃一吃萌娃潮爸辣媽/三五好友/默契情侶等，兩人一組，合力完成游戲規(guī)則：規(guī)定時(shí)間內(nèi)，2組同時(shí)PK，1人扔葡萄，1人努力吃葡萄，吃葡萄最多的組，闖關(guān)成功。e7d195523061f1c0092ce48a5fc95829e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent闖關(guān)互動(dòng)關(guān)卡2：葡萄抓一抓真人娃娃機(jī)首次空降時(shí)代奧特萊斯長(zhǎng)沙，從此告別空手而歸游戲規(guī)則：闖關(guān)者調(diào)整好裝備，懸空進(jìn)入娃娃池，規(guī)定時(shí)間內(nèi)抓到N個(gè)葡萄娃娃，即闖關(guān)成功。e7d195523061f1c0092ce48a5fc95830e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent闖關(guān)互動(dòng)關(guān)卡3：葡萄跳一跳時(shí)下最好玩、最刺激的“真人版跳一跳”，一起挑戰(zhàn)高分！游戲規(guī)則：闖關(guān)者帶好葡萄帽子，化身“葡萄精靈”，完成20個(gè)跳一跳，積分超過(guò)120，即闖關(guān)成功。e7d195523061f1c0092ce48a5fc95831e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent闖關(guān)互動(dòng)關(guān)卡4：葡萄套一套“童”心大作戰(zhàn)，歡樂(lè)套圈圈，一瞄，一比，一投，中！游戲規(guī)則：現(xiàn)場(chǎng)劃分空白格，擺滿各類(lèi)水果。闖關(guān)者獲得10個(gè)圈，5個(gè)套中葡萄即為闖關(guān)成功。e7d195523061f1c0092ce48a5fc95832e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent活動(dòng)6“GrapeMarket”葡萄市集e7d195523061f1c0092ce48a5fc95833e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent葡萄市集葡萄市集上，直接與關(guān)山葡萄基地面對(duì)面的交流，向勤勞的農(nóng)夫?qū)ひ捵钚迈r自然的葡萄，享受天然無(wú)污染的健康食物，回歸最天然的原始空間！一個(gè)充滿人情味的市集，等你尋找食物本真味。buyfreshbuylocal買(mǎi)在當(dāng)季買(mǎi)在當(dāng)?shù)豦7d195523061f1c0092ce48a5fc95834e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent葡萄市集01新鮮葡萄品嘗02葡萄酒品鑒03葡萄美食04葡萄周邊手作e7d195523061f1c0092ce48a5fc95835e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent葡萄市集白色帳篷+紫色系視覺(jué)裝飾（彩旗|氣球等）招募不少于10家攤主e7d195523061f1c0092ce48a5fc95836e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent活動(dòng)7“Grapepicking”葡萄采摘e7d195523061f1c0092ce48a5fc95837e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent采摘葡萄時(shí)間：9月12日-9月22日地點(diǎn)：關(guān)山葡萄園基地參與方式1：9月12日-9月21日線上在“某某奧特萊斯長(zhǎng)沙”公眾號(hào)上互動(dòng)留言，即可獲得免費(fèi)采摘機(jī)會(huì)。參與方式2：9月22日活動(dòng)當(dāng)天，在商場(chǎng)指定的線下報(bào)名點(diǎn)報(bào)名，商場(chǎng)大巴擺渡車(chē)運(yùn)送顧客前往采摘。建議結(jié)合SP在商場(chǎng)任意消費(fèi)/關(guān)注公眾號(hào)參與互動(dòng)，即可獲得免費(fèi)采摘葡萄機(jī)會(huì)e7d195523061f1c0092ce48a5fc95838e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent活動(dòng)流程e7d195523061f1c0092ce48a5fc95839e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent時(shí)間：9月22日14:00-20:00（擬）地點(diǎn)：某某奧特萊斯·鐘樓廣場(chǎng)現(xiàn)場(chǎng)流程14:00-18:00闖關(guān)互動(dòng)葡萄市集葡萄采摘童萌劇場(chǎng)繽紛演出浪漫氣球雨小丑巡游互動(dòng)區(qū)14:00-18:00互動(dòng)區(qū)14:00-18:00葡萄園16:00-17:00舞臺(tái)區(qū)19:00-20:00舞臺(tái)區(qū)20:0014:00-20:00舞臺(tái)區(qū)全場(chǎng)e7d195523061f1c0092ce48a5fc95840e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)內(nèi)容Activitycontent舞臺(tái)流程（擬）“MagicGrapeStage”魔力葡萄舞臺(tái)

活動(dòng)流程序號(hào)時(shí)間時(shí)長(zhǎng)環(huán)節(jié)內(nèi)容參與人聲音畫(huà)面物料備注114:00-16:00120互動(dòng)暖場(chǎng)音樂(lè)循環(huán)播放/暖場(chǎng)樂(lè)主VI

216:00-17:0060童萌劇場(chǎng)意大利經(jīng)典童話劇《木偶奇遇記》演員背景樂(lè)童話劇畫(huà)面手麥1

317:00-19:00120彩排演出節(jié)目走位等————主VI419:00-19:022開(kāi)場(chǎng)主持人上場(chǎng)，介紹本次活動(dòng)主題吳寒上場(chǎng)音樂(lè)主VI手麥1

519:02-19:2220外籍樂(lè)隊(duì)浪里歌浪樂(lè)隊(duì)演出，4首樂(lè)隊(duì)——?jiǎng)討B(tài)元素樂(lè)器設(shè)備、立麥等

619:22-19:308國(guó)際小丑魔術(shù)小丑表演神秘魔術(shù)，與臺(tái)下觀眾互動(dòng)小丑背景樂(lè)主VI耳麥

719:30-19:4010游戲1《葡萄繞口令》游戲互動(dòng)主持人+現(xiàn)場(chǎng)觀眾游戲樂(lè)游戲畫(huà)面手麥2禮品819:40-19:488葡萄走秀葡萄主題的SUPERSHOW模特走秀樂(lè)動(dòng)態(tài)道具

919:48-19:5810游戲2《踩葡萄大戰(zhàn)》游戲互動(dòng)吳寒游戲樂(lè)游戲畫(huà)面手麥2禮品1019:58-20:002氣球雨&結(jié)束萬(wàn)只氣球從空降落，活動(dòng)結(jié)束主持人&觀眾結(jié)束樂(lè)主VI手麥1

時(shí)長(zhǎng)（分）120e7d195523061f1c0092ce48a5fc95841e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20場(chǎng)地規(guī)劃04Siteplanninge7d195523061f1c0092ce48a5fc95842e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20平面布局Activitycontent平面布局圖e7d195523061f1c0092ce48a5fc95843e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20舞臺(tái)效果Activitycontent舞臺(tái)效果圖e7d195523061f1c0092ce48a5fc95844e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20舞臺(tái)效果Activitycontent舞臺(tái)效果圖e7d195523061f1c0092ce48a5fc95845e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20舞臺(tái)效果Activitycontent舞臺(tái)效果圖e7d195523061f1c0092ce48a5fc95846e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)宣傳05ActivityPromotione7d195523061f1c0092ce48a5fc95847e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20媒體推廣Activitycontent網(wǎng)絡(luò)精準(zhǔn)投放移動(dòng)終端，精準(zhǔn)鎖定目標(biāo)客群備注：以實(shí)際鎖定APP為準(zhǔn)出行工具教育美化汽車(chē)生活實(shí)用系統(tǒng)閱讀商業(yè)社交體育娛樂(lè)音視頻游戲廣播e7d195523061f1c0092ce48a5fc95848e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20媒體推廣Activitycontent網(wǎng)絡(luò)精準(zhǔn)投放全面整合20000+APP，滿足全大多數(shù)用戶需求備注：以實(shí)際鎖定APP為準(zhǔn)e7d195523061f1c0092ce48a5fc95849e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20媒體推廣Activitycontent宣傳媒體矩陣廣播電視平面網(wǎng)站客戶端新媒體媒體軟文報(bào)道次數(shù)，不少于20次備注：軟文報(bào)道以實(shí)際上刊為準(zhǔn)e7d195523061f1c0092ce48a5fc95850e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20人流保障06Popularityguaranteee7d195523061f1c0092ce48a5fc95851e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20Activitycontent異業(yè)合作渠道異業(yè)合作渠道，不少于10家異業(yè)合作e7d195523061f1c0092ce48a5fc95852e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20Activitycontent人流保障人流保障01前期推廣聯(lián)合項(xiàng)目，線上硬廣招募+軟文招募，為活動(dòng)預(yù)熱和背書(shū)，吸納人氣。03市集招募活動(dòng)前期，招募葡萄市集攤主，為現(xiàn)場(chǎng)人氣打底，保證現(xiàn)場(chǎng)基本的人流量。02組團(tuán)報(bào)名通過(guò)整合各種異業(yè)資源，達(dá)成異業(yè)合作，將異業(yè)客群巧妙轉(zhuǎn)化為項(xiàng)目的目標(biāo)客群。04車(chē)友會(huì)聯(lián)動(dòng)長(zhǎng)沙各大自駕游車(chē)友會(huì)，如十萬(wàn)公里車(chē)友俱樂(lè)部，鎖定愛(ài)車(chē)有車(chē)一族，轉(zhuǎn)化為人流量。e7d195523061f1c0092ce48a5fc95853e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)亮點(diǎn)07Activitycontente7d195523061f1c0092ce48a5fc95854e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)亮點(diǎn)Activityhighlights葡萄主題+歐式風(fēng)情長(zhǎng)沙首個(gè)歐式主題的葡萄狂歡節(jié)集吃|喝|玩|樂(lè)|購(gòu)于一體的主題嘉年華最好玩的初秋一日游體驗(yàn)互動(dòng)活動(dòng)獨(dú)具風(fēng)格，品質(zhì)感俱佳01e7d195523061f1c0092ce48a5fc95855e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)亮點(diǎn)Activityhighlights強(qiáng)力整合異業(yè)+鎖定親子客群鎖定人群，保證人流量02強(qiáng)勢(shì)整合各界異業(yè)資源和媒體資源線上推廣+線下落地，讓品牌轟動(dòng)全城精準(zhǔn)鎖定目標(biāo)客群，帶來(lái)巨大人流量e7d195523061f1c0092ce48a5fc95856e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)亮點(diǎn)Activityhighlights葡萄主題互動(dòng)+氛圍布置互動(dòng)性強(qiáng)，現(xiàn)場(chǎng)氛圍好03量身定制葡萄主題體驗(yàn)互動(dòng)現(xiàn)場(chǎng)美陳緊扣主題，氛圍感Max活動(dòng)口碑最佳，提升品牌美譽(yù)度e7d195523061f1c0092ce48a5fc95857e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20費(fèi)用匡算08Activitycoste7d195523061f1c0092ce48a5fc95858e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20活動(dòng)費(fèi)用Activitycost費(fèi)用匡算（詳見(jiàn)附件）e7d195523061f1c0092ce48a5fc95859e7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC1815848C5A4049C6C79141D5F773E776FF3E20精彩不停策劃：LYNNe7d195523061f1c0092ce48a5fc95860“某某奧特萊斯·葡萄狂歡節(jié)”活動(dòng)企劃方案outletschangshaGrapecarnivale7d195523061f1c0092ce48a5fc95870a0687ac45bc8b2caB227BFDC40F9DB2B7A559DE97B8BDC6E716585DDCE188C7BF488BAA08C98985C74A3E1B5E305210FABE6A8AE2A6A8AB67019A6860E9B7AF50A2EA8C601B2B22531C816FFC44AC7D643FF8FDDB2F56AF63E0FDA476E2BB8DB5FC6A791D98856B007499EE3DC