312 英語(yǔ)高考“七選五”閱讀理解原創(chuàng)仿真模擬試題12

【陜西省高中英語(yǔ)李勝文名師工作室出品】2020高考英語(yǔ)“七選五”閱讀理解專項(xiàng)突破原創(chuàng)系列資料312 英語(yǔ)高考“七選五”閱讀理解原創(chuàng)仿真模擬試題12第二節(jié)（共5小題；每小題2分，滿分10分）根據(jù)短文內(nèi)容，從短文后的選項(xiàng)中選出能填入空白處的最佳選項(xiàng)。選項(xiàng)中有兩項(xiàng)為多余選項(xiàng)。話題：廣告宣傳難度：中建議用時(shí)：7分鐘Advertisingisamessagethattriestosellsomething.Companiesadvertiseeverythingfromcarstocandy.1Forexample,anadvertisementcouldtrytomakevoterschooseacertaincandidate(候選人)forpresident.2YoufindthemontheradioandonTV,inmagazines,shopwindowsandonTshirts.Theyshowupinsideelevators,onschoolbusesandeveninschools.About600billiondollarsarespentonadvertisingaroundtheworldeveryyear.3Ittellspeopleaboutsomething,likeaproductoraserviceanditalsoworkstomakepeoplewanttobuytheproductorservice.Advertisementsdotheirjobsindifferentways.Manyprintedadvertisementshaveheadlinesorboldlyprintedwordsthatmakepeoplestopandreadthem.Someheadlinesmaypromisesomethingthatthereaderwants,likeagoodprice.4Someadvertisementsuseslogansthatareusedoverandoveragain.Theyareeasytorememberandoftenuseacatchyphrase.Sometimestheyarenotrelatedtotheproduct.Inmanyadvertisementsafamouspersontalksaboutaproductandtellswhytheyuseit.Thispersonmaybeanactor,amodelorawell-knownathlete.Ortheymayjustbeanaverageuserofaproduct.5Advertisersbroadcasttheircommercialsseveraltimesadayfordaysorweekstogetthemessageacross.Whenpeopleseeanadvertisementmoreoftentheymaybemorelikelytoacceptthemessageandwanttheproduct.(Inmanyadvertisementsafamouspersontalksaboutaproductandtellswhytheyuseit.Thispersonmaybeanactor,amodelorawell-knownathlete.Ortheymayjustbeanaverageuserofaproduct.)A.Advertisingdoestwomainjobs.B.Therearetwokindsofdifferentadvertisements.C.Advertisementsappearalmosteverywhereyoulook.D.Othersmaycarrytheannouncementofanewproduct.E.Sometimesadvertisingisalsousedtochangepeople’sideas.F.Advertisementsalsocompareaproductwithanotheroneofthesametype.G.Repetitionisoneofthemostbasictechniquesusedintheadvertisingbusiness.【解題導(dǎo)語(yǔ)】本文是說(shuō)明文。文章介紹了廣告的定義、出現(xiàn)的地方、主要的目的以及達(dá)到其目的的一些方法。1.E。由后面的舉例可知本選項(xiàng)承接上文補(bǔ)充說(shuō)明廣告的功能，故選E。2.C。由下文中所列舉的廣告出處和看到廣告的場(chǎng)所可知本選項(xiàng)用來(lái)總體說(shuō)明廣告無(wú)處不在，故選C。3.A。由本段后面的句子可以概括出本段的主旨是：廣告所要做的兩方面工作，即作廣告的兩個(gè)目的，故選A。【易錯(cuò)點(diǎn)撥】本題的干擾選項(xiàng)是B，但B說(shuō)明公的是廣告有兩種不同的類別，而后面的句子不是從類別上區(qū)分廣告。另外，下一段段首“jobs”一詞重現(xiàn)，所以第三空應(yīng)選用A選項(xiàng)。4.D。本選項(xiàng)中的“others”與前一句中的“some”相對(duì)應(yīng)，用來(lái)說(shuō)明大字標(biāo)題或黑體字類廣告所包含和傳達(dá)的信息，與前一句構(gòu)成平行并列關(guān)系，故選D。【易錯(cuò)點(diǎn)撥】本題的干擾選項(xiàng)是F，本選項(xiàng)和前一句都圍繞著大字標(biāo)題或黑體字類廣告所包含和傳達(dá)的信息展開，而本選項(xiàng)則意思是廣告比較同類產(chǎn)品，兩者從邏輯上講不在一個(gè)層面。5.G。由后面的“severaltimesadayfordaysorweeks”和“moreoften”可知此處要說(shuō)明廣告通過重復(fù)來(lái)達(dá)到其目的，故選G?！疽族e(cuò)點(diǎn)撥】在解答本題時(shí)一定要理清文章和段落的層次，特別是第三段中對(duì)廣告達(dá)到其目的的方法的說(shuō)明，本段共提到四種方法：用大字標(biāo)題或黑體字、運(yùn)用口號(hào)、用名人話語(yǔ)和重復(fù)，段首先闡明廣告以不同的方法達(dá)到其目的，接著陳述了四種方法，每種方法后又作了展開說(shuō)明。如果理不清文章和段落結(jié)構(gòu)，各個(gè)正確選項(xiàng)之間便會(huì)產(chǎn)生相互干擾。Theoriginalpassage:advertising-techniquesTableofContentsIntroductionandAdvertisingTechniquesAdvertisingMediaProductionandRegulationofAdsHistoryofAdvertising-theProsandConsofAdvertisingTextandWorksheetsavailableatourshopAdvertisingisamessagethattriestosellsomething.Companiesadvertiseeverythingfromcarstocandy.Advertisingisalsousedtochangepeople’sideas.Forexample,anadcouldtrytomakevoterschooseacertaincandidateforpresident.Adsappearalmosteverywhereyoulook.YoufindthemontheradioandonTV,inmagazines,shopwindowsandonTshirts.Theyshowupinsideelevators,onschoolbusesandeveninschools.About600billiondollarsarespentonadvertisingaroundtheworldeveryyear.AdvertisingtechniquesAdvertisingdoestwomainjobs.Ittellspeopleaboutsomething,likeaproductoraserviceanditalsoworkstomakepeoplewanttobuytheproductorservice.Adsdotheirjobsinmanydifferentways.Manyprintedadshaveheadlinesorboldlyprintedwordsthatmakepeoplestopandreadthem.Theheadlinemaypromisesomethingthatthereaderwants,likeagoodprice.Otherheadlinesmaycarrytheannouncementofanewproduct.Someadsuseslogansthatareusedoverandoveragain.Theyareeasytorememberandoftenuseacatchyphrase.Sometimesslogansarenotrelatedtotheproduct.Inmanyadsafamouspersontalksaboutaproductandtellswhytheyuseit.Thispersonmaybeanactor,amodelorawell-knownathlete.Ortheymayjustbeanaverageuserofaproduct.Adsalsocompareaproductwithanotheroneofthesametype.Theadpointsoutwhyaproductisbetter.Someadsfeaturecartoonorproductcharacters.Theymayappearinanadoveralongtime.Thecharactersbecomewellknownandpeopleidentifythemwithaproduct.Repetitionisoneofthemostbasictechniquesusedintheadvertisingbusiness.Advertisersbroadcasttheircommercialsseveraltimesadayfordaysorweekstogetthemessageacross.Whenpeopleseeanadmoreoftentheymaybemorelikelytoacceptthemessageandwanttheproduct.http://www.english-online.at/media/advertising/advertising-techniques.htm各位高三師生：大家好！我是陜西省高中英語(yǔ)李勝文名師工作室主持人李勝文，陜西省鎮(zhèn)安中學(xué)英語(yǔ)教師。為了讓廣大師生在疫情期間不間斷高考復(fù)課備考，我把2019年12月出版的個(gè)人專著《語(yǔ)篇視角下英語(yǔ)高考“七選五”閱讀理解試題研究與實(shí)戰(zhàn)訓(xùn)練》（目前唯一高考“七選五”閱讀理解研究專著）中部分內(nèi)容拿出來(lái)上傳到2020英語(yǔ)高考七選五閱讀理解研學(xué)群（QQ群和微信群）供大家免費(fèi)下載使用，希望對(duì)大家有所幫助。工作之余，我也會(huì)抽出一些時(shí)間在兩個(gè)群里解答師生們提出的問題，與大家交流探討。祝大家身體健康，復(fù)課備考順利！李勝文2020年2月1日于陜西鎮(zhèn)