LinkedinB輪融資商業(yè)計(jì)劃書(shū)

Linkedin

YournetworkisbiggerthanyouthinkSeriesBAugust2004LinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第1頁(yè)!FindandContactthePeopleYouNeedThroughthePeopleYouAlreadyTrustAugust2014CONFIDENTIALLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第2頁(yè)!LinkedInisProfessionalPeoplesearch2.0Professionalpeoplesearchincludes3keyponentsLinkedInpremiumservices

ServiceprovidersJobsDealsandnetworking1.Targetedads:Contextualtextadstargetedonsearchtermsandprofiles

$$Listings:Jobslistingfilteredthrougheachprofessional’snetwork3.Subscriptions:Serviceextendingreachofeachprofessional’snetwork

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$$August2004CONFIDENTIALLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第3頁(yè)!August2014CONFIDENTIALProfessionalPeopleSearch2.0LeveragesNetworksInternet1.0=Searchandtransactviaflatdirectories

Internet2.0=SearchandtransactvianetworksLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第4頁(yè)!August2014CONFIDENTIALPayPal:OnlinePayments2.0OnlinePayment1.0CitibanketalDetectfraudbylookingat

eachindividual’sbehaviorinisolationOnlinepayments2.0PayPalDetectfraudbylookingatNetworkoftransactionsbetweenusersLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第5頁(yè)!August2014CONFIDENTIALLinkedIn

:

ProfessionalPeopleSearch

2.0ProfessionalPeopleSearch2.0:LinkedInAssessprofessionalsbylookingatnetworkofrelationships

betweenusersProfessionalPeopleSearch

1.0:Monster

,LexisNexis,etalAssessprofessionalsbylookingateachindividal’sclaimsLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第6頁(yè)!August2014CONFIDENTIALNetworkGrowth:CommitmentfromSeriesALinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第7頁(yè)!August2014CONFIDENTIALLinkedInleadsthisMarketRegisteredusersofonlineprofessionalnetworktoolsFebruary2004(Total=0.3Million)Non-LinkedInnumbersareestimatesbasedonbestavailableintelligenceLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第8頁(yè)!LinkedInistheMarkedLeader

Numbersasof8/0.4.Non-LinkedInnumbersareestimatesbasedonbestavailableintelligence.“users”:registereduserscurrentlyactivesinthesystem“Emailaddresses”:registeredusers+otherindividualswhoarenotusers,butwhoseemailaddresseshavebeenenteredintothesystembyusersLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第9頁(yè)!StrongResultsWithLessThan$4MillionSpentLargeuserbase930K+white-collarregisteredusers29K+weeklyusergrowthrate23M+uniqueemailaddressesuploadedBusinessdevelopmentDirectEmployersAssociationAmericanExpressOPEN(atcontract)10+newinboundopportunitiesperweekHigh-qualityusers22%ofusersareCxOs/seniorexecs100+countries130+industriesIncreasingusagelevels20%ofoldusersloginpermonth1M+usersearchespermonth20M+totalmemberpageviewspermonthDesktop(notpromoted)6K+IEtoolbarinstalls18K+Outlooktoolbarinstalls2.5MemailaddressesuploadedviatoolbarGroups50+Groupslive20+newGroupslaunchpermonth300+GroupsinpipelineLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第10頁(yè)!LinkedIn’sMarket-LeadingPositionCreatesStrongBarrierstoEntry?InherentlyviralproductdesignwithtippingpointeffectsPromotesongoingmarketleadership?ReputationsystemandnetworkofrelationshipsbetweenusersEnablesverystrongnetworkeffectsandusertrust?2keypatentsinviralmarketingand“socialnetworking”1granted,1pendingwith1999prioritydateLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第11頁(yè)!TheNetworkEnablesRevenue?Network-basedreputationsystemcreatestrust:keytohightransactionvolumeandutility?1.InLeads:Contextualsearchtextads?2.Opportunities:network-filteredjoblistings?3.NetworkPlus:network-extendingsubscription?Reputationsystemisnotdirectlymonetized(Universalservicestaysfreeforallusers)ValueofthenetworkRevenuemodel(indetail)Buildingthenetworkisthechallenge,andLinkedInhasthefoundationLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第12頁(yè)!LinkedIn’sMarketOpportunityIsLarge?GoogleAdWordsforpeople?Lexis-Nexisforservices?Yellowpages/directories?Monsteretal?Classifieds?Match.etal?Searchads:$2.8B?Lexis-Nexis:$2.3B?Offllineyellowpages,directories,andlocalads$10B+

?Jonsites:$0.8B(excludingclassifieds)?Personalssites:$0.6B

ComparablesComparablemarketsizes(2004)1.InLeads(Targetedads)2.Opportunities(Listings)3.NetworkPlus(Subscriptions)LinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第13頁(yè)!1.MarketforInLeads:SearchAdvertisingIsLargeandGrowingFast

LinkedInInLeadsImprovesonGoogleAdWordsmodel?Infoonsearcher?Focusedwhite-collardemographic($2-$50CPCvs.$0.35CPCforunfocuseddemographic)?AbilitytomonetizeCPM,CPC,andleadsSources:PriceWaterhouseCoopers,GoldmanSachsLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第14頁(yè)!2.Reputation-BasedPrioritizationofCandidatesSavesTimeandMoney“IusedLinkedIntosearchforaMarketingVPand$30.,000Iwouldhaveotherwisepaidaheadhunter.”--AnonymousCEO(quotedinForresterreport,July2004)“LinkedInhelpedmetoeasilyfindandcontact10productmanagers,oneofwhomIendeduphiring.LinkedInsavedmeasignificantamountoftimeandeffort.”--JeremyLiew,GM,Netscape(hireplacedinColumbus,OH)

“ThroughLinkedInIwasabletofindtheperfectmatchforasalesmangeropening,anditsavedusover$20.000insearchcosts.”--AdamHonig,CEO,Akiba(NewYork,NY)LinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第15頁(yè)!3.LinkdInNetworkPlusGivesPowerUsersExtendReachLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第16頁(yè)!RevenueIsNear-Term?Remainsfree(largeuserbaseiskeyrevenue-generatingasset)?Alreadylive?CPCpricingsetbyfreemarketauction?1/05?CPMpricing$3-$10dependingoncategory?EOI(leadgeneration)pricing$25+?$79perlisting(remainsopenfor30days)?11/04?Pricelevelsincreasepost-2005

?$5.95permonthor$59.95peryear?1/05?Pricelevelsincreasepost-2005

LinkedInUniversalService1.InLeads(Searchads)2.Opportunities(Listings)3.NetworkPlus(Subscription)Pricingplan(preliminary)LaunchtimingLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第17頁(yè)!SeriesBBringsLinkedIntoOperatingProfitabilityin2005KeyassumptionsinLinkedInmodelMacroassuptions?

Monthlyusergrowthof3%-13%(belowcurrentlevel)?

Monthlyusagegrowthrateof5%-10%(belowcurrentlevels)1.InLEADS(searchads)assumptions

?CPMspricesat$3-$5,CPCspricedat$1(bothwellbelowps)

?Clickthroughandconversionratesof0.6%-2.75%2.Opportunities(listings)assumptions?Listingpricingat$793.NetworkPlus(subscription)assumptions?Subscriptionratof0.5%-0.3%(highendofrangenotuntil2007)

LinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第18頁(yè)!BusinessandTechTeamHasStrongTrack-RecordReidHoffman,CEO

?FormerEVPandFoundingBoardMember,PayPal

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InvestorinFriendster,Ironport,SixApart,VendioetalSarahImbach,ChiefofStaffandVP

?FormerSVPOperations,PayPalAllenBlue,VPofProduct

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FormerDirectorofProductDesign,SocialNet.Jean-LucVaillant,VPofEngineering

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FromerDirectorofEngineeringandSoftwareDevelopment,Logitech,SpotlifeKonstantinGuericke,VPofMarketing

?FormerVPofMarketing,Presenter,BlaxxunEricLy,CTO?FounderandformerCTO,Netmosphere(soldtoCriticalPath)MattCohler,DirectorofCorporateDevelopment?Formertop-rankedanalystatMcKinsey,marketingatAsialofo,publishedinHBRTechnicalteamwithexperienceatApple,Cisco,Hotwire,Citigroup,Sprint,TIBCO,VERITAS,etalLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第19頁(yè)!Theproblem:Thereisnoeffective,trustedwayforprofessionalstofindandtransactwitheachotheronline?Selectingserviceprovidersfromyellowpagesfails?Selectingemployeesfromresumedatabasesfails?ReachingprofessionalsthroughdirectoriesfailsAugust2014CONFIDENTIALProfessionalPeopleSearch1.0UsesFlatDirectoriesLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第20頁(yè)!August2014CONFIDENTIALeBay:OnlineGoodsListing2.0

GoodsListings1.0:OnlineClassifiedsAssessseller’sreputationbylookingateachindividualseller’sclaimsGoodsListings2.0:eBayAssessseller’sreputationbylookingatnetworkoftransactionbetweenusersLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第21頁(yè)!August2014CONFIDENTIALGoogle

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SearchforThings2.0SearchforThings1.0AltavistaRanksearchresultsbylookingatEachindividualpageinisolationSearchforThings2.0GoogleRanksearchresultsbylookingatnetworkoflinksbetweenpagesLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第22頁(yè)!August2014CONFIDENTIALEstablishingtheNetwork:OurFirstPriorityForeBay,PayPal,Google,andLinkedIn,thekeyisthenetworkWherethenetworkisthekey,thefirstmoveriscriticaltorevenuePayPalwaiteduntil4millionregisteredusersbeforeturningonrevenue-today,revenueis$400MM+LinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第23頁(yè)!Networkgrowth:Success“LinkedInhasquicklybeetheInternet’slargestonlinebusinessnetwork.”“LinkedInismoststrictaboutkeepingitssiteSolelyforprofessional,businesspurposes.”ForbesMarch2004LinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第24頁(yè)!August2014CONFIDENTIALLinkedInhashighestrateofadoptionLinkedIn’ssharehasincreasedfrom54%6monthsagoto73%todayTippingpointeffectsmeansmeanLinkedIn’ssharewillcontinuetoincreaseRegisteredusersofonlineprofessionalnetworktoolsAugust2004(Total=1.2Million)Non-LinkedInnumbersareestimatesbasedonbestavailableintelligenceLinkedInHasGrownItsLeadLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第25頁(yè)!GrowthIncludesMajorGroupsProvidingStrongBrandEndorsement“RedHerringchoseLinkedInforGroupsastheprofessionalNetworktoolforourconferencetoallowattendeestocreateLastingrelationshipsandtopromoteRedHerringtoLinkedIn’shundredsofthousandsofhigh-qualityprofessionalusers.”AdditionalGroupslivesincelaunchinApril2004AdditionalConferences?Supernova?BlogOnAdditionalAlumniGroups(mostlyclass-level)?HaasSchoolofBusiness?MITTechLink?MayfieldFellows?CarnegieMellon?UniversityofWashingtonAdditionalProfessionalGroups?ChineseSoftwareProfessionalsAssociation?InterFrench?IndustryStandardInternetExecutiveGroup?PressClubofCalifornia?PdmaNorCal?AssociationofInternationalProductMarketingandManagementAdditionalCorporateAlumniGroups?SunMicrosystemsAlumniAssociation?HPAlumniAssociationPlusmorethan50othersimilarGroups15-2-newGroupsaddedpermonthLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第26頁(yè)!GreatInboundBusinessDevelopment?Dominantnon-profitconsortiumofFortune500HrdepartmentsandUniversitycareercenters?Fourth-largestjobdatabaseonline?Two-yearexclusiveagreementlaunched?ExposureofLinkedInto2millionAmericanExpresssmallbusinesscardholders?StrongbrandendorsementofLinkedIn?CurrentlyatcontractLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第27頁(yè)!TheNetworkEnablesRevenue?Network-basedreputationsystemcreatestrust:keytohightransactionvolume?Network-basedfrauddetectionsystemmakesthebusinesseconomicallyviable?Network-basedpageranksystemproduces?eBaytakes%transaction?

Reputationsystemisnotdirectlymonetized?PayPaltakes%oftransaction?Frauddetectionisnotdirectlymonetized?AdWordsareshowninsearchresults?

PageranksystemisnotdirectlymonetizedValueofthenetworkRevenuemodel(high-level)…andofcourse,user-basednetworkeffectsarekeytomakingthebusinessvaluableLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第28頁(yè)!TheNetworkEnablesRevenueInLeads,Opportunities,andNetworkPlusLinkedInUniversalFreeServiceRevenueNetworkLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第29頁(yè)!1.LinkedInInLeadsDoesforProfessionalsWhatGoogleAdWordsDoesforProducts35K+dailyprofessionalsearches45K+dailymemberpageviews“I’veclosedover$100Kworthofbusinesssofar,andcurrentlyhave$400Kofdealsinthepipeline,thankstoLinkedIn.”--ToddDefren,SHIFTCommunicationsLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第30頁(yè)!2.LinkedInOpportunitiesLetsUsersLeverageTheirNetworktoHireLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第31頁(yè)!2.MarketforOpportunities:ExistingOnlineJobMarketsAreLargeButInefficientLinkedinB輪融資商業(yè)計(jì)劃書(shū)共36頁(yè)，您現(xiàn)在瀏覽的是第32頁(yè)!3.MarketforNetworkPlus:LargeOnlinePersonalsMarketProvidesComp“LinkedInhastakenreferral-basedjobhuntingtothenextlevel.”March2004Sources:GoldmanSachs,MarketdataEnterprisesLinkedi