英語(yǔ)北師大版必修4-Unit11-The-Media-Lesson-3-The-Advertising-GameTY課件

Lesson3TheAdvertisingGameLesson3WorldcupclickWorldcupclickEnglandBeckhamBrazilRonaldoBrazilRonaldinhoArgentinaBatistutaEnglandOwenKoreaAHNJungHwanFranceRobertoBaggioPortugalFigoSpainRaulFranceZinedineEnglandBeckhamBrazilRonaldo?Wherehaveyouseenandheardadvertising?Game?WherehaveyouseenandhearInthestreetInthestreetonthebusatthebusstationonthebusatthebusstationonradioonradioonTVonTVinthenewspaperinthenewspaperinthemagazineinthemagazineontheInternetontheInternetspokesmanspokeswomanspokesmanspokeswoman?Doyouthinkadvertisingactuallyworks??Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?促銷Voiceyouropinion?HaveyoueverboughtanythingParagraph1Paragraph2Paragraph3Paragraph4Paragraph5theclassicadstheadsinthemarketmodernadsthetopadsoftodaythepublicadsFastreadingtraditional,typicalParagraph1theclassicadstheListentothetapeandfinishthemultiplechoices.1.Whichoneisnotapublicadvertisement?A.FightingAIDSB.SavingwaterC.HelpingthepoorD.SKⅡListeningListentothetapeandfinish2.Whatideasdotoday’sadvertisementsusetomakeyounoticetheirproducts?a.newb.humourc.unusuald.surprisedA.abcB.abcdC.acdD.bcd2.Whatideasdotoday’sadvert3.What’sthetopadvertisers’aim?

A.TocreatesomethingthathasneverbeenseenbeforeandisfascinatingforpeopletolookatB.TomakecontributionstosocietyC.TousemoderntechniquesofdesignD.Tomakepeopleknowtheirproducts3.What’sthetopadvertisers’Listentothetapeandfinishthemultiplechoices.1.Whichoneisnotapublicadvertisement?A.FightingAIDSB.SavingwaterC.HelpingthepoorD.SKⅡDListeningListentothetapeandfinish2.Whatideasdotoday’sadvertisementsusetomakeyounoticetheirproducts?a.newb.humourc.unusuald.surprisedA.abcB.abcdC.acdD.bcdB2.Whatideasdotoday’sadvert3.What’sthetopadvertisers’aim?

A.TocreatesomethingthathasneverbeenseenbeforeandisfascinatingforpeopletolookatB.TomakecontributionstosocietyC.TousemoderntechniquesofdesignD.TomakepeopleknowtheirproductsA3.What’sthetopadvertisers’Readthetextandcompletethetable.CarefulreadingCarefulreadingParagraph1aimcontentstheclassicadsgiveinformationaboutfinding——————___________a.thenameofa___________b.whatthecompanies___c.wheretheyare______andthe_________namesproductscompanysellbrandlocatedcertainsubjectcorporationn.公司certainadj.sure確信some某一Paragraph1aimcontentsthegivParagraph2aimcontentstheadsinthemarket________andholdthe_________ofthepublic______________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjectcontain由……組成Paragraph2aimcontentsthe___Paragraph3aimcontentsmodernadshigh_________of_____design_________thehigheststandardsofdesignwith______linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectconcept概念，原則ideaswhicharelinkedto…Paragraph3aimcontentsmodernhParagraph4aimcontentsthetopadsoftoday___________somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprised

andnewand_________ideascreatefascinatinghumourunusualsubjectfascinatingadj.迷人的，賞心悅目的Paragraph4aimcontentsthe____Paragraph5aimcontentsthepublicadsmake___________tosocietyencourage____________to____________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubjectParagraph5aimcontentsthemaketheclassicadslocationbrandnamecompanynameproductbrandnameproductcompanynamelocationtheclassicadslocationbrandntheadsinthemarketpicturesorthewordsofexpertsenjoylookingattheadsinthemarketpicturesmodernadshigheststandardsofvisualdesignhighclearlightthinidealinkedtotheproductmodernadshigheststandardsothetopadsoftodayhumour,surprisedandnewandunusualideathebestpartTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.thetopadsoftodayhumour,suthepublicadsprotecttheenvironmentmakecontributionstosocietythepublicadsprotecttheenviWhatarethemaincharacteristicsoftheads??

1)Theyaremeaningful,interesting….?

2)Wecanfind…intheads.attractive,humorous,fascinating,surprised,new,creative…information,moderntechniquesofdesign…ConsolidationWhatarethemaincharacteristEnjoyyourselfEnjoyyourselfDescribe

anadvertisementyoulike.HomeworkDescribeanadvertisementyouLesson3TheAdvertisingGameLesson3WorldcupclickWorldcupclickEnglandBeckhamBrazilRonaldoBrazilRonaldinhoArgentinaBatistutaEnglandOwenKoreaAHNJungHwanFranceRobertoBaggioPortugalFigoSpainRaulFranceZinedineEnglandBeckhamBrazilRonaldo?Wherehaveyouseenandheardadvertising?Game?WherehaveyouseenandhearInthestreetInthestreetonthebusatthebusstationonthebusatthebusstationonradioonradioonTVonTVinthenewspaperinthenewspaperinthemagazineinthemagazineontheInternetontheInternetspokesmanspokeswomanspokesmanspokeswoman?Doyouthinkadvertisingactuallyworks??Haveyoueverboughtanythingbecauseyoulikedtheideapromotedintheadvertisement?促銷Voiceyouropinion?HaveyoueverboughtanythingParagraph1Paragraph2Paragraph3Paragraph4Paragraph5theclassicadstheadsinthemarketmodernadsthetopadsoftodaythepublicadsFastreadingtraditional,typicalParagraph1theclassicadstheListentothetapeandfinishthemultiplechoices.1.Whichoneisnotapublicadvertisement?A.FightingAIDSB.SavingwaterC.HelpingthepoorD.SKⅡListeningListentothetapeandfinish2.Whatideasdotoday’sadvertisementsusetomakeyounoticetheirproducts?a.newb.humourc.unusuald.surprisedA.abcB.abcdC.acdD.bcd2.Whatideasdotoday’sadvert3.What’sthetopadvertisers’aim?

A.TocreatesomethingthathasneverbeenseenbeforeandisfascinatingforpeopletolookatB.TomakecontributionstosocietyC.TousemoderntechniquesofdesignD.Tomakepeopleknowtheirproducts3.What’sthetopadvertisers’Listentothetapeandfinishthemultiplechoices.1.Whichoneisnotapublicadvertisement?A.FightingAIDSB.SavingwaterC.HelpingthepoorD.SKⅡDListeningListentothetapeandfinish2.Whatideasdotoday’sadvertisementsusetomakeyounoticetheirproducts?a.newb.humourc.unusuald.surprisedA.abcB.abcdC.acdD.bcdB2.Whatideasdotoday’sadvert3.What’sthetopadvertisers’aim?

A.TocreatesomethingthathasneverbeenseenbeforeandisfascinatingforpeopletolookatB.TomakecontributionstosocietyC.TousemoderntechniquesofdesignD.TomakepeopleknowtheirproductsA3.What’sthetopadvertisers’Readthetextandcompletethetable.CarefulreadingCarefulreadingParagraph1aimcontentstheclassicadsgiveinformationaboutfinding——————___________a.thenameofa___________b.whatthecompanies___c.wheretheyare______andthe_________namesproductscompanysellbrandlocatedcertainsubjectcorporationn.公司certainadj.sure確信some某一Paragraph1aimcontentsthegivParagraph2aimcontentstheadsinthemarket________andholdthe_________ofthepublic______________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubjectcontain由……組成Paragraph2aimcontentsthe___Paragraph3aimcontentsmodernadshigh_________of_____design_________thehigheststandardsofdesignwith______linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubjectconcept概念，原則ideaswhicharelinkedto…Paragraph3aimcontentsmodernhParagraph4aimcontentsthetopadsoftoday___________somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprised

andnewand_________ideascreatefascinatinghumourunusualsubjectfascinatingadj.迷人的，賞心悅目的Paragraph4aimcontentsthe____Paragraph5aimcontentsthepublicadsmake___________tosocietyencourage____________to____________inimprovingtheirneighbourhood,protectingtheenvironment,andhelping