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InterculturalBusinessCommunicationProfessorGaoZenganSchoolofEconomicsandManagementSouthwestJiaotongUniversityEmail:gaozengan133@163.comInterculturalBusinessCommuni1Chapter1OrientationtotheCourse

Chapter1OrientationtotheCo2AnOpeningCaseCaseStudy:TheCocktailPartyPages1-2AnOpeningCaseCaseStudy:The3TheNecessityoftheCourseEconomicGlobalization

DiversifiedWorkforce

TheNecessityoftheCourseEco4時間對國際市場的滲透程度低

高

通過代理商或分銷商進口通過自己的海外子公司進口集成的全球采購借助IPO本地采購GoingGlobal…時間對國際市場的滲透程度低5ThreeFormsofFirmsInternationalCompany:

MultinationalEnterprise:

GlobalCompany:ThreeFormsofFirmsInternatio6GlocalizationGlobalization+LocalizationThinkGloballybutActLocallyGlocalization7Communicationchanges…Communicationchanges…8公司國際化經(jīng)營9公司國際化經(jīng)營10TeachingContentsCulture,Subculture,andBusinessCommunicationTheRoleofLanguageinInterculturalBusinessCommunicationGettingtoKnowAnotherCulture:CulturalValuesIndividualsandGroupsinBusinessCulturesOrganizationofMessagestoOtherCulturesNonverbalLanguageinInterculturalBusinessCommunicationTacticsforInterculturalBusinessCommunicationInterculturalBusinessNegotiationTeachingContentsCulture,Subc11TeachingObjectivesThecourseaimstohelpthestudentsDevelopproperculturalvaluesDeveloptheconsciousnessofinterculturalbusinesscommunicationEnrichtheknowledgeofinterculturalbusinesscommunicationImprovetheskillofinterculturalbusinesscommunicationTeachingObjectivesThecourse12TeachingMethodologiesInstructor-LearnerInteractiveTeachingTypicalCaseAnalysisRolePlayGroupPreparations+IndividualPresentation+Instructor’sCommentsKeynoteSpeechTeachingMethodologiesInstruct13Textbook1

LindaBeamerandIrisVarner.

InterculturalCommunicationintheGlobalWorkplace(4thEdition).

McGraw-HillEducation,2008.Textbook1LindaBeamera14Textbook2

高增安（譯）《跨文化溝通》（第3版）機械工業(yè)出版社（2006）Textbook2高增安（譯）15ReferencesJ.N.Martin,T.K.Nakayama,andL.A.Flores.ReadingsinInterculturalCommunication:ExperiencesandContexts(2ndEdition).McGraw-HillEducation,2009.D.Freeman.Icon:InternationalCommunicationThroughEnglish:StudentB.McGraw-HillEducation,2005.K.O.Locker.BusinessandAdministrativeCommunication(5thEdition).ChinaMachinePress,McGraw-Hill,2005.M.E.HattersleyandL.M.McJannet.ManagementCommunication:PrinciplesandPractice(2ndEdition).ChinaMachinePress,2004.W.B.GudykunstandY.Y.Kim.CommunicatingwithStrangers:AnApproachtoInterculturalCommunication.McGraw-HillEducation,2003.ReferencesJ.N.Martin,T.K.16References(Continued)魏江，嚴進．管理溝通：成功管理的基石（第2版）．機械工業(yè)出版社，2010．郁文蕾．跨文化商務(wù)溝通．華東理工大學(xué)出版社，2009．劉曉萍．跨文化商務(wù)交際．南開大學(xué)出版社，2008．王春陽，鮑平平．跨文化商務(wù)溝通．大連理工大學(xué)出版社，2007．戴凡，（美）StephenL.J.Smith．文化碰撞：中國北美人際交往誤解剖析．上海外語教育出版社，2003．

References(Continued)魏江，嚴進．管理17FinalGradingIndividualPresentation(10%)GroupAssignment(10%)Performance(20%):Presence,keynote,seminar,andclassdiscussion,etc.FinalExamorCoursePaper(60%)FinalGradingIndividualPresen18RequirementsfortheCourseReferencesWebsitesSelf-StudyRequirementsfortheCourseRef19InterculturalBusinessCommunicationProfessorGaoZenganSchoolofEconomicsandManagementSouthwestJiaotongUniversityEmail:gaozengan133@163.comInterculturalBusinessCommuni20Chapter1OrientationtotheCourse

Chapter1OrientationtotheCo21AnOpeningCaseCaseStudy:TheCocktailPartyPages1-2AnOpeningCaseCaseStudy:The22TheNecessityoftheCourseEconomicGlobalization

DiversifiedWorkforce

TheNecessityoftheCourseEco23時間對國際市場的滲透程度低

高

通過代理商或分銷商進口通過自己的海外子公司進口集成的全球采購借助IPO本地采購GoingGlobal…時間對國際市場的滲透程度低24ThreeFormsofFirmsInternationalCompany:

MultinationalEnterprise:

GlobalCompany:ThreeFormsofFirmsInternatio25GlocalizationGlobalization+LocalizationThinkGloballybutActLocallyGlocalization26Communicationchanges…Communicationchanges…27公司國際化經(jīng)營28公司國際化經(jīng)營29TeachingContentsCulture,Subculture,andBusinessCommunicationTheRoleofLanguageinInterculturalBusinessCommunicationGettingtoKnowAnotherCulture:CulturalValuesIndividualsandGroupsinBusinessCulturesOrganizationofMessagestoOtherCulturesNonverbalLanguageinInterculturalBusinessCommunicationTacticsforInterculturalBusinessCommunicationInterculturalBusinessNegotiationTeachingContentsCulture,Subc30TeachingObjectivesThecourseaimstohelpthestudentsDevelopproperculturalvaluesDeveloptheconsciousnessofinterculturalbusinesscommunicationEnrichtheknowledgeofinterculturalbusinesscommunicationImprovetheskillofinterculturalbusinesscommunicationTeachingObjectivesThecourse31TeachingMethodologiesInstructor-LearnerInteractiveTeachingTypicalCaseAnalysisRolePlayGroupPreparations+IndividualPresentation+Instructor’sCommentsKeynoteSpeechTeachingMethodologiesInstruct32Textbook1

LindaBeamerandIrisVarner.

InterculturalCommunicationintheGlobalWorkplace(4thEdition).

McGraw-HillEducation,2008.Textbook1LindaBeamera33Textbook2

高增安（譯）《跨文化溝通》（第3版）機械工業(yè)出版社（2006）Textbook2高增安（譯）34ReferencesJ.N.Martin,T.K.Nakayama,andL.A.Flores.ReadingsinInterculturalCommunication:ExperiencesandContexts(2ndEdition).McGraw-HillEducation,2009.D.Freeman.Icon:InternationalCommunicationThroughEnglish:StudentB.McGraw-HillEducation,2005.K.O.Locker.BusinessandAdministrativeCommunication(5thEdition).ChinaMachinePress,McGraw-Hill,2005.M.E.HattersleyandL.M.McJannet.ManagementCommunication:PrinciplesandPractice(2ndEdition).ChinaMachinePress,2004.W.B.Gudykunstand

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