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經(jīng)典word整理文檔,僅參考,雙擊此處可刪除頁(yè)眉頁(yè)腳。本資料屬于網(wǎng)絡(luò)整理,如有侵權(quán),請(qǐng)聯(lián)系刪除,謝謝!word格式--感謝下載支持Unit7Communications(I)PartIWarmingupA.Tapescript:1.AndBritishpapersreportthelatesttrendwhenyoumeetsomeoneinabaristogettheir,gohome,andgooglethem.Yesthatgorgeousgirlorguyyoumettheothernightisprobablypatrollingasearchenginerightnowtocheckyouout.Sodon'teventhinkoftryingtotellthemyou'reafamousfootballerorbrainsurgeonortelevisionpresenter.2.Thejamming,earlierthismonth,ofseveralpopularInternetsiteswithafloodofcripplingmessagessentawakeupcalltothoseinvolvedwithelectronicore-commerce.Onerecentsuggestionistoformanindustry-widegrouptoshareinformationaboutsecurityissues.High-techexecutiveswanttomakeacoordinatedefforttoensurethattheInternetbecomesasafeplacetoconductbusiness.3.Nowhometosome800millionpages--afigurethat'sdoublingeachyear-searchingtheInternetcanbelikelookingforaneedleinahaystack.ButOslo-basedFastSearch&Transfer(FAST)hasdevelopedasearchengine(www.alltheweb,com)capableofscanningmorethan200millionpages.FASTisworkingonamega-searchenginethatsearches"alltheweb,allthetime."4.Thisweek,theIntelcorporationhelditssemi-annualDeveloperForuminPalmSprings,California.Thegatheringdrawsmorethan2,000hardwareandsoftwaredevelopersfromaroundtheworld.Intelexecutivesopenedtheeventwithademonstrationofahigh-speedchip,code-named"Williamette."Thechip,designedword格式--感謝下載支持topowerpersonalcomputers,hasaspeedofonepointfivegigahertz,makingitalmosttwiceasfastasIntel'spopularPentiumIIIchipwhichrunsat800megahertz.5.AnonlineVCRseemslikeabrightideabutit'sbeenquicklyrenderednon-functionalbythecopyrightlawyers.Notforthefirsttime,theHollywoodstudiosobjectedtore-transmittingnetworktelevisionshows,inthiscaseforuserstowatchviatheweb.ProgramswerebeingmadeavailableforvisitorstosaveremotelyorrecordforsubsequentviewingviaWindowsMediaPlayer.B.NationalGeographic:nHelpingchoosethemagazine'scovernInterviewingthephotographersnShowingmorepicturesnProvidingzipU.S.A.HungerSite:nHelpingalleviateworldhungernDonatingcontributionstotheUnitedNationsWorldFoodProgrameachtimeanindividuallogsontothesitenTotalvalueofdistributedfood:approximately$400,000AskJeevesSite:nAskingquestionsinsimpleEnglishnGettingdirectanswersnStartingyear:1997nQuestionsdealtwithsofar:morethan150millionword格式--感謝下載支持Tapescript:1.NationalGeographicthemagazine,hasredesigneditswebsitewithsomenewfeatures.Amongthem,anopportunityforreaderstohelpchoosethemagazine'scover,interviewswithNationalGeographicphotographers,andlotsandlotsofpictures.Morepicturesinfactthantherewasroomforintheprintversion.There'salsoZipU.S.A.,thefeatureyoucanfindbothonlineandinprint.It'safocusedlookatonezipcodeintheU.S.2.Now,there'sawebsitecreatedtohelpalleviateworldhungercalledtheHungerSite.Contributions,generatedwhencomputerusersvisitthesiteontheWorldwideWeb,aredonatedtotheUnitedNationsWorldFoodProgram."Thebeautyofthesiteisthatwhenthewebsurferclickson,theydon'tpayapenny."ThisisAbbySpring,aWorldFoodProgramofficial.ShesaysthatfundstopurchasethefoodcomefromcorporatedonorswhomakeafinancialcontributioneachtimeanindividuallogsontoHungersite--that'soneword--dotcom.Abbyspringsaysthatsofar,thankstoHungersitedotcom,theWorldFoodProgramhasbeenabletodistributefoodvaluedatapproximately$400,000.3.TheAskJeevesSiteontheInternetisoneofthemostusefulInternetsitesforaskingquestionsinsimpleEnglishandgettingdirectanswers.Askmostsearchenginesaquestionthesedaysandtheywillreturnaresultwhichgivesthousandsofpagesforyoutosearch.TheAskJeevesSitegivesyouhalfadozenwhereyoucanfindtheexactanswer.TheAskJeevesSiteownerssaytheyhavedealtwithmorethan150millionquestionssinceAskJeeveswassetupin1997.Justthismonth,peoplewereaskingJeevesthefollowingquestions:Whatarethelatestscoresforword格式--感謝下載支持baseball?WhatistheaddressofthewebsiteforCoca-Cola?WherecanIfindalistofairfaretravelbargains?Tellmethenamesofthetop20universitiesandcollegesintheU.S.PartIINewWaystocommunicateA11.Whenafriendisonline2.1.6milion3.3,0004.youcanonlycontactsomeone(onthesamenetworkasyou.)usingthesameprogram5.laughoutloud.A2Online/popular/takeoff/signingup/by/makeupObvious/oneveryimportantdisadvantage/bright/voiceconverstation/swap/funnyWhenyoumeetsomeoneforthefirsttime,doyouasktheirASL?DoyouLOLiftheycomeoutwithsomethingfunny,andsayCUL8erwhenyoufinishtheconversation?IfyouknowwhatI’mtalkingabout,thenyouareprobablyalreadyauserofinstantmessaging,orIM.word格式--感謝下載支持TheideabehindIMissimple.Aprogramonyourcomputertellsyouwhenafriendisonline.Youcanthensendamessagetoyourfriend,whocantypeareplyinstantly.Todothis,youneedanIMprogram.Worldwide,AIM,theinstantmessagingserviceprovidedbyAOL,isbyfarthemostpopular.Ithas195millionuserswhosendabout1.6billionmessageseveryday.ICQ,whichisownedbyAOL,hasabout140millionmessengers,andMSNandWindowsIMmakeupabout75millionusers.Theadvantageovere-mailisthatwithinstantmessagingyouknowyourelikelytogetareply.IMisalreadyhugelypopularintheUSA,wherepeoplespendfivetimesmoretimeonlinethaninEurope.However,IMisstartingtotakeoffintheUK,withover3,000peoplesigninguptoMSNMessengeraloneeveryday.WhilethepluspointsofIMareobvious,thereisoneveryimportantdisadvantage:youcanonlycontactsomeoneonthesamenetworkasyou.IfyourfriendisusingAIM,andyouareusingMSN,youcannottalktoeachother.ThismakesIMlessusefulthanitshouldbe.Imagineifyoucouldntsendane-mailformhotmailtoyahoo.However,thingslookliketheyllchangesoon.Ingeneral,thefuturelooksbrightforIM.Lotsofprogramsalsoallowyoutohavevoiceconversations,videoconferencingthismeansyoucanseetheotherpersonusingawebcamandalsoletyouswappictures,musicandotherfiles.So,perhapswellallsoonbeaskingsomeonesage,sexandlocation(ASL),andlaughingoutloud(LOL)whentheysaysomethingfunny.Seeyoulater(CUL8er).B:\word格式--感謝下載支持Howdoyoumeetnewpeople,makenewfriends,orfindoutaboutthelatestbands?HereintheUKyoungpeoplehavetraditionallydonetheirsocializinginbars,pubsandclubs.Howeverthereisanewgenerationgrowingupthatfindsiteasiertomanagetheirsociallivesonthenet,usingfreewebsiteslikeMySpace,BeboorMSNSpaces.Welcometothesocialnetworkingwebsiteaplacewhereyoucanpresentyourselftothedigitalcommunityandmeetotherlike-mindedpeople.ThemostsuccessfulsocialnetworkingwebsiteintheUKisMyS.asofJuly2006,MySpaceistheworldsfourthmostpopularEnglish-languagewebsite,attractingalmost3millionvisitorspermonth.Myspaceclaimstohave95millionmemberswith500,000newmembersjoiningthecommunityeachweek.Sohowhasitbecometosuccessful?Perhapsitssecretisinitssimplicity.Eachnewmembercanbuildtheirownpagesimplyuploadingphotos,videosandMP3files.Thentheydescribethemselves,listingtheirlikes,dislikes,favoritebands,relationshipstatus,etc.itsaneasywaytohookupwithpeoplewhoshareyourinterest.BrianaDougherty,a25-year-oldMySpacedevotee,toldus,Itsacasualwaytostayincontactwithoutappearingweird.”itseemsthatmanypeopledonotfeelcomfortablegivingouttheirphonenumberorpersonale-mailaddresstonewacquaintancesbutareperfectlyhappytotradeMySpaceprofilesWhilesocializingisthekeytoMySpacessuccess,loveofmusicisattheheartofthe.Indeed,mostaspiringmusiciansintheUKuploadtheirsongstothesite,andwithgoodreason:unsignedartists,ArcticMonkeysandLillyAllencreatedword格式--感謝下載支持suchabuzzonthesitethattheywereofferedrecordingcontractsandscorednumberonehits.SocialnetworksitescouldbeagreatplacetopracticeyourEnglish.Whynotgiveitatry?Youcantellusaboutyourexperiencebyfilinginthenewcommentsformatthetopofthescreen.Statements:1.MostyoungpeopleintheUKmakenewfriendsatwork.2.YahooandGooglearesocialnetworkingsites.3.MySpaceisoneofthetopfiveEnglish-languagewebsite.4.Newbrandsputtheirmusiconthewebforpeopletolistento.5.Usersofsocialnetworksusuallypayfortheservice.PartIIIDigitalMcLuhanSummary:MarshallMcLuhan,acommunicationsexpertfromCanada,nevertouchedapersonalcomputer.Buthisresearchonthemediaandtheireffectonpeopleandsocietyremainsrelevanttoday.Hewasthefirstthinkertoreallylookattelevisionassomethingthathadaseriousimpactuponour.Althoughhewaswritingabouttelevision,anenormousamountofwhathesaidhasevenmoreapplicabilitytotheInternetage.Hesaidthattelevisionwasturningtheworldintoaglobalvillage.Andthenotionofvillagebecomesmuchmoremeaningfulandrealinourdigitalage.Hesawatimewheneveryonewouldbeapublisherwiththehelpoftheword格式--感謝下載支持Xeroxmachine,andnowthewebisevenexpandingandamplifyingthat.Tapescript.IInterviewerL--PaulLevinsonMarshallMcLuhan,acommunicationsexpertfromCanada,nevertouchedapersonalcomputer.Hediedin1979.Buthisresearchonthemediaandtheireffectonpeopleandsocietyremainsrelevanttoday.PaulLevinson,anAmericanhigh-techexpertknewProfessorMcLuhan,anddiscusseshisimpactinavolumeentitledDigitalMcLuhan:AGuidetotheInformationMillennium.I.Mr.Levinson,whyisMarshallMcLuhansuchanimportantfigure?L.Well,hedidhiswritinginthe1950s,1960sand1970s.Andthosedecades,ofcourse,werethefirstyearsoftelevision.Andhewasthefirstthinkertoreallylookattelevisionassomethingthathadaseriousimpactuponoursociety.Interestingly,althoughhewaswritingabouttelevision,anenormousamountofwhathesaidhasevenmoreapplicabilitytotheInternetage.Forexample,hesaidthattelevisionwasturningtheworldintoaglobalvillage.Whathemeantbythatiswheneveryonewatchesthesamethingonthetelevisionscreen,thatgroupthat'swatchingthattelevisionprogramisacommunityofsorts.It'slikethepeopleinavillageallhearingandseeingthesamething.Incontrast,nowinthe1990s,aswemoveintothenewmillennium,whenpeoplecommunicateontheweb,andthroughtheInternet,theyarenotonlydoingandhearingandseeingthesamething,theyarealsoparticipating,communicatingamongeachother.Andso,thenotionofvillagebecomesmuchmoremeaningfulandrealinourdigitalage.I.TVwasa...orisaone-waymedium,whereastheInternetisa...istwo-way.word格式--感謝下載支持L..That'sright.Thereisacrucialdifferencerightthere.Mostmediainthe20thcentury,infactallthemajormediaofthe20thcenturyradio,motionpictures,television--wereandarelikenewspapersandbooks,one-waymedia.Thetelephone,whichofcoursewasinventedin1876,isatwo-waymedium.But,it'satwo-waypersonalmedium.Thereisnothingpublic,orthereshouldn'tbemuchpublicaboutatelephoneconversation.WhatmakestheInternetsodifferentisthatitispublicbutitisalsointeractiveandtwo-way.I.MarshallMcLuhansawatimewheneveryonewouldbeapublisher.HewasreferringtotheXeroxmachine,thecopyingmachine.Today,wehavetheInternetwhichmakeseverybodyaneditor,and...ormakeseverybodyapublisherbutnotaneditor.Isn'tthisaproblemwheneverybodyisapublisherbutthereisnoeditoraround?L.Thetraditionalvalueoftheeditoristo,insomeway,stipulateandvouchforthequalityofthepublicationoftheproduction.Soyes,thereisaconcernthatwhenanyonecanputanythingonawebpage,youknow,thereisnosafeguardforthequality.But,ontheotherhand,andthereisalwaysanotherhand,IthinkthereasonwhyMcLuhancelebratedfirsttheXerox,allowingeveryauthortobeapublisher,andwhyI'mnowsopleasedthatthewebisevenexpandingandamplifyingthat,is...thereisalsothedangerofeditorskeepingoutofthemixthingsthataregood.WhatthewebdoesisitremovesthemiddlemanandallowsthecreatortocommunicatedirectlywithhisorheraudienceandonbalanceIthinkthat'sagoodthing.Therewillbemoredrivelavailable.But,there'llalsobemoregemsthatwouldotherwisebehiddenfrompublicview.word格式--感謝下載支持PartIVTechnicalJargonA1.40%2.67%3.30%4.75%5.68%6.ThetechnologyindustryB1.whatdomillionsofBritishpeopledoeveryweek?2.WhatisNielsen/NetRatings?3.Whatisthegrowingtrendfornewtechnologicaljargon?CAge,sexandlocationLaughoutloudSeeyoulaterApocker-sizeddeviceusedtoplaymusicfilesReallySimpleSyndicationWirelessfidelityPersonaldigitalassistantword格式--感謝下載支持Video-on-demandPersonalvideorecorderToread,write,oreditasharedonlinejournalTodeliveraWeb-basedaudiobroadcastviaanRSSfeedovertheInternettosubscribersToseekonline.EveryweekmillionsofBritonsusecomputerstoaccesstheInternetbuthowmanyofthemactuallyknowtheiripodsformtheirIMs?Notmanyitseems.ArecentsurveyfromNielsen/NetRatingsaglobalInternet,mediaandmarketresearchcompanyshowsthatwhiletheBritisharecrazyaboutbuyingandowningne

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