新職業(yè)英語2-通用版-Unit7課件

Unit7職業(yè)綜合英語2ENGLISHFORCAREERSUnit7Marketing新職業(yè)英語Unit7職業(yè)綜合英語2ENGLISHFORCAREContentsListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6LanguageLab7Entertainment8ContentsListening&Speaking4Warm-upTask1Task2Warm-upTask1Task2Warm-1Task1Lookatthefollowingpicturesandidentifythedifferentsellingmethods.person-to-personselling

directmailselling

onlineselling

telephonesellingNotesWarm-1Task1LookatthefolloWarm-1-NotesPersonalselling:人員推銷/個人推銷

isatwo-waycommunicationbetweenthesellerandthebuyerusuallyface-to-face,viatheInternet,thephoneandthecorrespondence.Unlikeadvertising,apersonalsalesmessagecanbemorespecificallytargetedonindividualprospectsandeasilyalteredifthedesiredbehaviordoesnotoccur.Personalselling,however,isfarmorecostlythanadvertisingandisgenerallyusedonlywhenitshighexpenditurecanbejustified.Warm-1-NotesPersonalselling:Warm-2Task2New

York’s

Times

Square

is

one

of

the

most

desirable

places

for

advertising.

Look

at

the

digital

&

neon

billboards

shown

in

photo

and

state

which

brands

you

recognize

and

give

short

statements

about

each

of

them.NotesWarm-2Task2NewYork’sTimes新職業(yè)英語2-通用版-Unit7課件

Because

America

is

on

the

move,

spending

more

time

on

the

road

and

less

time

in

the

home,

its

mobile

society

makes

outdoor

advertising

an

important

and

effective

means

of

getting

messages

in

front

of

people’s

eyes.

Since

consumers

usually

get

just

a

fleeting

glimpse

of

a

billboard,

a

business

must

design

the

advertisement

to

be

simple

and

bold.

A

picture

showing

the

biggest

benefit

of

your

product

or

service

along

with

up

to

seven

words

makes

the

most

effective

billboard.

Additionally,

purchasing

between

six

and

ten

billboards

located

near

each

other

creates

the

most

effective

awareness-building

advertising

campaign.<BackBecauseAmericaisonthemReadingAReadingATextTask1Task2BusinessKnow-howTask3ReadingAReadingATextTask1TaTextA-1ReadingAPayless

ShoeSource:Paying

Less

for

Fashion1

When

you

think

of

New

York’s

Fifth

Avenue,

which

retailers

come

to

mind?

Tiffany’s?

Gucci?

Armani?

One

name

that

probably

doesn’t

come

to

mind

is

Payless.

TextA-1ReadingAPaylessShoeSTextA-2

2

Founded

in

1956

in

Kansas,

Payless

grew

rapidly

on

the

basis

of

what

was

then

a

revolutionary

idea:

selling

shoes

in

a

self-service

environment.

Fifty

years

later,

it

had

become

the

largest

shoe

retailer

in

America,

targeting

low-budget

families.ReadingATextA-22Foundedin195TextA-33While

all

seemed

rosy

for

the

choose-it-yourself

shoe

store,

by

2005,

Payless

was

losing

market

share

and

closing

stores.

The

retail

landscape

had

changed,

and

giant

discount

one-stop

shops

like

Walmart,

Target,

and

Kohl’s

had

become

the

choice

of

shoppers

who

paid

special

attention

to

price

when

they

bought

shoes.

Said

one

industry

insider,

“You

can

no

longer

produce

the

same

boring

shoes

year

after

year

and

hope

that

price

alone

will

get

customers

to

your

door.”

With

low

prices

at

its

only

rule,

Payless

had

lost

its

advantage.ReadingATextA-33WhileallseemTextA-44

Toreverseitsfallingmarketshare,Paylesshadtoplanacompletelynewstrategy.Togetthingsstarted,ithiredanewCEO,MattRubel,whocamewithextensiveexperienceinthe

high-end

brand

market.

Rubel

knew

that

Payless

had

to

change

its

image

from

the

dusty

storeroom

of

cheap

shoes

into

the

fun

merchant

of

fashion.

“We

have

the

ability

to

make

shoes

at

the

most

affordable

prices

anywhere

in

the

world,

and

we

want

to

marry

that

with

the

greatest

creativity,”

said

Rubel.

The

overall

objective

of

Rubel’s

strategy

was

not

only

to

improve

the

brand

image,

but

also

position

Payless

in

such

a

way

that

a

slight

price

increase

would

seem

like

a

bargain.

Rubel

wasted

no

time

in

making

big

changes.ReadingATextA-44ToreverseitsTextA-55

Payless

ShoeSource

has

continually

updated

its

overall

image

since

2005.

With

the

revised

mission

and

vision

statement,

along

with

its

new

strategy,

the

company

was

looking

to

increase

its

market

share.

It

began

to

attract

customers

through

trends

and

styles,rather

than

solely

through

discounted

prices.ReadingATextA-55PaylessShoeSourcTextA-66

Unexpectedly,just

as

Rubel’s

strategy

began

to

take

effect,

the

worst

global

recession

since

the

Great

Depression

broke

out

in

2008.

Like

retailers

everywhere,

Payless

took

a

hit;

but

while

many

retailers

suffered

great

losses,

store

sales

at

Payless

were

much

better.ReadingATextA-66Unexpectedly,jusTextA-77

Due

to

the

series

of

reforms

by

Rubel,

Payless

is

returning

to

steady

growth.

Low

production

costs

provide

a

competitive

advantage

as

they

continue

to

increase

profits.

In

good

times

as

well

as

in

bad,

Payless

has

created

a

formula

for

value

that

customers

love.

The

company

remains

confident

that

its

strategy

to

make

fashion

more

accessible

to

ordinary

people

will

produce

favorable

results

regardless

of

future

economic

conditions.ReadingATextA-77DuetotheserieA-Trans-1ReadingA

1

提到紐約的第五大道，你會想起哪家店鋪呢？蒂凡尼？古馳？還是阿瑪尼？有一個你可能沒有想到的名字，那就是配萊斯。配萊斯鞋業(yè)：時髦且不貴A-Trans-1ReadingA1提到紐A-Trans-2ReadingA

2

配萊斯公司1956年創(chuàng)立于堪薩斯州。它發(fā)展得非常迅速，這得益于其在當(dāng)時非常創(chuàng)新的理念：顧客可以自己挑選鞋子。五十年過去了，它已成長為面向低端消費家庭的全美最大鞋店。A-Trans-2ReadingA2配萊斯A-Trans-3ReadingA

3

直到2005年為止，這種自選式經(jīng)營的鞋店看起來一切都非常美好；之后配萊斯開始失去市場份額，店鋪也紛紛倒閉。零售行業(yè)早已改頭換面，如果買鞋的顧客非常看重價格，那他們就會選擇像沃爾瑪，塔吉特，科爾士這樣的一站式超級折扣店。一位行業(yè)的內(nèi)部人士說：“你要是年復(fù)一年一成不變地生產(chǎn)鞋子，就別指望單靠價格便宜就能吸引顧客上門。”

以低價作為唯一經(jīng)營法則的配萊斯已經(jīng)毫無優(yōu)勢可言。A-Trans-3ReadingA3直到2A-Trans-4ReadingA

4

為了扭轉(zhuǎn)不斷下降的市場份額，配萊斯不得不開始全新的營銷戰(zhàn)略。首先，它雇傭了一名新的首席執(zhí)行官，麥特魯貝爾。此人擁有豐富的高端服裝品牌的市場經(jīng)驗。魯貝爾清楚配萊斯一定要改變自己的形象。它不能還是那個落滿灰塵的廉價鞋倉庫，而應(yīng)成為時尚的，給人快樂的商家?！拔覀冇心芰υ谑澜缛魏我粋€地方制作人們買得起的鞋子。現(xiàn)在我們要把這一點和最出色的創(chuàng)造力結(jié)合起來?！?/p>

魯貝爾這樣說。魯貝爾營銷戰(zhàn)略的總體目標(biāo)是不僅要提升配萊斯品牌形象，而且要重新定位配萊斯，讓人們覺得即使多花點錢購買配萊斯也是一樁劃算的買賣。魯貝爾立即著手讓這些改變發(fā)生。A-Trans-4ReadingA4為了扭A-Trans-5ReadingA

5

從2005年起，配萊斯鞋業(yè)公司一直致力于提升自己的整體形象。公司重新對任務(wù)和前景進(jìn)行了規(guī)劃和描述，采取了新的營銷策略，并有望擴(kuò)大市場份額。它開始通過時尚的潮流和款式來吸引顧客，而不再是單純地依賴于打折的價格。A-Trans-5ReadingA5從20A-Trans-6ReadingA

6

然而出人意料的是，就在魯貝爾的策略初顯成效的時候，繼“大蕭條”后最惡劣的全球經(jīng)濟(jì)衰退在2008年爆發(fā)了。同世界各地的零售商一樣，配萊斯也遭受了打擊；但是相比于其他損失慘重的零售商，配萊斯的鋪面銷售額要好得多。A-Trans-6ReadingA6然而出A-Trans-7ReadingA

7

由于魯貝爾實施的一系列的改革措施，配萊斯正重返穩(wěn)步增長的軌道。在他們繼續(xù)增加利潤的同時，低廉的生產(chǎn)成本讓他們更具優(yōu)勢。世道或興或衰，配萊斯總能創(chuàng)造出顧客喜愛的價值配方。配萊斯公司堅信無論將來的經(jīng)濟(jì)形勢如何，讓時尚走進(jìn)普通人生活的行銷策略總能產(chǎn)生積極的效果。A-Trans-7ReadingA7由于魯

n.aperson,shop,orbusinessthatsellsgoodstothepublic

ReadingAretailere.g.

Furnitureandcarpetretailersareamongthosereportingthesharpestannualdeclineinsales.Tran:大量的錢都被零售商花在了廣告宣傳上。

Alotofmoneyisspentbyretailersonadvertising.n.aperson,shop,orbusine

v.todirectadvertising,criticism,oraproductatsomeoneReadingAtargete.g.

Thepaperistargetedspecificallyatyoungpeople.

Tran:這次活動將針對美國的保險公司。 ThecampaignwilltargetAmericaninsurancecompanies.v.todirectadvertising,cr

n.aplantoshowhowmuchmoneyapersonororganizationwillearnandhowtheywillmanagespendingonanactivity/projectReadingAbudgete.g.

Thefirmhasdrawnupabudgetforthecomingfinancialyear.

Tran:

國會通過了新的教育預(yù)算方案。

Congresshasapprovedtheneweducationalbudget.n.aplantoshowhowmuchm

n.anexpanseofscenerythatcanbeseeninasingleview;paintingdepictinganexpanseofnaturalsceneryReadingAlandscapee.g.Thosecottagesblendperfectlywiththelandscape.Tran:那是一幅春天的風(fēng)景油畫。

Thatisanoilpaintingofalandscapeinspring.n.anexpanseofscenerytha

n.someonewhoisanacceptedmemberofagroupandwhothereforehasspecialorsecretknowledgeorinfluenceReadingAinsidere.g.

Accordingtoinsiders,thecommitteeishavingdifficultymakinguphismind.

Tran:戈登是華爾街所發(fā)生的事的內(nèi)幕知情者。

Gordonisaninsidertowhat’shappeningonWallStreet.

n.someonewhoisanacceptetochangethedirection,order,position,result,etc.ofsomethingtoitsopposite;turntheotherwayroundoruporinsideoutReadingAreversee.g.

Pleasereversethepositionofthepictures.Tran:政府無法扭轉(zhuǎn)經(jīng)濟(jì)下滑的趨勢。 Thegovernmenthasfailedtoreversetheeconomicdecline.

ReadingAreversee.g.Pleaser

a.coveringalargeareaReadingAextensivee.g.

Herknowledgeofmusicisextensive.

Tran:這次婚禮在報紙上被廣泛地報道。 Theweddingreceivedextensivecoverageinthenewspapers.

a.coveringalargeareaRe

a.notexpensiveReadingAaffordablee.g.

Theyofferqualityserviceforanaffordableprice.

Tran:我們將完善和規(guī)范經(jīng)濟(jì)適用房制度。 Wewillimproveandstandardizethesystemofaffordablehousing.

a.notexpensiveReadingAaftodosomethingimmediatelyReadingAwastenotimeindoingsomethinge.g.

Thereisacollectionofbooksrecentlymadeaccessibletothepublic.

Tran:只有坐船才能到那座島上。 Theislandisonlyaccessiblebyboat.todosomethingimmediatelyRea

v.tomakesomethingmoremodernorsuitableforusenowbyaddingnewinformationorchangingitsdesign;togivesomeonethemostrecentinformationReadingAupdatee.g.

We’llupdateyouonthisnewsstorythroughouttheday.e.g.Iwouldadviseyoutoupdatethesoftware.Tran:這個數(shù)據(jù)需要一周更新一次。

Thedatashouldbeupdatedonceaweek. v.tomakesomethingmorem

a.changedinsomeways

ReadingArevisede.g.

Nowwehavetherevisedscheduleasfollowings.

Tran:這是這本百科全書的修訂版。 Thisisarevisededitionoftheencyclopedia.a.changedinsomewaysRea

n.keyworkactivitiesorgoalswhichreflectacompany’s/person’svalues/visionReadingAmissione.g.

TheministerwassenttoSpainonamission.

Tran:我的人生使命就是幫助窮人。 Mymissioninlifeistohelppoorpeople.

n.keyworkactivitiesorg

v.toproduceorachievetheresultsyouwantReadingAtakeeffecte.g.

Itwasnearlyanhourbeforethesleepingpilltookeffect.

Tran:這些措施才剛剛見效。 Thesemeasuresarejustbeginningtotakeeffect.v.toproduceorachievethe

n.aperiodwhentheeconomyofageographicregionorindustrialsectorisnotsuccessfulReadingArecessione.g.

Thejobmarkethasbeenbadlyhitbytherecession.Tran:

經(jīng)濟(jì)衰退導(dǎo)致成千上萬的人破產(chǎn)。Therecessionhascausedthousandsofbankruptcies.

n.aperiodwhentheeconomy

a.havingafeatureadvantageoustocompetition;wellsuitedforcompetitionReadingAcompetitivee.g.Itisasystematicattempttostrengthenourcompetitiveability.e.g.

Hedoesn’tlookathletic,butheiscompetitiveonthefootballpitch.Tran:請報你方最有競爭力的價格。 Pleaseofferyourmostcompetitiveprice.a.havingafeatureadvantag

n.astandardoracceptedwayofdoingormakingsomethingReadingAformulae.g.

Wehavechangedtheformulaofthewashingpowder.

Tran:

成功沒有什么秘訣。 There’snomagicformulaforsuccess.

n.astandardoracceptedwa

a.abletobereachedoreasilygot;easytounderstandReadingAaccessiblee.g.Theresortisaccessiblebyroad,rail,andair.e.g.Amanagershouldbeaccessibletohisstaff.Tran:資料應(yīng)該明白易懂。 Theinformationoughttobemademoreaccessible.

a.abletobereachedore

withoutbeinginfluencedbyanyothereventsorconditionsReadingAregardlessofsomethinge.g.

Regardlessofthedanger,heclimbedthetower.Tran:不管他們愿不愿意聽，我都把真相告訴他們。Itellthemthetruth,regardlessofwhattheywanttohear.withoutbeinginfluencedbyA-Task-1

ReadingATask1Completethesentencesinthefollowingsummaryaccordingtothepassage.

PaylessShoeSourceisanAmericandiscountfootwearretailerwhichwasfoundedin1._______in1956.Thankstoitsrevolutionarysalesmethod,itenjoyedalmost2.________yearsofbusinessgrowthuntil2005,whenPayless’salesbegantodecline.Toreversethesituation,PaylesshiredanewCEO,3.__________whobroughtmassivechangestothecompany.Thecompanyupdateditsoverallimageeversincethen.NowPaylessiswidelyknownintheUSforitsfashionandstyleaswellasits4.________________.Althoughlikeretailerseverywhere,Paylesswasaffectedby5._______________in2008.Itssalesweremuchbetterthanothers.Asaresult,thecompanyremainsconfidentinitsstrategyforthefuture.Kansasfifty/50MattRubeldiscountedpricestheglobalrecessionA-Task-1ReadingATask1ComA-Task-2-1

ReadingA

Task2Answerthefollowingquestionsaccordingtothepassage.1.WhydidPaylessgrowrapidlyafteritwasfoundedin1956?2.WhatcausedPaylesstolosemarketshareandclosestoresin2005?3.WhydidPaylesschooseMattRubelasitsnewCEO?

Paylessgrewrapidlyafteritwasfoundedbecauseitsoldshoesinaself-serviceenvironment.

By2005PaylesswaslosingmarketshareandclosingstoresbecauseithadtofacelotsofstrongcompetitorslikeWalmart,TargetandKohl’sandcouldn’tattractcustomerssolelythroughdiscountedpricesanylonger.PaylesschoseMattRubelnotonlybecausehehadextensiveexperiencewithhigh-endbrandsbutalsobecausePaylessbelievedMattRubelwouldhelpthecompanyplanacompletelynewstrategy.A-Task-2-1ReadingATaskA-Task2-2

ReadingA

4.WhatbecamePayless’newimageafterRubeltookcontrol?5.Didtheglobalrecessionin2008influencePaylessseriously?Whyorwhynot?

Paylesstookahitduringtheglobalrecessionin2008,butitssalesweremuchbetterthanotherretailersbecausePaylesswassuccessfulincreatingaformulaforvaluethatcustomerslove.

Insteadofadustystoreroomofcheapshoes,Paylessisnowthefunmerchantoffashion.A-Task2-2ReadingA4.WhTask3SupposeyouarethemarketingmanagerofaChineseshoecompany.Sinceyourcompanyisplanningtolaunchanewlineofsneakersintothemarket,youdecidetouseaChinesecelebrityastheproduct’sspokesperson.Pleaseformagrouptofindyourbestcandidate,andthenreporttoyourclassexplainingwhyyouselecthim/herTask3SupposeyouarethemaBusinessKnow-howBusinessKnow-howReadingBReadingBTextTask1Task2Task3ReadingBReadingBTextTask1TaTextB-1ReadingBNotesTextB-1ReadingBNotesTextB-2ReadingBTextB-2ReadingBReadingBReadingBB-Trans-1ReadingBB-Trans-1ReadingBB-Trans-2ReadingBB-Trans-2ReadingBA.Motivatingthereader’sactionB.Arousingthereader’sinterestC.Gettingthereader’sattentionCB-Task1Task1Asuccessfulsalesletterusuallyfollowsfoursteps.Readtheletteragainandmatchthestepswiththefourparagraphsinthebodyoftheletter.ReadingBBAA.Motivatingthereader’sactB-Task2Task2Trytorewritethefollowingsentencesinamoreappealingandpersuasiveway.

ReadingBYouwillbeinterestedinournewtoothbrush.Wouldyouliketoknowwhichtoothbrushmostdentistsuse?2.Ournewdigitalcamera,SHINNINGX5,isuseful.Here’sadigitalcamera——SHINNING——whichwillrevolutionizethewayyoutakephotos.3.TheMacroPrinter3000isbetterthanotherprintersinthesamepricerange.Macroprinter3000:Wellabovethecompetition!

4.TheSupersportsT-shirtsarecomfortable.TheSupersportsT-shirts—socomfortableyouwon’tknowyou’rewearingthem.

5.TheCDBurnerXPisreliable.ScientifictestshowsthatCDBurnerXPisuptotwiceasreliableasotherleadingbrands.B-Task2Task2Trytorewritea.Whywait?Comeandbuythemachine,rightnow.Eachday’sdelaycostsyoumoney.b.Inaddition,withinoneyearofyourpurchaseoftheairconditioner,wewilltakecareoffixing,repairing,orevenreplacingitifthereis anythingwrong.c.Andifyouwouldliketospreadthecost,youhavethreeyearstopayup.d.Thepriceoftheairconditionerisverycompetitive,fivepercentlowerthanthatofsimilarproductsinthemarket.e.Testsinover100businessofficeshaveprovedthatLuckairconditionerscandothis.f.Astheincreasedstaffefficiencymeansgreaterprofitsforyourbusinessorganization,theLuckairconditionerwillconsequentlypayforitselfwithinalimitedperiodoftime.g.Howwouldyouliketoincreasetheefficiencyofyourofficestaffbytenpercentthissummer?B-Task3Task3Rearrangethefollowingsentencesinanappropriateordertoformthebodyofafour-paragraphsalesletter.ReadingBSamplea.Whywait?ComeandbuytheB-3-SampleReadingBHowwouldyouliketoincreasetheefficiencyofyourofficestaffbytenpercentthissummer?Testsinover100businessofficeshaveprovedthatLuckairconditionerscandothis.Astheincreasedstaffefficiencymeansgreaterprofitsforyourbusinessorganization,theLuckairconditionerwillconsequentlypayforitselfwithinalimitedperiodoftime.Thepriceoftheairconditionerisverycompetitive,fivepercentlowerthanthatofsimilarproductsinthemarket.Andifyouwouldliketospreadthecost,youhavethreeyearstopayup.Inaddition,withinoneyearofyourpurchaseoftheairconditioning,wewilltakecareoffixing,repairing,orevenreplacingitifthereisanythingwrong.Whywait?Comeandbuythemachine,rightnow.Eachday’sdelaycostsyoumoney.B-3-SampleReadingBHowwouldyListeningListening&SpeakingTask1Task2Task3Task4Task5ListeningListening&SpeakingTL-Task1-1Task1ZhangLing,aChinesecollegestudentplanningtostudyabroad,talkswithanexhibiteratChina’sInternationalEducationExhibition.Listentotheconversationandfillintheblankswithwhatyouhear.Listening&SpeakingM:Goodmorning.MayIhelpyou?W:Iwonderifyoucangivememoreinformationaboutthisuniversityyou’representing.M:I’dbegladtohelp.Wouldyoulike

_______________________?W:Thankyou.M:Well,I’mgladtointroduceyouaWesternAustralia’s___________________________university.WehaveastrongcommitmenttointernationalengagementwithAustralia’sthirdlargestinternationalstudentpopulation.

Wearewidelyrecognizedforthepracticalandappliedabrochureofouruniversitylargestandmostmulti-cultural聲音L-Task1-1Task1ZhangLing,L-Task1-2

natureofourcourses,whichequipgraduateswithessentialskillsthroughexposuretoindustryandbusiness.W:It’simpressive.__________________________________M:ThatinformationisinourFreshmanGuideshere.Pleasetakeone.Youmayfindanelectronicversiononourwebsite.W:OK.Isthere____________________________________M:Need-basedfinancialaidisnotavailableforinternationalstudents.ButtheUndergraduateDean’sAward,whichoffers___________________fortransferstudents,isavailableforqualifyinginternationalstudentsonastudentvisa.W:Thankyousomuch.M:Mypleasure.Listening&Speaking

$10,000overtwoyearsButwhatareyouradmissioncriteria?anyfinancialaidforinternationalstudents?聲音L-Task1-2natureofourcoL-Task2Task2AlanLawson,whosecompanyintendstotakepartinatradeshow,ismakinganinquirywiththetradeshoworganizeraboutstandbooking.Listentotheconversationandcompletethefollowingnote.Listening&Speaking

AboutStandBooking

1.()entailsadiscount.2.Decidethe()ofstand(s)andcheckthebudget.3.Booth():highexposureandcheckthenearbystands.4.Signandreturnthecontractwithdepositfor()ofstandchoice.

Earlybookingsize/spaceScriptlocationconfirmation聲音L-Task2Task2AlanLawsonL-2-ScriptTask2Script

Listening&Speaking聲音L-2-ScriptTask2ScriptListenL-2-ScriptListening&Speaking聲音L-2-ScriptListening&Speaking1.A.Becauseitcreatesawareness.B.Becauseitdecreasestraffic.C.Becauseitsavesmoney.D.Becauseitreducesworkload.2.A.Useanindividual’snameontheenvelope.B.Useanindividual’snameontheenclosedletter.C.Addabriefhandwrittennoteatthebottomoftheletter.D.Followthemailwithaphonecall.3.A.Companynameandphonenumber.B.Companynameandbriefintroduction.C.Companynameandboothnumber.D.Boothsizeandboothnumber.L-Task3Task3MikeByronisdiscussingpre-showpromotionwithMs.Winn.Listentotheconversationandchoosethebestanswertoeachquestionyouhear.Listening&Speaking

Script聲音1.A.BecauseitcreatesawareL-3-ScriptTask3Script

Listening&Speaking聲音L-3-ScriptTask3ScriptListenL-3-ScriptListening&Speaking聲音L-3-ScriptListening&SpeakingCompanyProfileName:_______UmbrellaCo.Ltd.History:foundedin________Scale:___salesbranches,tenoffices,___solelyownedplantsPriority:product________ProductionCapacity:___________umbrellasayearReputation:products_______________inthemarket,leadingmarketpositionMainmarkets:US,Canada,_________andJapanL-Task4Task4DeniseMorganisvisitingaboothatatradeshowandaskingabouttheexhibitor’sinformation.Completethefollowingcompanyprofilewithwhatyouhear.Listening&Speaking

Rainbow1990foursixqualitytenmillionwell-receivedEuropeScript聲音CompanyProfileL-Task4Task4Listening&SpeakingTask4Script

Listening&SpeakingTask4ScrL-4-ScriptListening&Speaking聲音L-4-ScriptListening&SpeakingAccordingtotheCenterforExhibitIndustryResearch,themajorityoftradefairattendeesaredecisionmakersorinfluencerswhoplantomakeapurchase.Followingaretheguidelinestohelpmakesureoneisreadyto_______________.Avoidsoftsellsandbeengaging:Tradefairsrequireahard-sellapproach.Whenattendeesshowinterestinyourbooth,approachthemimmediately.Presentyourprofessionalismandwillingnesstohelpandavoidgreetingslike“CanIhelpyou”.Instead,______________________—“WhatinformationcanItellyouaboutournewheatingsystem?”Watchyourmanners:Don’tsitdown.Don’teat,drink,orsmokeatthebooth.Neverleaveyourboothunattended.Don’tspendtimechattingwithcolleaguesinsteadof________________________.Task5Listentothepassagetwiceandfillintheblankswithwhatyouhear.selleffectivelyaskadirectquestionfocusingoncustomers聲音L-Task5-1Listening&SpeakingAccordingtotheCL-Task5-2

Qualifyprospectsquickly:Thefirstthingyoushoulddoonceyoumeetsomeonenewistofindoutwhotheyareandwherethey’relocated.Youcanfindthisinformationoutbyrequesting________________.Asklotsofquestions:Engageaprospectbyaskingopen-endedquestions—onesthatrequiremorethanayesornoanswer.Thiswillhelpyoudeterminetheirneedsandinterests.Keepgoodrecords:Writedownalltherelevantinformationaboutaprospectona“l(fā)eadcard”whichcontainshisorherneeds,interests,_________________.Usethiscardforyourpost-showfollow-upwhenyoureturntotheoffice.Listening&Speaking

abusinesscard

budgetandtiming聲音L-Task5-2QualifyprListening&SpeakingTask6Createminidialogswhichincludethewordsorphrasesgiveninbrackets.A:Onlineadvertisingis________________________________.(promotionalmethod)B:Yes.Anditreachesamuchlargeraudiencethandirectmail.aquick/cost-effectivepromotionalmethod2.A:Excuseme.Butwhyaretheredifferentpricesforexhibitors’stands?B:That’sbecause____________________________.Usuallyastandwithhightrafficflowwillbemoreexpensive.(location)thelocationofastandmattersalot3.A:CanIsuggestsomething?Ifyou___________________________________________(discount,cash)B:That’sgreat.Butifso,howmuchdiscountcanyouoffer?paybycash,wewillcertainlygiveyouadiscount.Listening&SpeakingTask6CListening&Speaking4.A:_________________________onyourproducts?(warranty)B:Yes.Ofcourse.Isthere/Doyouhaveawarranty5.A:Ihavenoideahowtopromotethisyears’productimage.B:Whynot________________nextmonth?(tradefair)attendthistradefairListening&Speaking4.A:WritingWritingTask1Task2Task3WritingWritingTask1Task2TaW-Task-1WritingTask1Lookatthefollowingadvertisementsanddiscussthequestionsbelowwithyourpartner.Q1Q2Q3Q4W-Task-1WritingTask1LookatW-1-Q1WritingWhatdoeseachadvertisementsell?Sample1isapublicserviceadvertisement(公益廣告),warningtheconsequenceofdrunkdriving.Sample2isahairgeladvertisement,showingtheeffectafterusingth