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文檔簡介
Advance
With
EnglishModule
4Unit
1AdvertisingPeriod
4Word
PowerAnalysisoftheteachingmaterial:
This
is
the
4th
period
of
Unit
One.
In
this
period
we’ll
deal
with
words
andexpressions
related
to
use
suffix
and
enlarge
students’
vocabulary
byintroducing
wordsconcernedwith
sales
and
marketing.Objectives:1.
Enlarge
the
students’vocabulary.2.
Get
the
students
to
know
about
suffixes;
and
know
something
about
salesand
marketing.Teachingimportantpoint:How
to
make
the
students
usethis
skill
freely
to
solve
someproblems.Teachingapproaches:Teaching
approaches
is
the
key
step
for
class
teaching.
Visual-sceneteaching
method,
tasked-based
method
as
well
as
the
approaches
of
discussionand
so
on
will
be
adopted
in
the
teaching
process
of
this
lesson
.
Emphasis
willbe
put
on
Ss’
ability
of
speaking,
expressing
and
brainstorming.
Language
isbest
learned
through
activities.
I’ll
introduce
a
rich
variety
of
activities
andapproaches
to
meet
different
needs
of
the
Ss
and
make
full
use
of
theadvantages
of
multimedia
which
is
visual,
operable
to
make
my
lesson
vivid,interesting
and
effective.InteractionPatterns:Teachers
-class,
individuals,
pairsSs’
ability
to
work
both
independently
and
together
is
very
important
totheir
success
in
the
future.
It
is
therefore
important
for
Ss
to
have
opportunitiesto
develop
their
English
skills
and
knowledge
independently,
in
pairs,
in
groupsand
as
a
class.TeachingAids:
multimedia
and
a
blackboardProceduresforteaching:Step1
Revision
and
Lead-in1.
Ask
Ssto
finish
the
blank-filling.2.
Ask
them
the
question
How
are
these
new
wordsformed?Step
2
Using
Suffix1.
Give
more
examples
and
make
a
competition
in
the
class.2.
Ask
Sshowto
form
adjectives
from
nouns
and
verbs.3.
Have
Ssdo
the
exercisebest
clothing
shop.4.
More
information
aboutsuffix.5.
Make
Ss
dothe
puzzle.Step
31.
Active
show
to
lead
in
the
topic.2.
Useful
expressions:ProductMarket
researchSales
and
marketingSales/marketing
departmentConsumersMarket
shareSales
targetMarket
leaderHigh
qualitySales
figures3.
Have
Ssdo
Practice
B.4.
More
exercise
forconsolidation.Step
4
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