大賽第三屆eam華碩市場(chǎng)推廣策劃

ULTRABOOK

FORTHOUGHTLEADERSTeam3Letgetbacktothepointwestarted…

ThoughtleaderSMBYoungentrepreneursCorporateusersOrganizationrunnersTRAVELLERS1.64kg20mmCarbonfiberconstruction7hoursbatteryDifferentappearancespeaksforitselfThinkPadX11ASUSPROBU4004Dell6430u1

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ThinkPadbelongstothepast

ASUSbelongstotheeternity

DellbelongstothepresentWeaknessesSmallMarketShareLackofPromotionCounterpartCompetitorsUnapparentBreakthroughsDellThinkPadAsusCompetitionThinkPadX1RobustnessRobustnessRobustness3rdgenerationIntelCPU3rdgenerationIntelCPU3rdgenerationIntelCPUWaterproofKeyboardWaterproofKeyboardWaterproofKeyboardDurabilityDurabilityDurabilityEE3.0+SSDLowPriceSafetyHardWaresDell6430uAsusBU4003rdgenerationIntel?Core?processorsSSDHardDiskDDR3PortabilityDurabilitySafetyWeakness:NoSparkles!SafetyMeticulouslyAttendedDetailsUserExperienceBrandImageOtherbrandsDellThinkPadRigidnessEconomicWeakness:UnprofessionalBrandImageGamers’Choice?HighCostperformance?Geeky?UnprofessionalBrandImageLackofPromotionBrandImageBadSalesPrejudiceofTargetedCustomersSolutionsClearerTargetsMoreChannelsOfDistributionPromotionPromotionsmoreeffectiveTospecifictargetsBroadenedproductsofferingMorehumanresourcesworkingforpromotions.MorepromotionMorerevenueSalesOrganizationSponsored:THE3RDNEWORIENTALTOEICCUPPUBLICSPEAKINGCONTESTTimingOPPORTUNITIES*RiskofInaction2012THINKPADX12013ASUSPROBU400Arewereallylate?7millioncollegegraduatesBusinessfieldPotentialcustomers銳普PPT論壇chinakui分享：Getanewimagefromcampustocareer.Wear(asuitandtie)Speak(articulate,properly)Use(computer)NeworientalpublicspeakingcontestYoungWiseAlldoinggreatinbusinessduringthecontestAPPROVEASUSPROBU40024Contestants→→PeerRolemodels10%discountforthegraduatesTopromoteourproductThreatsBadeconomicsituationWholemarketTablet20124thquarterSalevolume:52,500,00Thesalesvolumeof2012:348.700,000Drop:1.2%Tablet4thquarterof2012

75.3%number:

52,500,00Thewholemarketultrabook2012-1.2%Salevolume:348,700,000CustomershavenoConfidenceinultrobook?TimingThinkpadX12012.9Delllatitude6430u2012.11AsusBU4002012.12Theprice:NotCompetitive1.0Delllattitude6430uASUSBU400ThinkpadX16,999-7,999About:8,00010500-17.000BrandImage?銳普PPT論壇chinakui分享：ThinkpadHowaboutASUSBusinesscomputer?Wouldyouliketohaveone?ImitatorofMacbookairWhatcanwedo?5starhotelMSITHubViewuserinfoVIPwaitingroom8.0BuildupanewimageASUSPROBU400BusinesswithoutaLIMIT!ThankYou9、靜夜夜四無(wú)無(wú)鄰，，荒居居舊業(yè)業(yè)貧。。。1月-231月-23Thursday,January5,202310、雨雨中中黃黃葉葉樹(shù)樹(shù)，，燈燈下下白白頭頭人人。。。。18:12:4318:12:4318:121/5/20236:12:43PM11、以我我獨(dú)沈沈久，，愧君君相見(jiàn)見(jiàn)頻。。。1月-2318:12:4318:12Jan-2305-Jan-2312、故人江海海別，幾度度隔山川。。。18:12:4318:12:4318:12Thursday,January5,202313、乍見(jiàn)翻疑夢(mèng)夢(mèng)，相悲各問(wèn)問(wèn)年。。1月-231月-2318:12:4318:12:43January5,202314、他他鄉(xiāng)鄉(xiāng)生生白白發(fā)發(fā)，，舊舊國(guó)國(guó)見(jiàn)見(jiàn)青青山山。。。。05一一月月20236:12:43下下午午18:12:431月月-2315、比不了了得就不不比，得得不到的的就不要要。。。一月236:12下午午1月-2318:12January5,202316、行動(dòng)出成成果，工作作出財(cái)富。。。2023/1/518:12:4418:12:4405January202317、做做前前，，能能夠夠環(huán)環(huán)視視四四周周；；做做時(shí)時(shí)，，你你只只能能或或者者最最好好沿沿著著以以腳腳為為起起點(diǎn)點(diǎn)的的射射線線向向前前。。。。6:12:44下下午午6:12下下午午18:12:441月月-239、沒(méi)有有失敗敗，只只有暫暫時(shí)停停止成成功?。?。1月-231月-23Thursday,January5,202310、很多事情情努力了未未必有結(jié)果果，但是不不努力卻什什么改變也也沒(méi)有。。。18:12:4418:12:4418:121/5/20236:12:44PM11、成功就是日日復(fù)一日那一一點(diǎn)點(diǎn)小小努努力的積累。。。1月-2318:12:4418:12Jan-2305-Jan-2312、世間間成事事，不不求其其絕對(duì)對(duì)圓滿滿，留留一份份不足足，可可得無(wú)無(wú)限完完美。。。18:12:4418:12:4418:12Thursday,January5,202313、不知知香積積寺，，數(shù)里里入云云峰。。。1月-231月-2318:12:4418:12:44January5,202314、意志堅(jiān)強(qiáng)強(qiáng)的人能把把世界放在在手中像泥泥塊一樣任任意揉捏。。05一月月20236:12:44下下午18:12:441月-2315、楚塞三湘接接，荊門(mén)九派派通。。。一月236:12下下午1月-2318:12January5,202316、少年十五二二十時(shí)，步行行奪得胡馬騎騎。。2023/1/518:12:4418:12:4405January202317、空山山新雨雨后，，天氣氣晚來(lái)來(lái)秋。。。6:12:44下下午6:12下下午午18:12:441月-239、楊柳散和和風(fēng)，青山山澹吾慮。。。1月-231月-23Thursday,January5,202310、閱讀一一切好書(shū)書(shū)如同和和過(guò)去最最杰出的的人談話話。18:12:4418:12:4418:121/5/20236:12:44PM11、越是沒(méi)有本本領(lǐng)的就越加加自命不凡。。1月-2318:12:4418:12Jan-2305-Jan-2312、越是是無(wú)能能的人人，越越喜歡歡挑剔剔別人人的錯(cuò)錯(cuò)兒。。18:12:4418:12:4418:12Thursday,January5,202313、知人者智，，自知者明。。勝人者有力力，自勝者強(qiáng)強(qiáng)。1月-231月-2318:12:4418:12:44January5,202314、意意志志堅(jiān)堅(jiān)強(qiáng)強(qiáng)的的人人能能把把世世界界放放在在手手中中像像泥泥塊塊一一樣樣任任意意揉揉捏捏。。05一一月月20236:12:44下下午午18:12:441月月-2315、最具挑戰(zhàn)性性的挑戰(zhàn)莫過(guò)過(guò)于提升自我我。。一月236:12下下午1月-2318:12January5,202316、業(yè)余生生活要有有意義，，不要越越軌。2023/1/518:12:4418:12:4405January202317、一個(gè)人人即使已