商務(wù)英語(yǔ)閱讀Unit 4葉興國(guó)

UNIT42014.10BusinessEnglish:AReadingCourseWARM-UPQUESTIONS1.Todaytherearetoomanyjobhuntersinthishypercompetitiveworld,whohavegoodeducationandsometimesworkingexperience.Therefore,companiesliketheMicrosoftCorporationdesignquestionsforcandidatestoanswerintheinterviewprocess.Thenwhatdoyouthinkacandidateshouldshowinhisorherresponsetoaninterviewer’squestions?BusinessEnglish:AReadingCourseWARM-UPQUESTIONS2.Asweknownowcompetitionforthebestjobsseemstogeteverfiercerandyourcareerprospectsdepend,toalargeextent,onwhatpeoplearesayingaboutyou.Itistruetosaythatthisistheeraofthe“personalbrand”.Thenwhatshouldonedotopolishuphisorherbrand?BusinessEnglish:AReadingCourseBACKGROUNDINFORMATION面試中的怪問題：設(shè)計(jì)問題的微軟公司說(shuō)，有助于衡量人的才智、機(jī)敏或突破性思維；面試怪招只是在一些高科技公司里較普遍。面試者如何贏得生存和發(fā)展的空間？初涉職場(chǎng)，沒有個(gè)人品牌；只有自己的努力和特有的價(jià)值獲得認(rèn)可，才能被業(yè)界認(rèn)同；要獲得個(gè)人品牌，先進(jìn)行品牌定位，即對(duì)自己有清醒的認(rèn)識(shí)；個(gè)人品牌一旦形成后，就會(huì)有更多的選擇機(jī)會(huì)和發(fā)展機(jī)遇。READINGSKILLS:

INTRODUCETHEBASICINFORMATIONABOUTBUSINESSENGLISHREADINGQuestions:1.WhatdoesnewvocabularyofbusinessEnglishfunction?2.WhatarethewordformationsofnewBusinessEnglishvocabulary?Compound;abbreviation;affix

BusinessEnglish:AReadingCourseTEXTA：

BRAIN-TWISTINGJOBINTERVIEWQUESTIONSBYMICROSOFTQuestions1.Whydointerviewersposepuzzlequestions?2.Whyaremanholecoversroundratherthansquare?3.Whatdoestheinterviewerposethequestionofhowtodivide$21betweenMikeandToddfor?BusinessEnglish:AReadingCourseTEXTANotesontheText:1.fireaway:原意是“不停地射擊”，這里指“談話或提問時(shí)連珠炮般地接下去”。2.Acandidate’sresponsetoapuzzlequestioncanchallengeaninterviewer’sfirstimpressions;whatmattersisthelogic,imaginationandproblem-solvingabilitythecandidateshowsinhisorheranswer,notwherehewenttoschool,whereheworked,orhowhedresses,thoughthosethingsdo,ofcourse,havetheirplace.求職者對(duì)難題的回答可能改變面試官對(duì)他的第一印象；這里重要的是求職者應(yīng)答時(shí)表現(xiàn)出的邏輯思維能力、想象力和解決問題的能力，而不是他的學(xué)歷、工作經(jīng)歷或者穿著打扮，當(dāng)然這些也有它們的重要性。BusinessEnglish:AReadingCourseTEXTANotesontheText:3.Themainissueishowthemanufacturergetsaperfectlysmooth,layeredchocolateshellonamass-producedfoodthatneverknowsahumantouchuntilthebagisopened.主要問題在于在消費(fèi)者開包食用之前，制造商如何在大批量且全部機(jī)械化生產(chǎn)的食品上涂上非常光滑并且分層的巧克力表層。

BusinessEnglish:AReadingCourseTEXTB：

IT’STIMEFORABRANDNEWYOUQuestions1.Whatisthemainideaofthefirstparagraph?2.WhatisthemainideaofParagraph4?3.Accordingtothetext,WhatdoesLouiseMowbrayprobablydonow?4.Whatistheauthor’sattitudetowardspersonalbranding?BusinessEnglish:AReadingCourseTEXTBNotesontheText:1.Personalbranding:個(gè)人品牌。所謂個(gè)人品牌，是指他人對(duì)你持有的一種印象。也就是說(shuō)，個(gè)人品牌的中心問題是別人如何看待你。2.Adecadeago,themanagementguruTomPetersurgedbusinesspeopletoworkon“thebrandcalledYou”.10年前，管理界權(quán)威湯姆·彼得斯敦促商界人士致力于“你的品牌”的建設(shè)。（這里You首字母大寫表示品牌的名稱。）3.Butthetimemayhavecometogettogripswithpersonalbranding.不過(guò)，現(xiàn)在可能到了該認(rèn)真對(duì)待個(gè)人品牌的時(shí)候了。

gettogripswith:對(duì)付，處理。如：I’veneverreallygottogripswiththisnewtechnology.

我從未認(rèn)真對(duì)待這項(xiàng)新技術(shù)。

BusinessEnglish:AReadingCourseTEXTBNotesontheText:4....andthechangingnatureofwork—project-based,oftenacrosstimezones—meansitcanbehardertomakeanimpression,particularlyonthosewhocontrolyourdestiny.……而工作性質(zhì)的變化—以項(xiàng)目為基礎(chǔ)，經(jīng)常跨越幾個(gè)時(shí)區(qū)—意味著更難以給人留下印象，尤其是給那些掌控你命運(yùn)的人。5.TheXFactor:英國(guó)獨(dú)立電視臺(tái)一臺(tái)（）的歌手選拔節(jié)目，比賽模式與美國(guó)同類節(jié)目《美國(guó)偶像》相似，其名稱XFactor是指明星必須具備的“神秘因素”。 AmericanIdol:《美國(guó)偶像》是美國(guó)?？怂构驹谟?guó)系列電視節(jié)目PopIdol的基礎(chǔ)上加以改編后推出的風(fēng)靡全球的真人秀電視節(jié)目。

BusinessEnglish:AReadingCourseKEYSTOEXERCISESI.TTFTFII.DCABBIII.BDBAABusinessEnglish:AReadingCourseTEXTATEXTBI.TTFTF II.DCCAC III.CCAABIV.Translation1.目標(biāo)受眾2.能解決難題的人3.會(huì)議包價(jià)，會(huì)議套餐4.不愿冒風(fēng)險(xiǎn)5.目標(biāo)市場(chǎng)6.如果你想得到一份更好的工作，塑造個(gè)人品牌是非常重要的。7.這是一個(gè)“只秀不說(shuō)”的問題，并且要以一種令人感興趣的方式“秀”。8.通過(guò)比較一下市場(chǎng)需要的和你能提供的，你就能發(fā)現(xiàn)哪些技能或你的個(gè)性中哪些方面還有待發(fā)展。BusinessEnglish:AReadingCourseKEYSTOEXERCISES1.TrytoremembernewwordsandexpressionsinUnit4;2.MakeasummaryforPartIVS