Unit 1商務英語函電

UnitOne:

EstablishingTrade

Relations建立貿易關系1.1銀行(Banks)1.2商會(ChamberofCommerce)1.3商贊處(CommercialCounselor'sOffice)1.4商界朋友(Friendsinbusinesscircles)1.5廣告(advertisements)1.6展覽會(TradeShows)1.7互聯(lián)網(wǎng)(Internet)1.SourcesofInformation獲取客戶姓名和地址的渠道PartTwo:

StudyoftheSpecimenLetters

KeyExpressionsofLetter1cottonpiecegoods:棉布generalmerchandise:雜貨（相對于散裝貨物而言的普通有包裝的貨物）line:行業(yè)informsbofsth:告知某人某事(informsbthat…)forward:發(fā)送,轉發(fā)tradeterms/termsoftrade:貿易條件brochure:小冊子，說明書，手冊Letter(1)DearManager:YouwererecommendedtoourcompanybytheBankofChina,NewYorkBranch,whichtoldusthatyouexportChinesetextilesandcottonpiecegoods.Ourcompanyimportsgeneralmerchandise.Wehavebeeninbusinesssince1935,andthereforehavewideexperienceinallthelineswehandle.OurbankersareChaseManhattanBankandtheHongKong&ShanghaiBankingCorporationofHongKong.Theycanprovideyouinformationaboutourbusinessandfinances.Pleaseinformusofyourtradetermsandforwardsamplesandproductbrochures.Welookforwardtoaproductivetrade.Sincerely,MichaelS.BarnwellManagerMSB/shKeyExpressionsofLetter2housewares:家用器皿porcelain:瓷器；瓷制的saucer：茶托,托碟enclose:附寄，（隨函）附上pricelist:價格表，價目單suitable:適合的，相配的illustration:插圖Notes3:enclose,attach,

enclosure,attachmentenclose（encl.）,attach:1.V.隨函附上Hereby,weenclose/attachtwocopiesofourlatestpricelistandonecopyofourbrochuretoyou.2.~edPleasefindenclosed/attachedourlatestcatalogueforyourreference.

enclosurevs.attachment:n.附件Pleasefindtwocopiesofourlatestpricelistandonecopyofthebrochuresasattachment/enclosure.Pleasenoteenclosureshouldbeusedinthepaperletterswhileattachmentisusedinemails.請注意attach/attachment用在email的函電中，是電子版的附件，而encl/enclosure則用在書面函電中，是帶有實物的附件。但在實際應用中，動詞的enclose和attach并未作具體區(qū)分，而名詞的enclosure和attachment有具體區(qū)別。Letter(2)DearHousewaresDepartment:Yourcompany’snamehasbeengiventousbytheChamberofCommerceofLondon.Wewishtobuyporcelainteaandcoffeecupsandsaucersofdifferentshapes,fullydecoratedwithflowersorotherdesigns.Ifyoucansupplythistypeofmerchandise,kindlyairmailusasamplecup.Also,pleaseencloseyourpricelistandallsuitableillustrations.Weawaityourearlyreply.Sincerely,CatharinaE.deJongeManagerCED/msKeyExpressionsofLetter3dealin:經(jīng)營workmanship:工藝market:銷售，營銷underseparatecover:另封，另郵item:商品，項目quotation:報價

makequotationforsthNotes2:-ship后綴

1.表示"狀態(tài)"(如:friendship)

2.表示"身份","職業(yè)"(如:professorship)

3.表示"技巧","能力","手腕"(如:marksmanship)

4.表示"...的群體"(如:readership)

5.接在形容詞之后,表抽象名詞(如:hardship)

Letter(3)CHINESETABLECLOTHSWelearnedfromtheCommercialCounselorofourEmbassyinOttawathatyoudealintablecloths.WesellChinesetablecloths.Theyareofgoodqualityandhavefineworkmanship.ChinesetableclothsareverypopularinEurope.WewouldliketoworkwithyoutomarkettheminCanada.Wearesendingyouunderseparatecoverbyairmailacopyofthelatestcatalog.Pleaseletusknowifthereareanyitemswhichareofinteresttoyouandwewillsendyouquotesandsamples.Wehopetohearfromyousoon.ZhouYanmingManagerZhejiangTextilesImp.&Exp.Corp.PartThree:

StructureoftheLetter

Supplier/Manufacturer供應商/制造商2.Client/Buyer買方建立業(yè)務關系的信，通常是發(fā)信的一方在通過一定的途徑得到對方公司的名稱和地址，并經(jīng)過初步信用調查后，向對方發(fā)出的。信的內容一般包括以下幾點：

1.如何得知對方公司的名稱和地址(waysofobtaininginformation)

2.自我介紹(self-introduction)

3.闡述寫信的目的(purpose)

4.表明建立業(yè)務關系的愿望并希早日回復(expectationandwish)Supplier/Manufacturer供應商/制造商

Section1.

WaysofObtainingInformation

表達如何獲知對方信息的句子：

1.Ilearnedabout…through…2.Ireadabout…in…3.Yournamewasrecommended/referred/giventous/meby…4.Throughthecourtesyof…5.Ontherecommendationof…6.Toowesb.’snameandaddressto1.Ilearnedabout…

through…我方從…獲悉

IlearnedaboutyourcompanythroughtheEconomicandCommercialCounselor'sOfficeoftheChineseembassyinIceland.

我公司從中國駐冰島大使館商贊處獲悉貴公司名稱。

2.Ireadabout…

in…我方從…讀到

Ireadaboutyourcompany’scannedfruitbusinessinSoutheastAsiainChinaDailypublishedon24thNovember.

我公司從11月24日出版的中國日報中讀到貴公司在東南亞經(jīng)營罐頭水果業(yè)務。

3.Yournamewasrecommended/referred/given

tous/meby…

…將貴公司名稱推薦給我方

YournamewasreferredtousbyGaryLloyd,themarketingdirectorofCreativeIdeasAdvertisingCo..創(chuàng)意點子廣告公司的營銷總監(jiān)蓋瑞.羅德將貴公司名稱介紹給我方。

4.Throughthecourtesy

of…由于……的好意ThroughthecourtesyoftheParisChamberofCommerce,wehaveyournameasafirmwhoisinterestedindoingbusinesswithus.經(jīng)由巴黎商會，我們得悉貴公司有興趣與我方進行貿易。5.ontherecommendationof

由……推薦（介紹）OntherecommendationofHarveyCo.,wehavelearnedwithpleasurethenameofyourfirm.由哈維公司介紹，我方高興的得知貴公司的名稱。6.Toowesb.’sname

andaddressto

承蒙……告知……

WeoweyournameandaddresstoItalianCommercialBankwhohasinformedusthatyouareinthemarketformicrowaves.承蒙意大利商業(yè)銀行告知貴公司名稱和地址，并告知貴方欲購進微波爐。KeyVocabulary

1.EconomicandCommercialCounselor’sOffice:商贊處2.XChamberofCommerce：某地商會3.BankofX:某銀行4.ChinaDaily:中國日報5.XCo.，Ltd:某某有限公司Section2:Self-Introduction

自我介紹的句子1.Weare…2.Thisistointroduce…as…3.towritetointroduce4.totaketheopportunitytointroduce5.toinformsb.that…6.totakethelibertyofdoingsth.Weareastate-operatedcorporation,handlingtheexportofanimalby-products.我方（我們、我公司）為經(jīng)營畜牧產(chǎn)品出口的國營公司。WeareChinaNationalTextilesImportandExportCorporation,withitsheadquartersinBeijing.我們（我公司、我方）為（是）中國紡織品進出口公司，總部設在北京。1.Weare…

我們（我方、我公司）為2.Thisistointroduce…as…

茲介紹……為……ThisistointroduceourselvesasoneoftheleadingexportersofgarmentsinChina.茲介紹，本公司為中國最大的服裝出口商之一。ThisistointroducethePacificCorporationasexportersoflightindustrialproductshavingbusinessrelationswithmorethan70countriesintheworld.茲介紹，太平洋公司出口輕工業(yè)產(chǎn)品，和世界上70多個國家有業(yè)務關系。3.towritetointroduce

寫信介紹（現(xiàn)函告）Wewritetointroduceourselvesaslargedealerinfoodstuffswithgoodconnectionsinthecountry.現(xiàn)函告，我方為食品大型經(jīng)銷商，在國內擁有大批客戶。Wewritetointroduceourselvesasexportersoffreshwaterpearlshavingmanyyears’experienceinthisparticularlineofbusiness.現(xiàn)函告，我方為淡水珍珠出口商，在此行業(yè)已有多年經(jīng)驗。4.totaketheopportunitytointroduce利用機會介紹

Wetakethisopportunitytointroduceourselvesaslargeimportersoffertilizersinourcountry.乘此機會，茲介紹，我公司為國內化肥大型進口商。Wetaketheopportunitytointroduceourcompanyasexportersdealingexclusivelyinleathergoods.我方借此機介紹，我公司為專門經(jīng)營皮革制品的出口商。5.toinformsb.that…

告知某人/(現(xiàn))特此奉告Wewishtoinformyouthatwearespecializedintheexportofartsandcrafts.現(xiàn)奉告，我方專門經(jīng)營工藝品出口。Wearepleasedtoinformyouthatwehandleawiderangeofelectronicproducts.特此奉告，我方經(jīng)營的電器品種齊全。6.totakethelibertyofdoingsth.

冒昧地作自我介紹Wetakethelibertyofintroducingourselves.現(xiàn)冒昧地作自我介紹。Wetakethelibertytowritetoyouwithaviewtodoingbusinesswithyou.現(xiàn)冒昧去函，以謀求同貴方進行貿易。KeyVocabularyCompany:state-operated:state-owned;state-run;private-owned;large-sized;medium-sized;SME;well-established;well-known;highlyreputatedProduct:ofgood/great/fine/excellentquality;havefineworkmanship;enjoyatremendouspopularityinotherAsiancountries;well-received;best-sellerHistoryandexperience:Wehavebeeninbusinesssince1960,andthereforehaveconsiderableexperienceinallthelineswehandle/dealin.Locationandnature:Weareastate-operatedcompany,headquarteredinShanghaiwithbranchesalloverthenation.

Size:Wetakethisopportunitytointroduceourselvesasleading/oneofthelargestAmericanimportersofhealthproductswithanefficientsalesnetworkdomestically.Businesslines:Wespecializeinimportingchildren’sbooks,gamesandgarments.AdditionalExpressionsWeareamedium-sizedsouvenircompany,headquarteredinHongKongwithbranchesalloverthenation.Weproduceawiderangeofsouvenirs.Wespecializeinphotoframes,keychainsandfridgemagneticstickersexportedtoNorthernEurope.Wehavebeeninbusinesssince1990,andthereforehavewideexperienceinallthelineswedealin.

Section3.表達自己

意向和要求的句子：

toestablishbusinessrelationswith…toenterintotraderelationswith…tofall(come,lie)withinthescopeofI’minterested…Wouldyoupleasesendme…Wouldyoupleaseletmeknow…1.toestablishbusinessrelationswith…

和……建立貿易關系Weavailourselvesofthisopportunitytowritetoyouandseeifwecanestablishbusinessrelationswithyou.我們借此機會致函貴方以了解可否與貴方建立貿易關系。Wehavecometoknowthenameofyourcorporationandwritetoyouinthehopeofestablishingbusinessrelationswithyou.我們得悉貴公司名稱，特此致函希望與貴方建立貿易關系。2.toenterintotraderelationswith…

和……建立貿易關系Wearewillingtoenterintotraderelationswithyouonthebasisofequalityandmutualbenefit.我們愿意在平等互利的基礎上與貴方建立貿易關系。YourcompanyhasbeenintroducedtousbySmithCo.Ltd.asprospectivebuyersofChinesetablecloths.Aswedealintheitems,weshallbepleasedtoenterintodirecttraderelationswithyou.史密斯公司向我們介紹貴公司是中國臺布的潛在買主。由于我方經(jīng)營臺布，我們很愿意與貴方建立直接貿易關系。3.tofall(come,lie)within

thescopeof屬……的范圍Astheitemfallswithinthescopeofourbusiness,weshallbepleasedtoenterintodirectbusinessrelationswithyou.由于該商品屬于我們的業(yè)務范圍，我們將很高興地與貴方直接建立業(yè)務關系。AsthearticlelieswithinthescopeofbusinessofourbranchinNanjing,wehaveforwardedyourlettertothemforattention.由于此商品屬于我們在南京的分公司的業(yè)務范圍，我們已將你方來函轉交他們處理。4.I’minterested…

我對….感興趣I’minterestedinexpandingourbusinessinEasternEurope,whilefindinganexperiencedlocalsalesagencytofacilitateourproductpromotion.我方對在東歐拓展業(yè)務，找到一個經(jīng)驗豐富的當?shù)劁N售代理來促銷商品有興趣。5.Wouldyoupleasesendme…您能給我方發(fā)…Wouldyoupleasesendmeanillustratedcatalogueandsampleforeachfabricyouproduce?

貴公司是否能夠寄給我方一份帶有插圖的商品目錄和所有生產(chǎn)的面料樣品？6.Wouldyoupleaseletmeknow…您能否告知我方…Wouldyoupleaseletmeknowyourtradetermsandmostfavorableoffer?

貴公司是否能告知我方貿易條款和最優(yōu)惠報價？Section4.等待回復1.Welookforwardtohearingfromyousoon.2.Welookforwardtoreceivingyourearlyreply.3.Weawaityourearly/favorablereply.4.Welookforwardtoaproductivetrade.PartFive:Quiz

We____yournameandaddress____theCommercialCounselor'sOfficeoftheChineseEmbassyinGhana.haverecommended…inhavelearned…fromhavegiven…byd.havecometoknow…by2.Thisistointroduceourselves______confectionershavingmanyyears’experienceinthisparticularlineofbusiness.A.asB.toC.ofD.with

3.Wearelookingforwardto_____.a.hearingfromyousoonb.receiveyourreplysoonc.receivingfromyousoond.youreplysoon.4.Yourletterexpressingthehopeofenteringintobusinessconnectionwithus___withthanks.a.havebeenreceivedb.hasbeenreceivedc.havereceivedd.hasreceived5.Wetakethelibertyofwritingtoyou___hehopeofd.Hoping6.We____thatwithjointeffortsbusinessbetweenuswillbedevelopedtoourmutualbenefit.a.areconvinceb.convincedc.convincingd.areconvinced7.Whichofthefollowingwordswithsuffixshipdoesnotindicateskills?professorshipb.marksmanshipc.craftsmanshipd.horsemanship8.Whichofthefollowingwords/phrasesdoesnotusuallyindicatepricesforpotentialbuys.a.quotesb.illustrationc.brochured.pricelist9.Thefollowingitemscanbecategorizedashousewaresexceptfor______a.saucerb.gobletc.closetd.butterspreader10.PleaseletushaveacopyofyourExportListsothatwemayacquaintourselves___yourbusinesslines.A.toB.forC.withD.in11.Weareastate-operatedcorporation___boththeimportandexportoftextiles.A.handlinginB.tradingC.dealingwithD.dealingin

2:pleaseputthefollowingfromEnglishintoChineseorviceversa.

specializeinuponreceiptofquotesinthislinepamphletdealinunderseparatecover專營一收到報價在這一行業(yè)小冊子經(jīng)營另郵8.建立貿易關系9.商務參贊處10.平等互利的基礎上11.商品目錄與價格表12.帶